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9 Best Gym Website Builder Software in 2023

9 Best Gym Website Builder Software in 2023

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 28, 2023 — Updated on November 14, 2023

The best gym website builder software is key for turning your gym website into a high-converting asset for your gym, not a liability that actively turns visitors off. The best website builder for gyms and fitness businesses should incorporate call to actions for both in-person and online revenue producing events.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

From booking and scheduling to payment processing and gym check-ins, the Exercise.com platform is the best gym management software platform for running your entire gym business in one place. With Exercise.com you can integrate with virtually every gym website creation software so that your custom-branded gym apps, embedded booking and scheduling pages, online sales funnels, online fitness groups, and much more (all standard with the Exercise.com platform) can work seamlessly to increase your gym revenue.

See how we can help your gym. Get a demo now!

Best Gym Website Builder Software: Integrating Functionality and Aesthetics

In this digital age, a gym’s online presence is as crucial as the physical space it occupies. Your website is often the first point of contact for potential members, and it’s your chance to make a stellar first impression. Thus, choosing the best gym website builder software is a key decision in successfully managing and promoting your fitness business.

SoftwareWebsite BuilderGym Management SoftwareFitness AssessmentsBooking & SchedulingPaymentsCustom-Branded Apps
Exercise.comNo (But integrates with all)YesYesYesYesYes
WixYesNoNoYes (via App)YesNo
WordPressYesNoNoYes (via Plugin)Yes (via Plugin)No
WeeblyYesNoNoYes (via App)YesNo
ShopifyYesNoNoYes (via App)YesNo
GoDaddyYesNoNoYes (via App)YesNo
DudaYesNoNoYes (via App)YesNo
BuilderallYesNoNoYes (via App)YesNo

Please note that while the website builder platforms do not natively support features like gym management or fitness assessments, many of them offer app marketplaces or plugins which may provide similar functionalities. However, these may not be as comprehensive or specialized as those provided by a dedicated fitness platform like Exercise.com.

#1 Exercise.com Gym Website Builder Software

Exercise.com, while not a dedicated website builder, integrates seamlessly with virtually every major website builder software, making it an indispensable tool for gym owners. It empowers you with features such as gym landing pages, sales funnels, custom-branded fitness apps, a custom-branded web portal, embedded booking and scheduling functionality, and more.

While Exercise.com doesn’t sell gym websites per se, its extensive integrations and fitness-focused features make it an essential part of any gym’s website strategy. However, to create the website itself, you might want to consider dedicated website builders. Let’s take a look at some of the top options available in the market.

Read More: Best Gym Landing Page Software

But before that, let’s take a look at just what you can do with the Exercise.com platform.

Create gym landing pages easily.

Landing Pages

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


Offer on-demand fitness content.


Create classes and fitness groups.

Online Groups

Conduct gym livestreaming easily.


Engage with members via automations.

Gym Member Engagement

Manage leads with a gym CRM.

Gym CRM Software

Create and send fitness assessments with ease.


Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Use fitness progress photos to engage with members.

Progress Photos

Use fitness leaderboards to track event performance and inspire healthy competition.


Create exercise supersets in a snap.


Program exercise rep max progressions with ease.

Rep Max Progressions

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Process payments for open gym, classes, and personal training.

Gym Payments

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Mike Boyle - Sled Push
“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”
Mike Boyle
Co-Founder, MBSC

Want to learn how your gym can take it to the next level? Get a demo now!

Read More:

#2 Wix Gym Website Builder Software

Wix Review

Wix is a popular website builder known for its ease of use and extensive customization options. Its drag-and-drop interface makes website building a breeze, even for non-technical users. Wix offers a vast library of professional templates, many of which are designed specifically for gyms and fitness centers.

#3 WordPress Gym Website Builder Software

WordPress Review

WordPress is one of the most widely used website builders in the world, powering over a third of all websites on the internet. Its powerful features, extensive theme and plugin library, and flexible customization options make it an excellent choice for gym websites.

#4 Squarespace Gym Website Builder Software

Squarespace Review

Squarespace stands out with its beautiful, high-quality design templates that are responsive for mobile devices. It also offers comprehensive features like appointment scheduling, member areas, and email campaigns that can be beneficial for gym owners.

#5 Weebly Gym Website Builder Software

Weebly Review

Weebly is another user-friendly option that offers a range of professionally designed templates. Its built-in tools for SEO, marketing, and analytics can help gyms attract and retain members.

#6 Shopify Gym Website Builder Software

Shopify Review

While Shopify is best known as an ecommerce platform, it also offers robust website-building capabilities. If you plan to sell fitness merchandise or online training programs on your gym website, Shopify might be the ideal choice.

#7 GoDaddy Gym Website Builder Software

GoDaddy Review

GoDaddy’s website builder is straightforward and quick to use, with a variety of templates and customizable designs. It also includes built-in marketing tools to help drive traffic to your gym website.

#8 Duda Gym Website Builder Software

Duda Review

Duda is known for its collaborative capabilities, making it a good choice for gyms working with a gym website design agency to create a gym website. It offers a range of features like personalization rules, widgets, and a comprehensive design section, which can be quite useful for gym websites.

#9 Builderall Gym Website Builder Software

Builderall Review

Builderall is a comprehensive digital marketing platform that includes a website builder. Its unique selling point is the sheer number of tools and functionalities it offers, including email marketing, SEO tools, sales funnels, and more, which can be beneficial for gyms looking to ramp up their online marketing.

All these website builders offer unique features and benefits, and your choice would depend on your specific needs, technical skills, and budget. Remember that Exercise.com can integrate with all these platforms, enhancing their functionality specifically for the needs of a gym or fitness center.

In the next section, we’ll explore some real-life case studies of how gym owners and fitness professionals use website builder software, and Exercise.com’s integrations with them, to their advantage.

Case Studies: How Gym Owners Utilize Website Builder Software

1. Integrated Booking and Scheduling:

Gold Star Gym, a small fitness center located in Austin, Texas, uses Exercise.com to integrate its scheduling and booking system with its existing WordPress website. By doing so, it has provided a seamless experience for its members, allowing them to easily book classes, personal training sessions, and even reserve equipment without leaving the gym’s website.

Read More: Best Gym Booking Software

2. Custom-Branded Fitness App:

Pilates Plus, a boutique studio in New York City, wanted to enhance its digital presence and client engagement. It chose Exercise.com for its ability to provide a custom-branded fitness app. Now, clients can access workout plans, track progress, and engage with the community all from the Pilates Plus branded app, increasing member retention and loyalty.

Read More:

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

3. Online Payments:

FitFusion, a fitness chain in Los Angeles, moved to an online payment system using Exercise.com’s integration with their Squarespace website. This shift not only reduced the overhead of manual payment processing but also led to an increase in timely member payments, improving cash flow.

Read More: How to Choose a Fitness Business Payment Processor

4. Fitness Assessments:

Healthy Body, a personal training business in Seattle, uses Exercise.com to provide fitness assessments to clients via its Weebly website. The trainers can now track their clients’ progress, design personalized workout plans, and show tangible proof of improvement, leading to higher client satisfaction and retention.

Read More: Best Gym Fitness Assessment Software

5. Building a Digital Storefront:

Max Muscle, a gym equipment retailer, uses Shopify to build an online storefront for selling gym equipment and accessories. With Shopify’s robust ecommerce platform, Max Muscle is able to manage inventory, track sales, and process payments efficiently, boosting its online sales.

Read More: Best Gym Workout Plan Sales Software

6. Integrating Multiple Functionalities:

Peak Performance, a large-scale gym in Chicago, leveraged Exercise.com’s capabilities to integrate various functionalities into their Wix website. From gym management and the best fitness assessments software to booking, payments, and a custom-branded app, they were able to offer a comprehensive digital platform for their members, which significantly improved the overall customer experience.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

How Do I Choose the Best Website Builder for My Gym?

Choosing the best website builder for your gym depends on your specific needs and goals. Look for a platform that offers the features you need, like booking and scheduling, online payments, fitness assessments, and integration with gym management software. It’s also beneficial if the platform can integrate with other software you use, like Exercise.com does.

Can I Use a General Website Builder for My Gym?

Yes, you can use a general website builder like Wix or Squarespace for your gym. However, for optimal functionality, you might want to consider a platform that integrates with a specialized gym management system like Exercise.com, which provides features specifically tailored to fitness businesses.

How Can a Custom-Branded App Benefit My Gym?

The best custom-branded gym fitness app can significantly enhance member engagement and retention. It allows members to access workout plans, track progress, and interact with the community all from one place, thereby improving their experience and connection with your gym.

Read More: How to Increase Gym Revenue and Profitability

Is It Necessary to Have Online Payment Functionality on My Gym Website?

While not mandatory, having online payment functionality on your gym website can streamline your operations and improve cash flow. It enables members to make payments conveniently, reducing the likelihood of late or missed payments.

What Role Does Fitness Assessment Software Play in a Gym Website?

Incorporating fitness assessments into your gym website allows trainers to track clients’ progress, design personalized workout plans, and show tangible proof of improvement. This can lead to higher client satisfaction, retention, and ultimately, business growth.

Can I Sell Products on My Gym Website?

Absolutely. Many website builders like Shopify offer robust ecommerce capabilities, allowing you to sell gym equipment, accessories, or even digital products like workout plans right from your website.

Read More: Best Gym Digital Product Software

What Is the Advantage of Integrating Multiple Functionalities into My Gym Website?

Integrating multiple functionalities like gym management, fitness assessments, booking, payments, and a custom-branded app into your gym website provides a comprehensive digital platform for your members. This improves the overall customer experience, making it more likely for them to stay engaged and maintain their membership. You can even set up the best gym marketing automations to create custom workflows that will save you time and help you earn more revenue.

Can I Create a Gym Website Myself or Should I Hire a Professional?

Many website builders offer user-friendly interfaces that allow you to create a professional-looking website yourself, even without coding knowledge. However, for more complex requirements, or if you lack the time or inclination, hiring a professional web developer might be a better option.

Harness the Power of the Best Gym Website Builder Software Today

Choosing the right website builder software for your gym is a significant decision that can directly impact your business growth. As we’ve seen, the best gym website builder software not only helps you establish a strong online presence but also integrates seamlessly with gym management systems, fitness assessments, online booking, and payment systems.

While Exercise.com doesn’t build websites per se, it integrates flawlessly with virtually all major website builder platforms, offering you the best of both worlds. Its added functionalities like gym management software, fitness assessments, custom-branded apps, and embedded booking and scheduling functionality make it an invaluable tool for any fitness business.

Now that you’ve seen the options, it’s time to take action. Don’t let your gym get left behind in the digital age. Request a demo of Exercise.com today to see how it can bring your gym website to the next level.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

Read More:

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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