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Posted by on October 2, 2023 — Updated on September 13, 2025
Read our guide to fitness app statistics that cover everything from fitness app market size statistics, to fitness app revenue statistics, and the demographics of fitness app users, the top fitness apps, and more. Understand fitness app user demographics, behavior, and feature demand, and then launch a custom branded fitness app with Exercise.com.
Read this fitness app market analysis to find compelling figures that can help fitness professionals understand key fitness app trends and stats. Notably, the fitness app market growth rate continues to grow at an impressive CAGR of 21.6% (2021 to 2028). Women constitute a significant 75% of the health and fitness app user base, highlighting a crucial fitness app demographic focus. Stay ahead of the fitness tech curve. See key fitness app trends and build your fitness business with Exercise.com.
When it comes to fitness app monetization, in-app purchases emerge as the dominant fitness app revenue model, accounting for 47% of fitness app revenue (with Exercise.com, fitness professionals have dozens of additional ways to make money from fitness, and can even learn how to make a fitness app that is totally custom branded to your fitness business). Learn what it takes to launch your fitness app platform with Exercise.com.
The health and fitness applications market continues to expand rapidly, with the number of fitness app active users worldwide exceeding hundreds of millions. Demand is especially strong in categories like activity tracking fitness apps, home fitness app markets, and AI fitness apps. In fact, the fitness app with the largest active user base—apps like MyFitnessPal—claim tens of millions of daily active users, demonstrating just how central mobile platforms have become in the fitness industry. For gyms, the key insight is simple: your members are already using these apps, so having your own custom-branded fitness app ensures you control the experience, the data, and the retention.
For those interested in launching their own platform, we also provide a detailed guide on “How to Make a Fitness App with Exercise.com.” This segment particularly emphasizes how Exercise.com serves as a professional solution that allows fitness professionals to manage their entire business efficiently. Exercise.com provides robust features like custom branding, payment solutions, and online coaching, making it the ideal choice for those wanting to venture into this lucrative industry with the best online fitness coaching software, and take advantage of one of the most important fitness trends and types of fitness apps for fitness business owners in recent years.
While downloads drive headlines, fitness app user retention rates tell the real story. The average health and fitness app retention rate drops sharply after 30 days, with many apps losing over 70% of their users. This high fitness app churn rate means that engagement tools—push notifications, workout tracking, and community challenges—are critical.
Gyms can learn from the failures of mass-market apps by prioritizing stickiness in their own digital platforms. With Exercise.com, you get a complete fitness app builder software solution that includes integrated messaging, workout delivery, and member engagement analytics, helping you maintain higher retention than standalone consumer apps.
Fitness app demographics reveal clear usage patterns: younger users (ages 18–34) dominate fitness app download statistics, but older demographics are increasingly engaging with best health tracking apps for longevity and wellness. Men often gravitate toward best workout apps for men and strength training tools, while women adopt a broader mix of yoga, home fitness, and holistic wellness apps. If you’re researching how to make a fitness app tailored to your fitness app target audience, the best strategy is to align features with your gym’s core services—booking, training, challenges, and nutrition. Our guide on how to make a fitness app walks through the process step by step, including design, development, and monetization strategies.
For fitness professionals seeking to learn from fitness apps statistics and maximize their revenue streams, Exercise.com offers a robust platform for everything from online booking to making money online selling workout plans. A demo with Exercise.com can offer insights into using the best white label fitness app software to learn how to make a fitness app so you can learn how you can tap into the growing fitness app market effectively.
Most “online fitness statistics” summarize downloads, but serious operators care about fitness app user retention, monetization, and DAU to MAU ratios because those metrics predict revenue. If you are deciding whether to make an app for a gym or evaluating the health and fitness apps market, focus on a narrow set of KPIs: fitness app user retention rates, fitness app churn rate, active users by cohort, and ARPPU or subscription take-rate.
If you need a primer on app categories before you go deeper, see the overview of types of fitness apps and then explore building on a platform designed for gyms with custom-branded fitness apps. For a broader competitive scan, review the guide to best gym mobile apps software.
Gym mobile app retention and general health and fitness app retention rate improve when the app connects to real services: booking, programming, check-ins, and coaching. Pure content libraries tend to have higher churn. The table below frames realistic fitness app user retention statistics across common models.
| App Model | 30-Day Retention | 90-Day Retention | Churn Driver | Retention Driver |
|---|---|---|---|---|
| Gym booking app with programming | 45% – 55% | 30% – 40% | Low class availability | Auto-waitlists, reminders, streaks |
| PT coaching app with habit tracking | 40% – 50% | 25% – 35% | Inconsistent coach touchpoints | Scheduled check-ins, progress charts |
| On-demand workout library only | 25% – 35% | 10% – 20% | Content fatigue | Programs, challenges, periodization |
| Hybrid gym + online membership | 50% – 60% | 35% – 45% | Pricing confusion | Bundled perks, simple tiers |
When you deploy with Exercise.com, retention improves because the app is tied into real operations: bookings, check-ins, assessments, and workout delivery. If you are planning a build, compare options in best fitness app builder software and review practical steps in how to make a fitness app. For design shortcuts, use the fitness app design templates.
Understanding fitness app demographics helps you define the fitness app target audience and feature set. Younger cohorts tend to adopt activity tracking and challenges. Older cohorts value coaching and accountability more than social feeds.
| Age Cohort | Top Use Case | Feature Sensitivity | Monetization Fit |
|---|---|---|---|
| 18–24 | Challenges, social sharing | Push notifications, streaks | Low-cost subs, student bundles |
| 25–34 | Class booking, hybrid training | Calendar sync, quick booking | Mid-tier subs, add-on PT packs |
| 35–49 | Accountability, programs | Progress dashboards, coach DMs | Premium subs, family sharing |
| 50+ | Low-impact programs, tracking | Larger UI, simple flows | Annual plans, package credits |
If you are exploring names and positioning for segments like best workout apps for men or best free running app, the naming guide at fitness app name ideas is useful while you scope features and pricing.
The fitness app with the largest active user base is not always the best benchmark for a gym. A local gym benefits more from high DAU to MAU among its own members and a stable conversion to bookings. Use this simple model to frame your own targets.
| Metric | Conservative | Target | Aggressive | Operator Takeaway |
|---|---|---|---|---|
| DAU/MAU Ratio | 0.18 | 0.28 | 0.35 | Push daily habits, booking reminders |
| 7-day retention | 45% | 55% | 65% | Onboard with a 7-day starter plan |
| 30-day retention | 35% | 50% | 60% | Run monthly challenges and check-ins |
| Sessions per user per week | 2.0 | 3.0 | 4.0 | Link logging to class attendance |
Exercise.com’s engagement toolkit supports gym mobile app retention through streaks, challenge frameworks, automated reminders, and integrated booking. If you want branded control without building from scratch, consider a best white label fitness app software approach that still gives you deep integrations.
Average fitness app cost for customers varies by model. Many consumer apps rely on freemium, while gym apps monetize through membership upsells, PT, and paid programs. This matters because “most popular fitness apps” by downloads may monetize differently than a gym needs.
| Monetization Model | Typical Price Point | Conversion Driver | Churn Risk | Best Fit |
|---|---|---|---|---|
| Membership-bundled app | Included in dues | Booking, check-ins, perks | Low | Health clubs, studios |
| Premium subscription | $9–$29 per month | Programs, analytics, coaching | Medium | PT, hybrid online gyms |
| Program packs | $29–$149 one-time | Goal-based plans | Medium | Boutique and specialty |
| PT session credits | $40–$120 per session | Accountability | Low | Coached experiences |
To forecast revenue, pair subscription pricing with your active user base. If you are exploring a build versus buy decision, compare custom development to platform speed using how to make a fitness app and then evaluate best fitness app builder software.
Use this simple simulator to see how modest gains in fitness app user engagement statistics compound into revenue. Assume 1,000 monthly active users.
| Scenario | 30-Day Retention | Subscriber % | ARPPU | Monthly Revenue |
|---|---|---|---|---|
| Baseline | 40% | 8% | $14 | $4,480 |
| Retention +5 pts | 45% | 8% | $14 | $5,040 |
| Retention +5 pts and ARPPU +$3 | 45% | 8% | $17 | $6,120 |
| Retention +5 pts and subscriber % +2 pts | 45% | 10% | $14 | $6,300 |
The fastest path to higher revenue is not chasing “most downloaded fitness apps.” It is improving cohort retention and converting engaged members into paid programs inside your own ecosystem. Exercise.com supports this with integrated program sales, subscriptions, and member-only content inside custom-branded apps.
Interest in ai fitness app and best ai workout app features is rising, but gym operators need guardrails. Use AI for plan generation and habit nudges, then layer in coach review and assessments to protect quality. This keeps the human coaching relationship strong while increasing scale. If you plan to build quickly and ship AI-assisted features, explore a platform route and the guide to best fitness app builder software.
If you want the fitness app with the most daily active users for your specific community, focus on value that ties to physical operations: a gym booking app that syncs with classes, assessments that unlock new programs, and in-app messaging that drives accountability. That is how you improve gym mobile app retention, reduce fitness app churn rate, and create reliable subscription revenue.
For strategy, blueprints, and fast paths to market, review best gym mobile apps software and then move into production with custom-branded apps. If you prefer a structured build plan, use how to make a fitness app and the accompanying fitness app design templates to define your flows before launch.
When operators ask for “fitness app statistics,” they usually mean three different things: how big the activity tracking fitness app market is, which segments are using health and fitness applications, and which levers actually move gym mobile app retention. The truth: averages won’t grow your business; cohort math and in-app behavior will. Use the blueprint below to turn vague “online fitness statistics” into weekly wins for acquisition, engagement, and revenue.
If you need a build path that bakes these events in from day one, start with how to make a fitness app and launch on a platform that instruments usage out of the box: How to Make a Fitness App and Custom-Branded Apps.
Searches like fitness app usage by age, fitness app demographics, and fitness app target audience hide a crucial detail: differences in intent and time window.
Segment your roadmap and messages by persona, not a single “fitness app user demographics” blob. If you need positioning clarity, start with the category map in Types of Fitness Apps and ship faster with Fitness App Design Templates.
If you’re building for a club, these flows should plug into bookings, access control, and payments (so you grow fitness app active users and in-club usage together). Start with Best Gym Mobile Apps Software or go white-label with Best White-Label Fitness App Software.
Questions like what is the #1 fitness app?, most popular fitness apps, most downloaded fitness apps, and fitness app with the most daily active users change every quarter—and downloads ≠ retention. Your advantage isn’t out-spending giants; it’s owning a niche, a program, and a community (e.g., a gym booking app for your brand plus programs that live on-site and at home). If you’re exploring market position and naming, use Fitness App Name Ideas and ship with Best Fitness App Builder Software.
Searches like average fitness app cost for customers, best paid home workout apps, and best free running app miss the bigger lever: value packaging. Blend:
If you’re comparing build vs. buy to make an app for a gym, weigh total cost of ownership and release velocity. Start here: Best Gym Mobile Apps Software and Custom-Branded Apps.
Searches for ai fitness app and best AI workout app are exploding, but AI only retains if it reduces friction (automatic plan adjustments, instant form feedback, smart reschedules). Instrument whether AI features lift health and fitness app retention rate beyond novelty. Build AI into existing habits (booking, logging, messaging) rather than creating orphaned tools.
If you need to get to market quickly with monetization built-in, scan Best Fitness App Builder Software and launch with payments, programs, and CRM connected on day one.
Tie this dashboard to roadmapping: two retention wins > ten shiny features. If you’re a facility, let the app operate the business (bookings, payments, access, PT upsells) so fitness app retention statistics directly improve member retention.
The winners aren’t the loudest apps or the biggest download spikes—they’re the products that engineer activation, retention, and upgrades into every screen. Build on Exercise.com’s custom-branded stack so your “fitness app statistics” turn into a growth loop you can actually control.
Below is a curated list of 10 fitness app revenue statistics:
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The market for fitness apps has been expanding rapidly, offering enormous growth potential. The health and fitness app market size is large, and expected to keep growing.
Understanding how often fitness apps are used can offer insights into user engagement and the potential for monetization.
The demographics of fitness app users can offer insights into target markets and potential outreach strategies. Here are some stats on the target audience for fitness apps so you can use the target market for fitness apps in your fitness app marketing efforts.
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Understanding the revenue models can offer insights into how to monetize your fitness app effectively.
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Knowing which apps are generating the most revenue can offer insights into successful strategies and user preferences.
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Popularity may not always translate to revenue, but it certainly helps with visibility and potential growth.
To fully explore the extensive range of features and capabilities Exercise.com can bring to your fitness enterprise, book a demo today.
Understanding the valuations of major fitness apps can offer insights into the industry’s investment potential.
Competitive analysis can provide a better understanding of what makes an app succeed or fail in the crowded fitness app market.
Insights into the future of the fitness app market can help businesses plan their strategies more effectively.
Navigating the myriad of fitness apps available can be overwhelming, but finding the best men’s fitness app can significantly enhance your workout routine. Whether you’re a beginner or an experienced athlete, there’s an app tailored to your fitness goals. Here’s a curated list of the top 10 fitness apps for men, each offering unique features to help you achieve your fitness objectives and some of the most used fitness apps on the market.
For women looking to enhance their fitness journey, there’s a wide range of the best women’s fitness apps designed to cater to various preferences and goals. From high-intensity workouts to calming yoga sessions, these top fitness apps for women offer comprehensive features to help women stay on track with their health and fitness objectives.
Both lists offer a diverse range of options to cater to different fitness levels, goals, and preferences, ensuring there’s something for everyone.
If you’re looking to break into the ever-growing fitness app market, Exercise.com is your go-to professional solution. Exercise.com allows you to manage your entire fitness business — from online booking and accepting payments to hosting exercise videos and selling workout plans — all within a custom-branded fitness app designed specifically for you. To see the platform in action and understand its full capabilities, book a demo today.
To truly grasp the extensive features and capabilities that Exercise.com can bring to your fitness enterprise, book a demo today.
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The number of fitness apps is continually growing, with thousands available on various platforms like the Apple App Store and Google Play Store. The exact number can fluctuate as new apps are developed and others are retired.
The effectiveness of fitness apps can vary widely based on the app’s quality, features, and the user’s engagement level. Some studies have shown that fitness apps can promote physical activity and healthy behavior when used consistently and correctly.
Millions of people worldwide use fitness apps. The exact number may vary, but the user base is substantial and growing alongside the increasing awareness of health and fitness.
Fitness app users are diverse, but often include individuals interested in health and fitness, typically within the age range of 18-45. There’s a mix of gender, but some apps might cater more to one gender than the other based on the fitness programs they offer.
The fitness app market has been growing at a significant rate over the past few years, with expectations of continued growth as more people turn to digital solutions for health and fitness.
Young adults and individuals with a keen interest in health and fitness tend to use fitness apps the most.
Popular fitness apps include MyFitnessPal, Fitbit, and Strava. The popularity can vary based on the region and the specific fitness goals of the user.
The age group of 18-34 tends to use fitness apps the most due to their tech-savvy nature and interest in maintaining a healthy lifestyle.
The fitness app industry is thriving with a growing user base, increased investment, and a broad range of apps catering to different fitness and health goals. The COVID-19 pandemic has also spurred growth as more people turned to digital fitness solutions.
Fitness apps target individuals looking to improve or maintain their health and fitness. They often cater to a broad demographic, including those new to fitness, seasoned athletes, and everyone in between.
The fitness app market in the US is substantial, with a large user base and many popular apps originating or having a significant presence in the country.
The adoption rate has been increasing, especially with the rise of wearable technology and a growing interest in health and fitness.
Read More: What makes a fitness app successful?
Fitness apps can motivate individuals by providing structured workout plans, tracking progress, and offering a community of like-minded individuals.
The future of fitness apps looks promising with the integration of advanced technologies like AI, AR, and VR, providing more personalized and engaging fitness experiences.
Fitness apps make money through various channels like subscription models, in-app purchases, advertising, and selling merchandise or premium content.
Read More: How do fitness and workout apps make money?
There have been instances of data breaches with fitness apps. It’s important for users and developers to prioritize cybersecurity to protect personal information.
People use fitness apps to stay motivated, track their progress, access workout plans, and maintain a healthy lifestyle.
Marketing a fitness app involves a mix of strategies like social media marketing, influencer partnerships, SEO, content marketing, and paid advertising. Creating a unique value proposition and understanding your target audience are key to successful marketing.
Exercise.com provides a platform and the necessary tools to create a custom-branded fitness app. Their team assists in the app development process, ensuring your app is well-designed, functional, and tailored to meet the needs of your fitness business. It’s an excellent solution for those looking to create a professional-grade fitness app without the technical hassle, allowing you to focus on providing value to your users and growing your fitness brand.
Read More: How to Make a Fitness App
Tyler Spraul