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How do you write a corporate fitness proposal?

How do you write a corporate fitness proposal?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 14, 2023 — Updated on July 23, 2023

Learn how to write a corporate fitness proposal, get a sample corporate fitness proposal template, and read everything you need to know to create a corporate fitness proposal for an employee wellness program. In today’s fast-paced corporate world, the importance of employee well-being cannot be overstated. As companies strive to create a healthy and productive work environment, corporate fitness programs have emerged as a valuable solution.

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These programs not only promote physical health but also improve morale, engagement, and overall job satisfaction. If you’re looking to create a corporate fitness proposal, it’s essential to understand its significance and intricacies. In this article, we will guide you through the process of writing a compelling corporate fitness proposal that addresses every aspect of implementing a successful program. Learn how to write a compelling corporate fitness proposal that will impress potential clients and secure new business. Then be sure to check out the best corporate wellness software so that you can grow your fitness business to land new corporate wellness accounts.

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Brandon Stroupe
Founder and President, APEC Sports Performance

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Guide to Writing a Corporate Fitness Proposal

A corporate fitness proposal is a document prepared by a fitness professional or company to propose fitness services to a corporation. This guide provides a step-by-step procedure for creating an effective corporate fitness proposal that communicates the benefits of having a fitness program within the workplace, improves employee health and productivity, and ultimately benefits the corporation’s bottom line.

Step 1: Understand the Corporation’s Needs

Your proposal should directly address the needs of the corporation you’re targeting. Do some research to understand the company culture, demographic of employees, their work schedule, and any health and wellness goals the company may have. The proposal should provide solutions to these needs.

Step 2: Executive Summary

Your executive summary should give a brief overview of your proposal, including the goals of the proposed fitness program, its expected benefits for the corporation, and a summary of costs. Make this section concise, clear, and compelling to pique the reader’s interest.

Step 3: Description of Services

In this section, outline the fitness services you propose to offer. This could include group fitness classes, personal training, wellness workshops, and other services that you believe are appropriate for the corporate setting. Be sure to explain how these services will be delivered, whether on-site, off-site, or virtually.

Step 4: Benefits of the Program

Here, discuss the benefits the corporation can expect from your proposed fitness program. This could include improved employee productivity, reduced absenteeism, lower health care costs, and improved employee morale and retention. Use data and research to back up your claims wherever possible.

Step 5: Program Structure and Schedule

Outline the proposed structure of the fitness program, including frequency, duration, and type of activities. Will there be daily group fitness classes? Weekly personal training sessions? Monthly wellness workshops? Also, provide a proposed schedule that fits the corporation’s work hours and culture.

Step 6: Pricing

Detail the cost of your services. Make sure to itemize each service so the corporation can understand exactly what they are paying for. Also, provide various pricing options if possible to accommodate different budget levels.

Step 7: Credentials and Experience

Showcase your credentials, qualifications, and experience to give the corporation confidence in your ability to deliver the proposed services. Include any relevant certifications, previous corporate clients, and success stories or case studies.

Step 8: Closing and Call to Action

Wrap up the proposal with a compelling closing statement. Express your eagerness to help the corporation achieve its wellness goals and invite them to take the next step, whether that’s scheduling a meeting, signing a contract, or starting a pilot program.

Step 9: Appendices

Attach any supplementary documents that support your proposal. This could include detailed schedules, references, or sample fitness and wellness program outlines.

The key to a successful corporate fitness proposal is tailoring your approach to the specific needs of the corporation, demonstrating the value your fitness program can provide, and presenting your proposal professionally and persuasively.

Corporate Fitness Proposal

To: [Client’s Name]

From: [Your Name]

Date: [Current Date]

Executive Summary

We at [Your Company Name] are committed to improving workplace health and productivity through our comprehensive fitness programs. With our highly qualified team and a track record of successful partnerships with corporations like yours, we propose a custom-tailored fitness program designed to meet your employees’ needs, boost their performance, and contribute to a happier and healthier working environment.

Description of Services

Our proposed fitness program includes:

  • On-site group fitness classes: Engaging classes led by certified trainers, including yoga, Pilates, Zumba, and high-intensity interval training (HIIT).
  • Personal Training: One-on-one sessions for employees who prefer a more personalized fitness routine.
  • Wellness workshops: Educational sessions covering topics like nutrition, stress management, and healthy habits.

All services can also be provided virtually, to accommodate remote employees or any changes in on-site protocols due to health regulations.

Benefits of the Program

Our program aims to:

  • Increase Productivity: Regular physical activity can improve cognitive function, reduce fatigue, and increase productivity.
  • Improve Employee Health: Regular fitness activity reduces the risk of chronic diseases and improves overall health.
  • Boost Morale and Reduce Stress: Group fitness activities can improve morale, foster camaraderie among employees, and reduce stress levels.
  • Decrease Absenteeism: Healthier employees are less likely to take sick leave, reducing the costs associated with employee absence.

Program Structure and Schedule

Our proposed schedule includes:

  • Group Fitness Classes: Monday, Wednesday, Friday, 12:00 PM – 1:00 PM
  • Personal Training Sessions: By appointment
  • Wellness Workshops: First Tuesday of each month, 3:00 PM – 4:30 PM


  • Group Fitness Classes: $150 per session
  • Personal Training: $70 per session
  • Wellness Workshops: $300 per session

Note: Packages and discounts are available for long-term contracts.

Credentials and Experience

[Your Company Name] has been in the fitness industry for [number of years]. Our team is composed of certified fitness professionals with extensive experience in corporate fitness programs. We have worked with companies such as [Previous Corporate Clients] with positive feedback and results. Testimonials and case studies are available upon request.

Conclusion and Next Steps

We are excited to partner with your organization and help create a culture of health and wellness that benefits both your employees and your bottom line. To proceed with this proposal, please contact us to schedule a meeting where we can discuss in more detail.


Please find attached detailed schedules, trainer bios, and an outline of a sample wellness workshop.

Thank you for considering [Your Company Name] as your corporate fitness partner. We look forward to the opportunity to work with you.

Best Regards,

[Your Name]
[Your Title]
[Your Email]
[Your Phone Number]

Understanding the Importance of Corporate Fitness Programs

Before delving into the technicalities of writing a corporate fitness proposal, it’s crucial to grasp the significance of these programs. Corporate fitness programs go beyond traditional health initiatives by focusing on the holistic well-being of employees. They have been shown to reduce absenteeism, increase productivity, lower healthcare costs, and attract top talent to organizations. By demonstrating your understanding of these benefits in your proposal, you can effectively convey the relevance of implementing a corporate fitness program for your company.

Furthermore, corporate fitness programs also contribute to creating a positive work environment. When employees have access to fitness facilities and wellness activities, it promotes a sense of camaraderie and teamwork. Engaging in physical activities together can foster stronger relationships among colleagues, leading to improved collaboration and communication within the organization.

Identifying the Objectives and Goals of Your Proposal

Every corporate fitness proposal should begin by clearly stating the objectives and goals that you aim to achieve through the implementation of the program. These objectives could range from improving employee health and well-being to increasing team collaboration or boosting employee retention. By aligning your proposal with the specific needs and goals of your company, you demonstrate a thoughtful approach and increase the chances of gaining support from decision-makers.

Furthermore, it is important to consider the financial implications of your proposal. Clearly outline the potential cost savings or return on investment that can be achieved through the implementation of the corporate fitness program. This could include reduced healthcare costs, decreased absenteeism, or increased productivity. By highlighting the financial benefits, you provide decision-makers with a compelling reason to support your proposal.

Conducting Research on the Company’s Needs and Culture

In order to create a proposal that is tailored to your company’s unique needs and culture, it’s important to thoroughly research and understand the current landscape. This includes gathering data on employee demographics, health risk factors, and existing wellness initiatives. By uncovering insights into the company’s culture, values, and preferences, you can ensure that your proposal resonates with decision-makers and fits seamlessly into the existing workplace dynamics.

Additionally, conducting interviews or surveys with employees can provide valuable insights into their perceptions and needs regarding wellness programs. This feedback can help you identify specific areas of improvement and design a proposal that addresses the most pressing concerns of the workforce. Furthermore, researching industry trends and best practices can provide inspiration and innovative ideas to enhance the effectiveness of your proposed wellness initiatives.

Crafting an Effective Executive Summary

The executive summary is the gateway to your proposal, and it’s crucial to make it compelling and concise. This section should provide a high-level overview of your proposal, highlighting the key benefits, objectives, and strategies. By making a strong and persuasive case in the executive summary, you can capture the attention of busy executives and encourage them to delve deeper into your proposal.

Additionally, the executive summary should include a clear and concise statement of the problem or opportunity that your proposal aims to address. This helps set the context for your proposal and allows executives to quickly understand the relevance and importance of your solution. Furthermore, it is important to include any relevant data or statistics that support your proposal’s claims and demonstrate the potential impact of your solution. By providing evidence and supporting information, you can build credibility and strengthen your case in the executive summary.

Outlining the Key Components of a Corporate Fitness Proposal

A comprehensive corporate fitness proposal should address various components, including program design, budget, implementation strategies, and evaluation methods. In this section, we will explore each of these components in detail, providing insights and best practices to help you create a well-structured and thorough proposal.

Firstly, program design is a crucial component of a corporate fitness proposal. This involves outlining the specific fitness activities and services that will be offered to employees, such as group exercise classes, personal training sessions, wellness workshops, and health screenings. The program design should be tailored to the needs and preferences of the target audience, taking into consideration factors such as fitness levels, interests, and availability.

Secondly, the budget section of the proposal is essential for demonstrating the financial feasibility of the corporate fitness program. It should outline the estimated costs for equipment, staffing, marketing, and any other necessary resources. Additionally, it is important to include a breakdown of the expected return on investment, highlighting the potential benefits for the company, such as increased employee productivity, reduced healthcare costs, and improved employee morale and retention.

Developing a Comprehensive Program Overview

In order to gain buy-in from decision-makers, it’s essential to provide a detailed program overview that outlines the activities, resources, and support structures of the proposed corporate fitness program. This section should highlight the various fitness options available, such as gym memberships, group classes, on-site fitness facilities, or virtual fitness platforms. By demonstrating the flexibility and inclusivity of your proposed program, you can appeal to a wide range of employees and promote participation.

Additionally, it is important to include information about the potential benefits of the corporate fitness program. This can include improved employee morale, increased productivity, reduced healthcare costs, and a positive impact on overall company culture. By highlighting these advantages, decision-makers can see the value in investing in the program and understand how it aligns with the company’s goals and objectives.

Designing a Tailored Fitness Plan for Employees

To maximize the effectiveness of your corporate fitness program, it’s important to design a plan that caters to the diverse needs and preferences of your employees. This could include offering a variety of fitness activities, creating personalized fitness plans, or considering the varying fitness levels and abilities of your employees. By crafting a tailored fitness plan, you demonstrate your commitment to inclusivity and ensure that the program meets the needs of all employees.

One way to design a tailored fitness plan is to conduct a survey or assessment to gather information about your employees’ fitness goals, interests, and any specific health concerns or limitations they may have. This data can help you create a program that addresses their individual needs and motivates them to participate.

In addition to offering a variety of fitness activities, you can also consider incorporating wellness initiatives such as nutrition workshops, stress management sessions, or mindfulness exercises. These holistic approaches can enhance the overall well-being of your employees and contribute to a more comprehensive and effective fitness program.

Addressing Potential Challenges and Solutions in the Proposal

No proposal is complete without addressing potential challenges and offering viable solutions. In this section, you should anticipate any barriers or concerns that decision-makers may raise and provide clear strategies for overcoming them. Whether it’s budget constraints, time availability, or resistance to change, by acknowledging and addressing these challenges head-on, you demonstrate your proactive approach and reassure decision-makers of the program’s feasibility.

Highlighting the Benefits of Implementing a Corporate Fitness Program

In order to convince decision-makers of the value of a corporate fitness program, it’s important to highlight the numerous benefits it brings to the organization. These benefits include improved employee health, decreased healthcare costs, increased productivity and engagement, reduced absenteeism, and enhanced company image. By showcasing these benefits with compelling data and case studies, you reinforce the value proposition and convey the positive impact that the program could have on the company’s bottom line.

Demonstrating Return on Investment (ROI) for the Company

One of the key concerns for decision-makers is ensuring that the implementation of a corporate fitness program is a sound investment. In this section, you should present a comprehensive analysis of the potential return on investment (ROI) for the company. This could include projected healthcare cost savings, increased employee retention rates, and improved employee performance. By quantifying the benefits and demonstrating a positive ROI, you provide decision-makers with the evidence they need to support your proposal.

Creating a Realistic Budget for the Fitness Proposal

A crucial aspect of any proposal is the budget. In this section, you should present a detailed breakdown of the costs associated with implementing and maintaining the corporate fitness program. This includes expenses such as fitness equipment, fitness instructors, technology infrastructure, marketing materials, and ongoing maintenance. By creating a realistic and well-justified budget, you show decision-makers that you have thoroughly considered the financial implications and are committed to responsible resource allocation.

Presenting Data and Statistics to Support Your Proposal

Data-driven arguments are powerful tools to support your proposal. In this section, you should present data and statistics that demonstrate the effectiveness of corporate fitness programs in improving employee well-being and organizational outcomes. This can include research studies, industry benchmarks, or even data from previous wellness initiatives within the company. By leveraging data, you provide decision-makers with credible evidence and increase the likelihood of gaining their support.

Incorporating Employee Feedback and Involvement in the Plan

Employee involvement and engagement are essential for the success of any corporate fitness program. In this section, you should outline strategies for soliciting employee feedback and encouraging their active participation. This can include employee surveys, focus groups, or wellness committees. By involving employees in the planning and decision-making process, you not only generate valuable insights but also foster a sense of ownership and accountability among the workforce.

Collaboration with Health Professionals and Fitness Experts

Collaborating with health professionals and fitness experts can significantly enhance the credibility and effectiveness of your corporate fitness program. In this section, you should outline partnerships with healthcare providers, nutritionists, trainers, or wellness coaches who can contribute their expertise and support your program. By involving these professionals, you ensure that your program is evidence-based and tailored to meet the specific needs of your employees.

Outlining Implementation Strategies and Timelines

The success of any proposal depends on effective implementation. In this section, you should provide a clear roadmap of the steps involved in implementing the corporate fitness program. This includes outlining key milestones, assigning responsibilities, and establishing realistic timelines. By demonstrating a well-thought-out implementation plan, you instill confidence in decision-makers and highlight your commitment to executing the program seamlessly.

Evaluating and Measuring Success of the Corporate Fitness Program

A corporate fitness program should not be a one-time initiative but an ongoing commitment to employee wellness. In this section, you should outline strategies for evaluating and measuring the success of the program. This can include assessing employee satisfaction, tracking health outcomes, analyzing program participation rates, or conducting regular progress reviews. By emphasizing the importance of evaluation, you demonstrate your dedication to continuous improvement and feedback-driven program enhancements.

Addressing Legal, Safety, and Liability Concerns in the Proposal

Ensuring the legal compliance, safety, and liability protection of the corporate fitness program is imperative. In this section, you should highlight the steps and precautions you will take to address these concerns. This can include partnering with legal advisors, implementing comprehensive safety protocols, and obtaining appropriate insurance coverage. By proactively addressing these concerns, you alleviate potential fears and demonstrate your commitment to safeguarding both employees and the organization.

Providing Recommendations for Continued Engagement and Sustainability

A successful corporate fitness program requires continuous engagement and long-term sustainability. In this section, you should outline strategies for maintaining employee interest and participation beyond the initial implementation phase. This can include ongoing communication and marketing efforts, periodic program enhancements, and recognition and rewards for employee achievements. By providing recommendations for continued engagement, you demonstrate your commitment to long-term success and ensure that the program remains an integral part of the company culture.

Submitting a Compelling Corporate Fitness Proposal

Writing a corporate fitness proposal requires a comprehensive understanding of the organization’s needs, a strategic approach, and a strong business case. By following the guidelines outlined in this article, you can create a compelling and persuasive proposal that showcases the numerous benefits of implementing a corporate fitness program. Remember to tailor your proposal to your company’s specific context, demonstrate the program’s ROI, and address potential challenges. By investing time and effort into crafting a well-structured proposal, you increase your chances of gaining support and creating a healthier and more productive work environment for your employees.

How do you write a fitness program proposal?

A fitness program proposal begins by identifying the needs and goals of your target audience. Once you’ve done this, outline the program, detailing the types of workouts, frequency, duration, and progression. Also, provide a clear explanation of how your program will help your target audience achieve their goals. Using a platform like Exercise.com, you can design and deliver customized workout plans, making your program proposal more compelling.

What is the definition of a wellness plan?

A wellness plan is a comprehensive program designed to promote and support well-being, typically encompassing physical health, mental health, and lifestyle factors. It may include elements like regular physical activity, healthy eating, stress management techniques, and preventive healthcare measures. Exercise.com’s software can help implement wellness plans by providing tools for fitness tracking, nutrition planning, and client communication.

How do you write a health and wellness proposal?

Writing a health and wellness proposal involves identifying the health and wellness needs of your target audience, proposing solutions to address these needs, and detailing how you will implement these solutions. This could include outlining programs for fitness, nutrition, mental health, and more. Be sure to provide a clear plan for tracking and evaluating progress. Exercise.com can help implement wellness programs by providing features like workout and nutrition planning, fitness assessments, and client engagement tools.

What are 4 goals for an employee wellness program?

Four goals for an employee wellness program could include:

  1. Enhancing employee health and fitness, reducing health-related risks.
  2. Boosting morale and improving productivity.
  3. Reducing healthcare costs for both employees and the company.
  4. Promoting a positive company culture that values health and well-being.

Exercise.com can support these goals by offering tools for creating customized fitness plans, tracking progress, and fostering community engagement.

What is an example of a workplace wellness program?

An example of a workplace wellness program could be a comprehensive initiative that includes fitness challenges, nutrition workshops, mental health resources, regular health screenings, and incentives for participation. Using a platform like Exercise.com, companies can easily manage such wellness programs and track employee participation and progress.

How much should you charge for an employee wellness program in a corporate fitness proposal?

The cost of an employee wellness program can vary greatly depending on its scope and the services provided. Factors to consider when determining price include the number of employees, the range of services offered, the level of customization, and the cost of resources needed to deliver the program. As a rule of thumb, aim to price your services in a way that covers your costs and provides a reasonable profit, while also offering value to the client. Exercise.com can help streamline your wellness program delivery with corporate wellness software, potentially reducing costs and enhancing the value you provide.

Read More: How to Write a Proposal for a Gym

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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