FitPlan Not Built for Real Coaches? The best FitPlan alternative is Exercise.com.

Learn why Exercise.com is the best Fitplan alternative, compare Fitplan vs Exercise.com (and compare Fitplan vs Trainerize, TrueCoach, Kajabi, and more Fitplan competitors), and explore why top fitness influencers, coaches, and online trainers choose Exercise.com to build their brand, sell programs, and run their entire business in one app.

Then explore the best apps for online fitness coaches and discover why Exercise.com gives you complete control over your training business—from custom-branded mobile apps to selling digital programs, running memberships, tracking progress, and more.

The best Fitplan alternative is Exercise.com. Compare Exercise.com vs Fitplan to see which one gives you the tools to grow and monetize your brand long-term.

If you’re searching for the best Fitplan alternative, see why Exercise.com is the #1 fitness platform for creators who want to own their content, brand, and revenue.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.

Julie Ledbetter

Owner, Ledbetter Fitness

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Why Exercise.com is the Best Fitplan Alternative

Fitplan is a content platform where fans can follow workouts created by celebrity trainers. But if you’re a coach who wants to build your own business—not just license content through a shared app—then Fitplan is limiting. Exercise.com gives you complete ownership of your fitness brand with a fully customizable platform to sell programs, train clients, manage subscriptions, and more.

Fitplan Features

Fitplan is best known as a subscription app offering guided fitness plans from top influencers and athletes. Features include:

• Follow-Along Programs: Users choose plans by celebrity coaches and train using videos
• Fitness Tracking: Users mark workouts complete and view program stats
• In-App Messaging: Limited coach-client interaction inside the app
• Nutrition & Calendars: Optional content for premium creators

While Fitplan helps influencers monetize pre-built workouts, it doesn’t offer true coaching tools like workout programming, client tracking, fitness assessments, or branding options. You’re building inside their app—not yours.

Exercise.com Pros and Cons

Pros

• Custom-Branded Fitness App: Launch your own iOS/Android app with your name and logo
• Sell Anything: Programs, online coaching, challenges, subscriptions, bundles, and more
• Workout Builder: Program advanced routines and deliver to individuals or groups
• Fitness Assessments: Assign benchmarks, track habits, and monitor progress
• In-App Messaging & Push Notifications: Keep clients engaged inside your own ecosystem
• Payments, Analytics & CRM: Manage your business and scale with confidence

Cons

• Full Control = Learning Curve: Trainers coming from passive platforms like Fitplan may need onboarding to explore the full power of Exercise.com

Exercise.com is for fitness pros who want more than followers—they want freedom, revenue, and long-term growth on their own terms.

Fitplan Pros and Cons

Pros

• High App Quality: Slick consumer-facing app with quality video production
• Shared Exposure: Fitplan promotes programs through the shared marketplace
• Simple Revenue Model: Earn from plan sales and recurring users

Cons

• No Ownership: Your content lives inside the Fitplan app, not your own
• No Real Coaching Tools: Can’t run assessments, custom workouts, CRM, or deep client tracking
• No Custom Branding: You’re one face among many—no dedicated app or standalone brand

If you’re ready to move from influencer platform to business owner, Exercise.com is the better option. Your brand. Your programs. Your app.

Fitplan vs Exercise.com: Which Is Best for Fitness Coaches?

Fitplan is designed for fitness fans to follow celebrity workouts—not for trainers to build custom client journeys. Exercise.com is purpose-built for fitness pros who want full control over their app, business model, and coaching workflow. It’s the best Fitplan alternative for long-term growth.

“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”

Andrew Banner

Co-Founder, AMPD Golf Performance

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What is Fitplan?

Fitplan is a fitness app offering subscription-based access to video workout programs created by top fitness influencers and athletes. Users can choose a plan, follow daily workouts, and track their progress. It’s a content marketplace—not a coaching platform. Influencers license their content to Fitplan and earn revenue through shared app sales.

How much does Fitplan cost?

For users, Fitplan typically costs around $15/month or $90/year for full access. Coaches interested in joining Fitplan must apply and are accepted based on their audience size and brand fit. Revenue sharing terms are not publicly disclosed.

Can I switch from Fitplan to Exercise.com?

Yes! Exercise.com makes it easy to move your content, clients, and brand to your own platform. You’ll launch your own white-labeled mobile app and gain full control over your workouts, subscriptions, coaching experience, and growth strategy—with full onboarding and support.

Why is Exercise.com the best Fitplan alternative?

Exercise.com is the best Fitplan alternative for fitness pros who want to go beyond being a face in someone else’s app. With full branding, advanced workout delivery, client tracking, assessments, payments, and automations—you’ll finally have a platform that works for your business, not just your following.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

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