Get ready to learn about gym up-sells, down-sells, and cross-sells for fitness businesses. Welcome, this is Sweat Equity from Exercise.com, where we cover everything about the business of fitness. We’re like Christian Thibaudeau meets Tobias Lütke. (Shoutout to our Canadian fitness business owners).
Let’s get into it…
Estimated read time: 2 minutes & 18 seconds
Estimated cals burned: 15
Estimated ROI: +$627.90
Do you want fries with that? How about supplements with that workout plan? Or a macro guide with your next training package?
Love them, hate them, or secretly crave them (no judgments), you have to admire the king of the up-sell and the cross-sell. The phrase “would you like fries with that?” is estimated to account for a whopping 15-40% of McDonald’s annual profits. (Or, “would you like poutine with that?” for our Canadian fitness friends).
Dave Smith, chosen as Canada’s top fitness professional (More Canadian friends! 💪), estimates that he left over $100k on the table before learning how to effectively use up-sells and cross-sells.
“As a business owner, you have to maximize every single sale you make. Don’t settle for the obvious sale. Go deeper. This is where upsells and cross-sells come into play. Both can help you multiply your earnings per sale by 100, 200, or even 266% (like they have done for me).” – Dave Smith, Increase Revenue by 266% with Effective Upsells and Cross-Sells
How can you apply that in your fitness business?
Automatically, as it happens. With our marketing automations and our soon to be released brand new shopping cart, you can sell both products and services with chain-linked upsells and even custom triggers that fire off marketing messages to your leads and clients.