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How to Start a Fitness Instagram Account in 2023

How to Start a Fitness Instagram Account in 2023

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 14, 2023 ā€” Updated on September 11, 2023

Learn how to start a fitness Instagram account by defining your niche, creating your account, planning engaging content, and utilizing hashtags. Engage with your audience, collaborate with others, analyze your performance, and explore monetization options like online coaching through Exercise.com. This step-by-step guide will help you build and grow your fitness Instagram presence, catering to fitness professionals, gym owners, personal trainers, and fitness influencers alike who want to learn how to start a fitness Instagram and make money!

Sarah Fit, Fitness Influencer
Sarah Fit, Fitness Influencer

Discover the benefits and drawbacks of starting a fitness Instagram account. Are you passionate about fitness? Do you love sharing your fitness journey, workout routines, and healthy recipes with others? If so, starting a fitness Instagram account could be the perfect platform for you to showcase your fitness journey, connect with like-minded individuals, and even potentially turn your passion into a business opportunity. Maybe you just want to learn how to start a fitness business, and making money on Instagram with fitness is top of the listā€”that’s okay too!

Fitness Income Ideas

Learning how to make money from fitness, and specifically, how to get more fitness clients on Instagram, or how to promote your gym on Instagram, can be an integral part of a gym social media marketing plan or learning how to become a fitness influencer. Paired with the features provided by Exercise.com, and the best gym business software platform, or the best fitness influencer business software platform, or the best personal trainer business software platform, an engaging fitness Instagram account can help you get more fitness clients and expand your fitness business.

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Owner, Ledbetter Fitness

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Certainly! Here’s a step-by-step guide to starting a fitness Instagram account, followed by a summary paragraph:

Step 1: Define Your Niche

Identify the specific fitness area you want to focus on. This could be weightlifting, yoga, personal training, or any other niche that reflects your expertise.

Step 2: Create Your Account

Choose a memorable username and profile picture that align with your fitness brand.

Step 3: Write a Captivating Bio

Your bio should clearly describe who you are, what you do, and what followers can expect from your content. Including contact information and relevant links is also a good idea.

Read More:

Step 4: Plan Your Content

Develop a content strategy that includes photos, videos, stories, and reels. Keep your audience’s interests in mind and aim for consistency in your posting schedule.

Read More: Instagram Content Ideas

Step 5: Utilize Hashtags

Research and use relevant fitness hashtags to increase the visibility of your posts.

Read More: Best Fitness Hashtags

Step 6: Engage with Your Audience

Respond to comments, like other posts, and actively participate in the community to foster engagement and grow your following.

Step 7: Collaborate with Others

Connect and collaborate with other fitness professionals, influencers, or brands to expand your reach.

Step 8: Analyze Performance

Use Instagram Insights to track your account’s performance and adapt your strategy as needed.

Step 9: Monetize Your Account

Consider offering sponsored posts, fitness products, or online coaching services through platforms like Exercise.com to monetize your following.

Read More: How to Monetize an Instagram Fitness Account

Keep Learning and Growing

Stay updated on fitness trends and continuously evolve your content to keep your audience engaged and growing.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

The benefits of starting a fitness Instagram account

A fitness Instagram account offers numerous benefits for fitness enthusiasts, both personally and professionally. First and foremost, it provides a platform to share your fitness journey with a wider audience. By posting pictures and videos of your workouts, progress photos, and healthy meal ideas, you can inspire and motivate others who are on their own fitness journey. Not only does this help hold you accountable, but it also allows you to connect and surround yourself with a supportive community of individuals who share similar goals.

Furthermore, starting a fitness Instagram account allows you to track and document your progress over time. By visually showcasing your transformation and the steps you took to achieve your goals, you can inspire others while also reminding yourself of how far you have come. This can be incredibly empowering and motivating.

In addition to inspiring others and tracking your progress, a fitness Instagram account can also open up opportunities for collaborations and sponsorships. As your account grows in popularity and gains a loyal following, fitness brands and companies may reach out to you for partnerships. This could include sponsored posts, product endorsements, or even opportunities to attend fitness events or conferences. Not only can these collaborations provide financial benefits, but they can also help you expand your network and establish yourself as an influencer in the fitness industry.

Personal Trainer Instagram Ideas

How a fitness Instagram account can help you reach your fitness goals

Using Instagram as a tool for reaching your fitness goals can be highly effective. By regularly posting updates and sharing your workouts, you create a sense of accountability for yourself. Knowing that you have followers who are expecting to see your progress can give you that extra push to stay consistent and committed to your fitness routine.

Additionally, the feedback and support you receive from your Instagram community can help keep you motivated when facing challenges or setbacks. Through likes, comments, and direct messages, your followers can provide encouragement, advice, and even help answer any questions you may have. This sense of camaraderie can make your fitness journey feel less solitary and more enjoyable.

Another benefit of having a fitness Instagram account is the opportunity to connect with like-minded individuals. By using relevant hashtags and engaging with other fitness accounts, you can build a network of individuals who share similar goals and interests. This can lead to valuable connections, collaborations, and even friendships, as you can learn from each other’s experiences and support one another on your fitness journeys.

Furthermore, a fitness Instagram account allows you to track and document your progress visually. By posting before and after photos, progress pictures, and transformation stories, you can visually see how far you’ve come in your fitness journey. This not only serves as a source of motivation for yourself but can also inspire and motivate others who may be on a similar path. Sharing your progress can be empowering and can help you stay focused on your goals.

Building an online fitness community through Instagram

One of the most rewarding aspects of starting a fitness Instagram account is the opportunity to build a community of like-minded individuals. By using hashtags and engaging with other fitness accounts, you can connect with people who share similar interests and goals. Through interactions, collaborations, and support, you can build a network of individuals who inspire you and whom you inspire in return.

This community aspect of fitness Instagram accounts is particularly valuable when it comes to accountability. By connecting with others who are also striving to lead a healthy lifestyle, you can create a support system that helps keep you on track, offers advice, and celebrates your successes along the way.

Furthermore, building an online fitness community through Instagram can also provide opportunities for learning and growth. Within this community, you can discover new workout routines, nutrition tips, and wellness practices shared by fellow fitness enthusiasts. By engaging in conversations and sharing knowledge, you can expand your understanding of different fitness approaches and incorporate them into your own routine.

The role of Instagram in the fitness industry

Instagram has become a powerful platform for the fitness industry. It has revolutionized the way fitness professionals and enthusiasts showcase their expertise and connect with their audience. The visual nature of Instagram allows fitness accounts to share workouts, nutrition tips, and transformation stories in an engaging and inspiring way.

Additionally, many fitness influencers and professionals have successfully leveraged their Instagram following to expand their reach and impact in the industry. From personal trainers to nutritionists, Instagram provides a space for these professionals to share their expertise, attract clients, and ultimately generate income.

Furthermore, Instagram has also played a significant role in promoting body positivity and inclusivity in the fitness industry. Through the use of hashtags and diverse representation, individuals of all body types and backgrounds are able to find inspiration and support on the platform. This has helped to challenge traditional beauty standards and create a more inclusive and accepting fitness community.

In addition to its impact on individuals, Instagram has also influenced the way fitness brands market their products. Many companies now collaborate with fitness influencers to promote their products through sponsored posts and partnerships. This has allowed for a more targeted and personalized approach to marketing, as influencers can share their genuine experiences and recommendations with their followers.

Tips for creating engaging and visually appealing fitness content on Instagram

Creating engaging and visually appealing content is key to attracting and retaining followers on your fitness Instagram account. Here are a few tips to help you create standout content:

  1. Show your personality: Let your authentic self shine through your posts. Share your personal experiences, struggles, and triumphs. Connect with your audience on a deeper level by being relatable and genuine.
  2. Use high-quality images and videos: Invest in a good camera or smartphone with a high-resolution camera to capture the best-quality photos and videos. Consider the lighting, composition, and background to create visually appealing content.
  3. Vary your content: Mix up your posts by sharing different types of content, such as workout routines, healthy recipes, motivational quotes, or progress photos. This keeps your feed interesting and allows you to cater to a wider range of interests within the fitness community.
  4. Engage with your audience: Respond to comments, DMs, and engage with other fitness accounts on Instagram. Building relationships and connecting with your audience fosters a sense of community and loyalty.
  5. Experiment with different formats: Try using Instagram Stories, IGTV, or live videos to share behind-the-scenes footage, quick tips, or live workouts. These formats add variety and keep your content fresh and engaging.
  6. Collaborate with other fitness influencers: Partnering with other fitness influencers can help you reach a wider audience and gain more exposure. Consider collaborating on joint content, such as workout challenges or recipe swaps, to provide your followers with fresh and exciting content.
  7. Provide valuable and informative content: In addition to sharing your personal experiences, make sure to provide your audience with valuable and informative content. Share tips, techniques, and advice that can help them improve their fitness journey. This positions you as an expert in your field and keeps your followers coming back for more.

Growing your fitness Instagram account organically: Strategies and techniques

Growing your fitness Instagram account organically takes time and effort, but it can lead to a more engaged and loyal following. Here are a few strategies and techniques to help you grow your account:

  • Consistency is key: Commit to posting regularly and aim for a consistent posting schedule. This helps your followers develop a routine of checking your account for new content.
  • Use relevant hashtags: Research popular fitness hashtags and use them strategically in your posts. This increases the visibility of your content and helps attract new followers who are interested in fitness.
  • Engage with your audience: Respond to comments, like and comment on other fitness accounts, and participate in fitness challenges or collaborations. Building genuine relationships with your audience and other accounts helps create a sense of community and encourages growth.
  • Collaborate with others: Reach out to other fitness influencers or accounts with similar interests and propose collaboration ideas. Cross-promoting each other’s accounts can expose you to a wider audience and attract new followers.
  • Utilize Instagram features: Take advantage of features like Instagram Stories, polls, and question stickers to actively engage with your audience and encourage interaction.
  • Post high-quality content: In order to attract and retain followers, it’s important to consistently post high-quality content. This includes using high-resolution images, well-written captions, and visually appealing designs. By providing valuable and visually appealing content, you can establish yourself as an authority in the fitness community and attract more followers.
  • Engage with your followers: Building a strong relationship with your followers is crucial for organic growth. Take the time to respond to comments, answer questions, and acknowledge your followers’ support. This not only shows that you value their engagement, but it also encourages them to continue interacting with your content and recommending your account to others.

Read More:

Can you make money with a fitness Instagram?

Yes, you can make money with a fitness Instagram account through sponsored posts, affiliate marketing, selling fitness products or services, and offering online coaching or training programs.

How much do fitness Instagrammers make?

Fitness Instagrammers’ earnings can vary widely, depending on factors like follower count, engagement rate, niche, and collaboration with brands. Some might make a few hundred dollars per post, while top influencers can make thousands.

Is it worth starting a fitness Instagram?

Starting a fitness Instagram can be worth it if you’re passionate about fitness and wish to build a community, promote your brand, or even monetize your content. It can be an engaging way to share your fitness journey and expertise.

How do I start a successful Instagram fitness account?

Starting a successful Instagram fitness account involves identifying your niche, consistently posting quality content, engaging with your audience, using relevant hashtags, collaborating with other fitness enthusiasts, and maintaining authenticity.

Is it hard to be a fitness influencer?

Becoming a fitness influencer can be challenging, requiring dedication, creativity, persistence, and the ability to connect with an audience. Building a substantial and engaged following takes time and effort.

Can I become a fitness influencer?

Yes, you can become a fitness influencer by sharing valuable content, engaging with your followers, collaborating with brands that align with your values, and maintaining consistency in your posting schedule.

How many followers do you need on Instagram to get paid?

The number of followers needed to get paid on Instagram can vary, but even smaller accounts with a few thousand engaged followers can attract sponsorships. Quality and engagement often matter more than sheer numbers.

Who is the highest paid fitness Instagram?

It’s challenging to pinpoint the exact highest paid fitness Instagrammer, as incomes fluctuate and are often private. Influencers like Kayla Itsines, Joe Wicks, and Simeon Panda are among the top earners in the fitness space.

How much does Instagram pay for 1k fitness followers?

Instagram itself doesn’t pay for followers, but having 1k engaged followers may attract small sponsorships or affiliate opportunities. The earning potential depends on engagement, content quality, and collaboration with brands.

What are the cons of fitness influencers?

Cons of fitness influencers might include potential misinformation if not properly educated, overemphasis on aesthetics, promoting unhealthy products, and contributing to unrealistic body image expectations.

How do fitness influencers get so big?

Fitness influencers often grow by providing valuable content, building community, engaging with followers, collaborating with other influencers and brands, and maintaining a consistent and authentic online presence.

How often should a gym post on Instagram?

A gym might aim to post on Instagram 3-5 times per week. Regular but not overwhelming posting helps maintain engagement without overwhelming followers. Quality and relevance should be prioritized over quantity.

How much do you make as a fitness influencer?

Earnings as a fitness influencer vary widely, from a few hundred dollars to six figures or more annually, depending on factors like follower count, engagement, brand collaborations, and monetization strategies.

Read More: Typical Fitness Influencer Income

How do fitness bloggers make money?

Fitness bloggers may make money through affiliate marketing, sponsored content, selling products or services, online coaching, ads, and subscription-based offerings.

Read More: How to Make Money Fitness Blogging

Who is the highest paid fitness influencer?

Determining the highest paid fitness influencer can be challenging due to fluctuating earnings and privacy. Some top earners include Kayla Itsines, Joe Wicks, and Simeon Panda.

How do I start a fitness channel on Instagram quickly?

Starting a fitness channel on Instagram involves setting up a profile, identifying your niche, planning content, using relevant hashtags, engaging with followers, and collaborating with others in the fitness community.

How can Exercise.com help my fitness business?

Exercise.com provides a robust platform tailored for fitness professionals, allowing you to manage your business, accept payments, host exercise videos, sell workout plans, and offer online coaching through a custom-branded app. It seamlessly integrates with your online presence, including Instagram, to enhance client engagement and streamline operations. To find out how it can best suit your specific fitness business needs, consider booking a demo with Exercise.com.

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Owner, Erica Nangle Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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