Best ClubManager Alternative: vs. ClubManager | Learn: Your Fitness Business Resource

Best ClubManager Alternative: vs. ClubManager

If you’re looking for a ClubManager alternative, see why fitness businesses and professionals upgrade to the fully-customized fitness business management software platform to attract more clients, increase revenue, and grow their fitness businesses.

UPDATED: Mar 3, 2021

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Dedicated Account Manager
Dedicated Zapier Support
Client Automation
Performance & Measurement Reports
TV Workouts
Offer Online Workout Memberships
Run Workout Challenges
Sell Workout Plans
Group Training
1-1 Training
Custom Exercises
Marketing Integrations
Custom Branded
iOS & Android Apps
Online Training
Sell Products
Payment Processing
Gym / Facility Management
Exercise Library
Client / Class Scheduling
Workout Creator / Logger
Business Dashboard Reports

Why Choose

Here are five reasons why fitness professionals use vs. ClubManager.


Fitness Business Management Software to Run Your Business

Unlike ClubManager, software is designed to have all components needed to run a fitness business in one place – making it easy and efficient to organize and grow your fitness business with client and class scheduling, check-ins, and billing — all from your custom-branded apps. 

Fitness Business Management Software to Run Your Business

Unlike ClubManager, software is designed to have all components needed to run a fitness business in one place – making it easy and efficient to organize and grow your fitness business with client and class scheduling, check-ins, and billing — all from your custom-branded apps. 

Workout Software to Power Your Training

ClubManager does not offer workout software – an essential component for running a fitness business. The workout plan creator and exercise manager provide flexible solutions to save you time creating workouts with built-in integrations, tools, and more.

Ecommerce Software to Increase Revenue

Fitness professionals cannot use ClubManager's limited ecommerce features to sell training packages, workout challenges, or online memberships., however, has full ecommerce capabilities allowing trainers to sell single workout plans, offer automated workout memberships, run workout challenges, and deliver individual training.

Ecommerce Software to Increase Revenue

Fitness professionals cannot use ClubManager's limited ecommerce features to sell training packages, workout challenges, or online memberships., however, has full ecommerce capabilities allowing trainers to sell single workout plans, offer automated workout memberships, run workout challenges, and deliver individual training.

Assessment Software to Improve Client Engagement and Retention

ClubManager lacks assessment software, but that's not the case with Take clients through personalized assessments to deliver custom workouts and nutrition notes for their individual needs – providing massive growth potential and saved time.

Stand Out With Your Own Custom-branded Apps

ClubManager's apps provide no options for custom websites or to create custom exercises., however, offers fully-customized apps and websites built to make your life easier by providing your clients with a unified scheduling and workout experience with your brand displayed front-and-center.

Stand Out With Your Own Custom-branded Apps

ClubManager's apps provide no options for custom websites or to create custom exercises., however, offers fully-customized apps and websites built to make your life easier by providing your clients with a unified scheduling and workout experience with your brand displayed front-and-center.

If you’re ready to get started with an easy-to-navigate, all-in-one fitness software, designed to fuel your business, request a demo with today.

And, if you want to see how ClubManager’s additional features stack up to software features, check out our in-depth guide below.

What is ClubManager?

Touting itself as “the world leader for member management software,” ClubManager aims to be a premier provider for facility management across different industries. Currently, they serve four different industry types:

  • Gyms, health clubs, martial arts, and personal trainers
  • Golf and racket clubs
  • Dance schools
  • Clubs, associations, charities, and business

For the purposes of this review, we will be focusing on the first bullet point in that list. The company proclaims that the fitness industry is in its blood and that they understand gyms because their sports club management software is built for gym owners.

ClubManager promotes its software for ease of use, full support, and marketing, among other features. Even though they state that the fitness industry is in the company’s blood, the company promotes the same features across all of the industries it serves, which indicates that the software may not be as specifically built for gyms and health clubs as they claim. and ClubManager share many of the same features, but the highlighted difference is that takes each of these features and customizes them to fit the needs of your business. Whereas ClubManager club management system users need to figure out how to make the software work for their business, shapes our software to work for the businesses of our customers.

We will get into the exact nature of many features as we continue, but the overwhelming detail is that is fully customizable every step of the way. From our workout software to our ecommerce platform to our fitness assessment software, everything we have can be crafted to fit your business. We also have some features that ClubManager does not, so we will be touching on those as well.

Unless otherwise stated, all images and reviews below are of/about the All-In-One Fitness Business Management software platform.

Fitness Business Management Software

Fitness business software should be able to manage every element of your business from one place, and that is exactly what we accomplish with our software at We want to give you the data you need to make decisions, features for efficiency, integrations for smooth operation, and support through every step.

Our gym management software is easy to use for you, your customers, and your employees. Everyone is able to maximize the software’s potential because the functions are simple to learn but provide a great deal of added value.

As an owner, you can create class schedules, run reports, automatically deliver information to your members, and integrate with other programs you already use. Let’s take a closer look.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team. makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

Client/Class Scheduling

Both ClubManager and provide a platform for scheduling clients and classes. Members can view schedules and sign themselves up for classes in advance. software even allows for members to pay for their class at the time of booking. also allows you to create multiple schedules that span across different studios and can be sorted by instructors, days, times, and any number of other areas that you choose.

Gym/Facility Management

Part of successfully running a gym is having the information you need to make important decisions about the direction of your business. ClubManager does feature a reporting platform in its software, but it does not appear to be customizable to run whatever report you want. It only contains pre-built settings. gives you all of the options you could want for generating reports. Anything you feel is important can be generated in an easy-to-read report. For example, you could use our software to generate a report on high-traffic times of the day, which could help you decide when you need the most staff and in what areas. Being more efficient with your staff schedule can ultimately lead to saving money, which is obviously a good thing for your business.

Business Dashboard Reports

With, all your reports can be run in a single software. No more safaris for which software has which reports. Fitness Business Management (FBM) software makes reports easy — sales, business, appointments, class, and payroll reports all in one place. Plus you can also sort reports by:

  • Client
  • Location
  • Services

These reports are easily accessible on our customizable report dashboard so you have your finger on the pulse of your business. ClubManager doesn’t have a dashboard, so this is only a feature you’ll get with

You got into the business because of a love for fitness, not complicated logistical tasks, so it’s crucial to set up efficient processes that run reliably and don’t need your constant attention. Let handle it!

Client Automation

ClubManager does not appear to offer automated features for its users, but wants to make things easy for your business. The less time you have to spend keeping track of reminders and when workouts are delivered, the more time you can spend in other areas to help your business grow. Here are a few of the automations we offer to help save you time while keeping your members and clients engaged:

  • Automatic Emails and Texts
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Dedicated Zapier Support

At, we give our clients tons of integration options from the start, but we realize that you might want to continue using certain tools that are not organically integrated within our software. For these purposes, we have partnered with Zapier to make sure you can continue using everything you feel is effective for your business.

With over 2,000 apps to choose from, you can rest easy knowing that your company’s software and website will function as efficiently as possible. Our partnership with Zapier allows you to integrate your web apps so they can share data, automate the information that is passed between your apps, and innovate faster and more efficient processes.

Dedicated Account Manager

Customer service is very important to us at We want you to be happy with our product and we feel that a large part of this stems from having someone to help you navigate how to make it work for your business. For this reason, we provide all of our customers with a dedicated account manager.

Rather than giving you help at the start and then cutting you loose, as some companies do, we provide you with your account manager for the entirety of your relationship with If you want to re-design your website, at any point, your account manager won’t hesitate to collaborate with our top-of-the-line development team to get it done. Maybe you want to promote your brand on products and set-up an ecommerce store. This is no problem for your account manager.

Customized Software

Customized software is an important element of making your business stand out. Your software should look like your business and function in a unique way to your needs. ClubManager and both provide customizable aspects of their software, however, only is fully customizable in function.

ClubManager provides a customized look to different elements of its software, but the function remains the same for all users., on the other hand, gives you the same opportunity for a customized look but also is willing to set up the software in a specific way for your business. That means you don’t have to pay for features you don’t need and you don’t have to go without other ones you might find helpful.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.


As we mentioned, ClubManager and both provide custom branding for their customers. A company’s logo, color scheme, and even pictures can appear on all apps, websites, and forms of communication. However, provides our customers with more flexibility because all elements, like apps, websites, and communication, can also be customized to better promote your brand.

iOS & Android Apps

Both companies in this review offer iOS and Android apps to their customers. With that being said, only offers full customization of its branded apps for personal trainers.


ClubManager does not build custom websites for its users. Instead of going through the hassle, they choose to provide third-party integration so that their software will function within your existing website.

Building a custom website is no hassle at all for We want our customers to have the best experience possible and we aren’t afraid of putting in the extra work to make that happen for you. We do not require any integrations for our software to work within your website because our top-notch development will create a website specifically with your business in mind. Some other benefits of our custom, SEO-optimized fitness business websites include:

  • Responsive
  • Built to convert visitors to leads
  • Google Certified Partner

Security Features

Your members trust you to keep their information safe, just as you trust your software company to keep your business’s information safe. This is extremely important to us, at, so we made security a top priority. Some of our features include:

  • SSL Secure
  • Privacy Shield Framework
  • Google Cloud

Marketing Integrations

Business growth has many factors but, for gyms, a couple of key elements are to recruit new members and sell more services to existing members. These two things are commonly accomplished through marketing, in one way or another. Both ClubManager and offer marketing integrations to help your business find new members and promote your services. wants to fully customize your experience to cater to the precise demographic of people you are seeking. Whatever direction you feel is right for your business can be marketed to the public by using our software.

Some of our more popular integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel
Learn more by clicking the button below. is the best ClubManager alternative.

Workout Software shines, in comparison to ClubManager, in the workout software department. The main reason for this is because ClubManager does not have a workout platform included in its software. This seems to be a major oversight for a company whose website headline reads, “The gym industry: it’s in our blood.”

At, we want to set you up for success across multiple revenue streams. Even classic services, like personal training, can be enhanced by using part of our workout software. In addition, we provide you with other options to add extra value to your clients and members so that your gym is the top choice in your area.

The following several sections will focus solely on the features of workout software.

Workout Creator/Logger

Having the ability to create a workout within the software sets up your business to add several different services, or expand on existing ones. We’ll get into details on that shortly, but when your trainers can log in and create custom workouts for their clients or utilize pre-built workouts for the general member-base, you are opening up a whole new realm of added value that many gyms are not willing or able to offer.

On that same score, clients who choose to utilize these workouts are able to log their results in the same software. This helps them track their progress over time so they can truly see the value in the services you offer. Seeing progress and value is what will keep them coming back and open their minds to using more services you offer.

Our workout creator/logger provides users with endless possibilities for delivering workouts, tips, and encouragement to clients in any scenario, including:

1-1 Training

Personal training, in a one-on-one format, is a common service in most gyms and probably one that is a key revenue source for your business. To encourage people to train at your facility, you have to figure out how to make the experience both different and better than other options. software helps you develop more connectivity between your clients and their training programs.

Your trainers can create workouts, in advance, for their clients so the client knows what to expect when they are coming into the session. Sometimes being mentally prepared for what is to come can help someone get the most benefit out of their workout. After the session is completed, the client or trainer can log the results of the workout in the software. Clients will be more connected to their program if they can see documented results over time.

Group Training

Some people like to lean on their friends or family for motivation to get through a training program. software can easily accommodate people who want to train in a group format. They do not lose any of the features that one-on-one training provides, such as workout creation and logging, but they get all the benefits of training in a setting that is more comfortable for them.

Online Training

Your gym is likely to have a group of people who want some guidance in their workout, but do not necessarily want to meet with a trainer in person. Online training can be a great option for people who fall into this category, and the option is one that can handle with precision. Our workout creator and logger are certainly important tools in this process, but an equally big part is that our software provides a way to give your clients exercise demonstrations in the workouts your trainers develop.

Exercise Library comes with a pre-built library full of exercises that your trainers can use when creating workouts. They can search by name or muscle group and then select a demonstration video to be applied to the workout template. This makes it easy for clients to know proper form and get the most out of their workout. In addition, goes the extra mile and gives customers the opportunity to add their own exercises.

Custom Exercises

Pre-built libraries are a great tool that can be very useful for gyms, but there is a certain element of comfort that extends to clients when they watch a video demonstration that features their own trainer, or at least a staff member at their gym. software allows you to upload your own videos of exercises and input them into your client’s workout plans. This can also be useful if you have a boutique studio or a gym that focuses on a certain type of fitness.

TV Workouts

Our workout software allows you to take the added value that you give to your clients, in the workout creator, and utilize it in other ways. You can use our software to cast exercise demo videos onto a TV screen during a group fitness class, group training session, or individual training session. This allows your trainers and instructors to be able to coach participants through all elements of a workout while the participants can always refer back to the screen for proper form.

Gym Ecommerce Software

Ecommerce software is another area in which ClubManger and both have features, but offers more. Both companies offer payment processing and the ability to sell products, however, the inclusion of workout software allows for to have different types of products and services available in our ecommerce platform.

Using’s gym ecommerce software, you can sell products, pre-built workouts, workout memberships, and access to online workout challenges. Since ClubManager does not include workout software, they do not have these extended ecommerce options.

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore Founder, Core Online has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

Payment Processing

Based on information from ClubManger’s website, customers can set up a point of sale system using the company’s software, but it is unclear how members or clients make purchases on their own or if it is even possible through the app or website.

Using Stripe, software can accept payment for single products or services, send recurring invoices for monthly memberships, sell packages for group fitness classes or personal training, or collect everything into one monthly bill that is sent out to a member.

Sell Products

Once again, customers using ClubManager are able to sell products through the software’s point of sale system, but it is unclear as to whether or not members can make purchases online or through an app. software is set up so that members can make purchases either in-person, online, or on a mobile app. You can sell products like clothing, water bottles, or sweat towels, but you can also take it one step further and sell workout-based items such as the ones below.

Sell Workout Plans

Some members of your facility will not make use of a personal trainer, whether it is due to finances, comfort, or other reasons. For this group, you still want to have a service available if they are looking for guidance in their workouts. Your trainers can create a collection of pre-built workouts that are available for your members to purchase. These workouts can be random or categorized into groups like strength, cardio, core, or whatever else you decide will appeal to your members.

Offer Online Workout Memberships

The members who make use of buying pre-built workouts may eventually be interested in an online workout membership. In this situation, they would still essentially be purchasing pre-built workouts, but the workouts would be automatically delivered to them at whatever interval of time you choose. This helps the members avoid plateauing from the same workout and it also helps your business by generating recurring income.

Sell Workout Challenges

When your members are excited about your gym, it is a positive thing for your business. One way to increase enthusiasm among your members is to offer workout challenges. You could have members compete or work together, but the chance to overcome an obstacle is motivational. You can capitalize on this by charging for people to participate in the challenges and, as an added bonus, you might get some word-of-mouth marketing as the members are talking to their friends.

Fitness Assessment Software

Much like workout software, ClubManger does not include a performance health platform within its product. This means that members do not get the opportunity to assess their fitness level when they join a facility and it can be harder for them to see their results over time.

With’s fitness assessment software, you can help your members establish a baseline of their fitness level by providing them with an assessment when they join. From there, you can re-assess them over time and share the results so they can see how they are progressing.

Working with and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend to grow your business!
APMD Performance 


Knowing where you start is an important part of knowing where you have to go. When a person joins your facility they probably have a goal in mind, but they might not know exactly what they have to do to get there because they don’t know how much they have left to accomplish. By giving these members an assessment, you are showing them the current state of their fitness, in relation to their goal, so that you can help them come up with a plan on how to reach that goal. software also allows you to customize these assessments, for members, so that they are more applicable to each individual’s goal. For example, it would be impractical to test a competitive weightlifter on his or her one mile run time because it has no part in their goal. Instead, you want to deliver a customized assessment that provides valuable information and allows you to make recommendations about a plan and the different services you offer.

Performance & Measurement Reports

As time goes on, members will want a measurement of their progress, which is where reporting features come into play. You can automatically send reminders about upcoming assessments, share progress pictures, and give reports about various performance and measurement data. All of this will be appreciated by your members, and seeing progress will motivate them to want to continue using your services.


Nutrition is not a large part of our software at, but we realize that it is an important part of any fitness goal. Because of this, our software includes a nutrition tracker where clients can log their food intake and share this information with their trainers. If it is within their scope of practice, the trainer can then make recommendations about what changes may need to be made in order to achieve a certain result.

ClubManager Pricing

Throughout this review, we have covered some of the basic features that are included in the ClubManager software. Listed below is a recap of some of those features, as well as pricing categories. Most features remain the same across the three pricing categories, however, the number of member bookings, users, and member list does change.

PackageCMGoClubManager StandardClubManager Plus
Features150 member limit1,500 member limitUnlimited members
600 bookings per month6,000 bookings per monthUnlimited bookings per month
1 userUnlimited usersUnlimited users
Member appSame as CMGoSame as CMGo and ClubManager Standard plus:
Member communicationsSales Module
Attendance and member validation
Integrated payments
Business dashboards
Till and epos

ClubManager Alternatives

Listed below are four of the major competitors to ClubManager. The prices in this table are accurate at the time of writing this article.

CompetitorMinimum Starting PriceMaximum Price
iGo Figure Software$99.00/monN/A

The Bottom Line: Pros and Cons

As we are nearing the end of our comparison, we hope we have given you an overview of the features of both companies and also shown you why we think is the perfect fit for your business. We realize that choosing a software is an important decision and not one to take lightly, so let’s review some key features one more time.

ClubManager Cons

ClubManager does an adequate job of living up to its name and providing decent management features within its software. It does, however, lack some competency in key areas. One main area of concern is the lack of workout software.

For a company that prides itself on understanding the gym industry, they are missing a large piece of the growth puzzle by not including a workout platform in their software. There is no place for trainers to create workouts or for clients to log information, and this leads to fewer services that can be offered by those who use ClubManager. If your software is limiting what your business can do, it is crippling your potential for growth.

ClubManager also does not offer much in the way of customization. While the company takes good steps by providing the ability to add logos or colors to apps and websites, they do not make the function of the software customizable. This means that you have to make the software work for your business, rather than your business excelling because of your software. Pros provides all the features you could want in a fitness business software and, because of the customization we offer, we can tailor it to fit any business so it is truly unique. We want to make your business stand out in such a way that people no longer just talk about going to the gym, they talk about going to your gym.

Our workout software enhances the experience for your members and clients because they can watch exercise video demonstrations, track their workouts online, and purchase different types of workouts or plans through your software. They are also able to communicate with their trainer, friends, or other staff members.

Your gym can make use of our automated features to communicate with clients, send important reminders, and update your clients on their progress. This saves your business time and money because a staff member does not have to do all of this manually. also provides unmatched customer service. You will have an account manager who is specifically assigned to your business so you become familiar with who you are working with and are able to trust that person to get the job done. We are successful when you are successful and we want to build a partnership that reflects our mutual goal. is completely committed to you and your business. We want to help you grow and provide your business with everything it needs to succeed many years into the future.

What does your business need in order to ensure long-term success?

If you want to work with a fitness business management company that puts your success first, request a demo today.

Learn more about Fitness Business Management Software.

Schedule your demo today.