Best Fitbit Care Alternative: vs. Fitbit Care | Learn: Your Fitness Business Resource

Best Fitbit Care Alternative: vs. Fitbit Care

If you're looking for a Fitbit Care alternative, see why fitness businesses and professionals upgrade to the fully-customized fitness business management software platform to attract more clients, increase revenue, and grow their fitness businesses.

UPDATED: May 9, 2021

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Fitbit Care
Dedicated Account Manager
Dedicated Zapier Support
Client Automation
Performance & Measurement Reports
TV Workouts
Offer Online Workout Memberships
Run Workout Challenges
Sell Workout Plans
Group Training
1-1 Training
Custom Exercises
Marketing Integrations
Custom Branded
iOS & Android Apps
Online Training
Sell Products
Payment Processing
Gym / Facility Management
Exercise Library
Client / Class Scheduling
Workout Creator / Logger
Business Dashboard Reports

Why Choose

Here are five reasons why fitness professionals use vs. Fitbit Care.


Fitness Business Management Software to Run Your Business

Unlike Fitbit Care, software is specifically tailored for fitness business management and operations – making it easy to organize and grow your fitness business with client and class scheduling, check-ins, and billing — all from your custom-branded apps.

Fitness Business Management Software to Run Your Business

Unlike Fitbit Care, software is specifically tailored for fitness business management and operations – making it easy to organize and grow your fitness business with client and class scheduling, check-ins, and billing — all from your custom-branded apps.

Workout Software to Power Your Training

Fitbit Care has limited workout software that doesn’t allow fitness professionals to provide online training, online memberships, or use a workout creator. The workout plan creator and exercise manager provide flexible solutions to save you time creating workouts with built-in integrations, tools, and more.

Ecommerce Software to Increase Revenue

Fitness professionals cannot process payments using Fitbit Care’s ecommerce platform., however, has full ecommerce capabilities allowing trainers to sell single workout plans, offer automated workout memberships, run workout challenges, and deliver individual training.

Ecommerce Software to Increase Revenue

Fitness professionals cannot process payments using Fitbit Care’s ecommerce platform., however, has full ecommerce capabilities allowing trainers to sell single workout plans, offer automated workout memberships, run workout challenges, and deliver individual training.

Assessment Software to Improve Client Engagement and Retention

To access all available assessments through Fitbit Care, you need to utilize multiple apps and software platforms or use a Fitbit wearable device; that’s not the case with Take clients through your personalized assessments to deliver custom workouts for their individual needs – providing massive growth potential and saved time. No additional apps or software needed.

Stand Out With Your Own Custom-branded Apps

Fitbit Care’s apps provide no options for custom websites., however, offers fully-customized apps and websites built to make your life easier by providing your clients with a unified scheduling and workout experience with your brand displayed front-and-center.

Stand Out With Your Own Custom-branded Apps

Fitbit Care’s apps provide no options for custom websites., however, offers fully-customized apps and websites built to make your life easier by providing your clients with a unified scheduling and workout experience with your brand displayed front-and-center.


If you’re ready to get started with an easy-to-navigate, all-in-one fitness software, designed to fuel your business, request a demo with today.

And, if you want to see how Fitbit Care’s additional features stack up to software features, check out our in-depth guide below.

What is Fitbit Care?

Fitbit is a company well-known for its wearable technology devices. They have a number of different smartwatches, wearable devices, and activity trackers. They have also expanded into integrating their wearable technology into FitBit incentive programs for employee wellness and health coaching using data from the wearables within the mobile app. This Fitbit health solutions mindset has expanded its growth exponentially.

Fitbit Care is a platform developed to help improve employee health and wellness by integrating data and health coaching into the platform. Participants use their smartwatch or other trackers along with the mobile app. They offer general health coaching plus special health coaching for specific health conditions, as well as data and metrics from the wearable technology.

Fitbit Care has three features:

  • Fitness wearables and self-tracking so users can wear their smartwatches and devices to track physical activity and other health metrics.
  • Personalized digital interventions like workout challenges and social communities to help improve motivation and engagement.
  • Health coaching and virtual care to give users individual attention to improve health and reach their health and fitness goals.

Employers can use Fitbit care to improve employee health and wellness (like using Fitbit for healthcare workers to count their steps throughout the day). The Fitbit Care health coaching platform is designed for organizations with health professionals on staff like health plans, workforce health providers, and health systems.

Fitbit Care users must use a Fitbit device or wearable to track metrics with the platform. Apple or Garmin smartwatches will not work with the Fitbit Care platform.

Fitbit Care has a very specific niche in employee health and wellness. The entire focus of this platform is to integrate fitness wearable devices with data to increase motivation and participation in healthy habits. There are no fitness business management features, no workout creation/delivery features, no customization options, no ecommerce options, and no ability to conduct performance health assessments.

Unless otherwise stated, all images and reviews below are of/about the All-In-One Fitness Business Management software platform.

Fitness Business Management Software

Fitness Business Management (FBM) software should have key features that provide all the features you need to successfully run and manage a business from your fingertips 24/7. Important FBM features include scheduling features, payment processing features, reporting, and alternate revenue streams.

Fitbit Care does not have any fitness business management software because it’s strictly designed as a platform for employee health and wellness.

With, you will find an all-in-one software option that can be used by managers, staff, employees, clients, and members. The features are endless to grow and manage your fitness business in a way that makes managing or running a successful business possible for anyone.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team. makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

Client/Class Scheduling

Fitbit Care has no calendar functions for scheduling classes, appointments, or sessions because of its focus on being an employee wellness platform.

On the other hand, allows fitness professionals and personal trainers to set up availability on calendars and schedules so that clients and members can book and manage appointments, sessions, or classes from the mobile app or online dashboard. Clients can also get reminders and notifications for upcoming classes or appointments. Clients can sort calendars by trainer or location, as well as pay for classes or appointments directly from the mobile app or dashboard.

Gym/Facility Management

Fitbit Care has no fitness business management options, like reporting or staff permissions. There are reporting options that employers can use based on the employees’ data provided by fitness wearables, tracking devices, and metrics captured by the platform.

However, provides options for generating reports on a variety of features, including revenue, classes, trainers, or other administrative reports. It’s also easy to set staff roles and permissions so each employee and staff member has access to the features they need.

Business Dashboard Reports

Fitbit Care does not mention any functionality for business dashboard reports as their software platform is geared more towards activity level insights such as steps climbed or distance traveled.’s business dashboard reports allow you to analyze your business fully. As soon as you enter your dashboard, information such as your schedule for the day, recent clients, messages, and business reports are shown to you. All of this information can be edited to your preferred presentation.

Your business reports are customizable as well, giving you free-range to how you want to analyze your business or filter information. Whether you want to run custom reports on your revenue, staff, or clients, gives you many options to ensure that you are on top of your business’s operations.

Client Automation

Client automation makes your software work for you to send reminders and notifications via text, email, or through the mobile app. Fitbit Care allows for communication between users and health coaches and social communities. Fitbit Care sets up automated engagement with users. includes email, text, and mobile app reminders, but also includes options to automate workout and assessment information. For example, allows trainers and fitness professionals to:

  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery

Dedicated Zapier Support gives clients a plethora of integrations – but, sometimes, you need additional options to support your business. Our partnership with Zapier allows you to, in Zapier’s words, “Integrate (link your web apps with a few clicks, so they can share data), Automate (pass info between your apps with workflows called Zaps), and Innovate (build processes faster and get more done – no code required).

Part of this partnership includes dedicated Zapier support to help you through every step of the process. With over 2,000 apps to choose from, you can rest assured that your company’s website is as efficient and user-friendly as possible.

Dedicated Account Manager

Another feature that sets apart from many other fitness business management software companies is our dedication to customer service and support. This is why we provide our clients with a dedicated account manager to help them through every step of the process.

If you want to redesign your website, your account manager at will get it done. If you want to set up an e-commerce store, your account manager won’t blink twice. Whatever you need, our world-class dev team will come through.

Customized Software

Your fitness business management software should be customized to your preferences to showcase your business. Your website and mobile apps may be the first look that a potential client or customer has of your business, so you want it to stand out. Customization allows consistency among your software online dashboard, mobile apps, website, social media, and any marketing efforts.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.


Fitbit Care users must use the standard Fitbit Care app, there are no options to customize the app for various fitness businesses.

Your software should match your branding, logo, colors, and verbiage. This consistency is what customers will recognize and will enable you to build brand loyalty. takes it a step further and offers custom-built gym apps and websites. You will find the security features and marketing integrations to be helpful customizations to help you grow and manage your fitness business with

iOS & Android Apps

Mobile apps are a vital component of any fitness business management software. Members and clients are always on the go, but we always have our mobile devices with us. These mobile apps allow for workout creation and delivery, access to the exercise library, workout logging, marketing, and communication with clients and members.

The Fitbit Care mobile app has a 4.6 out of 5.0 rating on Capterra, based on five reviews. The reviews are limited but the positive comments focus on the health indicators and metrics and the ability to interact with others via the communities. The negative reviews focus on syncing and possible improvements to health coaching. has mobile apps for iOS and Android devices that include all of their fitness business management features. also allows full customization of your mobile apps. Your clients and members can search for your business name in the iOS or Google Play store, not the name of a third-party app.


Fitbit Care has an online dashboard that employers can use to see metrics and data from their employees but there are no options to create a website for your fitness business. also allows fully customizable, SEO-optimized fitness websites. The best features that are offered for websites include:

  • Responsive
  • Built to convert visitors to leads
  • Google Certified Partner

Security Features

In the days where we hear about a data breach or cases of compromised data almost daily, it’s important to make sure your facility’s data and your clients’ data are safe and secure. ensures the safety of your data with these important features:

  • SSL Secure
  • Privacy Shield Framework
  • Google Cloud

Marketing Integrations

Marketing is an important component of any successful business. Social media, email, text messages, and notifications are great ways to stay in touch with your members and clients.

Fitbit Care focuses on wellness through its employee engagement platform but does not have any marketing features. Their marketing efforts are focused on selling and promoting their Fitbit Care platforms and Fitbit wearables and devices that connect with the platform. understands the important role of marketing and provides integrations that help amp up your marketing efforts. Some of our more popular integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

Learn more by clicking the button below. is the best Fitbit Care alternative.

Workout Software

Every fitness business needs workout software that enables them to help clients meet their health and fitness goals, plus grow their business with additional revenue streams. This workout software should have all the options you need to create and share workouts, the ability to train any type of client, and extra options to make workouts fun and motivating.

Workout Creator/Logger

Fitbit Care has no options for creating workouts or fitness plans. You can get reminders to move every hour and set personal health and fitness goals. You can also track information related to your goals, like daily activity, steps, number of exercise sessions weekly, weight, water consumption, and sleep. has awesome workout software built for personal trainers that any fitness professional will regularly use. Our workout creator/logger provides users with endless possibilities for delivering workouts, tips, and encouragement to clients in any scenario, including one-on-one training, group training, or online training.

1-on-1 Training

One-on-one training allows fitness professionals to develop a supportive and encouraging environment for their clients to meet their health and fitness goals. A workout software should make it easy for trainers to create and share any type of workout with their clients and does just that.

Group Training

Fitbit Care’s group training features are designed to track activity, participation, and engagement data within a group. If group training is your focus, you may definitely need more capabilities in this area.

With, you can use any mobile device to create or view workouts. You can follow along to stay on track if you are leading the class, or exercisers can view the workout plan if you are dividing the group into smaller groups or allowing them to take the lead for certain parts of the workout. If you also have access to a tv, you can show the workout plan broadcasted on the television.

For example, if you are leading a TRX training workout, you could have the workout pulled up on a few mobile devices around the room for either you to view or for the clients to work out with a partner. You can also broadcast the workout plan for everyone to see on the bigger television monitors.

Online Training

Online training is a great way to grow your business for a number of reasons. For one, you can train your current face-to-face clients if they are out of town on business or traveling on a vacation. Second, you can add new clients to your client base no matter where they are located. Third, it gives you more flexibility for training clients in a hybrid format, partially online and partially face-to-face. works for you to allow you to train clients one-on-one, in groups, online, or hybrid. All of these options give you a ton of flexibility to maximize your time and revenue.

Exercise Library includes an exercise library, which is an important component of any workout software. An exercise library includes instructions, descriptions, videos, photos, or tips that help exercisers understand how to complete an exercise or movement with good form and technique. This full exercise library includes options to build various workouts with intervals, sets, pyramids, supersets, or other functions.

Personal trainers and fitness professionals can use exercise libraries to design workouts and help their clients fully understand how to do an exercise correctly, what muscles are being worked on, and tips to make the most of the exercise or movement.

Custom Exercises allows you to add custom exercises so you have everything you need at your fingertips to design and deliver the most effective workouts for your clients to help them meet their health and fitness goals. You can add your own videos or photos featuring your staff and trainers.

TV Workouts provides clients with the ability to watch demos of the exercises within their workout plans on television screens; gyms can also use the exercise library to cast exercise demos onto gym television screens during group classes or one-on-one training sessions. You can also stream the workout plan on a screen for group training sessions.

Gym Ecommerce Software

Ecommerce features are a must-have for any fitness business management software. There are no ecommerce options to sell your own workout plans, memberships, or retail items with Fitbit Care. The e-commerce features are for Fitbit Care to sell its branded fitness wearables or trackers. provides fitness businesses with gym ecommerce software options to enhance or add additional revenue streams. Safe and secure payment processing, the ability to sell your retail or other products, and options to sell memberships, packages, or sessions. You can also sell workout challenges, membership plans, or workouts online.

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore Founder, Core Online has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

Payment Processing

Fitbit Care does not have payment processing options available in its employee wellness platform. This is a vital feature of any fitness business management software, so has you covered with safe and secure payment processing. Clients or members can send payments easily through the mobile app or online dashboard or in-person payments can be accepted as well.

Sell Products

Fitbit Care focuses on selling the Fitbit branded wearables, trackers, and devices. On the flip side, allows you to sell your retail items, including branded apparel. What a great way to start a new revenue stream and build brand loyalty for your fitness business.

Sell Workout Plans

Personal trainers have no options to design, deliver, or sell customized workout plans with Fitbit Care. is clearly ahead in the game because it allows you to design and customize workout plans that you can then sell via the mobile app or website.

Personal trainers can take successful or customized workout plans they have developed and put them online to sell to new audiences anywhere in the world. It’s the perfect opportunity to generate additional revenue, build your business, and help new clients reach their fitness goals.

Offer Online Workout Memberships

Online workout memberships are a great way to grow your business. Exercise enthusiasts may have access to a gym in their home or may travel for business with access to a hotel gym. If you have a great reputation in the fitness industry, you may want to take that to the next level by marketing yourself, your skills, and your knowledge online outside of your local area. gives you the ability to grow your online clientele by giving you the option to offer online workout memberships. Any personal trainer can and should take advantage of this feature to try something new and build your business.

Sell Workout Challenges

Workout challenges are an excellent way to motivate members, enhance loyalty, and generate additional revenue for your business. Workout challenges among exercise enthusiasts create an environment of healthy competition and motivate exercisers to meet their individual fitness goals. provides the option of creating workout challenges for participants near and far.

Fitbit Care users can compete in a workout or other health challenges. Team challenges can be set up in Fitbit Care to encourage healthy competition and keep employees motivated. Challenges can be run as often as you would like and invitations to employees are sent by Fitbit Care.

Fitness Assessments

Fitbit Care includes options for tracking progress toward personal health and fitness goals and allows users to track food and nutrition intake. However, there are no features for conducting performance health or fitness assessments.

Personal trainers and fitness professionals would need other software to be able to fully utilize their fitness software to conduct assessments for clients. There are online tools to help you with conducting and using assessments, but who has time to use different websites to keep track of all of that information for your clients? has versatile fitness assessment software. Health assessment software should allow you to:

  • Turn leads into clients
  • Engage clients through assessments
  • Gather baseline data about clients
  • Plan effective fitness programs to help clients meet their health and fitness goals
  • Track measurement data, injuries, etc.
  • Optimize the delivery of personalized workouts and nutrition
  • Use to compare to normative data of similar age and sex
Working with and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend to grow your business!
APMD Performance 


Assessments can be used for a variety of reasons to help determine a baseline, to increase motivation, as a comparison to fitness norms, and to enhance loyalty. Assessments are used to test various fitness aspects, like cardiorespiratory endurance, muscular strength and endurance, flexibility, balance, and body composition.

You can use the results of those assessments to get a baseline measurement of your client’s current level of fitness, which can be used to plan an appropriate exercise program that also uses progressive overload to see results from their hard work. The assessment results can be compared to normative values that represent different levels of fitness for a comparable age and sex.

Performance & Measurement Reports

Fitbit Care does allow you to track progress using your Fitbit wearable devices or trackers, but not with performance assessments. You can track activity levels, sets, repetitions, add notes to workout plans, and track personal bests for weight training exercises.

Assessment reports are important to determine if there has been any progress over time toward goals. allows you to set up delivery of these reports to share information with your clients either manually or automatically.

Let’s say you conducted a push-up assessment with your client when they started their workout program with you and they were able to do 10 push-ups in one minute. After working out consistently for six months, you do the push-up assessment with them again. This time they are able to do 20 push-ups you both you and your client can see the improvement in their muscular endurance within the six-month time frame.


Nutrition and healthy eating is a key component of any health and fitness program. If a client is working hard during their personal training sessions but does not have good eating habits, it will slow their progress.

Fitbit Care allows users to track their food intake and use this to review their nutritional habits to make improvements to their eating. uses MyFitnessPal so personal trainers can view their clients’ nutrition and can make basic recommendations for them to improve their eating habits.

Fitbit Care Pricing

Fitbit Care does not publish its pricing structure for employers to use this platform for employee health and wellness. You must contact the company directly to gather information about their Fitbit Care cost structure and pricing options.

Fitbit Care Alternatives

Competitors of Fitbit Care that focus on employee health and wellness include GoPivot, MoveSpring, WellAble, Sprout, and Rally Health.

The Bottom Line: Pros and Cons

Fitbit is a useful software for companies looking to enhance employee health and wellness by using branded Fitbit wearables and tracking devices. The main issue is that Fitbit Care is lacking many options for fitness business management. The good news is that offers all the features needed to help grow and manage a successful fitness business.

Fitbit Care Cons

Fitbit Care has a specific niche in employee wellness and engagement. A fitness business would not find this software useful to manage their business because it is missing too many vital features like workout creation and delivery, payment processing, e-commerce, scheduling, calendars, and gym management features. However, it might be a useful option to help enhance employee health and wellness. Pros truly is an all-in-one fitness business management software that will help you manage and grow every aspect of your business. Investing in reputable and effective fitness business management software is an investment in your business.

You can build your client base locally, nationally, or even internationally with the e-commerce and workout creation/delivery features. You can enhance client loyalty with performance assessments, mobile apps, workout creation/delivery, and e-commerce features. makes your life and your clients’ lives happier and healthier.

This comparison has described the all-in-one software features of Which features would be most helpful to you?

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