Fitness Business Association Review (2024)

Fitness Business Association Review (2024)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 16, 2021 ā€” Updated on December 22, 2023

If you’re a fitness business owner or professional, the Fitness Business Association may help grow your career! Learn more in this Fitness Business Association review.

  • The Fitness Business Association supports fitness business owners and professionals with education, business templates, and expos from vendors and suppliers
  • The Fitness Business Association was previously known as the Association of Fitness Studios (AFS)
  • Membership for the Fitness Business Association is $59/six months
Fitness Income Ideas

In any occupation, it’s beneficial to collaborate with other professionals to exchange ideas that grow your business. Continuing education helps professionals grow in their field so they can best help their customers. Fitness is no exception!

However, many business owners and fitness professionals rely on social media groups, local associations, or CEUs to guide their growth. Luckily, the Fitness Business Association has thousands of members and seeks to support fitness businesses, fitness professionals, and suppliers through education, business templates, and expos.

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In this Fitness Business Association review, we will examine how the FBA may help grow your business. But the best gym fitness business management software from Exercise.com offers a comprehensive approach to business growth. Book a demo today to learn more!

Fitness Business Association Review: What is the Fitness Business Association (FBA)?

The Fitness Business Association is a membership organization for fitness studios, gyms, and fitness professionals. The FBA provides quality education through workshops, monthly keynotes, watch parties, interactive networking opportunities, and more, which inspire fitness professionals and business owners to be the best for their clients and grow their businesses.

The FBA connects all aspects of the fitness industry: fitness businesses and professionals, suppliers, and consumers. The FBA aims to give fitness businesses and professionals all the latest knowledge, education, and tangible resources for the benefit of the customer. This, in turn, grows your business as satisfied customers remain loyal to your business.

The FBA also seeks to give fitness businesses a voice in their communities and partnering associations.

Over 70 fitness companies support and partner with the FBA, such as the National Academy of Sports Medicine (NASM), the National Strength and Conditioning Association (NSCA), the American Council on Exercise (ACE), the International Sports Sciences Association (ISSA), and the Athletics and Fitness Association of America (AFAA).

FBA: Rebranded from the Association of Fitness Studios (AFS)

The FBA is a rebranded association; it was previously known as the Association of Fitness Studios (AFS).

Chuck Leve spent 28 years in management at the International Health, Racquet & Sportsclub Association (IHRSA). This gave Chuck’s son, Josh, an up-close experience with the fitness industry. Josh followed in his father’s footsteps, working for and becoming the general manager of two fitness clubs.

However, Josh noticed that even the best fitness businesses and professionals lacked experience and understanding in delivering fitness options to their customers. After researching the industry, Josh discovered that each studio or gym had different fitness activities and training protocols. They also shared common business struggles.

It became Josh’s mission to help business owners and fitness professionals give the best to their customers through education and quality business practices–and thus AFS was born. AFS took off and soon had over 70,000 members. However, over half of AFS’s members were non-studio fitness business owners or operators. To better meet the needs of its members, AFS decided to rebrand into the Fitness Business Association.

Benefits of the Fitness Business Association

How does a membership with FBA enhance your business or profession? FBA offers a variety of educational resources, but it has other benefits, as well:

  • SUCCEED! Virtual Conference and Expo: Started in 2019, SUCCEED! is three days of power-packed sessions from renowned business owners and fitness professionals, and expositions from suppliers. SUCCEED! currently meets virtually.
  • Action Plans: Resources for your business that cover legalities, marketing strategies, and business growth. Prices range from $29-$199
  • Templates and Forms: Pre-written business forms and templates for operations and human resources. Prices range from $29-$79.
  • Research Reports: Reports such as fitness business insights, operating and financial benchmarking, sales, marketing, and retention, that help inform your business decisions. Prices range from $119-$219.
  • CE/CEUs: For an additional fee, sessions from SUCCEED! can count towards your CE/CEUs.
  • Community: A membership with FBA connects you with thousands of business professionals, fitness professionals, and suppliers. You can ask questions and get feedback from people who are in your shoes!
  • Direct contact with FBA CEO: Your membership with FBA gives you direct access to Josh Leve for specific feedback.

While FBA makes huge strides in supporting your business and trainers, it is limited in giving you all the tools your business needs to succeed. This is where Exercise.com comes in!

With our gym management software, you can effectively manage your business, trainers, members, and customers. Our workout software and personal training software enable trainers to create highly personalized workouts that generate the greatest client results. Our gym ecommerce software has dozens of ecommerce options that increase your revenue and your customer pool.

Additionally, you get fitness landing pages and a branded app for personal trainers and gyms that keep customers engaged with your brand and boost sales.

The best way to grow your business is by partnering with Exercise.com!

Who can join the Fitness Business Association?

Membership to the FBA is open to anyone interested in growing their business or profession. Members can be businesses such as fitness studios or gyms, or individual fitness professionals in any discipline such as personal training, cycling, yoga, Pilates, MMA, and more.

Vendors, suppliers, and sponsors are also welcome to join the FBA; however, they should contact FBA directly to learn of opportunities to reach members.

How much does it cost to join the Fitness Business Association?

The regular price for an FBA membership is $59 for six months. FBA offers discounts and a trial, but these are available at certain times each year.

Fitness Business Association Review: The Bottom Line

The Fitness Business Association offers many benefits to fitness businesses and professionals. There are a variety of resources to help jump-start a business, market effectively, and keep things organized with templates. Fitness professionals can grow in their skills and be inspired through the SUCCEED! conference, earn their CE/CEUs, and have support from the FBA community. Businesses and professionals alike have access to new vendors, suppliers, and sponsors.

Additionally, the price for an FBA membership is reasonable, especially if you join during a promo or trial time.

While the Fitness Business Association does offer many beneficial resources, in the end, it’s customized software like Exercise.com that will help your business succeed. FBA doesn’t include fitness business management tools, workout or assessment software, gym ecommerce software, or customized fitness websites and apps like Exercise.com.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

To learn more about how Exercise.com can help grow and manage your business, book a demo today! 

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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