97 problems and a website ain't one? The best 97 Display alternative is Exercise.com.

Exercise.com vs 97 Display: with adequate fitness website builder software, 97 Display works well for certain gyms, but top tier gyms who want to succeed online and in-person, and deliver all varieties of workouts at scale, send fitness assessments, and use powerful gym booking and billing automations are all things that you can get with Exercise.com, so you can run your entire business in one place.
Workout Logger

Designed for all types of fitness businesses

Unlike 97 Display, Exercise.com is designed specifically for gyms, fitness studios, and other fitness businesses of all sizes. With 97 Display, sports performance gyms, and fitness businesses who rely on tracking workouts must purchase additional software elsewhere.
Workout Plan Creator

All-in-one workout software

97 Display doesn't offer robust workout software. They require you to purchase additional software and then integrate it (good luck). With Exercise.com you get the most robust workout software on the market. A workout creator, workout logger, custom-branded apps, workout groups, fitness challenges, and more.
Gym ECommerce

Ecommerce software to increase revenue

Fitness professionals can use 97 Display's ecommerce features to sell in-person gym memberships and point-of-sale items, but beyond point-of-sale purchases they often need to integrate with other solutions. Exercise.com, however, has full ecommerce capabilities allowing trainers to sell single workout plans, offer automated workout memberships, run workout challenges, point-of-sale, deliver individual training, and more while supporting all fitness business models, in-person, online, or hybrid.

Assessment software to improve client engagement and retention

To conduct fitness assessments through 97 Display, you need to integrate with third-party software; that’s not the case with Exercise.com. Take clients through your personalized assessment to deliver custom workouts for their individual needs—providing massive growth potential and saved time. No third-party software needed.
Custom Branded Apps

Stand out with your own custom-branded fitness apps

97 Display apps can be customized to a degree. Exercise.com apps are fully customized to make your life easier by providing your clients with a unified scheduling and workout experience with your brand displayed front-and-center.
Gym Marketing Automations

Marketing automations for gyms and fitness businesses

97 Display is powerful, but clunky. Integrating 97 Display with all of the other software you will need to run your gym means that you are dealing with even more complexity. Simplify your fitness business software stack and save money with powerful automations from Exercise.com.

Advanced booking and scheduling

97 Display offers minimal booking and scheduling options, but with Exercise.com you can book and schedule packages, sessions, classes, and more, both in-person and online—all through your custom branded fitness apps and web portal.
Online Training

Online training to grow online

Unlike with 97 Display, you can take your business to the next level online with Exercise.com's digitally native online training platform.

Waivers, invoicing, and e-sign functionality

Tired of paper? 97 Display struggles to keep up with Exercise.com's lightning fast waivers, invoicing, and e-sign functionality.
Performance Reporting

Reports, analytics, and performance measurements

97 Display has some reports, but Exercise.com offers a robust suite of reports, analytics, and performance measurements so that you can keep the pulse of your business and your clients.

97 problems and a website ain't one? The best 97 Display alternative is Exercise.com.

Learn why Exercise.com is the best 97 Display alternative (and complement, because Exercise.com can work with 97 Display and integrate with 97 Display websites too!), compare 97 Display vs Exercise.com (and compare 97 Display vs Mindbody, Zen Planner, Pike 13, Trainerize, and more 97 Display competitors), find the top 97 Display alternative reviews, and decide if the alternatives to 97 Display are worth it for your gym or fitness business. Read 97 Display reviews to find out if 97 Display is any good and whether people love 97 Display or hate 97 Display. 

97 Display

Then see why the best gym management software and the best personal training software around is Exercise.com. You can book classes, sell workout plans, schedule appointments, run fitness challenges, do gym check-ins, offer online training, log workouts, create fitness assessments, generate reports, use habit tracking, offer fitness upsells, message clients, engage gym members, use automations, process payments, and much more—all from your very own custom branded fitness apps. Don’t take our word for it—just read our reviews!

Fitness Income Ideas

Why Choose Exercise.com Over 97 Display?

The best 97 Display alternative is Exercise.com. Compare Exercise.com vs 97 Display (with 97 Display reviews) for a head to head match-up. 

In the competitive world of fitness website design, finding the best alternative to 97 Display can be a challenge. Luckily, Exercise.com has emerged as the top choice for fitness professionals seeking a comprehensive and innovative solution to their website needs. So why should you choose Exercise.com over 97 Display? Let’s explore the benefits and features that set Exercise.com apart from its competitors.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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97 Display Features

97 Display focuses on website solutions for fitness businesses and martial arts schools, offering responsive designs, SEO services, and lead generation tools. However, it lacks comprehensive business management features such as billing and scheduling.

  • Responsive Website Designs
  • SEO Services
  • Lead Generation Tools
  • Social Media Integration
  • Email Marketing
  • Content Management
  • Analytics and Reporting

97 Display is best suited for fitness businesses looking for web solutions and lead generation services. It misses out on business management features that Exercise.com covers comprehensively with its all-in-one solution, including custom-branded mobile apps.

Read More:

97 Display Pros and Cons


  • Specialized in Website Design
  • Efficient SEO Services
  • Robust Lead Generation


  • No Comprehensive Business Management
  • Limited to Online Marketing
  • No Custom Branded App Solutions

97 Display specializes in website design and SEO services, which are crucial but only a part of running a fitness business. Exercise.com provides a comprehensive solution that includes not just marketing but also billing, scheduling, and a custom-branded app, positioning it as a better-rounded option for fitness professionals.

Exercise.com Pros and Cons


  • Custom-Branded Mobile Apps
  • Comprehensive Business Management
  • Flexible Payment Solutions
  • Workout and Nutrition Tracking


  • Initial Setup May Require Time

Exercise.com offers an all-in-one solution with comprehensive business management features, workout and nutrition tracking, and custom-branded mobile apps, making it the ideal choice for fitness professionals.

Top 5 97 Display Alternatives

  1. Exercise.com: A comprehensive, custom-branded all-in-one fitness business solution.
  2. Mindbody: Known for scheduling and booking features.
  3. Wix Fitness: Offers website building with some business tools.
  4. Zen Planner: Focuses on boutique fitness studios.
  5. Square Appointments: Scheduling and payment solution.

Exercise.com excels as an alternative to 97 Display because it offers a wide range of business management features on top of web solutions, making it an excellent choice for comprehensive fitness business management.

Big List of 97 Display Competitors

Exercise.comComprehensive, custom-branded all-in-one fitness business solution
MindbodySpecializes in booking and scheduling
Wix FitnessWebsite building with limited business tools
Zen PlannerFocuses on small boutique fitness studios
Square AppointmentsScheduling and payment solution
VagaroSpa, salon, and fitness business management
10to8Appointment scheduling software
SchedulicityOnline appointment booking and payment
GlofoxGym and fitness studio software
TrainerizePersonal training software
Pike13Scheduling and client management
ClubReadyFull-suite fitness club management
VirtuagymComprehensive fitness business software

Exercise.com remains the leading option with its fully customizable and all-in-one business solution, providing capabilities far beyond basic website and marketing solutions.

Best Companies like 97 Display for Small Gyms

  1. Exercise.com: All-in-one, scalable, custom-branded solution.
  2. Mindbody: Good for scheduling and appointment management.
  3. Wix Fitness: Basic website and some business tools.
  4. Vagaro: Includes features for salons and spas, in addition to gyms.

Exercise.com offers an unparalleled, custom-branded, all-in-one fitness business solution that scales according to the size and needs of the gym, making it the best option for small gyms.

Low Cost Software like 97 Display

  1. Exercise.com: Custom pricing tailored for your needs.
  2. 10to8: Budget-friendly scheduling solution.
  3. Schedulicity: Affordable appointment booking.
  4. Square Appointments: Free for individual use, scales with business size.

For budget considerations, Exercise.com offers custom pricing plans that provide extensive features, making it a valuable choice even when compared to low-cost alternatives.

97 Display Reviews (Common Themes)

  • Effective Web Design: Users appreciate the specialized web design.
  • SEO Improvements: Many notice an uptick in web traffic.
  • Limited Scope: Reviews often mention the lack of comprehensive business tools.

97 Display is generally well-received for its web design and SEO services but falls short on providing an all-in-one business solution, an area where Exercise.com excels.

97 Display Pricing

97 Display offers various pricing plans focusing on website design and SEO services. The cost can range from a few hundred to over a thousand dollars per month depending on features. 97 Display normally costs $325 per month with a $500 set-up fee. Another option is available at $275 per month with a $275 set-up fee.

PlanMonthly Cost (USD)Set-up Fee (USD)
Option 1$325$500
Option 2$275$275

(Note: While 97 Display does not publish pricing, our crack team of ninja researchers were able to find 97 Display website cost and pricing information based on a snippet from a PDF on 97 Display’s website.)

Read More: 97 Display Pricing

What is 97 Display?

97 Display is a website and online marketing solution tailored for fitness businesses and martial arts schools.

What does 97 Display do?

97 Display offers services like responsive website design, SEO, and lead generation tools aimed at boosting the online presence of fitness businesses.

Who uses 97 Display?

Fitness business owners, martial arts schools, and individual fitness professionals are the primary users of 97 Display.

How much is 97 Display?

97 Display offers several pricing options ranging from a few hundred to over a thousand dollars per month depending on the selected features. 97 Display normally costs $325 per month with a $500 set-up fee. Another option is available at $275 per month with a $275 set-up fee.

Read More: 97 Display Pricing

Is 97 Display worth it?

97 Display excels in website design and SEO but falls short when it comes to comprehensive business management, a gap Exercise.com fills with its all-in-one fitness business solution.

How do I compare 97 Display vs Exercise.com?

While 97 Display is geared towards website and SEO services for fitness businesses, Exercise.com offers an all-in-one, custom-branded solution that manages every aspect of a fitness business, from scheduling and billing to custom-branded mobile apps. Exercise.com is therefore a more comprehensive option for fitness professionals.

Overhead Squat FMS
“We went live with our Fitness Business Management software at four locations. Everything is working great. The import and export are easy and the guys are really liking the look and convenience of the platform. From both my side and the user side the platform has exceeded our expectations.”
Mike Contreras
Founder & CEO, FMS HS

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Read More: 97 Display

When it comes to choosing the best alternative to 97 Display, Exercise.com stands out for a variety of reasons. First and foremost, Exercise.com offers a user-friendly interface and intuitive design tools that make it easy to create a visually stunning and functional fitness website. Whether you’re a seasoned fitness professional or just starting out, Exercise.com provides the tools and support you need to build your brand and connect with clients.

Unlike 97 Display, Exercise.com offers a wide range of features and tools tailored specifically for the fitness industry. From customizable workout templates to integration with popular fitness apps, Exercise.com provides a comprehensive solution that meets the unique needs of fitness professionals.

The Benefits of Using Exercise.com as an Alternative to 97 Display

One of the key benefits of using Exercise.com as an alternative to 97 Display is the ability to fully customize your website. Exercise.com understands that every fitness professional has a unique brand and vision, and their platform allows you to bring that vision to life. With Exercise.com, you have the freedom to design and customize your website exactly how you want it, ensuring that it aligns with your brand and helps you stand out from the competition.

Exercise.com also offers a comprehensive suite of tools and features that go beyond what 97 Display provides. For example, the Exercise.com platform includes features like online training, workout creation, and nutrition tracking, all of which can be seamlessly integrated into your website. This level of functionality not only enhances the user experience for your clients, but also allows you to expand your business and offer new services.

A Comprehensive Review of Exercise.com: The Top Alternative to 97 Display

When comparing Exercise.com to 97 Display, it quickly becomes clear that Exercise.com outperforms its competitor in fitness website design. Exercise.com offers a sleek and modern design that is both visually appealing and easy to navigate. With its user-friendly interface and intuitive design tools, Exercise.com makes it simple for fitness professionals to create a website that reflects their unique brand and resonates with their target audience.

Exercise.com also offers a wide range of customization options that go beyond what 97 Display provides. From custom color schemes and fonts to personalized branding, Exercise.com allows you to create a website that truly stands out and captures the essence of your fitness business. This level of customization not only helps you establish a strong online presence, but also lets you create a cohesive and memorable brand image.

How Exercise.com Outperforms 97 Display in Fitness Website Design

When it comes to fitness website design, Exercise.com is in a league of its own compared to 97 Display. While 97 Display may offer some basic design options, Exercise.com takes customization to the next level. With Exercise.com, you can choose from a wide range of professionally designed templates or start from scratch with a blank canvas. This flexibility allows you to create a website that perfectly represents your brand and captures the attention of your target audience.

In addition to its design options, Exercise.com also excels in the functionality department. Unlike 97 Display, which primarily focuses on static web pages, Exercise.com offers a dynamic platform that allows you to integrate features like online training, workout tracking, and client management directly into your website. This level of functionality not only enhances the user experience for your clients, but also streamlines your business operations and allows you to scale your services.

Comparing Pricing and Features: Exercise.com vs 97 Display

When it comes to pricing and features, Exercise.com offers a competitive alternative to 97 Display. While 97 Display may have a lower starting price point, Exercise.com provides a more comprehensive suite of tools and features that justify the investment. Unlike 97 Display, which charges additional fees for certain features, Exercise.com offers an all-in-one solution that includes everything you need to run a successful fitness business.

Exercise.com offers a range of pricing options to suit the needs and budget of fitness professionals at every stage of their career. Whether you’re just getting started or have an established client base, Exercise.com has a pricing plan that will work for you. Plus, with Exercise.com, you’ll never have to worry about hidden fees or unexpected charges.

Customer Testimonials: Why Fitness Professionals Prefer Exercise.com Over 97 Display

Don’t just take our word for it – fitness professionals across the industry are raving about Exercise.com. Here’s what some of our satisfied customers have to say:

“Exercise.com has completely transformed my online presence. With their user-friendly platform and comprehensive features, I’ve been able to expand my services and reach a wider audience. I couldn’t imagine going back to 97 Display!” – Sarah, Fitness Trainer

“The level of customization and functionality that Exercise.com offers is unmatched. I love being able to create a website that truly reflects my brand and provides a seamless experience for my clients. Exercise.com is the clear winner over 97 Display.” – John, Personal Trainer

These customer testimonials are just a glimpse of the positive feedback that Exercise.com receives from fitness professionals who have made the switch from 97 Display.

Key Features and Tools Offered by Exercise.com That Make it the Best Alternative to 97 Display

Exercise.com offers a comprehensive suite of key features and tools that make it the best alternative to 97 Display. Among the standout features are:

  • Customizable workout templates: Exercise.com provides a library of pre-designed workout templates that can be customized to meet the unique needs of your clients.
  • Integration with popular fitness apps: Exercise.com seamlessly integrates with popular fitness apps like MyFitnessPal and Fitbit, allowing you to track and analyze client progress.
  • Online training platform: Exercise.com’s online training platform allows you to deliver personalized workouts, track client progress, and provide ongoing support, all in one place.
  • Nutrition tracking: With Exercise.com, you can help your clients stay on top of their nutrition goals by providing tools for food logging, meal planning, and progress tracking.
  • Client management tools: Exercise.com’s client management tools allow you to easily manage client profiles, track progress, and communicate with clients, helping you provide a personalized and tailored experience.

These are just a few of the key features and tools that Exercise.com offers, making it the obvious choice for fitness professionals seeking an alternative to 97 Display.

Case Studies: How Fitness Businesses Have Thrived After Switching from 97 Display to Exercise.com

Switching from 97 Display to Exercise.com has proven to be a game-changer for many fitness businesses. Here are a few case studies that highlight the success that fitness professionals have experienced after making the switch:

  1. Case Study 1: Gym XYZ

Gym XYZ was struggling to differentiate themselves in a crowded market. After switching to Exercise.com, they were able to create a visually stunning and user-friendly website that attracted new clients and increased revenue.

  1. Case Study 2: Personal Trainer ABC

Personal Trainer ABC was looking for ways to streamline their client management process and offer a more personalized experience. With Exercise.com, they were able to integrate client management tools directly into their website, resulting in improved client satisfaction and retention.

  1. Case Study 3: Yoga Studio DEF

Yoga Studio DEF wanted to offer online classes and reach a wider audience. With Exercise.com’s online training platform, they were able to deliver high-quality virtual classes and expand their business beyond their physical location.

These case studies serve as a testament to the impact that Exercise.com can have on fitness businesses that switch from 97 Display.

A Step-by-Step Guide on Migrating from 97 Display to Exercise.com

If you’re ready to make the switch from 97 Display to Exercise.com, we’re here to guide you every step of the way. Here’s a step-by-step guide on how to migrate from 97 Display to Exercise.com:

  1. Evaluate your needs: Start by assessing your current website and identifying the key features and functionality that you need in a fitness website.
  2. Choose a plan: Explore Exercise.com’s pricing options and choose the plan that best fits your needs and budget.
  3. Design your website: Use Exercise.com’s intuitive design tools to create a visually stunning and functional website that aligns with your brand.
  4. Migrate your content: Transfer your existing website content, such as images, videos, and blog posts, to your new Exercise.com website.
  5. Integrate services and features: Take advantage of Exercise.com’s wide range of features and tools by integrating services like online training and nutrition tracking directly into your website.
  6. Launch your new website: Once you’ve completed the migration process and customized your website, it’s time to go live and start attracting clients.

By following this step-by-step guide, you can seamlessly transition from 97 Display to Exercise.com and take your fitness business to the next level.

The Future of Fitness Websites: Why Exercise.com is Leading the Way, Leaving 97 Display Behind

When it comes to the future of fitness websites, Exercise.com is leading the way and leaving 97 Display behind. With its innovative features, comprehensive suite of tools, and user-friendly design, Exercise.com is setting the standard for what a fitness website should be.

Exercise.com is continuously evolving and introducing new features and enhancements to meet the changing needs of the fitness industry. From advanced workout tracking to integration with emerging fitness technologies, Exercise.com is committed to staying ahead of the curve and providing fitness professionals with the tools they need to succeed.

Exploring the Integrations and Apps Available on Exercise.com vs 97 Display

When it comes to integrations and apps, Exercise.com surpasses 97 Display with its wide range of options. Exercise.com seamlessly integrates with popular fitness apps like MyFitnessPal, Fitbit, and Apple Health, allowing you to sync data and provide a more holistic experience for your clients.

In addition to these popular integrations, Exercise.com also offers a range of proprietary apps that can be used to enhance your clients’ experience. Whether it’s a workout tracking app or a nutrition planning app, Exercise.com has you covered.

How Exercise.com’s Customization Options Surpass Those Offered by 97 Display

When it comes to customization options, Exercise.com far surpasses what 97 Display offers. With Exercise.com, you have the freedom to design and customize your website to match your brand and vision. From choosing your own color scheme and fonts to adding your logo and imagery, Exercise.com allows you to create a unique and memorable website that sets you apart from the competition.

Exercise.com also offers the ability to create custom forms, landing pages, and sales funnels, giving you even more opportunities to connect with potential clients and grow your business. With Exercise.com, the possibilities for customization are endless.

SEO Optimization: Why Your Fitness Business Will Rank Higher with Exercise.com Compared to 97 Display

When it comes to SEO optimization, Exercise.com has a clear advantage over 97 Display. Exercise.com’s platform is built with search engine optimization in mind, ensuring that your website ranks higher in search engine results and can be easily found by potential clients.

Exercise.com provides a range of SEO tools and features that allow you to optimize your website for search engines. From metadata customization to keyword analysis, Exercise.com gives you the tools you need to improve your website’s visibility and attract organic traffic.

Mobile-Friendly Design: Why Exercise.com is the Perfect Choice for Fitness Websites, Leaving 97 Display Behind

In today’s mobile-driven world, having a mobile-friendly website is essential. Exercise.com surpasses 97 Display in mobile-friendly design with its responsive website templates and mobile app integration.

Exercise.com’s platform is designed to ensure that your website looks and functions seamlessly on any device, whether it’s a smartphone, tablet, or desktop computer. With Exercise.com, you can provide a consistent and user-friendly experience for your clients, regardless of how they access your website.

When seeking the best alternative to 97 Display, Exercise.com is the clear winner. The benefits and features that Exercise.com offers, such as customization options, comprehensive features, and competitive pricing, set it apart from 97 Display and make it the top choice for fitness professionals. Whether you’re looking to attract new clients, streamline your business operations, or expand your services, Exercise.com provides the tools and support you need to succeed in today’s competitive fitness industry.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

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