Best SubHub Alternative: vs. SubHub | Learn: Your Fitness Business Resource

Best SubHub Alternative: vs. SubHub

If you’re looking for a SubHub alternative, see why fitness businesses and professionals upgrade to the fully-customized fitness business management software platform to attract more clients, increase revenue, and grow their fitness businesses.

UPDATED: Mar 23, 2021

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Dedicated Account Manager
Dedicated Zapier Support
Client Automation
Performance & Measurement Reports
TV Workouts
Offer Online Workout Memberships
Run Workout Challenges
Sell Workout Plans
Group Training
1-1 Training
Custom Exercises
Marketing Integrations
Custom Branded
iOS & Android Apps
Online Training
Sell Products
Payment Processing
Gym / Facility Management
Exercise Library
Client / Class Scheduling
Workout Creator / Logger
Business Dashboard Reports

Why Choose

Here are five reasons why fitness professionals use vs. SubHub.


Fitness Business Management Software to Run Your Business

Unlike SubHub, software is designed to have all components needed to run a fitness business in one place – making it easy and efficient to organize and grow your fitness business with client and class scheduling, check-ins, and billing — all from your custom-branded apps.

Fitness Business Management Software to Run Your Business

Unlike SubHub, software is designed to have all components needed to run a fitness business in one place – making it easy and efficient to organize and grow your fitness business with client and class scheduling, check-ins, and billing — all from your custom-branded apps.

Workout Software to Power Your Training

SubHub does not offer workout software – an essential component for running a fitness business. The workout plan creator and exercise manager provide flexible solutions to save you time creating workouts with built-in integrations, tools, and more.

Ecommerce Software to Increase Revenue

Fitness professionals cannot use SubHub's limited ecommerce features to sell training packages, workout challenges, or single workout plans., however, has full ecommerce capabilities allowing trainers to sell single workout plans, offer automated workout memberships, run workout challenges, and deliver individual training.

Ecommerce Software to Increase Revenue

Fitness professionals cannot use SubHub's limited ecommerce features to sell training packages, workout challenges, or single workout plans., however, has full ecommerce capabilities allowing trainers to sell single workout plans, offer automated workout memberships, run workout challenges, and deliver individual training.

Assessment Software to Improve Client Engagement and Retention

SubHub lacks assessment software, but that’s not the case with Your clients will receive personalized assessments that deliver custom workouts for their individual needs – providing massive growth potential and saved time. All for one price. All on one platform.

Stand Out With Your Own Custom-branded Apps

SubHub does not offer any commercial apps for fitness professionals., however, offers apps that are fully customized to make your life easier by providing your clients with a unified scheduling and workout experience with your brand displayed front-and-center.

Stand Out With Your Own Custom-branded Apps

SubHub does not offer any commercial apps for fitness professionals., however, offers apps that are fully customized to make your life easier by providing your clients with a unified scheduling and workout experience with your brand displayed front-and-center.

If you’re ready to get started with an easy-to-navigate, all-in-one fitness software, designed to fuel your business, request a demo with today.

And, if you want to see how SubHub’s additional features stack up to software features, check out our in-depth guide below.

What is SubHub?

Not to be confused with StubHub, SubHub is a membership software company that was designed to include all the features needed to successfully run a membership-based website. Some of the main features included in the software are payment processing, customer support, content management, and analytics. The company’s goal is to assist customers in generating revenue from digital content.

While SubHub is rightfully defined as a membership software company, fitness business owners should be aware of an important distinction in order to avoid confusion when thinking about their business. SubHub functions as a content membership company, rather than one that offers gym membership management. SubHub is used for customers who want to deliver digital content on a membership basis.

Essentially, SubHub helps businesses set up their membership website software to sell recurring content to customers. There are different forms that the software utilizes such as membership, subscription, and drip content, but it is important to note that this software does not function for direct member management in a fitness facility. Some of SubHub’s features could be useful as part of a fitness business, but there would definitely need to be a third-party involved to deliver everything a fitness business needs. is built to help manage every aspect of your fitness business. We focus on membership, personal training, group fitness, ecommerce, and performance health, just to name a few. We know that your business will run more efficiently if you can do everything from one platform which is why we strive to live up to our all-in-one claim. We also want to save you time by providing you with as many automated features as possible, which we can easily do because our software is fully-customizable.

SubHub is built for something that has the potential to be part of your business, whereas is built for every part of your business both now and in the future. Your marketing or business plan might not include a digital content membership, which would mean that SubHub would have zero function for your business. On the other hand, the customization provided by means that you have everything you need for your business right now, and we can help you develop a digital content membership in the future if your business needs change.

Let’s begin to take a more detailed look at some key features.

Unless otherwise stated, all images and reviews below are of/about the software platform.

Fitness Business Management Software

As we’ve mentioned, the gym management software platform makes it easy for you to do everything from one place. You can create schedules, run reports, and automate communication in no time at all. Your software can also be completely customized in both look and function so that your business vision is reflected everywhere, including in your custom app and website. We also want to help make you successful long-term, which is why we provide marketing integrations to help you grow your business.

Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset 
We went live with our Fitness Business Management software at 4 locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.
The simple, effective tools help expand and simplify my coaching process.
Dean Somerset 
Before I came across, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.
Chip Gosewich PMR Performance
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team. makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore Founder, Core Online

Client/Class Scheduling

Your group fitness and personal training departments probably generate a lot of focus within your gym, so making their schedules easily accessible is important for getting members to use those services. With the software platform, you can easily create and sort schedules by the studio, instructor, trainer, day, time, modality, or any other category you want to offer. This makes things simple for both staff and members.

Gym/Facility Management

As your business is growing, or as you make the decision on how to grow, you need to have information available at your fingertips. You will want to know how efficiently your business is running, which areas are the strongest, and which areas need improvement or are no longer beneficial. The software platform allows you to generate custom reports so that you can get all of the information you need in an easy-to-read format. You can use the information to help you decide which group classes need to be on the schedule, how many trainers to hire based off of new clientele, or even hours of operation based on facility usage.

SubHub does not offer reporting features for your facility specifically, because the membership management platform is based on digital content membership. However, the software does provide Google Analytics and other integrated reporting features to help customers optimize the performance of their website only.

Business Dashboard Reports

SubHub doesn’t have business reports or a dashboard for displaying business data. This means you must spend additional time manually inputting your data into separate software, which reduces your productivity and efficiency.’s business dashboard features standard and customizable reports which enable you to keep your finger on the pulse of your business. Our dashboard is easily customizable, giving you free-range to how you want to analyze your business or filter information.

Client Automation

SubHub and both offer automated features in their respective software platforms. SubHub does this in the form of content management, drip content, and email through MailChimp. The software platform provides all of these same features and more. By using our software, you can:

  • Automate Emails and Texts
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Dedicated Zapier Support

As we mentioned, strives to live up to our claim of being all-in-one fitness business management software. For this reason, we already provide our customers with tons of built-in integrations. We realize, however, that your business needs might be unique and require certain tools that have not organically been integrated into our software. We want you to be able to continue running all aspects of your business from one place, so we have partnered with Zapier to ensure you can do just that.

Our partnership with Zapier allows you to link your web apps so they can share data, pass information between your apps, and build faster processes that get more done. Zapier has over 2,000 apps to choose from, so you can rest easy knowing that your website will always be as efficient and user-friendly as possible. In addition, our partnership provides you with dedicated Zapier support to help you in any way that you need along the way.

Dedicated Account Manager

At, we take customer service very seriously, and we show this by providing all of our clients with a dedicated account manager to help them through every step of the process for the entire length of our business relationship. If you want to redesign your website, your account manager will get it done with ease. If you want to set up an ecommerce store to promote your brand, your account manager won’t think twice. Our world-class development team will come through for you, whether your request is simple or complex.

Customized Software

Customized software is one of the most brightly shining features for From its look to its function, we will take our software and shape it so it becomes a perfect fit for the needs of your business. We carry this customization throughout many areas of our product including branding, apps, and websites. Unfortunately for potential customers, SubHub does not offer much in the way of customization; only their websites provide this feature.

All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them
Ashton Roberts AR Performance Training
For a while now, we have been looking for a great way to provide an all-encompassing experience for basketball players. The customization features of the web platform and custom-branded apps have allowed us to do that, creating the perfect marriage between our expert content and all of the really cool features that help separate us from the rest of the competition.
Kyle Ohman Basketball HQ has brought a whole new element to my programming. I am super jealous of my brand and make quite a few demands, um, suggestions for the app. They are always eager to work with me and go above and beyond to deliver. Truly a gold medal team!
Kellie Davis Fit Thrive
Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible.
Dean Somerset has allowed a lot of flexibility with integration, so I can better connect with my customers. They developed a way to integrate with my CMR so I can send email sequences after purchasing, and they also created an upsell option on the sales page that offers exclusive products to customers.
Kellie Davis 
The team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.


Your brand can speak volumes about your business, so you want to be able to customize your software to include all aspects of your brand such as your logo, color scheme, and pictures. This helps your potential customers to start learning about your business before they even step foot in their doors. It also helps your current members feel connected to your facility every time they use a part of your software and see your brand attached to it.

iOS & Android Apps provides all of our customers with branded apps for personal trainers on iOS and Android. Your logo and color scheme are easily adapted to the app so your members still feel like a part of your facility even when they aren’t there in person. The app also provides many ideal functions for your members, including the ability to book a personal training appointment, reserve a spot in their favorite class, or make a purchase from your ecommerce store.


SubHub provides its customers with a website that is built with a custom look and function for their business. As it is a digital content membership software, the company’s goal is to provide customers with a website that helps them turn a profit through subscription-based purchases. also wants to help you grow your business through your website, but we want all aspects of your business to grow rather than just a certain part. We provide you with a fully customized, SEO-optimized fitness business website that is built to show off everything that is great about your business and provide information, in an eye-catching way, that helps generate revenue. Some of our website features include:

  • Responsive
  • SEO optimized
  • Unlimited theme changes
  • Built to convert visitors to leads
  • Custom graphic work
  • Google Certified Partner

Security Features

Security is very important to us at We want to make sure your information is safe and secure so that you are able to confidently do the same for your customers. Our software provides:

  • SSL Secure
  • Privacy Shield Framework
  • Google Cloud

Marketing Integrations

Businesses with a growth mindset are often in search of the best ways to market their products and services. For gym owners, growth means expanding your membership base and increasing sales among your current members. We already provide you with a plethora of marketing integrations within our software, but remember that you can utilize our partnership with Zapier to set up anything you feel might be missing. This way, you can continue to run every aspect of your business from one place.

Some of our more popular integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel
Learn more by clicking the button below. is the best SubHub alternative.

Workout Software

SubHub does not provide a workout platform within its software. This is unfortunate for potential customers who are gym owners because it severely restricts the value that can be added to current services, as well as the potential for adding additional products and services. On the other hand, has loads of workout features in our workout software. The basis of this platform is our workout creator/logger, which helps you to add value to your current in-person and online training services, as well as expand them into an ecommerce platform, which we will discuss shortly.

Workout Creator/Logger

The workout creator and logger within the software platform can be a standout feature for your fitness business. Trainers can easily create workouts that are shared with clients or used as part of a pre-built product offering. The logging portion of the platform is ideal for gathering information about a client’s progress in a training program. Progress is possibly the most important aspect of client retention, so the ability to show progress to the client has a strong correlation to your revenue.

Our workout creator/logger provides users with endless possibilities for delivering workouts, tips, and encouragement to clients in any scenario, including:

1-1 Training

One-on-one training is a classic part of most gyms, and you can make your department stand out by providing your clients with added value. One way to do this is to have your trainers create workouts for their clients within our software rather than on sheets of paper stored in a physical folder. Doing this allows your clients to have direct access to their workouts in advance so they can be prepared, or they can look back on them to keep track of their own progress.

Group Training

Group training is also very popular in many gyms because people find comfort and motivation in working out with a group of friends. Group training is also often mutually beneficial to the clients and the gym or training facility because the cost of the session is generally lower per person, but total revenue is higher for the hour. The software platform allows you to easily accommodate group training without losing any of the benefits, like workout creation and tracking, that makes one-on-one training valuable.

Online Training

The workout creator and logger provided by is perfect for gyms that want to incorporate online training. Trainers can easily create the workout, make it accessible to the client, and then the two parties can communicate so there is no confusion. It is convenient for clients, time-efficient for trainers, and beneficial to the financial health of your business.

Exercise Library

Workout creation would not be valuable without descriptions or demonstrations of the exercises a trainer is prescribing. has this covered with our extensive exercise library. Trainers can easily search for exercises by name or muscle group and then drag and drop them into their workout template. Our exercises come with a description and a video demonstration so that clients know exactly what they need to be doing and keep proper form. Our library even includes the ability for you to add custom exercises.

Custom Exercises

Boutique gyms and studios are becoming more popular, and with them sometimes comes a more specific form of fitness. These studios might utilize less-traditional exercises, so the ability to upload custom exercises into our software is perfect for them. Your business might be more traditional, but uploading custom videos is still a nice way to add a more personal touch for your clients.

TV Workouts

Video demonstrations, whether from our pre-built library or your custom library, are a great way to add value within our workout platform. Your business, however, can also utilize them in another way. During a training session or group class, your gym can cast video demonstrations onto a TV screen so that participants always have a way to look at the proper form. It is also a useful tool for your trainers and instructors because they have a visual reference.

Gym Ecommerce Software

SubHub, as we’ve mentioned, is a digital content membership software, so they certainly have a presence in the ecommerce setting. In regard to fitness businesses, however, there is only a partial match to what the software can do. There are payment processing features and workout membership possibilities, but the ability to sell individual products is not clear. gym ecommerce software, however, offers much more. We provide our customers with safe payment processing, but our clients can also sell products in an online store, sell pre-built workouts, workout memberships, and workout challenges by using our workout software.

My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.
Tony Gentilcore Founder, Core Online has enabled our company to expand in ways we couldn’t imagine possible. As a Strength Coach that also manages the business this platform has made it much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.
Eric Mahanke Carr Elite
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.

Payment Processing

Both and SubHub utilize Stripe for payment processing purposes. SubHub also makes use of PayPal but admits on its own blog that Stripe is a better choice:

 “If you want ease of use, combined with maximum functionality, Stripe is the way to go and the gateway we always recommend.”

By using Stripe, is able to process payments in a variety of different ways. Payments can be made for personal training, group fitness, product sales, or an accumulation of several different payments, including membership, into one bill.

Sell Products

There are many different reasons a gym might want to sell products. You could be interested in promoting your brand by putting your logo on merchandise, or you might just want to have convenient items available for your customers. Either way, the software platform makes it easy for you to set up an ecommerce store so that your current and potential members can easily make purchases on their own.

Sell Workout Plans

The workout creator in the software platform is a great way to add value for clients, but it also offers your business a way to expend your ecommerce store by selling pre-built workouts. In exchange for the time spent to create a workout, your gym can earn income over and over again each time the plan is purchased. Our workout creator allows you to build and sell workouts for individuals with all types of goals including general fitness, strength training, endurance, core strength, HIIT, and countless others.

Offer Online Workout Memberships

Since SubHub is a membership software company, it is feasible that a fitness business could utilize the software to offer online workout memberships. However, since SubHub does not include a workout platform, which means no workout creator, it would be fairly difficult to deliver a quality workout program without the use of an exercise library. makes it much more simple. Our workout platform already has a built-in library of exercises that you can use to build workouts, so offering a recurring online workout membership is a breeze. You are being efficient with your time by utilizing pre-built workouts, but you are also setting your business up to increase revenue without a large cost.

Sell Workout Challenges

Selling a workout challenge to your members is a great way to earn extra income and get people excited within your facility. People are motivated by having a goal or something that challenges them, and it is also a great way for them to be able to track progress. You can make the challenge more enticing, and simultaneously market your other services, by offering a prize to the winners.

Fitness Assessment Software

We’ve mentioned that the ability to see progress is one of the biggest reasons that members continue to utilize your services. provides a great platform to do this with our fitness assessment software. You can set the baseline for your clients by delivering a custom assessment and then, once you have retested the same client, the progress can be shown in a report.

Working with and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend to grow your business!
APMD Performance 


Many times, when a gym offers an assessment, it is comprised of the same tests for every person. This leads to less meaningful results because the tests may not necessarily be giving useful information for that person. For example, a person who is coming off of shoulder surgery would likely not be able to perform a push-up, so it would not be an applicable test. With, you can customize your assessments for every person so that they always get useful information that can also be used to help promote your services.

Performance & Measurement Reports

After going through multiple assessments, your clients will want to see how they have progressed. Using the software platform, you can send them this information in an easy-to-read report. The report can include progress pictures, body metric changes, or exercise performance information. Whatever you assess can be put into the customized report.


In order to reach their goal, you want to make sure that your clients are also focusing on proper nutrition. To help with this, has included a nutrition tracker in our software. We’ve made it easy for your clients to log their food and water intake so that they have information that relates their nutrition to their progress. Trainers can also view their clients’ food log and make suggestions if applicable.

SubHub Software Pricing

Below is a table displaying the different pricing structures for SubHub and the associated features with each. The main distinctions within each price point are the number of members and the amount of storage.

Features100 members1,000 membersUnlimited members
2 GB of storage10 GB of storage200 GB of storage
SubHub brandingNo SubHub brandingOther features same as Pro
Use own custom domainOther features same as Starter
Free SSL certificate
Password protected areas
Recurring subscriptions
Member directory
Built-in store
Drip course content
MailChimp integration
Integrated payment processors
Fully managed and hosted
Email and phone support
Multiple membership levels

SubHub Alternatives

Listed below are four main competitors to SubHub, along with their pricing structures. Please note that prices are accurate at the time of writing (May 2020).

CompetitorMinimum Starting PriceMaximum Price
i4a AMS$99.00/monN/A
Wild Apricot$40.00/mon$600.00/mon

The Bottom Line: Pros and Cons

By this point in our comparison, it is probably becoming apparent that SubHub and are crafted for different types of businesses. SubHub is built for a business that sells digital content based on membership, whereas is built to manage a fitness business from top to bottom. We believe the choice on which software should run your business is clear, but let’s recap.

SubHub Cons

It is worth noting that SubHub is not even specifically built for fitness businesses. Digital content membership can take place in a wide range of different industries. This means that a fitness business would have to take software that is built to serve multiple types of businesses and force it to fit with the needs of their business. This could lead to headaches for the business that chooses to take this on, along with slower production and lower efficiency levels.

SubHub simply cannot work well for a fitness business that does more than delivering digital content memberships. Without the use of third-party software, SubHub would not be able to schedule personal training, schedule group classes, create workouts, track workouts, measure performance, or sell workouts. There are so many elements of successful fitness businesses that would not be allowed to thrive or even be utilized by having only the SubHub software.

SubHub could be an adequate solution for a fitness business whose only goal is to deliver digital content memberships, however, even that could be a struggle since SubHub is not specifically built for the fitness industry. Pros is the right choice for your fitness business because we can meet any need your business has, including digital content memberships. We are not limited to one area of the fitness industry; we are capable of helping you excel in all areas. Our fully-customizable software means that you don’t have to purchase software and make it fit your business. Instead, partner with, and we will take our software and mold it so that it is already a perfect fit when you begin using it.

Our fitness business management software ensures that you will always have the tools and information that you need to make your business successful. Our scheduling and automated features help make your life easy, as an owner. Our reporting features also help ensure that you will always have the information you need and want in order to help you make important business decisions.

The workout platform in the software opens up numerous possibilities for your fitness business. Our workout creator and logger help you to add value to your current training services, but they also open the option for expanding your ecommerce platform and selling workout-based products and memberships. These are not costly to your business, but they open up the possibility of recurring income.

The performance health software in the platform is a key piece in the retention of your current clients and the acquisition of new ones. By establishing a baseline of performance data, re-assessing, and then delivering the reports to members and clients, you are helping show them how they are progressing and how your services are helping them to do so.

Additionally, our customer service is exceptional, as evidenced by the dedicated account manager that all of our customers receive. When you combine your account manager with our world-class development team, you can be confident that the needs of your business will always be met with exceptional quality. is the right fit for your business because we have all the tools your business needs. From start to finish, we are here to partner with you and ensure our mutual success.

What things do you feel are important to the success of your business?

If you want to work with a fitness business management company that has the perfect software for your business, request a demo today.

Learn more about Fitness Business Management Software.

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