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5 Best Fitness App Development Companies in 2024

5 Best Fitness App Development Companies in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on October 3, 2023 — Updated on April 28, 2024

Compare the best fitness app development companies side by side: Exercise.com, Utility, Mighty Pro, Trainerize, and Passion.io. Choosing the best fitness app development company is a critical decision for any fitness professional, gym owner, or fitness influencer, so here’s what you need to know.

Best Fitness App Development Companies

With so many companies offering a range of fitness app development services, from white-labeled fitness app development platforms to custom fitness app development, the choices can be overwhelming. The right health and fitness app development partner can help you quickly launch your app, scale your business, and even revolutionize how you interact with clients.

Among the plethora of development companies, Exercise.com stands out for its speed, affordability, and versatility. Leveraging their white-labeled custom-branded fitness app software platform, Exercise.com can deliver a fully operational app quicker and cheaper than most other options. And for those looking for more custom projects, they’ve got you covered too. Learn how to make a fitness app using the best white label fitness app software and see how fast and how far your fitness business can go.

Selecting the ideal fitness app development partner can have a lasting impact on your fitness business. If you’re in search of an all-in-one solution that brings speed, affordability, and customization under one roof, Exercise.com should be your go-to choice.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Best Fitness App Developers Comparison

Company NameWhite-labeledCustom BrandingCustom ProjectsSpeed of DeliveryPricing
Exercise.comYesYesYesFastCustom Pricing
UtilityNoNoYesModerateCustom Pricing
Mighty ProNoLimitedYesSlowCustom Pricing
TrainerizeYesLimitedNoFastStarts at $5/month
Passion.ioYesLimitedNoModerateStarts at $47/month

#1 Exercise.com

Workout App

Exercise.com offers a white-labeled, custom-branded fitness app software platform that enables fast and affordable development. Whether you’re a fitness professional, a gym owner, or an online coach, this platform offers an all-in-one solution that caters to all your business needs.


  • Quick and affordable app development
  • Fully white-labeled and custom-branded
  • All-in-one solution for managing business operations
  • Ability to handle more custom projects


  • Custom pricing might not be suitable for everyone

How to Use the Best Fitness App Development Software Platform

Let’s get right to some practical ways that you can create your own fitness apps with the Exercise.com fitness app development tools (note that Exercise.com also does custom fitness app development, but comes at a higher cost).

Use the Exercise.com workout plan creator to create workout plans for sale. We make it easy to make money selling workout plans online using personal training workout templates that you can use for multiple clients or online followers in a snap. If you are a personal trainer, read more about the best personal trainer client tracking apps and the best personal trainer app builder software. If you are a fitness influencer, then read more about the best fitness influencer apps. And if you are a gym owner or other fitness business owner, then be sure and check out the best gym management software to see how you can tie all this functionality together to run your entire fitness business in one place, and then push out content to your very own fitness apps.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

Your personal training clients and online fitness followers will be able to search your name in the App Store and Google Play Store and then download your fitness app (no more instructing your followers to search for some other company’s name—start building your own fitness brand with your very own custom-branded fitness app!)

Monarch Athletic Club Fitness App - App Store

Your community can open up your fitness app and view their daily journal to log workouts, watch fitness videos, complete their daily habits, and more.

Mobile Fitness App

Create your own personal trainer exercise demonstration videos or use the Exercise.com exercise video library to create a professional workout logging experience that your community will love and be happy to pay for (no more emailing around cobbled together PDF documents that people will just copy and share). Charge real money for a top notch fitness app that you will feel good about.

Mobile Fitness App Guided Logger

You can send messages to your community with email, SMS, and in-app messaging right inside of your own custom branded fitness apps, and you can even set up powerful fitness marketing automations to send messages automatically based on key triggers.

Gym Marketing Automations

You can easily run your own virtual fitness challenges.


And create online workout groups, do distance training, sell workout plans online, time-release workouts in your apps, offer habit tracking, deliver nutrition guides, and much, much more, all right within your own fitness apps, and branded under your own fitness brand.

Online Groups
Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Ready to get started? Get a demo now!

Read More:

#2 Utility

Utility Fitness App Development

Utility specializes in custom development and offers a range of solutions for businesses of all sizes. Utility is also a special partner of Exercise.com and can lend a world-class design aesthetic for larger fitness custom development projects, all while taking advantage of the powerful Exercise.com infrastructure for running an entire fitness business in one place.


  • Expertise in custom development
  • Suitable for large-scale projects


  • No white-labeled solutions
  • Longer time-to-market

#3 Mighty Pro

Mighty Pro Fitness App Development

Mighty Pro offers custom development services with limited branding options, mainly focusing on larger projects.


  • Capable of handling complex custom projects
  • Flexible in terms of features


  • Limited branding options
  • Longer development timelines

#4 Trainerize


Trainerize offers a white-labeled solution but lacks the flexibility and customization options that other platforms offer.


  • Quick time-to-market
  • White-labeled solution


  • Limited customization
  • No custom project capabilities

Learn more about how to use Trainerize and Trainerize pricing.

Read More:

#5 Passion.io

Passion.io Fitness App Development

Passion.io provides a white-labeled platform but falls short when it comes to customization and larger, more complex projects.


  • Moderate speed of delivery
  • White-labeled platform


  • Limited customization options
  • Not suitable for custom projects
Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

Get a demo now!

White Labeled Custom Branded Fitness App Development vs Custom Fitness App Development

When it comes to fitness app development, two prominent approaches stand out: White Labeled Custom Branded Fitness App Development and Custom Fitness App Development. White labeled solutions, like the one offered by Exercise.com, provide a ready-to-use platform that you can brand as your own. This option is generally quicker and more cost-effective. Custom Fitness App Development, on the other hand, allows for more flexibility and customization but often comes with a higher price tag and longer development times. Exercise.com is unique in offering both approaches, giving you the freedom to choose based on your needs.

Development ApproachWhite Label Custom BrandingFull Custom DevelopmentSpeed of DeliveryCostBranding Flexibility
Exercise.comYesYesFastCustom PricingHigh
UtilityNoYesModerateCustom PricingModerate to High
Mighty ProNoYesSlowCustom PricingModerate to High
TrainerizeYesNoFastStarts at $5/monthLimited
Passion.ioYesNoModerateStarts at $47/monthLimited

Pros of White Labeled Custom Branded Fitness App Development

  • Faster Time-to-Market: Ready-to-use solutions can get your app up and running much faster.
  • Cost-Effective: Typically cheaper than a fully custom development project.
  • Reduced Risk: The platform has usually been tested extensively, reducing the risks associated with launching a new app.

Cons of White Labeled Custom Branded Fitness App Development

  • Limited Customization: You may be limited to the features and functionalities offered by the white-labeled platform.
  • Similarity to Competitors: There’s a chance that other businesses may be using similar white-labeled solutions.

Pros of Custom Fitness App Development

  • Complete Customization: Allows for a fully customized app tailored to your specific needs and brand.
  • Unique Features: Possibility to implement unique features that can set you apart from your competitors.

Cons of Custom Fitness App Development

  • Longer Time-to-Market: Custom development projects typically take longer to launch.
  • Higher Costs: The cost of custom development can be significantly higher, especially for more complex features.

In summary, both development approaches have their pros and cons, and the right choice will depend on your specific needs, timeline, and budget. Exercise.com is a versatile option, offering both white labeled custom branded solutions for quick deployment and fully custom development for more unique and complex needs.

Read More:

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

How much does it cost to develop a fitness app?

The cost to develop a fitness app can range from $10,000 to $500,000 or more, depending on the complexity, features, and the development team’s rate.

Read More: How much does it cost to make a fitness app?

How can I find the best fitness app development company?

Research online, read reviews, ask for recommendations in industry networks, and request to see portfolios from potential development companies to gauge their expertise and experience.

How long can a fully custom fitness app development project take?

A fully custom fitness app development project can take anywhere from a few months to over a year, depending on the complexity and the expertise of the development team.

Why is white-labeled custom branded fitness app development usually the best choice for more fitness business owners?

White-labeled custom-branded fitness app development allows for a quicker launch, lower development costs, and a professional appearance while still providing a personalized touch, making it a preferred choice for many fitness business owners.

Read More: Best White Label Fitness App Software

Can I make my own fitness app?

Yes, with the right technical skills or the right platform like Exercise.com, you can create your own fitness app. However, fitness software companies, gym app developers, and fitness application development services with experience building gym apps can be helpful for evaluating your options, especially if you have more complex needs and larger budgets.

Read More: How to Make a Fitness App

How much does it cost to pay a company to build a fitness app?

The cost can range widely from $10,000 to $500,000 or more based on the app’s complexity, features, and the fitness app development company’s rates. Top fitness app development services and professional fitness app firms can charge much more, making Exercise.com the best choice for keeping fitness app development costs low and fitness app development timelines quick. The type of fitness app development you need will also determine the cost. Workout app development, fitness tracker app development, corporate fitness apps, etc. may have difference price points.

Read More: How much does it cost to make a fitness app?

How do I monetize my fitness app?

Monetize through subscription models, in-app purchases, advertising, and selling related fitness products or services.

Read More: How do I monetize my fitness app?

What is the top fitness app development company in the US?

Identifying the top fitness app development company in the US can be challenging due to the varied expertise and specializations across companies. When searching for a leading fitness app development company in the USA, it’s essential to evaluate their experience in fitness app development services and their ability to deliver comprehensive fitness app solutions. Fitness app developer companies that specialize in fitness app design and development are often well-equipped to understand and meet the unique needs of their clients in the fitness industry.

Should I choose a fitness app development agency overseas?

Opting for a fitness app development agency overseas can be cost-effective and provide access to a broad talent pool. However, it’s important to consider potential challenges such as time zone differences and cultural variations in business practices. When evaluating overseas agencies, focus on those with a strong track record in fitness app development services and the capability to offer complete fitness app solutions, ensuring they can handle your project from concept to launch.

How fast can fitness app development companies create a fitness app from scratch?

The timeframe for fitness app development companies to create a fitness app from scratch varies widely depending on the app’s complexity and features. Generally, a straightforward fitness application development project might take 3 to 6 months, while more complex ones requiring intricate fitness app development solutions could extend longer. It’s crucial to discuss and understand the timeline with your chosen fitness app development firm to ensure they have an efficient process for managing the development lifecycle, from initial planning and design to deployment and ongoing support.

Is fitness software development more expensive than using the best fitness app creator software to make a fitness app?

When comparing fitness software development costs to those of using the best fitness app creator software, it’s essential to consider the long-term value and customization level. Custom fitness app development might initially seem more costly than using a creator software. However, it offers tailored fitness app development solutions that can significantly enhance user experience and app functionality, potentially leading to better engagement and ROI. While creator software provides a more budget-friendly and faster solution, it might not meet all specific business needs like a custom fitness app company would.

How do I find the best app developers for fitness apps?

Finding the best app developers for fitness apps involves researching and vetting potential fitness app companies or fitness mobile app development agencies with a strong portfolio in health and fitness app development. Look for the best fitness app development services who not only have technical expertise but also understand the fitness industry’s nuances, ensuring they can deliver fitness app development services that align with your business goals and user needs.

Is a boutique fitness app agency worth it?

Choosing a boutique fitness app agency can be worth it if personalized service, niche expertise, and custom fitness app solutions are high priorities for your project. These agencies often provide more tailored fitness app development services and can offer unique insights into fitness and health app development, ensuring your app stands out in the market. However, ensure the agency has a proven track record in health and fitness mobile app development to justify the investment.

Do I need to choose an award-winning fitness app company?

While selecting an award-winning fitness app company can offer reassurance of quality and innovation, it’s not always necessary. Focus instead on finding a fitness app development firm with a strong portfolio, positive client testimonials, and the ability to provide fitness app development services that meet your specific needs. The key to evaluating the best fitness app development agency is to ensure the company understands your vision and can deliver effective fitness app solutions.

Is a fitness mobile app development company going to charge an upfront fee?

Many fitness mobile app development companies may require an upfront fee to initiate the development process. This fee often covers the initial design, planning, and project setup phases. However, terms can vary significantly between companies, so it’s crucial to discuss payment structures with your chosen fitness app development company in the USA or wherever you decide to engage with one. Transparency about costs and payment schedules is a sign of a professional fitness application development company.

Is fitness tracker app development hard?

Fitness tracker app development involves complexities related to integrating various technologies like GPS, motion sensors, and health data analytics. While fitness tracking app development is challenging, it’s manageable with a skilled fitness app development team. Companies specializing in health and fitness app development solutions or fitness mobile app development services have the expertise to navigate these challenges, ensuring the development of a robust and user-friendly fitness tracker app.

What are the signs of a professional health and fitness mobile app development company?

Signs of a professional health and fitness mobile app development company include a strong portfolio of health and fitness app development solutions, positive client reviews, transparent communication, and a clear development process. A company that offers health and fitness mobile app design agency services alongside development indicates a comprehensive approach to app creation, ensuring both functionality and user experience are prioritized.

How much should personal trainers pay for personal trainer app development?

The cost of personal trainer app development can vary widely based on the app’s complexity, features, and the fitness app development firm’s rates. Personal trainers should seek fitness app development services that offer transparent pricing and customized fitness trainer app development solutions to fit their budget and business needs. It’s essential to invest in quality development to ensure the app’s effectiveness and user engagement, but prices can range from a few thousand to tens of thousands of dollars.

Read More: Best Apps for Personal Trainers

How do I find the best app developer for fitness apps?

To find the best app developer for fitness apps, research and vet potential fitness app companies with experience in fitness and health app development. Look for a developer or fitness app development company USA-based or otherwise, with a portfolio that includes successful fitness apps development company projects. Whether its a fitness app development company in the USA or elsewhere, ensure they understand your target audience and can offer innovative fitness app development solutions to meet your specific needs.

What are the pros and cons of custom gym fitness app development vs custom branded gym app for business?

Pros of custom gym fitness app development include complete customization to fit specific business needs, the ability to integrate unique features, and differentiation in a crowded market, making it an ideal choice for businesses seeking ultimate fitness app development solutions. Conversely, custom branded gym apps for business offer a faster and often more cost-effective route to app ownership, with the best fitness apps for business leveraging pre-built platforms that can be branded for individual gyms or fitness professionals. However, this might limit functionality and uniqueness compared to fully custom fitness app company services. An experienced gym application development company like Exercise.com can help develop apps for gyms that want an affordable gym app custom branded to their gym while still being affordably priced.

Read More: Custom Branded Gym Apps

Who should I hire to develop a fitness app?

Hire a reputable app development company with experience in the fitness industry or utilize platforms like Exercise.com that specialize in creating fitness apps. Choosing the best health and fitness app development company is an important decision and finding the best fitness app design and development company to hire will keep you from spinning your wheels looking for super cheap fitness app developers without the necessary experience to develop a fitness app in a timely way.

Who is the most successful mobile app fitness app development company today?

While there are many successful app development companies and health and fitness mobile app developers, platforms like Exercise.com that specialize in fitness apps provide a notable and reputable solution that goes beyond just being a top fitness app development agency. The best fitness app design company offers many different fitness app development services and can help you create a fitness app without breaking the bank.

Read More: Fitness App Statistics

How do I start a fitness app business?

  1. Define your niche and target audience.
  2. Create a business plan.
  3. Choose a development platform or hire a development team.
  4. Design and develop your app.
  5. Test thoroughly before launching.
  6. Market your app to your target audience.

Is making a fitness app profitable?

Yes, with the right value proposition, marketing strategy, and a user-friendly, feature-rich app, it can be profitable. Experienced mobile fitness app developers like Exercise.com can help you learn how to monetize your fitness app.

Read More: How profitable are fitness apps?

How do I create my own fitness program and sell it in my fitness app?

Design your fitness program, create engaging content, and use a platform like Exercise.com to host and sell your program within your app.

Read More: How to Make Money Selling Workout Plans Online

How can Exercise.com help me make a fitness app?

Exercise.com provides an all-in-one solution to create a custom-branded fitness app. With its comprehensive set of tools, you can create, manage, and sell fitness programs, manage memberships, and engage with clients, all under your own brand. Their team assists with the development process, ensuring your app is professionally built and tailored to your fitness business’s needs. By choosing Exercise.com, you eliminate the technical hassle and focus on providing value to your users, making the process of launching your fitness app much more straightforward and effective.

Read More: How to Make a Fitness App

Choosing the Best Fitness App Developer Online

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

While all the companies listed offer various features and services, Exercise.com shines as the best option for quick, affordable, and customized fitness app development. Whether you’re looking for a white-labeled, custom-branded app or have more specific, custom requirements, Exercise.com offers unparalleled flexibility and scalability. Booking a demo with Exercise.com can be your first step towards a successful fitness app.

When it comes to locating the best fitness app development companies in the USA, there are various factors to consider. Besides just technical capabilities, you want to look for a company that understands the unique needs of fitness and healthcare businesses. You need a partner that not only offers strong app development skills but also understands the nuances of fitness tracking, workout planning, and health monitoring functionalities.

Exercise.com is not just one of the best fitness app developers; it also excels in understanding the fitness and healthcare industry’s specific needs. They provide comprehensive solutions that can include not just fitness tracking but also other healthcare functionalities. This expertise makes them the best fitness app development company for anyone looking for a versatile, all-inclusive package.

The market for healthcare app development is booming, and a well-designed app can set you apart from the competition. Whether you are focused purely on fitness or you are branching into the broader health and wellness sector, choosing the best health and fitness app developers is critical. In this regard, Exercise.com offers an unmatched combination of speed, customization, and affordability that you won’t find elsewhere.

To sum it up, whether you’re in the market for healthcare app development or seeking the best fitness app development company, Exercise.com should be at the top of your list. Their understanding of both fitness and healthcare sectors, combined with their technical prowess, makes them a perfect fit for any ambitious project.

Kellie Davis - Fit Thrive
With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You don’t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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