Home Personal Trainer
Personal Trainer Proposal Template (FREE)

Personal Trainer Proposal Template (FREE)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 14, 2023 — Updated on December 4, 2023

Use this free personal trainer proposal template to expand your client base and get more personal training income.

Personal Trainer Proposal Template

Using a professional personal training proposal template could be the game-changer you’ve been waiting for. In this article, we will discuss the importance of using a PT fitness proposal template, the benefits it offers, and how to customize it to suit your unique needs.

We’ll also share valuable tips for writing an effective personal training proposal, examples of successful ones, and common mistakes to avoid. By the end, you’ll have all the information you need to create a winning proposal that stands out from the competition and helps you secure more clients and contracts.

Fitness Income Ideas

And, of course, managing your fitness business online with the best gym management software and the best personal training software means that you can easily create personal training proposals to send to clients with email, SMS, and in-app messaging marketing cadences, you can create fitness session plans, waivers, forms, fitness assessments, lead forms, registration forms, offer online booking, workout plans, and much more.

Use the Exercise.com workout plan creator to create your workout plans and fitness assessments.

Workout Plan Creator

Publish your custom branded fitness apps to iOS and Android so you can offer a premium experience to your community.

Custom Branded Apps

Run fitness challenges, create online workout groups, do distance training, and of course, deliver fitness assessments and workouts, all right within the Exercise.com platform (custom branded to your brand).

Online Groups
Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Get a demo now!

Personal Training Proposal Template

[Your Name or Business Name]

[Your Address]
[City, State, ZIP]
[Your Email]
[Your Phone Number]


[Client’s Name]
[Client’s Address]
[City, State, ZIP]

Dear [Client’s Name],

I am writing to propose a personalized training program designed to meet your unique fitness goals. As a certified personal trainer with [X years] of experience in the fitness industry, I am committed to helping my clients achieve their health and wellness objectives through customized, effective, and safe workout plans.

Assessment of Client’s Needs
Based on our initial consultation and assessment, I understand that your primary fitness goals are [briefly describe goals – e.g., weight loss, muscle gain, improved endurance]. Additionally, you have [mention any specific preferences or requirements – e.g., time constraints, specific health considerations].

Proposed Training Program
Duration: [e.g., 12 weeks]
Frequency: [e.g., 3 times per week]
Session Length: [e.g., 60 minutes per session]

Each session will include a combination of the following based on your goals and preferences:

  • Strength Training: Focused on [specific areas or methods].
  • Cardiovascular Training: To improve heart health and endurance.
  • Flexibility Exercises: For better mobility and injury prevention.
  • Nutritional Guidance: Basic guidelines to complement your fitness routine.

Progress Tracking and Adjustments
Your progress will be monitored continuously, with adjustments made to the program as needed based on your feedback and performance. This ensures that the program remains effective and aligns with your evolving fitness levels and goals.

The total investment for the proposed training program is [Total Cost]. This includes all training sessions, personalized program design, ongoing assessments, and nutritional guidance.

Next Steps
To commence your personalized training program, please confirm your acceptance of this proposal by [date]. Upon acceptance, we will schedule your first session and begin your journey towards achieving your fitness goals.

Thank you for considering this proposal. I am excited about the opportunity to work with you and am confident that together, we can achieve your fitness objectives. Please feel free to contact me if you have any questions or require further information.


[Your Name]
[Your Title/Certification]
[Your Phone Number]
[Your Email Address]

This template provides a comprehensive structure for personal trainers to propose their services to potential clients. It covers key aspects such as client assessment, training program details, progress tracking, and investment. Personal trainers can customize this template to reflect their unique style and the specific needs of each client, ensuring a professional and tailored approach to fitness coaching.

Ready to automate your personal training business and send personal trainer proposals and forms electronically with online fitness assessments?

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

Why Use a Personal Trainer Proposal Template

Looking for a personal trainer proposal template? This article provides a comprehensive guide on how to create a compelling proposal that will impress potential clients and win you more business.

Using a personal trainer proposal template offers numerous advantages. Firstly, it saves you valuable time and effort. Rather than starting from scratch every time you need to prepare a proposal, a template provides a ready-made structure and layout. This allows you to focus your energy on customizing the content and addressing the specific needs of your potential clients.

Secondly, a template ensures consistency in your proposals. By using the same format and design elements across all your proposals, you create a professional and cohesive brand image. Clients will appreciate the attention to detail and the sense of professionalism it conveys.

Finally, a proposal template acts as a guide, helping you include all the necessary sections and information. It ensures you present a comprehensive proposal that covers key elements, which increases your chances of success.

With these benefits in mind, let’s delve into the different aspects of a personal trainer proposal template.

One important aspect of a personal trainer proposal template is the inclusion of a clear and concise executive summary. This section provides a brief overview of your proposal, highlighting the key points and benefits of your services. It serves as a hook to grab the attention of your potential clients and entice them to read further.

Benefits of Using a Personal Trainer Proposal Template

Using a personal trainer proposal template offers several benefits that can significantly impact your business. Firstly, it helps you save time and effort, allowing you to focus on what you do best – training your clients. By eliminating the need to start from scratch each time you need to create a proposal, you can streamline your workflow and increase your productivity.

Secondly, a template ensures consistency in your proposals. By using the same structure, layout, and design elements across all your proposals, you create a sense of professionalism and reinforce your brand identity. This consistency not only boosts your credibility but also makes it easier for clients to recognize and remember you.

Furthermore, a personal trainer proposal template helps you present your services and ideas in a clear and organized manner. The template guides you through the necessary sections, ensuring you cover all the important aspects that potential clients need to know. By providing a structured format, the template facilitates easy comprehension and enhances the overall readability of your proposal.

Additionally, a template acts as a visual aid, helping you present your information in an aesthetically pleasing way. By incorporating design elements, such as colors, fonts, and images, the template adds visual appeal to your proposal. This visual appeal can capture the attention of your clients and make your proposal more engaging and memorable.

To sum up, using a personal trainer proposal template can save you time, enhance your professionalism, improve the readability of your proposals, and make them visually appealing. With these benefits in mind, let’s delve into the key elements of a personal trainer proposal template.

Moreover, a personal trainer proposal template can also assist you in showcasing your expertise and experience. With pre-designed sections for highlighting your qualifications, certifications, and success stories, the template allows you to present a compelling case for why potential clients should choose you as their personal trainer. By showcasing your expertise in a structured and organized manner, you can build trust and credibility with your audience.

Key Elements of a Personal Trainer Proposal Template

A personal trainer proposal template typically consists of several key elements that help you present your services and ideas in a comprehensive and persuasive manner. These elements include:

  • An attention-grabbing introduction: Begin your proposal with a captivating introduction that immediately grabs your client’s attention and sets the tone for the rest of the document.
  • A clear understanding of client needs and goals: Demonstrate your understanding of your client’s specific needs, goals, and challenges. Tailor your proposal to address these individual requirements and explain how your services will help them achieve their desired outcomes.
  • A detailed description of your services: Provide a clear and detailed overview of the specific services you offer. Explain how each service will benefit the client, what sets you apart from your competitors, and why they should choose you as their personal trainer.
  • Testimonials and success stories: Include testimonials from satisfied clients and share success stories to establish credibility and demonstrate your track record of delivering results. This social proof can significantly sway potential clients in your favor.
  • A pricing and payment terms section: Clearly outline your pricing structure and payment terms, including any discounts or promotions you may offer. Be transparent and ensure your potential clients understand the investment required to work with you.
  • A call-to-action: Conclude your proposal with a compelling call-to-action, urging your potential clients to take the next step, whether it’s scheduling a consultation, signing a contract, or requesting additional information.

By including these key elements in your personal trainer proposal template, you create a persuasive and comprehensive document that effectively communicates your value proposition and encourages potential clients to choose you.

Another important element to include in your personal trainer proposal template is a section on your qualifications and certifications. Highlight your relevant education, training, and certifications that demonstrate your expertise and credibility as a personal trainer. This information will reassure potential clients that you have the knowledge and skills necessary to help them achieve their fitness goals.

In addition, it can be beneficial to include a section on your approach and methodology. Explain your training philosophy and how you tailor your programs to meet the unique needs of each client. This will give potential clients insight into your training style and help them determine if your approach aligns with their preferences and goals.

How do you write a personal training proposal?

To write a personal training proposal, start by clearly defining the client’s goals and needs. Outline your qualifications, the training plan, including workout types, frequency, and methods, and how you’ll track progress. Include any unique approaches or techniques you use.

How do you write a proposal for a training plan?

When writing a proposal for a training plan, detail the client’s specific fitness goals, current fitness level, and the proposed training schedule. Include information on workout routines, nutrition advice if applicable, and how you’ll measure progress.

How do you pitch a personal training proposal?

To pitch a personal training proposal, focus on how your training plan addresses the client’s goals and challenges. Be enthusiastic and confident in your approach, and highlight what sets your training style apart. Tailor your pitch to the client’s needs and motivations.

How many pages should a personal training proposal be?

A personal training proposal should typically be concise, around 1-3 pages. It needs to be long enough to cover all necessary details but short enough to maintain the client’s interest.

How do you pitch clients for personal training?

When pitching to potential clients for personal training, emphasize how your services can help them achieve their specific fitness goals. Share success stories, explain your training methodology, and be clear about the results they can expect.

What makes a personal trainer stand out?

A personal trainer stands out by having a strong knowledge base, excellent communication skills, personalized training approaches, genuine enthusiasm for client success, and the ability to adapt to different client needs and learning styles.

How do I sell myself as a personal trainer?

Sell yourself as a personal trainer by highlighting your unique training style, success stories, certifications, and how you tailor your approach to individual client needs. Building a strong personal brand and online presence can also help attract clients.

How much should I charge clients for personal training?

The amount to charge clients for personal training varies based on location, experience, and training type. Research local market rates to set competitive prices. Consider your qualifications and the specific services you offer.

How can Exercise.com help me run a personal training business?

Exercise.com can help run a personal training business by providing a comprehensive software solution that includes client and schedule management, workout creation and delivery, progress tracking, billing, and business reporting. Its platform offers the tools needed to manage clients effectively, design personalized workout plans, and grow your personal training business efficiently.

Lani Hudgins
Excellent choice for my business! I tried nearly all the “major” platforms and found Exercise.com to be the most intuitive.
Lani Hudgins
Certified Personal Trainer & Nutrition Coach

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
Follow us:
Start Here
Copyright © 2024 Exercise.com
Made with ❤️ at 15310 Amberly Dr, Suite 250, Tampa, FL 33647 & world-wide
Privacy Policy
Terms of Service