What do clients want in a personal trainer? | Exercise.com Learn: Your Fitness Business Resource

What do clients want in a personal trainer?

You might think that what clients want in a personal trainer is superficial. Good looks and an outgoing personality are all you need, right? Not so fast. It turns out that what makes a great fitness instructor is a lot more nuanced. Check out this guide to learn how to attract fitness clients.

Blue Williams is a Mario Kart: Double Dash apologist, dog lover, coffee drinker, and freelance writer with an MFA in Screenwriting. When she’s not writing, Blue is probably cheering for the Green Bay Packers or starting another podcast. Her work can be found on ScreenRant, Looper, and Story Mode Podcast.   Additional Resources: Advertiser Disclosure California Privacy Rights...

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UPDATED: Jul 19, 2021

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Get the Basics...
  • Expertise is necessary to gain clients’ trust and respect.
  • Clients will need your support during their fitness journey.
  • Seeing positive results will help clients feel your services are worth the money.

It’s one thing to start a personal training business, but it’s another thing entirely to attract enough clientele to make your business successful. What makes a great fitness instructor? How do you attract fitness clients? You might think good looks are all you need, but it has far more to do with your professionalism, the relationships you build with your clients, and the tools you use to help you along the way (such as workout and personal training software). If you’re ready to get started, keep reading to find out what clients want in a personal trainer.

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#1 – Clients Want An Experienced Personal Trainer

A winning personality and a fitness model’s body are certainly great assets to a personal trainer. However, those aren’t enough to ensure your clients stick around. They’re looking for expertise that can help them achieve better health and athletic ability. If they’re paying for your services, the knowledge you provide needs to be more in-depth than what they could find by simply Googling “how to get in shape.”

By investing in ongoing education and fitness and health certifications, you’ll have the credentials necessary to gain your clients’ trust and respect.

#2 – Clients Want A Supportive Personal Trainer

Getting in shape is hard, and your clients will have many moments of doubt. As the expert who is guiding them through this process, your support is crucial. By getting excited about their successes, encouraging them during their setbacks, and being available outside of training sessions to answer questions and concerns, you’ll help to reassure your clients that you’ve got their back. If you continually work to improve communication with your personal training clients, it will pay off in spades.

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#3 – Clients Want Their Personal Trainer To Be Worth The Money

According to Lessons.com, the national average cost of an hour-long personal training session is $40 to $70. If you want to make sure your fees become a non-negotiable line item in your clients’ monthly budgets, they need to feel they’re getting their money’s worth from your time together. How do you accomplish this? Expertise and support are two crucial sides of this triangle, but the third part is results. Eventually, your clients need to see positive outcomes from the money they’re spending.

Help your clients set small, manageable goals, and use a tool, such as fitness assessment software, to track their progress. And don’t be afraid to remind them how far they’ve come. When they reflect on their accomplishments, they’ll remember who it was that helped them along the way.

The Bottom Line: How do you attract fitness clients?

It turns out that what makes a great fitness instructor has almost nothing to do with your physical appearance and everything to do with how much work you put in. Increasing your expertise, supporting your clients, and helping them achieve valuable results are all areas you can improve upon. Keep applying yourself, and soon other personal trainers will be coming to you to ask, “How do you attract fitness clients?”

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