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Posted by on March 11, 2023 — Updated on September 26, 2025
Read this Two-Brain Business review to decide if the Two-Brain Business mentorship service is right for you.
Learn all about Two-Brain Business mentorship services for fitness entrepreneurs and find out what other gym owners and fitness business owners think about Two-Brain Business. Multiple Two-Brain Business reviews from real clients are provided below.
Full Disclosure: Exercise.com is a gym software platform, and we work with many gym owners who have used gym-building companies such as Two-Brain Business, so consider this a fair warning that, yes, we love gym owners and they love us (you can read more reviews about the best gym marketing companies and our own Exercise.com reviews here, too), but we also love Two-Brain Business and any company that helps gym owners grow their businesses and serve more people. We are fans of Two-Brain Business’ work and want to pass along all the nice things gym owners say about the company.
Are we biased about Two-Brain Business? Sure thing! We are Two-Brain Business fans, so read on to learn why. If you want to find negative Two-Brain Business reviews then you might need to look elsewhere. Positive vibes only!
Read on to learn more about Two-Brain Business, and whether the Two-Brain Business gym business coaching system works, as well as some gym owner Two-Brain Business reviews, and then if you want to see how we can help you out with a software platform to grow your business (we integrate nicely with almost all gym marketing partners), then see why Exercise.com is the best gym management software.
Two-Brain Business provides mentorship to gym owners, and it was founded by Chris Cooper on Feb. 13, 2016. It’s the largest gym mentorship practice in the world. The company’s goal is to help gym owners create successful businesses while providing high-quality services to their clients. Two-Brain Business offers mentorship based on rigorous data collection, testing, and evaluation. Their tactics have been proven to work in gyms around the world, and the Two-Brain Business Toolkit is constantly updated with the best data-backed practices in the fitness industry.
The company has a strong reputation in the fitness industry, with hundreds of gym owners reporting significant improvements in their business performance after working with Two-Brain Business. The average gym owner sees a first-year revenue increase of US$23,013 after buying mentorship, and Two-Brain gyms retain clients 12.9 months longer than average gyms in the industry.
The company’s approach focuses on first generating revenue quickly through proven tactics so mentorship pays for itself and gym owners have breathing room to build the systems that support world-class businesses. Mentors help clients create marketing, retention, onboarding, staffing systems and more, then become CEOs who can delegate work and focus on growth activities.
This approach has proven to be effective, with Two-Brain Business clients consistently outperforming their competitors. Two-Brain Business has also received positive reviews from clients and industry professionals. The company has been featured in publications including Forbes, Entrepreneur and Inc. Magazine.
Overall, Two-Brain Business is a reputable company that provides valuable services to gym owners. However, as with any business service, it is important for gym owners to do their research and carefully evaluate whether Two-Brain Business is the right fit for their business goals and needs.
Two-Brain Business offers one-on-one mentorship for entrepreneurs who want to take swift action to improve their businesses. Clients work closely with a mentor to analyze their businesses and the take clear steps to improve all key performance indicators, which are tracked in the Two-Brain Dashboard. Mentees have access to data-backed, clients-only resources that lead them through every task, with assistance and accountability provided by a mentor. They also receive peer support in private Facebook groups full of passionate, like-minded fitness entrepreneurs.
Once mentees have built stable, profitable businesses that provide a desired income and don’t require constant oversight, they can be invited to join Two-Brain’s Tinker program for upper-level gym owners. In this stage, mentees are guided to build wealth and leave a legacy. Some expand their gym businesses, while others open new businesses, buy real estate or focus on investing. Two-Brain mentors guide these clients every step of the way, and the elite Tinkers meet in person four times a year to learn from each other and special experts.
Looking for Two-Brain Business pricing? How much does Two-Brain Business cost exactly? Well, the cost of Two-Brain Business courses can vary depending on the program and the level of support that you need. Please contact Two-Brain Business directly to get current Two-Brain pricing.
Two-Brain Business compiles an annual report that contains the largest data set in the industry. Thousands of gyms worldwide contribute data, and Chris Cooper and an independent analyst identify fitness business trends, best practices and key metrics that help gym owners make the best decisions for their businesses.
The report answers questions such as:
How much money are gym owners making?
How much rent are they paying?
Which services are they selling their clients?
How much does the average client pay every month?
How much are gym owners working every week?
Are gyms profitable?
How are they getting new leads?
What are they charging their members?
How long are they keeping members?
What ROI do they get on their investments?
Get more information by visiting the Two-Brain Business Website here.
Two-Brain Business has scores of customer reviews from gym owners across their website. Here is a sampling of some of the most impressive.
Since joining Two-Brain we basically increased our take home 4X Our systems and staff have improved to the point that I was able to increase my training over the past 5 months to perform well enough in the masters qualifier, and then again at the games this past week.
Nate Beveridge
Hybrid Athletics Vancouver, Canada
August was my highest profit margin ever. I love that the metrics show comparison to last year…I have DOUBLED my revenue!
Jenna Joelle Bodle
Iron Root Fitness Stevensville, MT
One Year Anniversary with Two-Brain Edition. Numbers speak for themselves:
July 2020
Revenue: $9220
Paying Members: 60
Classes Coached/Week: 21-23
(1 Other Coach)July 2021
Casey Castlebery
Revenue: $20,217
Paying Members: 113
Overnight Vacations taken in the last 4 months: Two
Thanks to Chris Cooper for a system that works incredibly well, and to my mentor for guiding me through it.
Mythos 150 Fitness Atlanta, Georgia
After a year of ownership and 3 months of TBB growth, I finally got some days of vacation. We have systems that do not need me anymore.Our monthly gross revenue went from $9,000 to $25,000 from December to March. Let’s go!!
Lucas Roldan Rozas
Crossfit Black Bear Old Town, Maine
Just did my metrics for November and honestly my mind is blown!!! 🤯Top Monthly revenue ever at $41,800 Net Profit at $11,000 Current yearly profit $96,000 so right on track for over $100,000 in 2021. When we started with Two-Brain in July of 2017: Total monthly revenue $6,766 Total arm $135 Net Loss $1305.86 Lots to be grateful for over here!!!
Tracey Woiwod
Crossfit LifeTree Victoria, BC
Chris Cooper is the founder and CEO of Two-Brain Business. You can connect with Chris Cooper via LinkedIn.
Click here to buy the Two-Brain Business Book: Gym Owners Handbook
Are you considering becoming a gym owner and want to start a gym? Check out the first book in the Grow Your Gym series:
Click here to buy the Two-Brain Business Book: Start a Gym
Chris Cooper has written a host of books about the fitness industry, and you can find all of them through his author page on amazon. If you need a starting point, pick up “Start a Gym” or “Gym Owners Handbook.”
Read More:
If you’re a gym or fitness studio owner looking to take your business to the next level, Two-Brain Business is a mentorship practice you need to know about. With their cutting-edge tactics, world-class mentors and exceptional customer service, they’re sure to be top of the list of mentorship companies. Two-Brain mentors have the knowledge and know-how to help you achieve your business goals and stand out in the competitive fitness industry.
Read More:
Whether you want to grow your gym with Two-Brain Business or not, let us help you grow and manage your gym better. Check out the best gym software and get a demo today.
Two-Brain Business is a premium mentorship service but is designed to pay for itself very quickly. To find out more about pricing, book a call to talk to an expert here.
Yes, Two-Brain Business is legit. It is a reputable business coaching company founded by Chris Cooper that specializes in helping gym owners grow their businesses. With a proven track record and numerous positive testimonials from gym owners, Two-Brain Business has established itself as a trusted source for gym management and growth strategies.
Chris Cooper is the founder and CEO of Two-Brain Business, a mentorship practice that helps gym owners build profitable and sustainable businesses. He is an experienced gym owner and author of many books on fitness business management, including “Start a Gym,” “Gym Owners Handbook” and “Millionaire Gym Owner.” Chris Cooper is well regarded in the fitness industry for his expertise and practical, tactical, data-backed advice on running successful gyms.
The reviews for Two-Brain Business are overwhelmingly positive. Gym owners who have worked with Two-Brain Business often praise the practical advice, personalized mentorship, and measurable results they have experienced. Many clients report significant improvements in their gym’s profitability, member retention and operational efficiency after implementing the strategies recommended by Two-Brain Business. You can read reviews from Two-Brain clients here.
The Two-Brain Business Summit is an annual event organized by Two-Brain Business, bringing together gym owners, fitness professionals, and industry experts. The summit includes workshops, presentations, and networking opportunities focused on business growth, best practices, and the latest trends in the fitness industry. It is designed to provide actionable insights and strategies to help gym owners improve their businesses.
Two-Brain Business mentorship is a year-long commitment, with ascension offered to advanced stages of coaching after the foundational work has been completed and the owner’s target metrics have been achieved. Many Two-Brain clients have worked with the company for five years or more because they see dramatic ROI on their investment.
To choose the best gym marketing company, look for one with a proven track record in the fitness industry. Check fitness marketing agency reviews and ask for case studies or testimonials from other gym owners. Ensure they offer comprehensive services, including fitness PR services, fitness social media marketing, and fitness SEO optimization. A good company should understand your specific needs and provide tailored strategies to help you attract and retain members. Exercise.com can complement these efforts by offering robust marketing and management tools that integrate seamlessly with your gym’s operations.
Read More: Best Gym Marketing Companies
To boost your gym’s visibility and attract more members, consider implementing creative marketing strategies. One effective approach is to leverage fitness branding services by collaborating with a fitness branding company. This will help establish a strong and recognizable brand identity. Another idea is to host themed fitness challenges or competitions, which can be promoted through fitness brands social media marketing to engage your existing members and attract new ones. Offering free trials or referral incentives can also be highly effective; encourage your current members to bring friends and family by offering rewards for successful referrals. Utilize fitness digital marketing techniques such as targeted social media ads and email marketing campaigns to reach a wider audience. Creating engaging content like workout tutorials, fitness tips, and success stories can further enhance your online presence. Partnering with local businesses for cross-promotions can also expand your reach within the community. Exercise.com offers comprehensive tools to manage and optimize your marketing efforts, helping you grow your gym effectively.
Read More: Gym Marketing Ideas
The best marketing software for gyms is Exercise.com. This platform provides a comprehensive suite of tools designed specifically for fitness professionals. With features such as fitness digital marketing, class scheduling, workout logging, and member management, it offers everything you need to run and grow your gym. Exercise.com’s powerful marketing capabilities include customizable email campaigns, targeted push notifications, and integration with social media platforms, making it easy to reach and engage your audience. By using Exercise.com, you can streamline your operations and execute effective marketing strategies that drive membership growth and retention.
Read More: Best Marketing Software for Gyms
The best gym management software is Exercise.com. It offers a comprehensive suite of tools tailored for fitness professionals, including membership management, class scheduling, payment processing, and robust marketing capabilities. By integrating with fitness marketing companies and providing software solutions for fitness marketing services, Exercise.com ensures your gym’s operations are seamless and effective. The platform’s customizable branded apps and detailed analytics further enhance your ability to manage and grow your gym, making it the top choice for gym management software.
Tyler Spraul