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How do I start a fitness app business?

How do I start a fitness app business?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 7, 2024 ā€” Updated on February 7, 2024

To start a fitness app business, you need a clear vision, a solid business plan, and an understanding of your target market.

How do I start a fitness app business?

Learning how to create a fitness app can be a lucrative venture, given the growing demand for digital health and fitness solutions. It involves not just the technical development of the app but also creating engaging content, ensuring user-friendliness, and implementing effective fitness app marketing strategies.

For fitness professionals looking to enter the digital space, Exercise.com offers a comprehensive platform that can significantly simplify the process of launching a fitness app business. With customizable fitness app solutions, robust management tools, and marketing support, Exercise.com provides everything needed to start and grow a successful fitness app.

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

Fitness Income Ideas

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can run online fitness challenges.


You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Step #1 – Conduct Market Research

  • Identify Your Niche: Understand the specific fitness needs you want to address with your app.
  • Analyze Competitors: Look at existing fitness apps to identify what works and potential gaps you could fill.

Exercise.com helps you analyze market trends and user preferences with its analytics tools, ensuring your app meets the needs of your target audience.

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Step #2 – Define Your Unique Value Proposition

  • Highlight Unique Features: What makes your app different from others? Is it personalized workout plans, integration with wearables, or a specific fitness philosophy?
  • Focus on User Experience: Ensure your app offers a seamless, intuitive user experience that keeps users engaged.

With Exercise.com, you can create custom-branded health and fitness apps that stand out in the market, offering unique features and a user-friendly interface tailored to your brand.

Step #3 – Develop Your App

  • Choose the Right Platform: Decide whether you want to launch on iOS, Android, or both.
  • Develop Engaging Content: Create high-quality, engaging fitness content that keeps users coming back.

Exercise.com’s development team can assist in building a custom branded fitness app that aligns with your business goals and user expectations, filled with engaging content and interactive features.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get a demo now!

Step #4 – Implement Monetization Strategies

  • Subscription Models: Offer monthly or yearly subscriptions for access to premium content.
  • In-App Purchases: Allow users to buy personalized workout plans, coaching sessions, or special programs.

Exercise.com supports various monetization options, making it easy to implement and manage subscription models and in-app purchases within your fitness app.

Step #5 – Launch Marketing and Promotion Campaigns

  • Leverage Social Media: Use platforms like Instagram and Facebook to generate buzz around your app.
  • Influencer Partnerships: Collaborate with fitness influencers to reach a wider audience.

Exercise.com’s marketing tools enable effective promotion of your app, from email marketing campaigns to social media integration, helping you attract and retain users.

Starting a fitness app business is a multifaceted process that requires careful planning and execution. By partnering with Exercise.com, you can leverage a powerful platform that supports every aspect of your business, from app development to user engagement and monetization. To learn more about how Exercise.com can help you launch a successful fitness app, booking a demo is a great next step.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
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