Home Gym Owner
20 Most Successful Boutique Fitness Studios in 2024

20 Most Successful Boutique Fitness Studios in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on January 28, 2024 — Updated on January 29, 2024

Compare the most successful boutique fitness studios: Orangetheory Fitness, Pure Barre, 9Round, and more—with the best boutique fitness studio business models that gym owners can learn from.

Most Successful Boutique Fitness Studios

The best boutique fitness franchises offer a unique blend of personalized fitness experiences, cutting-edge studio amenities, and community-focused wellness programs. These elite studios stand out by providing specialized fitness classes such as HIIT, yoga, Pilates, spin classes, and barre, all within beautifully designed boutique studio layouts.

Boutique fitness studios can be quite profitable, and the success of top boutique fitness studios often hinges on their ability to offer a diverse range of group fitness and personal training sessions, fostering fitness community engagement through various wellness workshops and fitness challenges. Fitness entrepreneurs who want to start a boutique fitness studio business will do well to research the boutique fitness market and learn from the best boutique fitness studio franchises.

Fitness Income Ideas

For those looking to emulate the success of the most successful boutique fitness studios, adopting the best gym software and best boutique fitness studio software is crucial. You can streamline fitness class bookings, manage boutique gym equipment, and enhance boutique studio branding, making Exercise.com the top choice for studio management software.

Offer easy boutique fitness studio booking online and in-person.


Handle boutique fitness studio class check-ins with ease.


Create and sell memberships, products, and digital offers.

Gym Payments

Manage, message, and market to your leads and followers.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Comparison Table of Top Boutique Fitness Studios

CompanyFitness FocusKey FeaturesMembership ModelsStudio Amenities
Orangetheory FitnessGroup Interval TrainingHeart Rate Monitored Sessions, Endurance, Strength, and Power WorkoutsVarious Membership PackagesState-of-the-art Equipment, Showers, Lockers
Pure BarreBarreLow Impact, Total Body WorkoutsClass Packages, Unlimited MembershipsBoutique Design, Specialized Equipment
9RoundKickboxing30-Minute Circuit Training, No Fixed Class TimesMonthly MembershipsBoxing Gear, Heart Rate Technology
CycleBarIndoor CyclingHigh Energy Spin Classes, Performance TrackingPay-per-Class, Monthly MembershipsPremium Bikes, Personal Data Monitors
F45 TrainingFunctional TrainingCircuit and HIIT Workouts, Team TrainingMembership OptionsFunctional Equipment, Proprietary Workout Database
SoulCycleIndoor CyclingInspirational Instructors, Community EngagementSeries PurchasesCandlelit Studios, Top-Tier Sound Systems
Blink FitnessGym & Personal TrainingEmphasis on Mood Over Muscle, Everyone Cleans PhilosophyTiered MembershipsMood Lighting, Open and Clean Spaces
EquinoxHigh-End Gym & ClassesLuxury Amenities, Personal Training, Group FitnessMembership OptionsSpa, Pool, Steam Room, High-End Equipment
Barry’s BootcampHIIT & Strength TrainingThe Original High-Intensity Workout, Nightclub VibeClass Packages, MembershipsWoodway Treadmills, Custom Benches
CorePower YogaYogaVarious Yoga Styles, Yoga Sculpt ClassesClass Packs, Unlimited YogaModern Spaces, Retail Boutiques
Club PilatesPilatesReformer-based Group Pilates Classes, Private TrainingVarious Membership OptionsContemporary Studios, Balanced Body Equipment
TITLE Boxing ClubBoxing & KickboxingPower Hour Fitness Classes, Personal TrainingClass Packages, MembershipsBoxing Rings, Heavy Bags, Free Weights
The Bar MethodBarreBody Sculpting Barre Workouts, Personalized AdjustmentsMembership OptionsElegant Studios, Custom Barres
YogaSixYogaSix Core Yoga Class Types, Modern ApproachClass Packages, MembershipsWelcoming Spaces, Ambient Settings
Row HouseRowingLow-Impact Group Rowing Classes, Full-Body WorkoutsMembership TiersRowing Machines, Community Focus
[solidcore]Pilates-based StrengthHigh-Intensity, Low-Impact Workouts, Slow and Controlled MovementsClass Packages, MembershipsSleek, Minimalist Studios, [sweatlana] Machines
AKTDance-based FitnessCombination of Dance, Strength, and Cardio WorkoutsMembership OptionsVibrant Studios, Energetic Atmosphere
StretchLabStretching & FlexibilityOne-on-One Assisted Stretching, Group SessionsSession Packages, MembershipsModern, Open-Concept Studios
Rumble BoxingBoxing-inspired Group FitnessBoxing and Strength Training Workouts, High-Energy MusicClass Packages, MembershipsBoxing-inspired Design, Aqua Training Bags
Zumba FitnessDance FitnessHigh-Energy Dance Workouts to Latin and World RhythmsClass Access via InstructorsCommunity-driven Classes, Inclusive Environment

#1 – Orangetheory Fitness

Orangetheory Fitness

Orangetheory Fitness stands out in the boutique fitness studio landscape, renowned for its unique blend of science, coaching, and technology that delivers a one-of-a-kind group workout experience. Their heart rate monitored training is designed to maintain a target zone that stimulates metabolism and increases energy, leading to what they refer to as the “Orange Effect”—more energy, visible toning, and extra calorie burn for up to 36 hours after the workout.

Key Information

  • Signature Workout: Orangetheory’s heart rate monitored training ensures participants are pushing themselves to their optimal workout zones.
  • Science-Backed: Workouts are backed by the science of Excess Post-Exercise Oxygen Consumption (EPOC), aiming to burn more calories even after the workout.
  • Community Focus: Each class fosters a sense of community and support, often cited as a key factor in member retention and satisfaction.
  • Flexible Membership Options: Orangetheory offers a range of membership options to suit different lifestyles and fitness goals.
  • State-of-the-Art Equipment: Studios are equipped with top-of-the-line treadmills, rowing machines, and free weights.

What Boutique Fitness Studio Owners Can Learn

  • Innovation and Science: Incorporating scientific principles into workout designs can significantly enhance the effectiveness of fitness programs.
  • Community Building: Creating a supportive and motivating community within your studio can drive member engagement and retention.

Orangetheory Fitness exemplifies the successful application of innovative fitness concepts, technology integration, and community building in the boutique fitness studio market. Their approach to fitness, focusing on measurable results and a supportive atmosphere, sets a high benchmark for new and existing studios alike. For boutique fitness studio owners looking to replicate this success, leveraging advanced studio management software like Exercise.com is crucial.

Exercise.com’s platform offers comprehensive tools for scheduling, client management, workout creation, and more, making it the ideal solution for studios aiming for the top tier of the boutique fitness industry. The platform’s ability to provide a custom-branded fitness studio app further enhances member engagement and retention, mirroring the success strategies employed by leading studios like Orangetheory Fitness.

Website: Orangetheory Fitness

#2 – Pure Barre

Pure Barre

Pure Barre stands as a premier boutique fitness studio specializing in barre workouts, known for its effective total body workouts that fuse elements of ballet, Pilates, and yoga. Their classes focus on low-impact, high-intensity movements designed to strengthen and tone the body, appealing particularly to individuals seeking a challenging yet accessible fitness regimen.

Key Information

  • Specialized Focus: Pure Barre’s classes leverage the ballet barre to perform small, isometric movements, making it a standout in the boutique fitness space.
  • Comprehensive Training: Instructors undergo extensive training to deliver a safe, effective, and motivating workout experience.
  • Expansive Network: With a wide array of locations, Pure Barre has cultivated a large, dedicated community.
  • Holistic Approach: Beyond physical fitness, Pure Barre emphasizes mental well-being, fostering a balanced approach to health and fitness.

What Boutique Fitness Studio Owners Can Learn

  • Specialization: Focusing on a niche workout style can help differentiate your studio in a crowded market.
  • Instructor Excellence: Investing in the thorough training of instructors can significantly enhance the quality of classes and client satisfaction.

Pure Barre exemplifies the power of a specialized fitness approach combined with high-quality instruction and a supportive community. For boutique fitness studio owners, adopting specialized fitness programs and ensuring instructors are well-trained can be key differentiators. Utilizing a platform like Exercise.com can further streamline operations, from managing class schedules and instructor assignments to engaging with the community through a branded app, mirroring the operational excellence of studios like Pure Barre.

Website: Pure Barre

#3 – 9Round


9Round offers a unique fitness experience with its kickboxing-themed workouts. The circuit format, with no fixed class times, allows members to start their workout at any time, making it an incredibly flexible option for those with busy schedules.

Key Information

  • Innovative Format: The 30-minute circuit training model provides a time-efficient, full-body workout.
  • Dynamic Workouts: Daily workout changes keep the routine fresh and challenging for members.
  • Personal Attention: Trainers are present in every session to provide guidance, ensuring personalized attention.

What Boutique Fitness Studio Owners Can Learn

  • Flexibility: Offering flexible workout schedules can cater to a broader demographic.
  • Variety: Regularly changing workout routines can keep members engaged and prevent plateauing.

9Round’s success lies in its ability to combine convenience with a high-energy workout environment. For boutique fitness studio owners, incorporating flexible scheduling and varied workout routines can enhance member retention. Platforms like Exercise.com can facilitate this flexibility, offering features that allow members to book sessions at their convenience and access varied workout content, ensuring a vibrant and engaging fitness studio environment.

Website: 9Round

#4 – CycleBar


CycleBar takes indoor cycling to the next level with its high-energy spin classes, performance tracking, and immersive studio experience. It stands out for creating an engaging community around cycling, making it one of the top boutique fitness studios for enthusiasts and beginners alike.

Key Information

  • Engaging Experience: CycleBar’s classes are known for their energizing atmosphere, complete with high-quality sound systems and stadium-style seating.
  • Performance Tracking: Riders can track their performance through data provided after each class, adding a competitive edge to workouts.
  • Variety of Rides: From classic rides to themed and charity events, CycleBar offers a wide range of classes to keep the experience fresh.

What Boutique Fitness Studio Owners Can Learn

  • Community Engagement: Creating a strong sense of community can significantly enhance client loyalty and studio reputation.
  • Tech Integration: Utilizing technology to track and share performance metrics can motivate clients and personalize their experience.

CycleBar’s blend of technology, community, and high-energy classes provides a blueprint for success in the boutique fitness industry. Studio owners looking to replicate this formula should consider leveraging comprehensive software solutions like Exercise.com, which offers tools for performance tracking, class bookings, and community engagement, ensuring a seamless and interactive fitness studio environment.

Website: CycleBar

#5 – F45 Training

F45 Training

F45 Training is renowned for its innovative approach to functional training, combining elements of HIIT, circuit training, and team workouts to create a unique fitness experience. This brand has rapidly gained popularity for its effective workout protocols and strong community spirit.

Key Information

  • Innovative Workouts: F45’s sessions are based on functional movements that are both scalable and varied, ensuring accessibility for all fitness levels.
  • Team-Based Approach: The emphasis on team training fosters a supportive environment, encouraging members to push each other towards their fitness goals.
  • Global Community: With studios worldwide, F45 has built an extensive network of fitness enthusiasts who share a common passion for functional fitness.

What Boutique Fitness Studio Owners Can Learn

  • Innovation in Workouts: Regularly introducing new and challenging workouts can keep members engaged and committed.
  • Building a Global Brand: Establishing a strong brand identity can facilitate expansion and create a loyal customer base.

F45 Training’s success underscores the importance of innovative workouts and a strong community in driving member engagement and retention. For boutique fitness studio owners, adopting a similar approach and utilizing platforms like Exercise.com can streamline the management of workout schedules, member engagement, and brand building, setting the foundation for a thriving fitness community.

Website: F45 Training

#6 – SoulCycle


SoulCycle has revolutionized indoor cycling by turning it into a holistic mind-body experience. It’s not just about the workout; it’s about the journey, making SoulCycle one of the premier boutique fitness studios in the industry.

Key Information

  • Holistic Approach: SoulCycle’s classes combine intense cardio with motivational coaching, creating an emotionally and physically rewarding experience.
  • Community-Centric: Classes are designed to build connections, turning individual workouts into a shared, communal journey.
  • Luxury Amenities: Studios are equipped with top-notch amenities, enhancing the overall member experience.

What Boutique Fitness Studio Owners Can Learn

  • Beyond Physical Fitness: Incorporating elements that cater to mental and emotional well-being can differentiate your studio.
  • Luxury Experience: Providing high-end amenities and services can attract a clientele willing to pay a premium for a superior experience.

SoulCycle’s unique blend of fitness, motivation, and luxury sets a high bar for boutique fitness studios aiming to offer more than just a workout. Emulating this success requires a focus on holistic fitness experiences and premium amenities, areas where a platform like Exercise.com can offer significant support. From scheduling motivational workshops to managing luxury service offerings, Exercise.com provides the tools needed to create a standout boutique fitness studio experience.

Website: SoulCycle

#7 – Blink Fitness

Blink Fitness

Blink Fitness prioritizes a mood-over-muscle philosophy, focusing on how exercise makes you feel rather than just the physical results. This approach, combined with their “Everyone Cleans” policy, ensures clean, bright, and positive workout environments.

Key Information

  • Positive Environment: Blink Fitness studios are designed with bright colors and plenty of natural light to boost mood and energy.
  • Affordability: Offers competitively priced memberships, making fitness accessible to a wider audience.
  • Emphasis on Cleanliness: The “Everyone Cleans” policy involves both staff and members in maintaining a pristine environment.

What Boutique Fitness Studio Owners Can Learn

  • Focus on Well-being: Shifting the focus from purely physical results to overall well-being can appeal to a broader audience.
  • Importance of Cleanliness: Maintaining high standards of cleanliness is crucial for member satisfaction and retention.

Blink Fitness’s model shows that a focus on the holistic aspects of fitness, such as mental well-being and studio ambiance, can be just as crucial as the workouts themselves. For boutique fitness studio owners, creating a welcoming and inclusive environment can be a key differentiator. Exercise.com’s platform can support this by facilitating easy communication with members, scheduling regular cleaning sessions, and managing memberships to ensure a smooth and welcoming experience for all.

Website: Blink Fitness

#8 – Equinox


Equinox represents the pinnacle of luxury in the boutique fitness studio market, offering an unmatched range of high-end amenities, personal training services, and group fitness classes. Their focus on holistic health and performance caters to an elite clientele.

Key Information

  • Luxury Amenities: Equinox studios feature spa services, pools, steam rooms, and high-end fitness equipment.
  • Comprehensive Wellness Offerings: Beyond fitness classes, Equinox provides wellness services such as nutrition counseling and personal training.
  • Exclusive Membership: Membership provides access to a network of upscale facilities and a suite of health and wellness services.

What Boutique Fitness Studio Owners Can Learn

  • Holistic Health Services: Expanding offerings beyond fitness classes to include wellness services can enhance member value.
  • Exclusivity and Luxury: Providing premium services and amenities can attract a high-end clientele.

Equinox’s success underscores the demand for comprehensive wellness services within an upscale environment. Boutique fitness studio owners aiming to cater to this market segment should consider how to incorporate luxury and exclusivity into their offerings. Exercise.com’s software can be instrumental in this regard, offering features for scheduling personal training sessions, managing spa appointments, and integrating wellness services, all within a branded app that reflects the studio’s premium positioning.

Website: Equinox

#9 – Barry’s Bootcamp

Barry's Bootcamp

Barry’s Bootcamp is famed for its high-intensity workouts, combining treadmill intervals with strength training in a nightclub-like atmosphere. This unique combination has made it one of the top boutique fitness studios globally.

Key Information

  • Signature HIIT Workouts: Known for its challenging mix of cardio and strength training.
  • Community Atmosphere: The communal feel of classes encourages motivation and accountability among members.
  • Dynamic Environment: The studio’s red lighting and upbeat music create an energizing workout environment.

What Boutique Fitness Studio Owners Can Learn

  • Unique Workout Experience: Creating a distinctive and immersive workout environment can significantly attract and retain members.
  • Community Building: Fostering a strong sense of community can enhance the overall member experience and loyalty.

Barry’s Bootcamp demonstrates the power of a unique fitness concept combined with a strong community and dynamic atmosphere. For boutique fitness studio owners, creating an engaging and distinctive workout environment is key to standing out. Exercise.com’s platform offers the tools needed to manage dynamic class schedules, foster community engagement through challenges and leaderboards, and maintain the unique brand identity that can drive a studio’s success.

Website: Barry’s Bootcamp

#10 – CorePower Yoga

CorePower Yoga

CorePower Yoga blends the physical workout of yoga with mindfulness practices, offering a variety of yoga classes designed to cater to different goals and fitness levels. Their focus on making yoga accessible and transformative has contributed to their standing as a premier yoga studio chain.

Key Information

  • Diverse Yoga Offerings: From beginner to advanced classes, CorePower offers a wide range of yoga styles.
  • Mindfulness and Fitness: Classes emphasize both physical fitness and mental well-being.
  • Expansive Network: A wide-reaching presence allows for a large, engaged community of yoga enthusiasts.

What Boutique Fitness Studio Owners Can Learn

  • Diversity in Offerings: Providing a broad spectrum of classes can cater to a wider audience and encourage trial and exploration.
  • Integration of Mindfulness: Incorporating mindfulness and mental well-being into fitness offerings can address the growing demand for holistic health solutions.

CorePower Yoga’s approach highlights the importance of offering diverse and inclusive programs that promote both physical and mental health. For boutique fitness studio owners, incorporating a range of class types and focusing on holistic health can be key growth drivers. Exercise.com’s software can support this approach by enabling easy scheduling of diverse class types, managing member profiles to tailor recommendations, and facilitating community engagement around wellness topics.

Website: CorePower Yoga

#11 – Club Pilates

Club Pilates

Club Pilates has redefined Pilates in the boutique fitness studio space by offering a modern, accessible approach to this traditional discipline. Their focus on high-quality instruction and a wide range of class levels makes Pilates practice accessible to all.

Key Information

  • Comprehensive Pilates Programs: Offers a variety of Pilates classes, utilizing reformers and other Pilates apparatus.
  • Instructor Expertise: Emphasizes the importance of certified, experienced instructors in delivering quality Pilates instruction.
  • Community Engagement: Builds a welcoming community around the practice of Pilates, enhancing member retention.

What Boutique Fitness Studio Owners Can Learn

  • Specialization and Quality: Specializing in a specific fitness discipline and ensuring high-quality instruction can establish your studio as a leader in that niche.
  • Equipment Investment: Investing in high-quality equipment can enhance the workout experience and attract a dedicated clientele.

Club Pilates exemplifies the benefits of specializing in a niche fitness area while ensuring high-quality instruction and a supportive community. For boutique fitness studio owners, focusing on a specialty area and investing in quality instructors and equipment can set a studio apart. Exercise.com’s platform supports these goals by offering features for instructor scheduling, equipment tracking, and fostering a community through a custom-branded app, ensuring a boutique studio’s success in a competitive market.

Website: Club Pilates

#12 – TITLE Boxing Club

TITLE Boxing Club

TITLE Boxing Club brings the intensity and discipline of boxing to the fitness community, offering high-energy group classes that combine boxing and kickboxing workouts designed for all fitness levels. Their empowering environment and comprehensive boxing workouts have earned them a spot among the elite boutique fitness studios.

Key Information

  • Boxing and Kickboxing Focus: Specializes in boxing and kickboxing classes that provide both cardio and strength training.
  • All Levels Welcome: Programs are designed to accommodate beginners to advanced participants.
  • Empowering Community: Fosters a supportive atmosphere that empowers members to push their limits.

What Boutique Fitness Studio Owners Can Learn

  • Niche Fitness Programs: Offering specialized classes in disciplines like boxing can attract a dedicated clientele.
  • Empowerment and Community: Creating an environment that empowers members can lead to higher retention and satisfaction.

TITLE Boxing Club’s success underscores the importance of specialized fitness programs and a strong, supportive community. For boutique fitness studio owners, emphasizing a unique fitness discipline and building a community around it can be key to success. Exercise.com’s platform can facilitate this by managing class schedules, tracking member progress, and fostering community engagement, ensuring a seamless operation of niche fitness programs.

Website: TITLE Boxing Club

#13 – The Bar Method

The Bar Method

The Bar Method is renowned for its unique approach to barre workouts, combining ballet barre exercises with principles from Pilates and yoga. This method focuses on creating a lean, sculpted physique, making it a favorite among those seeking low-impact, high-result workouts.

Key Information

  • Unique Barre Technique: Offers a distinctive approach to barre that emphasizes precision and alignment.
  • Low-Impact Workouts: Ideal for individuals seeking effective yet gentle on the joints exercises.
  • Supportive Environment: Cultivates a welcoming and inclusive community, enhancing the member experience.

What Boutique Fitness Studio Owners Can Learn

  • Technique and Precision: Focusing on technique and form can differentiate your studio and attract members looking for specialized workouts.
  • Inclusivity: Offering low-impact options can broaden your studio’s appeal to a wider audience, including those with injuries or beginners.

The Bar Method’s blend of unique workout techniques and a supportive environment offers valuable lessons for boutique fitness studio owners. Emphasizing the quality of workouts and fostering an inclusive community can greatly enhance a studio’s appeal. Utilizing Exercise.com’s comprehensive features, studio owners can manage specialized class offerings, maintain high teaching standards, and build a strong community, all of which are crucial for a successful boutique fitness studio.

Website: The Bar Method

#14 – YogaSix


YogaSix aims to make yoga accessible to all, offering a modern approach to the ancient practice with six core class types that range from hot and powerful to slow and mindful. Their focus on contemporary, accessible yoga practices has made them a standout in the boutique fitness studio market.

Key Information

  • Diverse Yoga Offerings: Six class types cater to different preferences and goals, from power yoga to deep stretch sessions.
  • Modern Approach: Emphasizes a modern, accessible approach to yoga that appeals to both beginners and experienced yogis.
  • Community-Centric: Builds a strong sense of community among members, enhancing the yoga experience.

What Boutique Fitness Studio Owners Can Learn

  • Diversity in Programming: Offering a variety of class types can meet the diverse needs and interests of your clientele.
  • Accessibility: Making fitness disciplines like yoga more accessible can attract a broader audience and encourage trial and adoption.

YogaSix’s success in modernizing and diversifying yoga offerings provides key insights for boutique fitness studio owners. By offering a range of classes and making disciplines more accessible, studios can attract and retain a wider clientele. Exercise.com’s platform is ideally suited to support this approach, with features that enable easy scheduling of diverse classes, member management, and community-building tools that foster a sense of belonging and commitment among members.

Website: YogaSix

#15 – Row House

Row House

Row House stands out for its unique focus on rowing-based fitness, offering full-body, low-impact workouts that are effective and inclusive. Their group classes emphasize teamwork and community, making rowing an engaging and social fitness activity.

Key Information

  • Rowing Specialization: Focuses exclusively on rowing for a unique, niche workout experience.
  • Full-Body Workouts: Rowing provides a comprehensive workout that’s gentle on the joints.
  • Community Focus: Classes are designed to foster a sense of teamwork and camaraderie among participants.

What Boutique Fitness Studio Owners Can Learn

  • Specialization: Specializing in a niche fitness area can set your studio apart and attract a dedicated following.
  • Teamwork and Camaraderie: Encouraging teamwork in workouts can enhance the sense of community and member engagement.

Row House’s emphasis on a niche fitness discipline and its ability to build a community around it offers valuable lessons for boutique fitness studio owners. Specializing in unique fitness areas and fostering camaraderie among members can be effective strategies for building a loyal clientele. Exercise.com’s software can support these efforts by providing tools

for class management, community engagement, and marketing, ensuring the smooth operation and growth of specialized fitness studios.

Website: Row House

#16 – [solidcore]


[solidcore] is known for its high-intensity, low-impact Pilates-based workouts that focus on slow and controlled movements to break down muscle fibers and build strength. Their boutique studios offer an intimate and challenging workout environment, with small class sizes for personalized attention.

Key Information

  • Pilates-based Strength Training: Offers a unique workout that combines the principles of Pilates with strength training.
  • Intimate Class Sizes: Small class sizes ensure personalized attention and a tailored workout experience.
  • Innovative Equipment: Utilizes specialized equipment, including their [sweatlana] machines, for targeted workouts.

What Boutique Fitness Studio Owners Can Learn

  • Innovative Workouts: Offering innovative, unique workouts can attract members looking for new fitness challenges.
  • Personalized Experience: Small class sizes and personalized attention can significantly enhance the member experience and satisfaction.

[solidcore]’s approach to offering innovative and personalized workouts provides key insights for boutique fitness studio owners. Creating unique fitness experiences and ensuring personalized attention can set a studio apart in a crowded market. Exercise.com’s platform can facilitate the management of class sizes, scheduling, and personalized workout plans, providing the tools needed to replicate the success of studios like [solidcore].

Due to the constraints of my current capabilities, I’m unable to generate content for all remaining companies in one response or access real-time, detailed company information for a comprehensive comparison. However, I can continue with a few more examples following the structure provided:

Website: [solidcore]

#17 – AKT


AKT, founded by celebrity trainer Anna Kaiser, merges dance with functional training, offering a dynamic workout experience that caters to individuals looking for high-energy, music-driven fitness classes. AKT studios are known for their vibrant atmosphere and supportive community.

Key Information

  • Dance-Based Fitness: Combines dance cardio with strength and flexibility training for a full-body workout.
  • Energetic Atmosphere: Classes are set to upbeat music in a vibrant studio environment, making workouts feel like a party.
  • Community Engagement: Focuses on building a supportive fitness community, encouraging members to connect and motivate each other.

What Boutique Fitness Studio Owners Can Learn

  • Unique Fitness Offerings: Providing a unique blend of workouts can help your studio stand out and attract a diverse clientele.
  • Creating an Experience: Turning workouts into a fun and engaging experience can increase member retention and satisfaction.

AKT’s approach to blending dance and functional training in an energetic atmosphere offers valuable insights for boutique fitness studio owners. Creating unique and enjoyable fitness experiences can be a significant draw for potential members. Exercise.com’s platform can support these efforts by enabling easy scheduling of diverse classes, managing vibrant community engagement features, and facilitating an upbeat studio atmosphere that keeps members coming back.

Website: AKT

#18 – StretchLab


StretchLab has carved out a niche in the boutique fitness market by focusing on assisted stretching sessions. Their one-on-one and group stretch sessions cater to a wide audience, from fitness enthusiasts to those seeking relief from muscle tension or improved flexibility.

Key Information

  • Focus on Flexibility: Specializes in assisted stretching to improve flexibility, reduce pain, and enhance performance.
  • Personalized Sessions: Offers one-on-one sessions tailored to individual needs and goals.
  • Certified Flexologists: Staff are trained in a range of stretching techniques and safety protocols to ensure effective sessions.

What Boutique Fitness Studio Owners Can Learn

  • Niche Specialization: Offering specialized services can address specific market needs and attract a dedicated clientele.
  • Expert Staff: Having well-trained, specialized staff can enhance the quality of service and client trust in your studio.

StretchLab’s success in focusing on a specialized service like assisted stretching demonstrates the potential of niche fitness markets. Boutique fitness studio owners can learn from this by identifying unique services that meet specific client needs. Exercise.com’s software can assist in managing these specialized services, from booking personalized sessions to managing certified staff schedules, ensuring a high-quality and tailored client experience.

Website: StretchLab

#19 – Rumble Boxing

Rumble Boxing

Rumble Boxing combines the sweet science of boxing with the transformative power of strength training in a group class format. Known for their high-energy workouts and trendy studio design, Rumble has quickly become a favorite among those looking to unleash their inner fighter in a supportive, community-driven environment.

Key Information

  • Boxing-Inspired Workouts: Offers a unique blend of boxing techniques and strength training for a comprehensive workout.
  • Trendy Studio Design: Studios feature a distinctive design with mood lighting and a nightclub-like atmosphere to keep energy levels high.
  • Community Focus: Rumble emphasizes the importance of community, with workouts designed to be motivational and inclusive.

What Boutique Fitness Studio Owners Can Learn

  • Incorporating Trendy Elements: Utilizing trendy design elements and workout formats can attract a younger, more style-conscious clientele.
  • Emphasis on Community: Creating a strong sense of community can foster loyalty and encourage word-of-mouth marketing.

Rumble Boxing’s approach to combining trendy elements with effective workouts provides key insights for boutique fitness studio owners looking to attract a vibrant and energetic clientele. Exercise.com’s platform can support these goals by offering features that manage the unique aspects of such dynamic classes, from scheduling to member engagement, ensuring the studio stands out in a competitive market.

Website: Rumble Boxing

#20 – Zumba Fitness

Zumba Fitness

Zumba Fitness has turned dance fitness into a global phenomenon, offering an exhilarating, effective, and easy-to-follow workout. Known for its lively music, fun dance moves, and inclusive atmosphere, Zumba classes are designed to bring people together to sweat it out and have fun.

Key Information

  • Dance Fitness Classes: Zumba’s classes combine Latin and international music with dance moves to create an engaging workout experience.
  • Inclusive Atmosphere: Classes are designed to be welcoming and accessible to participants of all ages and fitness levels.
  • Global Community: Zumba has a vast network of instructors and participants worldwide, creating a sense of belonging to a global fitness community.

What Boutique Fitness Studio Owners Can Learn

  • Leveraging Music and Dance: Incorporating music and dance into workouts can make fitness more enjoyable and accessible to a broader audience.
  • Fostering Inclusivity: Creating an inclusive environment where everyone feels welcome can enhance the studio’s appeal and encourage diverse participation.

Zumba Fitness’s success in creating a fun, inclusive, and globally recognized fitness program offers valuable lessons for boutique fitness studio owners. Emphasizing joy and community in fitness can lead to a loyal and diverse clientele. With Exercise.com, studio owners can manage class schedules, engage with a global community, and create an inclusive atmosphere that mirrors Zumba’s successful model, making it an ideal platform for growing a boutique fitness studio.

Website: Zumba Fitness

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Get a demo now!

What is the biggest boutique fitness company?

The biggest boutique fitness company is often considered to be Orangetheory Fitness, known for its high-intensity interval training (HIIT) classes and heart rate monitored training, with hundreds of locations worldwide.

Why is boutique fitness so popular?

Boutique fitness is popular due to its personalized approach, unique and specialized class offerings, community feel, and the high-quality, immersive fitness experiences it provides, often in a luxurious or highly tailored environment.

How big is the boutique fitness industry?

The boutique fitness industry has seen significant growth, valued at several billion dollars globally. It’s characterized by high consumer demand for specialized, community-oriented fitness experiences, with a trend toward personalized and small-group training sessions.

Are boutique fitness studios profitable?

Yes, boutique fitness studios can be profitable, with profit margins around 30%. They typically offer specialized, high-quality fitness experiences with a focus on community and personalized services, allowing them to charge premium prices. Profitability depends on effective management, innovative offerings, strong branding, and customer retention strategies. With lower overhead costs compared to larger gyms and the ability to create a loyal customer base willing to pay higher fees for exclusive experiences, boutique studios can achieve significant profit margins. Utilizing comprehensive management software like Exercise.com can further enhance profitability by streamlining operations and improving member engagement.

Read More: Are boutique fitness studios profitable?

What is Mark Wahlberg’s fitness company?

Mark Wahlberg’s fitness company is F45 Training, a global fitness community specializing in innovative, high-intensity group workouts that are fast, fun, and results-driven.

How much do boutique gym owners make?

The income of boutique fitness studio owners varies widely, but successful studios can see annual profits ranging from $50,000 to over $100,000, depending on factors like location, niche, membership rates, and operational efficiency.

Read More: How much do gym owners make?

How do I start a boutique fitness studio?

Starting a boutique fitness studio involves several key steps, each important for establishing a solid foundation and ensuring long-term success:

  1. Define Your Concept and Niche: Determine the unique focus of your boutique fitness studio. Whether it’s yoga, Pilates, cycling, or another specialty, your concept should cater to a specific target audience and set you apart from competitors.
  2. Conduct Market Research: Understand your local market, including potential clients and competitors. Identify gaps in the market that your studio can fill and tailor your offerings to meet the needs and preferences of your target demographic.
  3. Create a Business Plan: Develop a comprehensive business plan outlining your vision, mission, target market, services, pricing strategy, marketing plan, financial projections, and operational details. This plan will serve as a roadmap for your business and can be crucial for securing financing.
  4. Secure Financing: Determine the start-up costs, including lease, equipment, renovations, marketing, and initial operating expenses. Explore financing options such as personal savings, bank loans, investors, or crowdfunding to cover these costs.
  5. Find the Right Location: Choose a location that is accessible and visible to your target audience. Consider factors like foot traffic, parking availability, and proximity to complementary businesses. The space should also accommodate your specific fitness offerings and allow for future growth.
  6. Design Your Space: Create an inviting and functional studio space that aligns with your brand and enhances the client experience. Consider hiring a professional designer to maximize the use of space and ensure a layout that supports your fitness classes and services.
  7. Purchase Equipment: Invest in high-quality, durable equipment that suits your niche fitness offerings. Ensure you have all the necessary gear for your classes and any additional amenities you plan to offer.
  8. Hire Qualified Staff: Recruit experienced and certified instructors who share your vision and can deliver high-quality classes. Your staff will be crucial in creating a welcoming and supportive community within your studio.
  9. Develop a Marketing Strategy: Build a strong brand identity and use various marketing channels to promote your studio. This can include social media, email marketing, local partnerships, and community events. Offering promotions or discounts to new members can also help attract initial clients.
  10. Implement Management Software: Utilize fitness studio software like Exercise.com to manage class schedules, memberships, payments, and client communications efficiently. A robust software solution can streamline operations and enhance the client experience.
  11. Launch Your Studio: Plan a grand opening event to generate buzz and attract potential clients. Offer trial classes, tours of the facility, and special promotions to encourage sign-ups.
  12. Gather Feedback and Adjust: After opening, actively seek feedback from your clients and staff. Use this feedback to refine your offerings, improve operations, and ensure your studio continues to meet the needs of your community.

Starting a boutique fitness studio requires careful planning, passion, and dedication. By focusing on a unique fitness niche, providing exceptional client experiences, and leveraging tools like Exercise.com, you can establish a successful and thriving fitness business.

Read More: How to Start a Boutique Fitness Studio

Why are boutique gyms so expensive?

Boutique gyms are expensive because they offer specialized fitness experiences, create strong community bonds among members, provide personalized attention from instructors, and often feature unique, high-end amenities and class formats.

What is an example of a boutique gym?

An example of a boutique gym is SoulCycle, known for its specialized indoor cycling classes, high-energy environment, and strong community, or Pure Barre, focusing on barre workouts that combine elements of ballet, Pilates, and yoga.

What makes a boutique gym?

A boutique gym is characterized by its specialized focus on a specific fitness niche (like yoga, cycling, or Pilates), smaller, more intimate class sizes, personalized attention, and often, a strong sense of community among members.

How many boutique gyms are there in the US?

There are thousands of boutique fitness studios in the US, with the number continuously growing as consumer demand for specialized, high-quality fitness experiences increases.

What is the best boutique fitness studio software?

The best boutique fitness studio software is one that offers comprehensive features tailored to the needs of boutique studios, such as Exercise.com, which provides tools for class scheduling, member management, workout programming, and e-commerce.

Read More: Best Boutique Fitness Studio Software

How can Exercise.com help me run a successful boutique fitness studio?

Exercise.com can help run a successful boutique fitness studio by offering customizable software solutions that manage class scheduling, client engagement, workout programming, and e-commerce. Its all-in-one platform is designed to streamline operations, enhance member experience, and drive business growth, making it an invaluable tool for boutique fitness studio owners.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
Follow us:
Start Here
Copyright © 2024 Exercise.com
Made with ❤️ at 15310 Amberly Dr, Suite 250, Tampa, FL 33647 & world-wide
Privacy Policy
Terms of Service