GoMotive Comparison (Pricing, Features, & Benefits)

Manage and Grow Your Fitness Business Better with Exercise.com. Learn more below.

Choose Exercise.com’s All-In-One Fitness Business Management Software. Review our head-to-head GoMotive software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

Fitness Software
iOS & Android Apps
Online Training
Sell Products
Payment Processing
Gym / Facility Management
Exercise Library
Client / Class Scheduling
Workout Creator / Logger
Dedicated Account Manager
Dedicated Zapier Support
Client Automation
Performance & Measurement Reports
TV Workouts
Offer Online Workout Memberships
Run Workout Challenges
Sell Workout Plans
Group Training
1-1 Training
Custom Exercises
Marketing Integrations
Custom Branded

Managing your fitness business includes making a variety of tough decisions, including which software company will best fit the needs of your company. There are definitely benefits that come from each of your potential providers, but we believe there is one option that stands out.

In this article, we will provide you with a comparison of GoMotive and Exercise.com. We will tell you about GoMotive as a company, compare their features, and look at their pricing. Along the way, we will show you how Exercise.com compares and why we think it is the perfect choice for your fitness business.

If you like the idea of a software company that provides you with everything your business needs without making you pay for the things you don’t, request a demo today.

Fitness Pros Who Trust Exercise.com

GoMotive Software Review

In partnership with Dynamic Health and Fitness, GoMotive has created a mobile platform to help coaches interact with their clients and team members. Jay Morgan founded Dynamic Health and Fitness in 2001 and currently serves as the Chief Executive Officer. Originally a student-athlete at Morgan’s company, Nick Leader currently serves as the Director of CoachFit, the above-mentioned app created in collaboration with GoMotive.

The CoachFit app aims to make it easier to deliver workouts, communicate with clients, and track workouts. While GoMotive may have delivered on portions of these aspirations, they fail to hit a larger portion of the fitness industry market.

This app is designed mainly for personal trainers, and the features reflect that. This is not a software that is usable for anything more than a small boutique gym and, even then, it has some limitations.

We will move into greater detail later, but the CoachFit app essentially allows only for scheduling in the personal training and group workout realms. There is no way to track membership, sell individuals products, or account for other services a gym or health club might offer.

GoMotive does offer a custom-branded app to personal trainers or boutique owners, however, there are some restrictions. Once again, we will touch on those details later in this article.

Unless otherwise stated, all images and reviews below are of/about Exercise.com’s All-In-One Fitness Business Management software platform.

GoMotive vs Exercise.com

The most prominent difference between GoMotive and Exercise.com’s software is the ability to encompass the needs of any type of fitness business. As previously stated, GoMotive apps are designed for trainers and coaches who work with clients one-on-one or in small groups. Exercise.com can accommodate those needs as well, but they can also handle everything a full-size gym would require.

Due to the fact that GoMotive is marketing to a specific demographic, they need to make sure that they completely cover all the needs of that demographic. According to one user, the company has failed to do this:

“I need a video chat feature through the app, as well as the ability for client to upload video to me, not just receive from me. I can’t afford the private labeling, but would truly appreciate the ability to communicate fully through the app without outside email.”

Exercise.com is completely customizable for your business and can directly address these types of needs without you having to wait for the overall software to be updated. Your business is unique and that’s how it is treated by our team.

Fitness Business Management Software

One of the great things about the Exercise.com software is that you can manage all aspects of your business from one place. Many times, a fitness business will use one software company to address the needs of one area and then requires additional software to address the others. Exercise.com is capable of handling membership, personal training, and everything in between.

The software is easy to use for your employees and your customers. There are areas to schedule, track workouts, make payments, generate reports, and integrate with other programs. Let’s take a more in-depth look.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across Exercise.com, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

Client/Class Scheduling

The GoMotive software can be utilized to schedule personal training appointments within the app, but really nothing more. The company claims that users can schedule group classes and clients can reserve a spot within the app, however, it lacks the ability to differentiate between locations if there is more than one class going on at a time. It is very obviously an app built for personal training exclusively.

Exercise.com provides calendars for whatever platform your fitness business needs. The software accommodates multiple trainers, multiple class studios, and can be easily sorted for customers to view. They can make appointments and pay for services they’ve booked, all within the software.

Gym/Facility Management

GoMotive does not offer gym/facility management. Exercise.com, however, provides a fully customizable all-in-one fitness business management software platform. From staff roles and permissions to appointment scheduling, billing, and endless integrations, Exercise.com makes managing your gym or facility simple and straightforward.

Client Automation

GoMotive does not offer client automation.

When you own a fitness business, you have a lot of things to juggle day-in and day-out; one of which is connecting with your clients regularly. Whether you need to connect with them over membership fees, performance assessments, or workout reminders, we have you covered. Here are a few of the automation features that Exercise.com’s software provides:

  • Automatic Emails and Texts/Other Automatic Features
  • Highlight Exercise.com
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Dedicated Zapier Support

Exercise.com has a partnership with Zapier that includes dedicated Zapier support. With over 2,000 apps to choose from, your company’s website will be as efficient and user-friendly as possible.

Dedicated Account Manager

Every Exercise.com client works with a dedicated account manager. This point of contact is there to address any and all software-related needs. From website redesigns to setting up e-commerce stores, your Exercise.com account manager will help you every step of the way.

Customized Software

When potential customers are trying to decide between your business and that of your competitors, you want to make sure yours is the one that stands out. You want all aspects of your fitness business to be custom and unique to you. This can be the physical appearance at your location, but also your brand as a whole.

Promoting your brand via a custom website and app is a great way to make sure potential customers know exactly who you are as a business and what you can provide them. Branding shows that your entire business is aligned in its mission and will give them everything they’re looking for in their workout and their overall experience.

GoMotive does offer to put a logo within your app, but there is not much more that can be customized. The software also lacks a website, which is a key promotional tool for fitness businesses of any size.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ
Exercise.com has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
Exercise.com has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.


GoMotive does not offer a website, in general, so it would be impossible for them to offer the customization of one. Even though they do offer to put a logo on certain aspects of the CoachFit app, you would be missing a big marketing opportunity by utilizing their services and not having a website.

Exercise.com offers full customization of a website and apps so that your brand stands out to potential customers. If someone is looking to become a customer at a fitness business, are they more likely to remember one that has a generic look or one that has built everything to show off their brand? The choice is fairly straightforward.

Once these people become customers or members, you want them to tell their friends about your business. If you stand out because of your branding, members will talk to their friends about their experience at your gym, not the workout they had at the gym.

iOS & Android Apps

GoMotive does have an app for iOS and Android called CoachFit. However, this app is not designed to be your app. They will apply your logo and company name to the app but that’s where customization ends. Exercise.com’s iOS and Android apps are fully customizable and built to provide your clients with a unified experience.


As we have previously stated, Exercise.com is the only competitor in this part of the comparison. GoMotive does not offer a custom or generic website.

The days when people look up a business in a phonebook are fading quickly. Instead, the Internet is the new hub for finding information on most businesses. This is why you need your website to not only exist but to be impactful as well. From the moment a person is directed to your home page, they need to become excited about what your fitness business has to offer. This includes the colors, logos, and overall look that you want to be the expression of your business’ mission and values.

Exercise.com gives you the customization ability to make your website stand out. Your business will be the one that stands out in people’s minds. Some of the custom features include:

  • Responsive
  • SEO optimized
  • Unlimited theme changes
  • Built to convert visitors to leads
  • Custom graphic work
  • Google Certified Partner
Security Features

Keeping your information, as well as your client’s information, safe and secure is important. Exercise.com does not take this lightly, and provides the following security measures for your fitness business:

  • SSL Secure
  • Privacy Shield Framework
  • Google Cloud

Marketing Integrations

GoMotive does not offer any information on its website as to whether or not they offer anything to be integrated with or added on to their app.

Exercise.com also does not offer any add-ons, but for a much better reason. Since your software is fully customizable to your business, everything you want or need will be included when the software is created for you.

Even though Exericse.com provides software that can be customized to do whatever your business needs, you may have procedures in place that have worked well. We want you to feel that you can continue your success and make it better through our software and, because of this, we provide integration with other programs you may already be using. Here are a few examples of resources that can be integrated into our software:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

Ready to see our software in action? Fill out the form below for a demo.

Grow and manage your fitness business better with Exercise.com

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Workout Software

There is a growing trend in the fitness industry of using a form of hybrid training. This consists of in-person workouts like personal training or group classes paired with routines that clients perform on their own. Whether or not you want to take advantage of this, Exercise.com offers the opportunity to create and deliver workouts to your clients.

There is a large market, available to fitness businesses, to provide workouts that clients can do on their own. From a financial standpoint, it is a great tool to utilize if someone does not want to hire a personal trainer. By creating and delivering programs for your clients, you are still generating income while also contributing to their success. There are a number of different scenarios in which this could be effective, including:

  • Workout Planning-Personal Training
  • Nutrition Assistance
  • Goal Setting
  • Traveling Athletes
  • In-Person Clients
  • Trainer Logging
  • Online Clients
  • Hybrid Clients (in-person/online)
  • Busy Professionals

Workout Creator/Logger

GoMotive and Exercise.com both provide workout creating/logging capabilities.

Many fitness software companies provide pre-built templates for their users. These templates have workouts already made that are available to send to clients. The problem with this is that not all of your clients might be able to utilize these plans. Isn’t it better, instead, to create a workout that is unique for an individual person by staff at your facility? Exercise.com does not cut corners. You can customize workouts for every individual that walks in the door.

Some other software features include:

  • Workout Plan Creator
  • Intervals
  • Alternate
  • Block
  • Smart Delivery
  • Custom Exercise Library
  • Easily Embed Your Videos into Your Platform
  • Your Descriptions, Workouts, etc.

This provides flexible solutions that allow the delivery of custom workouts for any scenario such as:

1-1 Training

Trainers can automatically send workout and nutrition plans, updates, videos, resources, and more to their clients. Further, one-on-one training can be conducted in person or online, making it easier to attract and retain clients, even if they move or travel quite often.

Group Training

Maximize the power of group training sessions. Clients can access these online or you can host group training sessions at your facility!

Online Training

Send workouts to any client, no matter the time or location. Retaining traveling clients or busy professionals by selling online workout plans through your e-commerce store.

Exercise Library

There are many fitness software companies that offer a pre-built workout library to their users. The videos in this library include people who are not a part of your business and, therefore, there is a lost opportunity to connect your business with users watching the video. With Exercise.com, however, video libraries and exercises can be customized.

Custom Exercises

Giving your clients a video featuring someone they have never seen or met does not showcase your business the same way it would if your fitness staff was featured. Your clients are unique and so is your business. Give them the best experience possible by using videos filmed at your business, featuring your staff members.

TV Workouts

Cast videos onto gym television screens during group classes or one-on-one training sessions using Exercise.com’s workout software capabilities.

E-Commerce Software

Exercise.com allows for purchases to be made in-person, online, or via your app with the point of sale portion of the software. Customers can purchase merchandise, personal training packages, group classes, or pay membership fees all with ease.

There is no information currently available on the GoMotive website in regards to the ability to accept payments. The site states that users are able to sell online training, but it makes no mention of how transactions are made or if there are other billable services from the app.

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore 
Exercise.com has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

Payment Processing

GoMotive does not provide information on how it accepts payments, only that the app has the capability to accept payments for personal and small group training. Exercise.com, on the other hand, wants to make sure it can accept payment for any product or service and do so in a secure manner.

Using Stripe, our software can accept one time payments for products or services, send recurring monthly membership invoices, sell packages for personal training or group classes, or combine all accrued payables into one monthly bill for customers. It can truly be customized to whatever will work most efficiently for your business.

Sell Products

As mentioned earlier, there is no information currently available on the GoMotive website in regard to the ability to accept payment or if there are other billable services from the app. Exercise.com’s e-commerce software allows you to sell gym merchandise in addition to the below offerings:

Sell Workout Plans

Personal training or custom designed workout plans offer many benefits, but they may not necessarily be for everyone. Some members might already have a good base of fitness knowledge and want a more generic plan that helps them generate ideas and gives them something to follow.

Exercise.com gives you the chance to sell pre-built workout plans for members who might fall into this scenario. They may not be comfortable paying for personal training or asking for a custom plan, but by having pre-built plans available, you are offering a tool that they can use to be successful while generating revenue for your business. The great thing is that the same plan can be purchased by dozens of different people, meaning that it carries a high value for your business.

Offer Online Workout Memberships

This feature can be especially useful for members who are interested in your pre-built programs. Having an option for them to receive a new workout every month is a great way to keep a steady stream of revenue for your business while also keeping workouts fresh for your clients.

The automation aspect of this programming means that your trainers don’t have to sort through a list of clients every month who need a new workout sent to them. Instead, these workouts are automatically sent. Your clients enjoy the workouts and your business enjoys the profits.

Sell Workout Challenges

Fitness businesses promote a sense of community, whether intentionally or unintentionally. People see the same faces several days per week, develop friendships, and share in the success of others. By running a workout challenge, you are providing an opportunity for members to engage with others as a team or in friendly competition. The more your business feels like a community, the more members will want to tell their friends about it. This is an amazing marketing opportunity for your fitness business

Performance Health Software

Having a set of baseline measurements helps your clients to see the progress they have made, as well as areas where they might need to shift more focus. After all, it’s impossible to know whether a goal has been reached unless you know the starting point.

GoMotive offers a dynamic movement screening to its users, however, this assessment is pre-built and not customizable for each client.

If you had a new member walk into your facility and express that their goal is to run a marathon, it would not be useful to assess how many push-ups this individual can perform. Using Exercise.com’s software, you can customize your assessments to pertain to each individual that comes through your door. This way, they can personally measure their progress, rather than trying to sift through information obtained through invalid tests.

Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!
APMD Performance 


You will, undoubtedly, have clients with any number of goals when they enter your facility. Because Exercise.com provides customizable assessments, you are able to individually and fully assess anyone who wants this service. If one client has a weight loss goal and another wants to put on muscle mass, it would be impractical to give them both the same tests within an assessment.

Instead, individualize the assessments to provide a complete experience that is useful for your clients and your business. From a business standpoint, this is a service you can charge for, and the information you receive can be used to make recommendations regarding other services you offer. For the client, the information obtained in the assessment gives them a baseline to use when evaluating their progress.

Performance & Measurement Reports

No business ever wants to lose a client, and fitness businesses are no exception. You can keep your clients engaged with your business by automating your interactions with them. Reminding them of their goals and progress is a great way to keep them coming in, and being able to automate this service saves you time.

Exercise.com’s performance health software allows you to deliver recurring assessments, progress photos, and measurements to promote client re-engagement and retention.


GoMotive has a nutrition form that clients can fill out during their intake process, however, GoMotive’s website is not clear on whether or not it provides continuous nutrition tracking

Exercise.com, however, provides users with the ability to track nutrition intake, send notes and tips to clients regarding their clients’ meals, meal timing, and more.

GoMotive Software Pricing

The price for GoMotive software, which is essentially the CoachFit app, is fairly straightforward. For $24 per month, the app provides the following services:

  • CoachFit App
  • CoachFit Web App
  • Dynamic Movement Screening
  • Full Game Plan Library
  • Workout Templates

None of these services are overly specific, and it is difficult to know exactly what you are getting from each of them.

GoMotive Software Competitors

The fitness industry is always changing and, because of this, there will always be new competitors entering the field thinking that can provide a better or less expensive product. Featured below is a table listing some of GoMotive’s competitors. Please note that all prices are based on currently available information at the time of writing this article.

CompetitorMinimum Base PriceMaximum Base Price

The Bottom Line: Pros and Cons

When picking software to help manage your fitness business, the choice is ultimately up to you. You have to decide what features you need to make your business successful, and which ones aren’t necessary for you.

With Exercise.com, you have the benefit of choosing software that is fully customizable. You don’t have to pick the closest option off of a menu of pricing tiers. Instead, you can build whatever your business needs and you won’t have to pay for things that it doesn’t need.

We think the choice is clear — but the choice is still yours. Let’s review.

GoMotive Cons

GoMotive built an app, called CoachFit, which is most applicable to personal trainers. Even though trainers might find parts of this service useful, there is a large section of the fitness industry that is alienated and unable to use it. Facilities offering membership, merchandise sales, and other services would have to utilize additional software in order to meet all of the needs of their business.

In addition, this app seems to follow the saying “you get what you pay for.” The price tag is relatively low, however, the features are reflective of the price. It is difficult to ascertain the exact function of many of the features, but from what is promoted on the GoMotive website, there is limited function to the app beyond an exercise library and workout templates. Also, according to some users, the app lacks certain features, including the ability to communicate via video.

Exercise.com Pros

Exercise.com provides absolutely everything your business needs because it can be fully customized. You can design your workout templates, exercise library, video database, point of sale system, group fitness schedule, and so much more. There is literally nothing you can miss out on because you can choose everything you need and even include things you may want in the future.

You are also able to promote your business through the custom branded website and app offered by Exercise.com. You want to market your business any way you can and being able to have your brand on the screens potential customers view the most is invaluable.

Now that you have all the details, you can make an informed decision about the needs of your business. You have many options when choosing software to run your business, but we feel Exercise.com can provide the most benefit.

Can you see the ways in which Exercise.com can help make your fitness business successful?

If, after reading this article, you are interested in trying Exercise.com for yourself, request a demo today.


Who are you guys, anyway?

The team at Exercise.com solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like James Harrison (Steelers great), Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business. The team at Exercise.com solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like Steelers great James Harrison, Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business.


What sets you apart from your competitors?

We turbocharge your business with our all-in-one fitness business software that’s custom branded for your business.• Efficiently schedule, view, and manage all appointments and classes — including by trainer, location, and service — with easy options for scheduling recurring events and availability.• Save time creating workouts with our simple workout plan creator and exercise manager and built-in integrations, tools, and more.• Sell your training three ways – group subscriptions, individualized training, and single workout plans – to increase revenue inside and outside your training walls.• Take clients through your custom assessments to automatically deliver personalized workouts based on the data important to their success.

Why not pay for custom development?

So many things could go wrong when building custom-branded apps. It's also expensive, takes years to develop, and requires trust with your developers. We have a proven track record delivering apps for top trainers around the world and remove the risks present when doing it on your own.

What if I'm not technical?

You don't need to be. Our dev team will build your custom-branded apps and take care of all the technical stuff so you can focus on what you do best.

What if I don't have a following?

Engaging the followers you have is paramount because you can instantly convert engaged followers into paying clients with your all-in-one fitness business software.

Is it hard to set up?

No, it's very easy. All you need to do is follow our success team’s proven process. We will deliver your custom-branded, all-in-one fitness business software, and you can do what you do best!

What if I wait to implement this solution?

If you wait, you will leave a lot of opportunity on the table to save time as you scale and manage your business with all-in-one software to engage and retain your clients. Whether you’re looking to bill customers on a recurring basis, single session, or package basis, do it all with a fully integrated, secure platform that can support in-person and online payments. This is a high-quality problem to solve. You shouldn’t wait to solve it.

What exactly do I get?

You get all-in-one fitness business software that does everything you need. No more having one software solution for doing personal training, another for booking and scheduling, something else for client assessments, and yet another pricey subscription for marketing and client communication. And then there are custom-branded iOS & Android apps. If you're tired of paying too much for too many moving parts, stop the hacks and demo the Exercise.com all-in-one fitness business software today. This all-in-one fitness business software will save you time running your business, handle everything in one place, provide endless opportunities to engage and retain your clients, and allow you to sell workout plans.

Will this really work for me?

Yes. We have a proven track record with fitness professionals like Ashley Borden, Just-Train, PJF Performance, Madeline Moves, and Fit Thrive. Our all-in-one fitness business software will allow you to grow your business as much as you want.

What are the next steps?

The next step is simple. Click “Get a Price” anywhere on this page and schedule a call with one of our team members.

Will this integrate with my other software?

Our software integrates with a variety of other software including Zapier, Stripe, YouTube, Vimeo, MailChimp, MyFitnessPal, ConvertKit, and more.

What if I don't have the budget?

This is an all-in-one fitness business software that allows you to grow your business as much as you'd like. You should strike while the iron is hot by investing in a workout platform that will help you scale your business, earn more revenue, retain and engage your clients, and save you time running your business.