UpLaunch (Now Zen Planner Engage) Pricing (2025): How much does UpLaunch cost?

Zen Planner Engage (formerly UpLaunch) starts at $249/month for Zen Planner customers and $299/month for others. Learn why Exercise.com is the better all-in-one choice.

Compare Zen Planner Engage (formerly UpLaunch) pricing, features, and limitations. Discover why gyms choose Exercise.com for a true all-in-one platform over UpLaunch CRM tools. Compare UpLaunch plans, pricing, and features. See why gyms choose Exercise.com over UpLaunch for full automation, deeper integrations, and all-in-one fitness business growth. Compare UpLaunch pricing details, a powerful fitness marketing automation platform (now owned by Daxko/Zen Planner), and see why Exercise.com is the best choice. When it comes to UpLaunch cost and specific UpLaunch pricing tiers, the platform used to offer (before the transition to “Zen Planner Engage”) three different plans to choose from. The “Website” plan starts at $119 per month, the “Digital Marketing” plan is priced at $149 per month, and the “Software Platform” plan costs $299 per month.

UpLaunch, now rebranded as Zen Planner Engage after its acquisition by Daxko (the parent company of Zen Planner), is no longer offered as a standalone platform. It is now marketed as an add-on module within the broader Zen Planner ecosystem. While the original UpLaunch pricing started around $199–$299/month, current pricing for Zen Planner Engage depends upon whether you are a Zen Planner customer or not.

If you’re evaluating Zen Planner Engage vs a modern, unified platform, it’s worth noting that many gym owners prefer a single system like Exercise.com that includes lead nurturing, mobile apps, booking, workouts, and billing in one place—without the need for modular pricing.

Original UpLaunch Pricing Tiers (Pre-Zen Planner Engage)

Now a part of Zen Planner (owned by Daxko), UpLaunch pricing is included with the Zen Planner pricing tiers. While UpLaunch/Zen Planner provides a range of options, fitness professionals looking for a comprehensive solution should consider Exercise.com, the best gym management software and the best personal training software.

Zen Planner Engage, formerly known as UpLaunch, offers automated marketing and communication tools aimed at gym owners, fitness studios, and personal training businesses. While the rebrand aligns the product under the Zen Planner suite (which is owned by Daxko), it introduces a two-tiered pricing structure that gym owners should scrutinize carefully—especially when compared to all-in-one platforms like Exercise.com.

For many gym owners, automating lead nurture, text/email campaigns, and client engagement is crucial—but not at the cost of having to juggle separate platforms or pay significantly more just because you’re not already locked into Zen Planner. This is one of the biggest pain points that Zen Planner Engage creates.

Below, we break down the actual Zen Planner Engage cost and plans available in 2025, including add-ons like SugarWOD and SugarWOD Premium.

Zen Planner Engage Pricing Breakdown

Here is the official Zen Planner Engage pricing, based on whether or not you’re currently a Zen Planner customer:

Each plan includes:

• CRM and contact management
• Automated campaigns
• Lead nurturing workflows
• Email & SMS communication tools
• Basic task management

However, core gym management tools (like booking, billing, workout delivery, and access control) are not included unless you’re also a Zen Planner customer. That means you may need to juggle multiple software platforms—and costs—to manage your business fully.

With Exercise.com, you can manage your entire business, including a full suite of gym marketing automations, as well as accepting payments, online booking, hosting exercise videos, and selling workout plans online, all through a custom-branded fitness app.

Why Exercise.com Is Better Than Zen Planner Engage

If you’re serious about growing your fitness business, it’s worth considering whether Zen Planner Engage’s narrow focus justifies its cost—especially when you compare it to all-in-one platforms like Exercise.com.

With Exercise.com, you get:

• Full CRM and automated messaging
• Integrated gym management system—scheduling, billing, workout tracking, reports, and more
• Custom-branded apps for iOS and Android
• Advanced performance and fitness assessments
• Built-in digital products, challenges, and courses
• No need to purchase multiple software subscriptions

Zen Planner Engage forces non-Zen Planner users to pay significantly more—up to $389/month for the full suite—without giving you any gym management functionality. That’s a steep price for a partial solution.

In contrast, Exercise.com delivers everything under one roof—marketing automation, lead capture, workouts, apps, assessments, booking, billing, and more—with better support and scalability.

Learn how to use UpLaunch, how to use Zen Planner, how to use Daxko, and find the best UpLaunch alternative, the best Zen Planner alternative, and the best Daxko alternative, all in one spot: Exercise.com. To find out more, book a demo today.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

Get a demo now!

(OLD) UpLaunch Pricing Analysis

The UpLaunch Platform is described as the only fitness CRM and marketing automation platform built by gym owners, for gym owners (read our guide to finding the best gym CRM software and the best gym marketing software). It offers a range of functionalities including:

• Unlimited Users & Unlimited Contacts
• Proven Turnkey Strategies for Leads & Clients
• Appointment Self-Scheduling
• Task Management
• Unlimited Email Messages
• Two-Way SMS via Web & Mobile App
• Access to Private Facebook Group
• Weekly “Office Hours” Webinars
• All Integrations Included
• Live Initial Onboarding Call
• One Additional Follow-Up Call
• Free Live Chat Support

Special Zen Planner Pricing is also available.

The pricing for UpLaunch starts at $119.00 per month. UpLaunch has 3 different plans:

• Website at $119.00 per month.
• Digital Marketing at $149.00 per month.
• Software Platform at $299.00 per month.

In this article, we will dive deep into the pricing plans and cost structure of UpLaunch, a powerful marketing automation platform designed specifically for fitness businesses. If you’re considering using UpLaunch to streamline your marketing efforts, you might be wondering how much it will set you back. With that in mind, let’s explore the various pricing tiers, evaluate the value it offers, uncover hidden costs, and even discuss exclusive discounts and promotions. By the end, you’ll have all the information you need to make an informed decision about UpLaunch pricing.

Read More:

• Gym Lead Generation Guide
• Personal Training Lead Generation Guide

Compare UpLaunch pricing details, a powerful fitness marketing automation platform (now owned by Daxko/Zen Planner), and see why Exercise.com is the best choice.

What is Zen Planner Engage?

Zen Planner Engage is the rebranded version of UpLaunch, a marketing automation platform tailored to fitness businesses. It’s designed to help gyms and studios automate communication with leads and members through campaigns, reminders, and personalized messaging.

Now bundled under the Zen Planner ecosystem, Engage is best suited for businesses already using Zen Planner for core gym operations. The system helps fitness professionals save time and streamline lead follow-up—but it falls short as a standalone solution for those not already in the Daxko ecosystem.

How much does Zen Planner Engage cost?

Zen Planner Engage costs $249/month for existing Zen Planner customers and $299/month for non-Zen Planner customers ($300 set up fee for non-customers). Upgrading to include SugarWOD adds $60/month, and adding SugarWOD Premium adds $100/month.

If you’re not using Zen Planner already, you’ll pay significantly more for the same Engage tools. That extra $100/month price jump is a key downside for many independent gym owners or those using other software.

Does Zen Planner Engage include SugarWOD?

Only if you purchase a higher-tier plan. The base Engage plan does not include SugarWOD. You can add SugarWOD (basic) or SugarWOD Premium for additional cost.

Is Zen Planner Engage (UpLaunch) a full gym management platform?

No. Zen Planner Engage is not a full gym management solution. It focuses on CRM, email/text automation, lead funnels, and retention campaigns. You’ll need another platform (like Zen Planner or others) for scheduling, billing, staff management, workouts, and reporting.

Exercise.com, by contrast, offers an all-in-one platform with everything Zen Planner Engage provides—plus workout tracking, check-ins, scheduling, payments, mobile apps, and more—in one system.

Is Exercise.com a better alternative to Zen Planner Engage?

Yes. Exercise.com is the best alternative for gym owners who want one powerful platform to manage their entire business—marketing, operations, member experience, and growth.

Unlike Zen Planner Engage, Exercise.com gives you:

• Everything in one app
• No need to bundle multiple tools
• Support for in-person, online, and hybrid fitness models
• Seamless onboarding and white-glove support
• Custom-branded mobile apps included

Rather than pay nearly $400/month for piecemeal tools from Zen Planner Engage and SugarWOD, Exercise.com empowers your fitness business with everything you need—at one flat rate.

Does UpLaunch offer a free plan?

No, UpLaunch does not offer a free plan.

Is there a contract with UpLaunch?

The information about contracts is not explicitly stated on their website.

How do I change my UpLaunch contract pricing?

To change your UpLaunch contract pricing, you would likely need to contact their customer support.

Are there any extra UpLaunch fees for credit card processing, SMS, etc.?

The information about extra fees is not explicitly stated on their website.

Why is Exercise.com a better value compared to the cost of UpLaunch?

Exercise.com offers a more comprehensive set of features tailored to fitness professionals, including custom-branded apps, robust analytics, and a wide range of integrations. With Exercise.com, you get more than just software; you get a business partner that helps you grow. To find out more, book a demo today.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

Get a demo now!