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What should I sell in a yoga studio? (15 Ideas)

What should I sell in a yoga studio? (15 Ideas)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on January 19, 2024 ā€” Updated on January 20, 2024

Learn what to sell in a yoga studio (15 ideas below) and then see why the best yoga studio management software can help you increase yoga studio sales in-person and online.

What should I sell in a yoga studio?

In a yoga studio, selling retail yoga products that align with the lifestyle and needs of your clientele is key. This includes items like quality yoga mats, comfortable yoga wear, wellness products, and fitness accessories. Offering these products not only enhances the client experience but also adds an additional revenue stream to your business.

In addition to traditional yoga studio retail products, a yoga studio can significantly benefit from diversifying its offerings to include various online and in-person yoga studio services, yoga memberships, yoga class packages, and unique yoga events. This approach not only caters to a wider range of client interests but also creates additional yoga studio revenue streams. From specialized yoga studio class packages to wellness workshops, the opportunities to enhance your yoga studio’s offerings are vast. Integrating these services with add-on yoga products like quality yoga mats and wellness items creates a comprehensive yoga studio experience for your clients.

Fitness Income Ideas

Leveraging Exercise.com, a leading yoga business software, can streamline the management and promotion of these diverse yoga studio offerings. The all-in-one yoga studio platform allows for easy organization of class schedules, membership management, event promotion, and tracking sales and attendance, making it an invaluable asset for expanding your yoga studio’s services and products, both in-person and online.

With Exercise.com, you can make your own yoga studio app…

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Offer yoga studio payment processing, sell online yoga products, services, and memberships (all under your own yoga brand!)…

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Use the best yoga class booking software to offer online and in-person booking in your own custom branded yoga app.

Booking

Message your yoga studio students and leads via email, SMS, and in-app messaging…

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And much more!

Exercise.com, as a leading yoga studio business software, the best online fitness coaching software, and the best software for fitness influencers, offers tools that not only help manage an online yoga business efficiently but also in-person yoga studios. For example, you can save money on yoga studio app development costs and use the best white label fitness app software from Exercise.com to easily learn how to make a yoga app, and you can get started selling access to a yoga membership group online or in-person.

Read on to get ideas for what to sell in a yoga studio, all with the best yoga studio software that can help you with the many ways to make money from yoga. See how you can run your entire yoga business on the Exercise.com platform.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Yoga Studio Sales Ideas: Merchandise, Classes, Memberships, Events, & More

Leveraging Exercise.com, the best yoga business software, you can efficiently manage and grow your retail and online yoga studio offerings. The platform provides tools for yoga studio inventory management, sales tracking, and integrating your yoga studio product offerings with your website and custom branded yoga app. This integration allows you to reach your clients both in-studio and online, increasing your sales potential.

#1 – Quality Yoga Mats

Yoga mats are a staple in any yoga studio. Selling high-quality, durable mats can be a significant revenue booster.

  • Offer a variety of mats catering to different preferences and budgets.
  • Consider eco-friendly and non-toxic options to appeal to environmentally conscious clients.
  • Use Exercise.com to track inventory levels and sales trends.

Quality yoga mats not only meet the essential needs of your clients but also reflect the standards of your studio. With Exercise.com, you can easily manage your inventory and understand which types of mats are most popular, helping you make informed decisions about future stock.

#2 – Comfortable Yoga Wear

Yoga wear is another critical item to consider for your retail offerings. Comfortable, functional, and stylish yoga attire can appeal to your clients’ desire for both performance and fashion.

  • Stock a range of sizes and styles to cater to a diverse clientele.
  • Include options for different types of yoga practices, such as hot yoga.
  • Utilize Exercise.com to manage sales and understand popular trends.

By offering a selection of yoga wear, you provide convenience to your clients while enhancing their overall yoga experience. Exercise.com can assist in tracking which items are bestsellers, helping you optimize your stock.

#3 – Wellness Products

Wellness products, such as essential oils, natural body care items, and yoga-friendly snacks, can complement the holistic experience of yoga.

  • Select products that align with the wellness and health values of your clients.
  • Consider locally sourced or organic products to support sustainability.
  • Exercise.comā€™s software can help manage these additional inventory items seamlessly.

Introducing wellness products in your yoga studio not only diversifies your offerings but also supports the overall well-being of your clients. With Exercise.com, managing these products becomes simple and efficient, allowing you to focus on what matters most – your clients’ experience.

#4 – Yoga Accessories

Offering yoga accessories like yoga blocks, straps, and resistance bands can enhance your clients’ practice and provide them with tools to improve their technique.

  • Choose accessories that complement the classes offered at your studio.
  • Offer instructional guides or workshops on how to use these accessories effectively.
  • Track sales and inventory with Exercise.com’s comprehensive software solutions.

These accessories not only aid in yoga practice but also provide an additional incentive for clients to visit your studio. Exercise.comā€™s platform makes it easy to manage these products and analyze sales data to ensure you are meeting your clients’ needs.

#5 – Yoga and Meditation Books

Selling yoga and meditation books can provide your clients with resources to deepen their practice and understanding of yoga.

  • Curate a selection of books covering various aspects of yoga and wellness.
  • Consider including books by well-known yoga instructors or about unique yoga styles.
  • Use Exercise.com to manage your inventory and track which titles are most popular.

Yoga and meditation books not only serve as valuable resources for your clients but also reinforce the educational aspect of your studio. With Exercise.com, managing and analyzing the sales of these books becomes effortless, allowing you to continuously tailor your offerings to your clients’ interests.

#6 – Membership Plans

Offering a variety of yoga membership plans caters to different client needs and preferences, providing flexibility and encouraging loyalty.

  • Create multiple membership tiers with varying benefits.
  • Consider offering unlimited class access or specific class packages within memberships.
  • Utilize Exercise.com to manage memberships, track renewals, and analyze member engagement.

#7 – Specialized Class Packages

Yoga studio class packages, especially those targeting specific interests or skill levels, can attract a diverse client base.

  • Offer packages like beginner series, prenatal yoga, or advanced workshops.
  • Create limited-time offers to encourage quick sign-ups.
  • Exercise.comā€™s software can help in tracking package sales and attendance.

#8 – Private Yoga Sessions

Private yoga studio sessions offer personalized attention and can be a lucrative addition to your studioā€™s offerings.

  • Market one-on-one sessions for personalized instruction.
  • Offer package deals for multiple private sessions.
  • Use Exercise.com to schedule private sessions and manage client progress.

#9 – Online Yoga Classes

Incorporating online yoga classes expands your reach and provides flexibility for clients who cannot attend in person.

  • Stream live classes or offer a library of recorded sessions.
  • Integrate online class bookings and payments through Exercise.com.
  • Promote online classes as part of membership benefits or as separate packages.

#10 – Yoga Workshops and Events

Hosting yoga workshops and special events on topics like yoga philosophy, nutrition, or wellness can engage your community and attract new clients.

  • Organize events with guest instructors or speakers.
  • Offer single-event tickets or include them in premium membership plans.
  • Manage event registrations and promotions using Exercise.com.

#11 – Retail and Service Bundles

Create bundles that combine products and services, such as a yoga mat with a beginner class package, for a unique offering.

  • Bundle popular products with class passes or memberships.
  • Offer seasonal or holiday-themed bundles.
  • Track bundle sales and inventory with Exercise.comā€™s software.

#12 – Yoga Retreats

Organizing yoga retreats can be a significant revenue booster and an exciting experience for your clients.

  • Plan retreats in serene locations, focusing on deepening yoga practice and relaxation.
  • Include accommodations, meals, and yoga sessions in the package.
  • Manage registrations and payments through Exercise.com.

#13 – Wellness and Fitness Assessments

Offering personalized wellness and fitness assessments can provide clients with valuable insights into their health and fitness journey.

  • Conduct assessments to tailor yoga practices to individual needs.
  • Integrate assessment results into personalized class recommendations.
  • Exercise.comā€™s platform can help schedule and track these assessments.

#14 – Nutrition and Wellness Coaching

Introducing nutrition and wellness coaching can complement the physical practice of yoga, offering a holistic approach to health and wellbeing.

  • Offer one-on-one nutrition consultations or group wellness workshops.
  • Create personalized wellness plans that align with yoga practices.
  • Utilize Exercise.com to schedule coaching sessions and track client progress.

Nutrition and wellness coaching adds an important dimension to your studioā€™s services, addressing the all-encompassing aspects of health. This not only aids in client retention by providing comprehensive care but also positions your studio as a one-stop destination for overall wellbeing.

#15 – Yoga Merchandise and Equipment

Selling branded yoga merchandise and high-quality equipment can enhance your studio’s brand visibility and provide clients with practical items for their practice.

  • Stock branded items like water bottles, tote bags, or t-shirts.
  • Offer high-quality yoga equipment such as bolsters, blocks, and straps.
  • Track sales and manage inventory using Exercise.comā€™s robust platform.

Offering branded merchandise and essential yoga equipment not only serves the practical needs of your clients but also helps in building a stronger community around your studioā€™s brand. With Exercise.com, managing these additional retail items becomes a seamless process, aligning perfectly with your studioā€™s operational flow. By diversifying your offerings with these products and services, your yoga studio can cater to a wider range of client interests, enhancing their overall experience. Exercise.com provides the necessary tools to manage these diverse yoga studio offerings efficiently, from scheduling to sales tracking.

These additional ideas for yoga studio products and services enhance the value you offer to your clients and contribute to a diversified and prosperous yoga studio business. Implementing these offerings with the help of a robust management system like Exercise.com can significantly streamline your operations and boost your studioā€™s growth and success. To explore the full capabilities of Exercise.com for your yoga studio, book a demo today.

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

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What do people look for in a yoga studio?

People look for a welcoming and peaceful atmosphere in a yoga studio, along with clean, well-maintained facilities. Diverse class offerings catering to different skill levels and styles are important. Experienced and approachable instructors, convenient scheduling, and a sense of community are also key factors.

Can you make money with a yoga studio?

Yes, you can make money with a yoga studio. Profitability depends on factors like location, market demand, pricing strategies, and the range of services offered. Additional revenue streams like workshops, teacher training, and selling yoga-related products can increase profitability.

Read More: Ways to Make Money with Yoga

How do I make my yoga studio successful?

To make your yoga studio successful, focus on providing high-quality classes with skilled instructors. Create a welcoming community atmosphere, maintain a clean and serene space, and offer a variety of classes. Effective marketing, excellent customer service, and diversifying revenue streams through workshops and retail can contribute to success.

How to sell yoga products?

To sell yoga products, identify items that align with your clients’ needs and interests, such as mats, clothing, or wellness accessories. Display products attractively in your studio, offer them during online class sign-ups, and promote them through social media and email marketing. Providing product information and benefits can also encourage sales.

How do I start a small yoga business?

Starting a small yoga business involves obtaining a yoga certification, identifying your target market, and planning your business model, whether it’s a physical studio, online classes, or a combination. Develop a marketing strategy, set up your pricing structure, and consider diversifying your offerings with workshops, private sessions, and events.

Read More: How do I start a small yoga business?

Is teaching yoga a good side hustle?

Teaching yoga can be an excellent side hustle. It offers flexibility in scheduling and can be a rewarding way to share your passion while earning extra income. Opportunities include teaching classes at studios, offering private sessions, or conducting online classes.

Read More: Is teaching yoga a good side hustle?

How to start a yoga studio with no money?

Starting a yoga studio with no money requires creativity. Begin by offering classes in public spaces like parks or community centers, or teach online. Build a client base and save earnings to invest in your studio. Consider crowd-funding or partnerships for initial funding.

Is selling yoga mats profitable?

Selling yoga mats can be profitable, especially if you offer unique or high-quality mats that stand out in the market. Profitability depends on factors like the cost of the mats, your selling price, and the effectiveness of your marketing and distribution strategies.

How do I market my yoga workshop?

Market your yoga workshop by utilizing social media, email marketing, and your studio’s website. Provide clear, engaging information about the workshop’s benefits and unique features. Offer early bird pricing or bundle deals to encourage sign-ups. Leverage your network and consider collaborations for broader reach.

How do yoga teachers make money?

Yoga teachers make money by teaching classes in studios, gyms, or online platforms. They can also earn through private sessions, hosting workshops or retreats, and conducting teacher training courses. Selling yoga-related products and creating online content are additional revenue sources.

How to sell yoga products online?

To sell yoga products online, create a user-friendly e-commerce website or utilize online marketplaces. Utilize high-quality images and detailed product descriptions. Promote your products through social media, email marketing, and online advertising. Offering promotions and leveraging customer reviews can boost sales.

How can Exercise.com help my yoga studio sell more products and services?

Exercise.com can help your yoga studio sell more products and services by providing a comprehensive platform for business management. It offers tools for online booking, which can be used to promote and sell classes, workshops, and products. The platform supports e-commerce for product sales and integrates marketing tools to engage and inform your client base about your offerings. By streamlining these processes, Exercise.com can enhance your sales and overall business efficiency.

Selling the right products in your yoga studio can significantly enhance your clients’ experience and contribute to your studio’s revenue. Exercise.com, the best yoga business software, offers the tools you need to manage your retail offerings effectively. To explore how Exercise.com can help grow your yoga business, book a demo today.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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