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15 Best Fitness Business Blogs in 2023

15 Best Fitness Business Blogs in 2023

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 5, 2023 ā€” Updated on August 24, 2023

Are you looking for the best fitness business blogs to follow for expert advice on running your fitness business? Look no further! In this comprehensive guide, we have compiled a list of the top fitness business owner blogs for gym owners, personal trainers, fitness influencers, and other fitness professionals that are worth your attention. These blogs are carefully curated to provide you with valuable insights, inspiration, and motivation to support your fitness journey.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer
CEO, DBFT LLC

And, of course, if you are a fitness professional wanting to grow and manage your fitness business better, then be sure and check out Exercise.comā€™s best gym business management software, best personal training business management software, and best fitness business software for fitness influencers to help grow your business!

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Top Fitness Business Blogs to Follow for Expert Advice

Absolutely, here’s a list of some of the best fitness business blogs that are particularly helpful for gym owners, fitness professionals, personal trainers, etc.

Blog NameDescriptionLink
The PTDC (Personal Trainer Development Center)Provides resources and articles specifically aimed at the professional development of personal trainers.Website
IDEA FitA blog for fitness professionals that offers a wealth of resources on fitness trends, business strategies, and more.Website
PFP (Personal Fitness Professional)A go-to resource for personal trainers and fitness professionals, offering industry insights, business advice, and training tips.Website
Club Solutions MagazineProvides best practice, business resources that educate and empower health club professionals.Website
IHRSA (International Health, Racquet & Sportsclub Association) BlogOffers insights into the fitness industry with a global perspective, making it a great resource for gym owners and fitness professionals.Website
The Association of Fitness StudiosProvides resources, benefits, and advocacy for studio owners and entrepreneurial fitness professionals.Website
Precision NutritionWhile primarily a nutrition certification program, their blog also offers excellent advice for fitness professionals on coaching, client relationships, and business development.Website
Zen PlannerOffers a variety of resources for fitness business owners, including gym management tips and marketing strategies.Website
MindbodyProvides software solutions for fitness businesses, and their blog is full of tips for marketing, management, and growth.Website
GlofoxA management software company for gyms and fitness studios, their blog offers valuable advice on running a fitness business.Website
WodifyPrimarily a software solution for CrossFit gyms, but their blog offers great resources for any fitness professional or gym owner.Website
FitnessTexterOffers marketing tips and strategies specifically for the fitness industry.Website
ASF Payment SolutionsTheir blog provides actionable tips and strategies to improve your gym business.Website
Gym InsightA fitness business blog that covers topics like gym operations, marketing strategies, and business development.Website
Exercise.comAh, saving the best for last! We provide software solutions, expert interviews, and actionable strategies for fitness business success.Website

Each business of fitness blog provides a unique perspective and it’s important to take from each what aligns with your business vision and goals.

Read More: Gym Owner Associations

Fitness Income Ideas

Top Fitness Business Blog Posts

Here are some of our most relevant fitness business blog posts from our website if you want to start your own fitness blog, earn more revenue as a fitness business owner, or just up your online fitness business marketing game.

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Are fitness blogs profitable?

Fitness blogs have the potential to be profitable, but success and profitability depend on various factors such as the quality of content, audience engagement, marketing strategies, and monetization methods. With a well-executed plan and consistent effort, fitness bloggers can generate income through various channels, including sponsored content, affiliate marketing, advertising, product sales, online coaching, and collaborations with fitness brands. However, it’s important to note that building a profitable fitness blog requires time, dedication, and the ability to attract and retain an engaged audience.

Exercise.com can help fitness bloggers monetize their blogs by providing tools to create and sell workout plans, offer online coaching services, sell fitness products, and even develop their own branded fitness app. The software allows you to streamline and manage these income-generating activities, making it easier to monetize your fitness blog effectively.

Is fitness a good niche for blogging?

Fitness is a popular and evergreen niche for blogging, making it a potentially lucrative choice. People are increasingly interested in health, wellness, and fitness-related topics, creating a vast audience for fitness blogs. Within the fitness niche, you can cater to specific sub-niches such as weight loss, strength training, yoga, nutrition, sports, and more. However, the competition within the fitness blogging space is also high. To succeed, it’s essential to carve out your unique voice, provide valuable content, build an engaged community, and consistently deliver quality information that resonates with your target audience.

How do I create a successful fitness blog?

Creating a successful fitness blog requires careful planning and execution. Here are some key steps to consider:

  1. Identify your target audience: Determine who your ideal readers are and what kind of fitness content they are looking for. This will help you tailor your content and marketing strategies to their needs and preferences.
  2. Define your niche: Choose a specific area within the fitness industry to focus on. It could be weight loss, endurance training, healthy recipes, or any other aspect of fitness that aligns with your expertise and interests.
  3. Develop high-quality content: Create valuable and engaging content that provides useful information, tips, advice, and inspiration to your readers. Use a mix of text, images, videos, and other media formats to make your content more engaging.
  4. Establish your brand: Develop a strong brand identity for your fitness blog, including a memorable name, logo, color scheme, and overall visual style. Consistency in branding helps you stand out and build recognition.
  5. Build an online presence: Set up a professional website or blog and optimize it for search engines. Utilize social media platforms to connect with your target audience, promote your content, and build a community around your fitness blog.
  6. Engage with your audience: Interact with your readers through comments, social media, and email newsletters. Respond to their questions, provide additional information, and foster a sense of community.
  7. Monetize your blog: Explore various monetization methods such as sponsored content, affiliate marketing, advertising, product sales, online coaching, and collaborations with fitness brands. Experiment with different strategies to find the ones that work best for your blog and audience.

Exercise.com’s gym management software can complement your fitness blog by providing tools to create and sell workout plans, offer online coaching services, sell fitness products, and develop a custom branded fitness app. These features can help you monetize your fitness blog effectively and streamline your business operations.

What should be included in a fitness blog?

A successful fitness blog should include a combination of informative and engaging content that resonates with your target audience. Here are some essential elements to consider:

  1. Workout routines and exercises: Share detailed workout routines, exercise demonstrations, and tips to help readers improve their fitness level, build strength, and achieve their fitness goals.
  2. Nutrition and meal planning: Provide guidance on healthy eating habits, meal planning tips, recipes, and nutritional advice to support readers in making informed choices about their diet and fueling their bodies for optimal performance.
  3. Fitness tips and advice: Offer practical tips, techniques, and strategies to help readers overcome common fitness challenges, stay motivated, and maintain a consistent workout routine.
  4. Health and wellness topics: Cover relevant health and wellness topics such as stress management, mental well-being, sleep optimization, injury prevention, and recovery strategies to provide a holistic approach to fitness.
  5. Personal stories and experiences: Share personal stories, experiences, and transformations to inspire and connect with your audience on a deeper level. Authenticity and relatability can help build trust and engagement.
  6. Product recommendations and reviews: Provide honest and unbiased reviews of fitness equipment, gear, supplements, and other products that can benefit your readers. Include affiliate links where appropriate to generate income from product referrals.
  7. Q&A sessions and reader interaction: Engage with your audience by hosting Q&A sessions, responding to comments and messages, and addressing their specific fitness-related questions and concerns.

Exercise.com’s gym management software can enhance your fitness blog by providing tools to create and sell workout plans, offer online coaching services, sell fitness products, and develop a custom branded fitness app. These features can help you deliver premium content and services to your readers while managing your business more efficiently.

How much do wellness bloggers make?

The income of wellness bloggers can vary greatly depending on several factors such as the size of their audience, the level of engagement, monetization methods used, and the overall success of their blog. Some wellness bloggers earn a modest side income, while others have been able to turn their blogs into full-time businesses and generate substantial revenue.

Monetization opportunities for wellness bloggers include sponsored content, affiliate marketing, advertising, product sales, online courses, coaching services, brand partnerships, and sponsored events. By effectively leveraging these monetization channels, wellness bloggers can increase their earning potential.

Exercise.com’s software can assist wellness bloggers in monetizing their blogs by offering features like workout plan creation and sales, online coaching services, fitness product sales, and custom branded fitness apps. These tools can help wellness bloggers generate additional income streams and manage their online businesses more efficiently.

How can Exercise.com help wellness bloggers?

Exercise.com’s gym management software provides a comprehensive set of tools and features that can benefit wellness bloggers in various ways. Here are some ways Exercise.com can help:

  1. Workout Plan Creation and Sales: Exercise.com allows wellness bloggers to create and sell customized workout plans tailored to their target audience’s specific needs and goals. This feature enables bloggers to monetize their fitness expertise and provide valuable content to their readers.
  2. Online Coaching Services: Bloggers can offer online coaching services through Exercise.com’s platform, allowing them to connect with their audience on a deeper level and provide personalized guidance and support. Online coaching services can be offered through one-on-one coaching, group programs, or online courses.
  3. Fitness Product Sales: Exercise.com’s software enables wellness bloggers to sell fitness products directly to their audience, whether it’s branded merchandise, equipment, supplements, or digital products. This feature provides an additional revenue stream and strengthens the connection between the blogger and their readers.
  4. Custom Branded Fitness App: Exercise.com’s software allows wellness bloggers to create a custom branded fitness app for their blog, providing a seamless and engaging experience for their audience. A branded app enhances the blogger’s brand identity, increases user engagement, and provides a platform for delivering exclusive content and programs.
  5. Business Management Tools: Exercise.com’s software includes a suite of business management tools that streamline administrative tasks, scheduling, client management, payment processing, and performance tracking. This allows wellness bloggers to focus on creating content and providing valuable services while efficiently managing their online business.

By utilizing Exercise.com’s software, wellness bloggers can enhance their offerings, monetize their expertise, and provide a comprehensive fitness experience to their audience.

Get Started Making Money Fitness Blogging

Fitness blogging is a valuable addition to your personal training career. Utilizing one or more of these fitness blogging ideas can generate substantial extra revenue. Who doesn’t want that?

Kellie Davis - Fit Thrive
With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You donā€™t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive

Exercise.com makes fitness blogging easier and more effective by giving you ecommerce, workout creation, and app support. Book a demo today to learn how Exercise.com can grow your business!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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