How to Start a Fitness YouTube Channel in 2024

Posted by Alisa Martin, B.S. in Clinical Laboratory Science, ISSA Personal Trainer on July 14, 2023 — Updated on January 24, 2024

Learn how to start a fitness YouTube channel and make money by identifying your target audience, choosing a unique channel name, creating compelling content, investing in quality equipment, and engaging with your community.

Collaborate with other fitness experts and leverage professional tools like Exercise.com to enhance your offerings. Through thoughtful planning and execution, you can turn your passion for fitness into a thriving online presence. Follow this step-by-step guide to research the best YouTube fitness niches, launch your fitness YouTube channel, whether you’re a gym owner, personal trainer, online fitness coach, or fitness influencer.

With its massive user base and global reach, YouTube offers individuals the opportunity to showcase their talents, share their knowledge, and connect with like-minded individuals. In the fitness realm, starting a YouTube account can be a game-changer, providing a platform to inspire, educate, and motivate others on their health and wellness journeys. But is it really worth it? Let’s delve into the benefits and potential challenges of starting a fitness YouTube account.

Discover the pros and cons of starting a fitness YouTube account. Learn how to build a successful YouTube fitness channel, engage with your audience, and monetize your YouTube fitness content. Learning how to make money from fitness, and specifically, how to get more fitness clients on YouTube, or how to promote your gym on YouTube, can be an integral part of a gym social media marketing plan or learning how to become a fitness influencer.

Paired with the features provided by Exercise.com, and the best online fitness coaching software, the best gym business software platform, or the best fitness influencer business software platform, or the best personal trainer business software platform, you will see that there are many ways to make money with fitness, and an engaging fitness YouTube channel can help you get more fitness clients and expand your fitness business.

Sell workout plans online.

Run online fitness challenges.

Create and sell fitness memberships, products, and digital offers.

Manage, message, and market to your leads and customers.

All from your very own custom branded fitness apps.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.

Julie Ledbetter

Owner, Ledbetter Fitness

Get a demo now!

Here’s a step-by-step guide to help you start a Fitness YouTube Channel:

Step 1: Identify Your Target Audience

Before you start your channel, it’s important to know who you’re creating content for. Are you aiming for fitness enthusiasts, beginners, gym owners, or personal trainers? Knowing your target audience will guide your content creation.

Step 2: Choose a Unique Channel Name

Pick a channel name that reflects your fitness approach. It should be memorable and resonate with your audience.

Step 3: Design Your Channel

Your channel’s appearance is crucial. Design a logo, cover photo, and layout that align with your fitness brand. You may even want to consider using a professional software solution like Exercise.com to host exercise videos and sell workout plans, creating a comprehensive fitness experience for your audience.

Step 4: Create a Content Strategy

Plan your content around the needs and interests of your audience. This might include workout routines, nutritional advice, product reviews, and so on.

Step 5: Invest in Quality Equipment

Investing in a good camera, microphone, and lighting will help you produce high-quality videos. If you’re serious about running a professional fitness channel, these are essential.

Step 6: Film and Edit Your Videos

Start filming your videos and edit them to ensure they’re engaging and professional. You might want to hire an editor or learn some basic editing skills yourself.

Step 7: Optimize for SEO

Use relevant keywords in your video titles, descriptions, and tags to make sure your videos are discoverable. Researching what’s popular in the fitness community will help you in this process.

Step 8: Engage with Your Community

Respond to comments, ask for feedback, and engage with your audience on social media platforms. Building a community will make your channel more appealing.

Step 9: Collaborate with Other Fitness Professionals

Consider collaborating with other fitness professionals, influencers, or even companies like Exercise.com that offer comprehensive solutions for fitness professionals. This can increase your reach and provide more value to your viewers.

Step 10: Analyze and Adjust

Use YouTube analytics to see what’s working and what’s not. Continuously improve and adjust your content strategy based on the feedback and analytics.

Step 11: Monetize Your Channel

Once you’ve built an audience, consider monetizing through ad revenue, sponsored posts, or even selling workout plans and online fitness coaching through a custom branded fitness app like Exercise.com.

Starting a fitness YouTube channel can be a rewarding endeavor. With passion, planning, and the right tools, you can create a professional channel that resonates with your audience. To enhance your offerings and manage your fitness business effectively, consider booking a demo with Exercise.com to find out more about their all-in-one software solution tailored for fitness professionals.

I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!

Paul Fabritz

Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Get a demo now!

The Benefits of Starting a Fitness YouTube Account

One of the primary benefits of starting a fitness YouTube account is the opportunity to establish yourself as an authority in the fitness industry. By sharing your expertise, experiences, and insights, you can position yourself as a trusted source of information and build a loyal following of viewers who look to you for guidance. Additionally, running a fitness YouTube account allows you to express your creativity and showcase your unique approach to fitness. Whether it’s through workout routines, nutrition tips, or motivational talks, you have the freedom to share your passion and inspire others.

Another significant benefit of starting a fitness YouTube account is the potential for personal growth and self-improvement. As you create and upload content regularly, you will inevitably enhance your communication, presentation, and video editing skills. This can have a positive impact on various aspects of your life, both personally and professionally. Moreover, sharing your fitness journey on YouTube allows you to document your progress and hold yourself accountable, which can be incredibly motivating.

Furthermore, starting a fitness YouTube account can open doors to exciting opportunities and collaborations. As your channel grows and gains popularity, you may receive invitations to collaborate with other fitness influencers, brands, or even fitness events. These collaborations can not only expand your reach and exposure but also provide you with unique experiences and networking opportunities within the fitness industry.

Lastly, a fitness YouTube account can serve as a platform for building a supportive community. Through comments, likes, and shares, you can engage with your viewers and create a sense of belonging. This community can offer encouragement, accountability, and a space for like-minded individuals to connect and support each other in their fitness journeys. The relationships formed within this community can be incredibly valuable and contribute to your overall growth and success as a fitness influencer.

How to Make a Fitness Video for YouTube

Creating a fitness video for YouTube involves careful planning, quality production, and engaging content to captivate and educate your audience. Here’s a step-by-step guide on how to make an effective fitness video for YouTube.

Define Your Video’s Purpose

First, determine the goal of your video. It could be a workout tutorial, fitness tips, a personal fitness journey story, or a nutrition guide.

Clearly define what you want your viewers to learn or achieve by watching your video.
Tailor your content to meet the needs and interests of your target audience.

Plan Your Content

Outline the content of your video. This could include the exercises you’ll demonstrate, the tips you’ll share, or the personal experiences you’ll talk about.

Create a script or a detailed outline to keep your video focused and organized.
Ensure your content is informative, accurate, and aligns with current fitness practices.

Invest in Quality Equipment

Good video and audio quality are crucial for keeping your audience engaged. Invest in a decent camera, microphone, and tripod.

Use a camera with high-resolution video capabilities.
Ensure your audio is clear by using a good microphone.
Use a tripod or stabilizer to keep your shots steady.

Choose an Appropriate Setting

The setting of your video should complement the content. It could be a gym, an outdoor environment, or a home workout space.

Make sure the background is uncluttered and professional-looking.
Good lighting is crucial – natural light is best, but if indoors, ensure the area is well-lit.

Perform a Rehearsal

Before recording the final video, do a rehearsal to check the flow of content and iron out any issues.

Practice your script or outline to ensure smooth delivery.
Check the camera angles, lighting, and sound during the rehearsal.

Record Your Video

Now it’s time to record your video. Be confident, clear, and engaging in your delivery.

Stick to your script or outline, but also be natural and authentic.
Remember to demonstrate exercises correctly and safely.

Edit Your Video

Editing is where you can enhance the quality of your video. Use video editing software to cut out mistakes, add music, or insert graphics.

Keep the editing clean and professional; avoid overusing effects.
Add captions or graphics to highlight key points or instructions.

Optimize for YouTube

Before uploading, ensure your video is optimized for YouTube. This includes a catchy title, an informative description, relevant tags, and a thumbnail that grabs attention.

Use keywords in your title and description for better searchability.
Create an appealing thumbnail that gives a glimpse of what your video is about.

Promote Your Video

Once your video is uploaded, promote it across your social media platforms, website, or email newsletters.

Share the link to your video on your social media profiles.
Engage with your audience in the comments section of your video.

Analyze and Adapt

Use YouTube Analytics to track the performance of your video. This can help you understand what works and what doesn’t.

Monitor views, watch time, and audience engagement.
Use these insights to improve your future fitness videos.

Creating a successful fitness video for YouTube takes effort, but with the right approach, you can produce content that educates, engages, and motivates your audience. Remember, consistency is key in building a loyal following on YouTube.

YouTube Fitness Channel Name Ideas

Crafting the perfect YouTube channel name for fitness enthusiasts involves blending creativity with clarity. Whether you’re looking for the best fitness channel name, delving into health and fitness channel name ideas, or contemplating YouTube channel name ideas for gym enthusiasts, the key is to reflect the essence of your content. Here are some suggestions to inspire the best name for your fitness YouTube channel, especially if you’re focusing on gym-related content or broader fitness themes.

FitQuestChannel: Ideal for those seeking a name that emphasizes a journey in fitness, making it one of the best name for fitness YouTube channel options.
GymGainsBroadcast: A great choice for those who want their channel to specifically focus on gym workouts, aligning with YouTube channel name ideas for gym.
WellnessWaveOnline: Reflects a broader approach, fitting for health and fitness channel name ideas, especially if your content includes wellness tips.
MuscleMasteryMedia: This name could be the best name for gym YouTube channel, particularly if your content is geared towards bodybuilding and strength training.
CardioCoreTV: If your channel focuses on fitness and cardio workouts, this could be considered the best name for YouTube channel for fitness enthusiasts.

Remember, your YouTube channel name should resonate with your content’s focus and target audience. Whether it’s gym routines, general fitness, wellness, or a specific niche like yoga or CrossFit, the channel name is your first impression on potential subscribers. It should be catchy, easy to remember, and reflective of the content you create.

YouTube Fitness Content Ideas

Creating engaging content for your YouTube fitness channel can be both exciting and challenging. With a focus on gym video ideas, gym content ideas, fitness content ideas for a YouTube channel, and fitness vlog ideas, there are countless opportunities to connect with and inspire your audience. Here’s a list of content ideas that incorporate these keywords and can help boost your channel’s appeal.

Workout Routine Breakdowns (Gym Video Ideas): Create videos that detail specific workout routines. These can range from beginner to advanced levels, focusing on different muscle groups or fitness goals.
‘Day in the Life’ Fitness Vlogs (Fitness Vlog Ideas): Give viewers a glimpse into your daily routine as a fitness enthusiast. Include your workouts, meal prep, and other health-related activities.
Equipment Reviews and Recommendations (Gym Content Ideas): Share your insights on various gym equipment. Review new products or compare different brands to help your audience make informed decisions.
Fitness Challenge Series (Fitness Content Ideas for YouTube Channel): Start a fitness challenge and document the journey. This can be a 30-day yoga challenge, a strength-building program, or a weight loss journey.
Nutritional Advice and Recipes (Gym Video Ideas): Post videos focusing on diet and nutrition, which are essential aspects of fitness. Share healthy recipes or tips on meal planning and supplements.
Interviews with Fitness Experts (Gym Content Ideas): Collaborate with other fitness professionals. Conduct interviews or Q&A sessions to provide diverse perspectives to your viewers.
Behind the Scenes at the Gym (Fitness Vlog Ideas): Create content that shows what goes on behind the scenes at your gym or during your workout sessions. This can include gym etiquette, workout planning, or post-workout routines.
‘Myth vs. Fact’ Fitness Series (Fitness Content Ideas for YouTube Channel): Debunk common fitness myths and provide factual information about exercise and health, educating your audience with evidence-based knowledge.
Personal Fitness Journey (Fitness Vlog Ideas): Share your personal fitness journey, including successes, setbacks, and lessons learned. This personal touch can be very engaging and inspiring to viewers.
Home Workout Routines (Gym Video Ideas): Cater to those who prefer or are limited to working out at home. Provide routines that require minimal or no equipment.

By incorporating these gym video ideas, gym content ideas, and fitness content ideas for YouTube channel, and fitness vlog ideas, you can create a rich and varied content experience for your viewers. Remember, the key to successful fitness content on YouTube is to be authentic, informative, and engaging, providing real value to your audience while showcasing your expertise and passion for fitness.

YouTube Fitness Content Creator Tips

Becoming a successful fitness content creator on YouTube requires more than just filming your workouts. From crafting a compelling fitness description for YouTube to selecting the right gym video editing app, every element plays a role in the success of your channel. Here are some essential tips for anyone wondering how to start a fitness channel on YouTube, including key aspects like your gym description for YouTube and more.

Define Your Channel’s Purpose and Audience

Before diving into content creation, clarify the focus of your channel. Whether it’s general fitness, specific gym routines, wellness, or health education, defining your niche will guide your content and attract a targeted audience.

Include a concise and engaging fitness description for YouTube in your channel’s ‘About’ section.
Your gym description for YouTube should reflect your area of expertise, whether it’s home workouts, gym routines, or fitness challenges.

Optimize Your Channel’s SEO

Utilize keywords in your channel description, video titles, and descriptions to improve visibility.

For a gym bio for YouTube, include relevant keywords that describe your content, such as “personal trainer,” “fitness routines,” or “health and wellness tips.”
Regularly update your gym YouTube description to keep it relevant and engaging.

Use the Right Tools

Invest in quality filming equipment and choose a gym video editing app that suits your skill level and needs.

A user-friendly gym video editing app can enhance the quality of your videos with effects, transitions, and clean cuts.
Good lighting and clear audio are essential for professional-looking videos.

Engage with Your Audience

Building a community is key to growing your channel. Respond to comments, ask for feedback, and create content that resonates with your viewers.

Wellness YouTube channels and health channels on YouTube often foster a sense of community by addressing viewer questions and creating content based on subscriber suggestions.

Consistency is Key

Post content regularly to keep your audience engaged. Create a content calendar to plan your uploads.

Decide whether weekly, bi-weekly, or monthly uploads work best for you, and stick to your schedule.

Choose the Right Category

Selecting the appropriate fitness channel category on YouTube helps in reaching the right audience.

Categories like ‘Fitness’ or ‘Health’ can be more effective for gym and wellness-related content.

Educate and Entertain

Your content should be informative and engaging. Mix up educational content with entertaining videos to keep your audience interested.

How-to guides, fitness tips, workout challenges, and personal journey vlogs are great for keeping content diverse.

Collaborate and Expand

Collaborate with other fitness YouTubers or influencers to expand your reach.

Collaborations can bring fresh content to your channel and introduce you to a wider audience.

Monitor Analytics

Use YouTube Analytics to understand what works and what doesn’t. This data is crucial for improving your content and growing your channel.

Track metrics like view count, watch time, and subscriber growth to gauge your channel’s performance.

For anyone wondering how to start a youtube fitness channel or how to start fitness youtube channel, these tips provide a comprehensive guide to setting up and growing a successful fitness-focused channel on YouTube. It’s all about combining your fitness expertise with effective content strategies to engage and inspire your audience.

I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!

Paul Fabritz

Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Get a demo now!

How a Fitness YouTube Account Can Help You Reach a Wider Audience

One of the key advantages of using YouTube as a fitness platform is its vast audience reach. With billions of monthly active users, YouTube offers an unprecedented opportunity to connect with individuals from all corners of the globe. By consistently delivering valuable and engaging content, you can attract viewership and expand your influence far beyond what traditional methods of fitness promotion can achieve.

YouTube’s algorithm works in favor of creators who consistently produce high-quality content that resonates with their target audience. This means that the more your videos are watched, liked, shared, and commented on, the more likely they are to be recommended to new viewers. This domino effect can lead to exponential growth in your subscriber base, amplifying your reach and impact within the fitness community.

In addition to the wide audience reach and algorithmic advantages, a fitness YouTube account also allows for direct interaction with your viewers. Unlike traditional methods of fitness promotion, YouTube provides a platform for real-time engagement through comments, likes, and shares. This two-way communication fosters a sense of community and allows you to build a loyal following of individuals who are genuinely interested in your content.

Furthermore, a fitness YouTube account offers the opportunity to diversify your content and showcase your expertise in various areas. You can create different types of videos, such as workout routines, nutrition tips, motivational speeches, and even collaborations with other fitness influencers. This versatility not only keeps your channel fresh and engaging but also attracts a wider range of viewers who may have different fitness goals and interests.

The Potential for Growth and Success with a Fitness YouTube Channel

While the platform offers immense potential, building a successful fitness YouTube channel does require perseverance, dedication, and a strategic approach. It’s important to recognize that overnight success is rare and that growing your channel will take time and effort. However, with consistent content creation, engagement with your viewers, and a commitment to delivering value, you can gradually build a substantial following and establish yourself as a force to be reckoned with in the fitness industry.

Monetizing Your Fitness YouTube Account: Is it Possible?

One question that often arises when discussing YouTube is whether it is possible to monetize your fitness channel. The answer is a resounding yes. YouTube offers various monetization options, such as displaying ads on your videos, partnering with brands for sponsored content, and even selling merchandise or digital products. However, it’s important to note that monetization requires meeting certain criteria, such as having a minimum number of subscribers and views, as well as complying with YouTube’s content policies. It’s crucial to carefully consider your goals and approach to monetization to ensure it aligns with your overall vision for your fitness YouTube account.

Creating Engaging and High-Quality Content

One of the key factors in building a successful fitness YouTube channel is creating engaging and high-quality content. Your videos should be informative, entertaining, and visually appealing to capture the attention of your viewers. Consider incorporating a variety of content formats, such as workout routines, nutrition tips, and motivational videos, to cater to different interests within the fitness community. Additionally, investing in good equipment, such as a high-resolution camera and quality audio equipment, can significantly enhance the production value of your videos and make them more enjoyable to watch.

Building a Community and Engaging with Your Audience

Building a strong community and engaging with your audience is crucial for the growth and success of your fitness YouTube channel. Encourage your viewers to leave comments, ask questions, and share their own experiences. Take the time to respond to their comments and engage in meaningful conversations. This not only helps to foster a sense of community but also shows your viewers that you value their input and are invested in their fitness journey. Additionally, consider hosting live Q&A sessions, collaborating with other fitness YouTubers, and organizing challenges or contests to further engage your audience and keep them coming back for more.

Tips and Tricks for Creating Engaging Fitness Content on YouTube

Creating engaging fitness content on YouTube is the foundation for building a successful channel and attracting a loyal audience. Here are some tips to help you create captivating videos:

1. Find your niche: Identify what makes your fitness journey unique and focus on creating content that reflects your niche. Whether it’s yoga, weightlifting, or vegan nutrition, catering to a specific audience can help you stand out.

2. Plan your content: Outline your video ideas, create a content calendar, and brainstorm ways to keep your content fresh and exciting. This will help you stay organized and consistent in your uploads.

3. Be authentic: Your viewers want to connect with the real you, so don’t be afraid to let your personality shine through. Be genuine, relatable, and showcase your unique voice and perspective.

4. Invest in quality equipment: While content is king, investing in quality equipment, such as a decent camera and microphone, can significantly enhance the overall production value of your videos.

5. Engage with your audience: Respond to comments, ask for feedback, and interact with your viewers on social media. Building a sense of community and connection with your audience will foster loyalty and encourage them to share your content with others. Building a successful fitness YouTube channel is not without its challenges.

6. Consistency is key: Regularly uploading new content is essential for maintaining and growing your audience. Set a schedule that works for you and stick to it, whether it’s once a week or multiple times a week.

7. Collaborate with others: Collaborating with other fitness YouTubers can help you reach a wider audience and introduce your channel to new viewers. Look for opportunities to collaborate on videos, challenges, or even hosting joint live streams.

Why Start a Fitness YouTube Channel

You need to start a fitness YouTube channel because YouTube is the most popular online video platform in the US.
Starting a fitness YouTube channel will increase your influence, increase your audience, and retain clients.
To start a successful YouTube fitness channel, study up on the channels that already are successful.

More people than ever turning to video to either guide or supplement their fitness journeys. Starting a YouTube fitness channel can help leverage what you’re already doing––producing really great fitness services––with the power of video to increase revenue.

Not only can a YouTube channel bring value to your clients, creating a YouTube channel for your fitness business can also help build your brand’s audience and your brand’s authority. A YouTube fitness channel can also help you survive the migration of fitness clients moving away from the local gym and the slow death of on-demand training programs.

Whether you’re looking to use YouTube to start a fitness business, to grow an existing fitness business, or to launch new fitness services, a YouTube fitness channel has benefits for every stage of your development as a fitness professional.

I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.

Desiree Pfeifer

CEO, DBFT LLC

And, when it comes to sharing those videos with potential clients, look no further than the all-in-one power of the Exercise.com Fitness Business Software Platform that seamlessly integrates with YouTube and allows you to add that personal touch to your workout videos. Book an Exercise.com demo today to learn more.

Should I start a fitness YouTube channel?

Yes! Not only should you start a fitness YouTube channel, but it should be high on your list of priorities.

YouTube is the most popular online platform in the US. (Pew Research). It’s been reported that 74 percent of adults use YouTube, with Facebook trailing behind at 68 percent, and Instagram at 40 percent.

Benefits of Starting a Health and Fitness YouTube Channel

You increase your influence. The popularity of fitness video content has been on the rise but in 2020, Youtube reported that video content categorized as “home workout” rose by 515 percent. By managing a YouTube fitness channel as a part of your marketing strategy, you will diversify your internet presence and will make your fitness business more discoverable on Google.

You increase your audience. With 2 billion active users per month, a YouTube fitness channel gives you access to a mammoth-sized health and wellness audience. For digital fitness professionals, a fitness channel is a must because it’s hard to find YouTube’s audience volume and diversity elsewhere.

You retain clients. Plain and simple, people like to watch videos. 66 percent of consumers prefer watching a video to reading about a product and 54 percent of consumers want to see more video content this year.

Social media marketing is essential for fitness professionals, and when it comes to building your reputation and authority as a fitness professional, YouTube can help grow your community of followers.

As your community retains its audience and acquires new followers, the total number of followers that your channel has and the volume of views that your videos have increases the likelihood of your brand becoming a household name in your niche or even industry.

Fitness YouTube Channels 101: Common Terms

You don’t have to be a tech guru to launch a branded fitness channel on YouTube. Nonetheless, here are some common terms, in simple language, that you’ll want to familiarize yourself with before diving into creating a YouTube channel.

Audience retention: describes your channel’s ability to retain its audience.

Avatar: also known as your channel artwork; it’s the square space with a custom image of your choosing that represents your channel throughout YouTube.

Branding watermark: a brand image, or logo, that appears in the bottom right corner of your video that allows a viewer to subscribe to your channel by clicking the watermark.

Bulletin: messages that channel owners can send to the channel’s subscribers via the subscribers’ feed.

Call to Action (CTA): clickable phrases or images that request the audience to perform a task, such as click a link, complete a form, or subscribe.

Channel authority: your channel’s total watch time (in minutes) that affects your channel’s YouTube ranking.

Channel header: graphic displayed at the top of your channel homepage

Channel homepage: the front or feature page of your YouTube channel that includes your channel header, community tab, video tab, and channel trailer.

Closed caption (CC): captions and subtitles that are closed in a colored background for readability.

Community tab: the channel owner can post messages, digital content, and polls which the channel’s subscribers will see in their feeds.

Copyright: “In many countries, when a person creates an original work that is fixed in a physical medium, they automatically own copyright to the work. As the copyright owner, they have the exclusive right to use the work. Most of the time, only the copyright owner can say whether someone else has permissions to use the work.” (Visit YouTube’s Help Center for more details regarding copyright and rights management.)

End-slate: a graphic that is strategically placed at the end of a video with a CTA.

Evergreen videos: videos that cover non-time-sensitive topics––avoid news and current events––and are great ways to grow your channel because the content remains relevant for years.

Featured content: you can arrange your channel’s playlist to feature recent or popular videos on the channel’s homepage.

Metadata: text that describes a video in the form of titles, tags, and a description.

Monetization: the authorization of ads (Google Adsense) throughout your videos.

Paid content: videos that are pay-wall protected, keeping the content visible only to paid subscribers.

Sub for sub or collab: when channel owners follow each other’s channels for the purpose of growth.

Tags: relevant keyword or key phrase descriptions that are added to a video prior to uploading that make the video more discoverable on search engines.

Thumbnail: a custom image and simple text that represents your video when it appears in YouTube searches.

Video card: text (website or link) that is displayed in the top right corner while your video is playing.

How to Start a Successful Fitness YouTube Channel

To start a successful YouTube fitness channel, study up on the channels that already are successful. What are some of the most popular fitness YouTube channels doing to grow and maintain their audience?

Here are three channels that seem to have found the sweet spot:

BodyBuilding.com

Check out their YouTube channel.

BodyBuilding.com’s YouTube channel covers everything from workouts and exercise techniques to nutrition and supplements.

POPSUGAR Fitness

Check out their YouTube channel

With over five million subscribers, POPSUGAR Fitness has got the busy fitness enthusiast market cornered with their 15-30 minute workouts.

Calisthenicmovement

Check out their YouTube channel

The trainers at calimove.com focus on beginners doing things right. They match exercises with desired outcomes and focusing on fitness education.

How to Create a Fitness YouTube Channel

Ready to dive in? Let’s do it.

Both YouTube accounts and channels are free to set up. While both accounts and channels allow you to subscribe to channels and watch and save videos, a channel allows you to upload videos and create playlists.

A standard YouTube channel is different from a YouTube brand channel in that with the brand channel, you can change channel owners and managers. Standard channels always remain linked to a personal Google account and are not transferable.

Creating your YouTube account and brand channel are the easy parts of managing a YouTube channel.

These tips on starting a fitness YouTube channel can be done quickly and easily:

#1 – Create a YouTube Account

You’ll need a Google account (Gmail is fine) to manage your channel. Using your fitness brand’s Google account (versus a personal account) is recommended. After using your Google account to create a YouTube account, go to your YouTube account page a click create a new channel and a brand account.

If you already have a personal account that you’d like to switch to a brand account, there’s a way to do that, too.

Next, customize your dashboard and update the channel art (homepage banner) by uploading a photo (max 4 MB) that represents your brand. Edit your profile by completing the About and Description tabs––be sure to include links to websites, blogs, and social media accounts.

#2 – Plan Your Fitness Channel’s Content

Think about which types of video content you plan to feature. Videos for workouts, exercise instruction and technique, fitness and diet education, and brand storytelling are a great place to start. Also consider your target audience: what type of content are they interested in? Then start filming your videos.

Educational content includes videos that include workouts, exercise technique, stretching and recovery methods, diet/nutrition coaching, fitness equipment/home gym reviews
Brand storytelling includes inspiring lifestyle videos that project your brand’s image and show your clients aspiring to/benefiting from your brand’s service

Creating a schedule for publishing your video content helps with topic planning and filming logistics. A schedule also gives you the bigger picture: seeing where you’ve been and where you’re going; pinpointing content overkill and identifying which topics are being underrepresented.

#3 – Create a Fitness Channel Trailer

Your channel trailer is the first piece of video content a visitor sees when they visit your channel. Use it to provide a preview of your brand’s personality and value, so that visitors feel compelled and interested to come back––or subscribe.

#4 – Upload Workout Videos and Other Related Content

After uploading your first video to your channel’s video file, your video automatically opens in YouTube Studio where you can edit the video’s details and upload additional videos. Include a concise description of your video and relevant tags.

For each video uploaded, head over to your channel’s Video Manager to add a custom thumbnail. Thumbnails give the first impression of your video, so make sure each thumbnail is compelling and relevant to keep your channel optimized for maximum traffic.

How to Grow a Fitness YouTube Channel

The first four steps had you creating your fitness channel. Now, you need to use these tips on how to grow your YouTube fitness channel:

#5 – Incorporate SEO/keywords

A good starting point for optimizing your video’s discoverability on various search engines is to think about which words someone might use when they’re looking for content similar to your video. Gaining a basic understanding of how YouTube’s algorithm works is a good idea too.

Set your channel’s keywords by heading over to YouTube Studio where you’ll select Settings and then toggle to Channel to set five to 10 keywords that describe your fitness channel.

#6 – Promote Your Channel

Once you hit 100 subscribers, you’ll be able to customize your URL, which is definitely worth considering prior to sharing the generic URL you’re originally assigned.

Promote your new videos on your fitness business’s social media accounts, embed the videos, or include links when sending your business’s emails and newsletters (more on that in our Gym Email Marketing Guide).

You may also want to consider partnering with other YouTubers to maximize your channel’s exposure.

#7 – Engage With Your Audience and Subscribers

You want your viewers to do more than just watch your videos. Make sure to encourage them to like and share your videos, as well. Ask them to leave a comment and subscribe to your channel. Be sure to respond to visitor comments too.

#8 – Run YouTube Ads

While SEO is a helpful method to boost viewership organically, paid ads can also engage additional viewers. YouTube ads are designed to let you choose who you want to target (demographics, location, topics) with an ad campaign. Don’t hesitate to experiment with different types of ad campaigns and formats.

#9 – Monitor Stats and Optimize

Monitoring YouTube analytics (find a glossary for that here) can help identify which content is winning with your audience. Once you determine your videos’ engagement stats, you can then optimize future videos towards content that resonates with viewers and subscribers.

Remember that consistency is the key. YouTube’s Creator Academy offers courses and tutorials and is a great place to explore all things YouTube.

What type of equipment do I need when starting a fitness or workout YouTube channel?

There are a few essential pieces of video equipment you’ll need on hand before starting your YouTube channel. As your viewership grows, you can invest in high-end cameras and even hire videographers, but here are the basics needed to get started:

Camera: Initially, a smartphone with a tripod will get you started. As your channel grows and depending on which types of content you’re offering, you may want to invest in a professional video camera.
Lighting: A well-light space and a ring light are all you’ll need to cast off shadows and keep your video footage inviting.
Hardware: While there are apps that allow you to edit software on your smartphone, using a computer can give you storage space for editing software and video storage (500GB minimum).
Software: There are several free, easy-to-use video editors that are more than sufficient when starting a YouTube channel: Lightworks, Davinci Resolve, and iMovie for Apple.

Do I need a business plan for my fitness YouTube channel?

Creating a business plan for a YouTube channel is non-negotiable. It’ll keep long-term and short-term goals in sync while also keeping you focused on your purpose––the why–– for creating the channel in the first place.

Operating a YouTube channel isn’t for the faint of heart. You’ll need to produce a lot of content and upload that content consistently. The business plan doesn’t have to be complicated but it does need enough structure to keep you on task.

Not sure where to start? Here’s a basic outline to get you started:

Solidify your objective. Is your goal simply to build your email list or maybe generate revenue with channel memberships?
Define your target audience and create a buyer persona
Decide where you’re going to funnel your visitors (ie- website, landing page) and formulate CTAs accordingly. Also, consider where you will place your CTAs (end slate, branding watermark, etc)
Identify alternative monetizing methods (discussed below)
Create a budget, including marketing expenses and video equipment/software
Decide on filming location(s)––build a studio or use multiple locations, but beware that public space may require permission
Churn out new content ideas by monitoring competitors and doing keyword searches related to your services and customer persona
Develop a filming template so all videos have a similar flow
Design a marketing plan based on SEO––titles, thumbnails, tags, and hashtags are usually sufficient to generate organic traffic
Decide on a method to build an email list from visitors/subscribers

How to Become a Fitness YouTuber

The idea of making enough money to live comfortably solely via YouTube is enticing – and it’s what draws so many to the popular video platform. But, how do you make money off of your fitness YouTube channel?

Making Money From YouTube Channels

According to YouTube’s Partner Program, a channel needs more than 1,000 subscribers to qualify for the program to monetize your channel. As well, you’ll need to have reached 4,000 hours of public watch in the past 12 months.

Once you’ve reached these milestones, start monetizing your channel by setting up a Google AdSense account. Since AdSense pays per click, the key to generating revenue is heavy traffic. As well, you get to choose which videos you’d like to monetize and which types of ads are shown.

You can also make money by creating a channel membership, where members pay a monthly fee to access bonus paid content. You must have more than 1,000 subscribers to activate the membership feature. Similar to influencers, creating sponsored content lets you negotiate directly with brands to feature their products––be sure to target brands that connect with your content and are relevant to your audience.

You can also earn a portion of a YouTube Premium Member’s subscription fee if they watch your video. And once your channel reaches 10,000 subscribers, you can feature a merchandise shelf on your home page as well.

How do I start a fitness channel on YouTube?

While a YouTube channel can give your business or gym a marketing edge in the fitness industry, your channel’s content can also add value to your personal training or membership packages.

With planning and commitment, a fitness channel can help you build your brand, make your brand discoverable on Google, increase your brand’s authority, and ensure your business’s longevity in the ever-changing fitness industry.

Starting a fitness YouTube channel is only a small part of what it takes to run a successful fitness business. To manage your fitness business, build workouts, bill clients, and more, request a demo of Exercise.com Fitness Business Management Software today.

Certainly! Here are the answers to your questions about fitness YouTube channels, influencers, videos, and how Exercise.com can support your fitness business:

Is it worth starting a fitness YouTube channel?

Starting a fitness YouTube channel can be worth it if you have a passion for fitness and sharing your knowledge. While it requires time, effort, and creativity, a YouTube channel can become a platform for building a community, showcasing your expertise, and generating income.

Do fitness YouTubers make money?

Yes, many fitness YouTubers make money through various monetization methods such as AdSense, sponsored videos, affiliate marketing, and selling products or services like workout plans or equipment.

Who is the highest paid fitness YouTuber?

It’s difficult to determine the exact highest paid fitness YouTuber, as earnings depend on multiple factors and can fluctuate. Some top fitness YouTubers, however, include Jeff Nippard, Athlean-X, and Blogilates.

How popular are fitness videos on YouTube?

Fitness videos on YouTube are immensely popular, catering to a wide range of fitness interests from home workouts to specialized training. The increased interest in health and fitness has contributed to the popularity of these videos.

How can I monetize my YouTube fitness videos?

Monetizing YouTube fitness videos can be done through YouTube AdSense, affiliate marketing, sponsored content, offering paid online courses or personal training, and selling fitness products.

How hard is it to make money as a fitness influencer?

Making money as a fitness influencer can be challenging, especially when starting. Building a loyal following, consistently providing value, and finding suitable monetization channels are essential to making money. It requires patience, strategy, and authentic engagement.

What is the most popular workout video on YouTube?

The most popular workout videos can change over time, but channels like Blogilates and FitnessBlender have produced some of the most viewed workout videos on YouTube.

How do you become a paid fitness influencer?

Becoming a paid fitness influencer involves building an engaged following, creating quality content, networking with brands, and leveraging platforms to offer products or services. Collaboration with other influencers and engaging with followers can enhance opportunities for paid partnerships.

Who is the most trusted fitness YouTuber?

Trustworthiness is subjective, but some widely respected fitness YouTubers include Jeff Nippard, Athlean-X, and Scott Herman Fitness, known for their expertise, quality content, and transparency.

How much does the average fitness influencer make a year?

Earnings for fitness influencers vary widely based on factors like follower count, engagement, content quality, and monetization strategy. Some might earn a few thousand dollars annually, while top influencers can earn six figures or more.

How do you become a fitness vlogger?

Becoming a fitness vlogger involves identifying your niche, planning content, creating quality videos, engaging with your audience, and consistently posting. Understanding your target audience and providing value is key to success.

What camera do fitness YouTubers use?

Fitness YouTubers may use a variety of cameras, ranging from smartphones with good quality cameras to DSLRs like Canon EOS M50 or Sony A6400. The choice depends on budget, preferences, and specific filming needs.

How do you take good fitness videos?

Taking good fitness videos involves proper lighting, stable filming (using a tripod or gimbal), clear audio, and well-planned content. Editing plays a vital role in enhancing the overall quality and appeal.

Do fitness influencers make money?

Yes, fitness influencers often make money through brand collaborations, sponsored content, affiliate marketing, and selling fitness-related products or services.

Are fitness blogs profitable?

Yes, fitness blogs can be profitable through monetization methods like affiliate marketing, sponsored content, ads, and selling digital products or services.

Are fitness apps profitable?

Fitness apps can be profitable, especially those offering unique features, personalized experiences, and subscription-based models. Success depends on value, usability, and marketing.

How can Exercise.com help my fitness business?

Exercise.com offers a comprehensive solution to fitness professionals, allowing you to manage your business, accept payments, host videos, sell workout plans, and run online coaching through a custom branded app. Whether you are a gym owner, personal trainer, or fitness influencer, Exercise.com provides tools tailored to your needs, supporting growth and efficiency in your fitness business. Booking a demo will provide personalized insights into how it can best serve your unique requirements.

Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!

Erica Nangle

Owner, Erica Nangle Fitness

Get a demo now!

References:

Alisa Martin is a team writer and researcher for Exercise.com. She loves all things biology, fitness, and travel. Following a career in Molecular Pathology, Alisa spent a season as an ISSA personal trainer before moving to North Africa where she served as an English lecturer for a British university. She holds a BS in Clinical Laboratory Science from LSUHSC. In her free time, she enjoys morning jogs and managing social media pages for international ex-pat communities.

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