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5 Best CRM for Yoga Studios in 2024

5 Best CRM for Yoga Studios in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on December 29, 2023 — Updated on April 28, 2024

Compare the best CRM for yoga studios from Exercise.com, Mindbody, Mariana Tek, and more.

Best CRM for Yoga Studios

Choosing the best CRM (Customer Relationship Management) for yoga studios is essential in today’s interconnected yoga community. A yoga CRM system tailored to the unique needs of yoga studios not only helps manage client relationships but also integrates aspects like class scheduling, yoga membership packages, and yoga marketing. Choosing the best CRM software for yoga studio management typically includes yoga marketing software and yoga sales software to help your close more deals.

The top CRM for yoga studios should offer seamless integration with the best yoga studio software, facilitating everything from tracking asanas and pranayama sessions to managing yoga merchandise sales and online yoga classes. It should be a comprehensive tool that supports yoga instructors in client engagement, yoga studio management, and maintaining a database of client preferences and attendance.

Fitness Income Ideas

Exercise.com excels as a CRM solution for yoga studios by offering a suite of features that align perfectly with the operational needs of a yoga business. This platform stands out with its ability to integrate client management with class booking, yoga instructor scheduling, and financial management.

For yoga studios looking for the best gym management software and the best yoga studio management software, Exercise.com offers a holistic solution. To explore the best yoga class booking software and the best apps for yoga teachers, see how utilizing an all in one platform to manage your entire yoga studio in one place can transform your yoga business operations.

With Exercise.com, you can do all this, and more.

Manage gym leads and gym members with a comprehensive gym CRM.

Gym CRM Software

Send marketing messages automatically via email, SMS, and in-app messages to your gym leads and gym members with powerful automations.

Gym Member Engagement

Create and send lead forms, quizzes, and fitness assessments with ease.


Map out your gym’s customer journey to send your gym members and gym leads through a progression of messages and desired actions. Create workout plans, use fitness habit tracking, and much more to inspire and motivate gym members and personal training clients.

Habit Tracking

Manage individual leads, gym members, and personal training clients with ease.

Client Management

Create sales funnels, offer upsells, and design marketing sequences. Let your members and leads book appointments for packages, sessions, and more.


Sell to your gym leads and gym members online or in-person with robust gym ecommerce solutions.

Gym ECommerce

All from your own custom branded fitness apps.

Custom Branded Apps

See why Exercise.com is the best gym CRM software system and the best all in one gym management software system for managing your entire gym business in one place.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Best Yoga Studio CRM Software Providers

CompanyCRMLead ManagementSales FunnelsMarketingEmailSMSAutomationsPaymentsBookingMobile AppsCustom BrandedWaiversInvoicingAssessmentsMessagingMarketingReports
Mariana TekYesYesYesYesYesYesYesYesYesYesYesYesYesNoYesYesYes

#1 Exercise.com

Best Yoga Studio Software

Exercise.com not only serves as a robust CRM for yoga studios but also integrates various aspects of studio management into a cohesive platform.


  • Comprehensive Client Management: Offers detailed client profiles and tracking.
  • Integrated Sales and Marketing Tools: Streamlines client acquisition and retention.
  • Automated Communication: Facilitates email and SMS marketing and notifications.
  • Seamless Payment and Booking Integration: Simplifies financial transactions and class scheduling.
  • Customizable Reports and Analytics: Provides insights for informed decision-making.


  • Learning Curve: The extensive range of features may require some initial training.
  • Investment Cost: May be a significant investment for smaller studios.

Exercise.com stands out as the best CRM for yoga studios due to its ability to cater to the specific needs of yoga businesses. From managing client relationships and yoga class attendance to executing effective yoga marketing campaigns, Exercise.com covers all bases. Its CRM system is particularly beneficial for yoga studios focusing on asana, pranayama, meditation, and other yoga practices, as it helps in maintaining a detailed client database, including preferences and progress in various yoga styles. The platform’s integrated approach to client management, booking, and payment processing makes it an invaluable tool for yoga studios aiming to enhance client engagement and streamline studio operations.

Get a demo now!

Exercise.com Features

Custom-Branded Yoga Studio Apps offer the best apps for yoga studios, yoga staff, and yoga students.

Custom Branded Apps

Exercise.com offers custom-branded yoga studio fitness mobile apps on both iOS and Android tailored specifically to your yoga studio’s unique branding and identity.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Yoga Studio Booking and Scheduling


All of the important software you need from the moment you open a yoga studio. Book yoga classes, manage packages and sessions, and more. Flexible on-the-fly dynamic package and pricing creation, yoga studio appointment reminders, and more, all tied together with fitness assessments, e-sign fitness waivers/contracts, yoga class check-ins, the best yoga studio POS system, the best yoga studio scheduling software, the best yoga class booking software, and more.

Workout Creation and Delivery

Workout Plan Creator

Exercise.com’s workout creator and workout logger allows yoga teachers to develop customized workout plans for yoga students, complete with exercise instructions, videos, and progress tracking. This streamlined process saves time and ensures that students receive personalized training programs that cater to their fitness goals and abilities, enhancing their overall experience and results.

Performance Health Assessment Tools


With Exercise.com, yoga studio owners and teachers can access a variety of performance health assessment tools designed to measure and track client progress. These tools include assessments for strength, flexibility, body composition, and more, allowing for a comprehensive understanding of each client’s fitness level and helping to tailor their training programs accordingly.

E-commerce Capabilities

Gym ECommerce

Exercise.com offers built-in e-commerce capabilities, enabling yoga studio owners to generate additional revenue by selling memberships, workout plans, merchandise, and more directly through their custom-branded yoga app or website. This feature not only diversifies income streams but also provides students with a convenient and seamless purchasing experience.

Automated Billing and Payment Processing

Payment Processing

The automated yoga studio billing and payment processing feature in Exercise.com streamlines the financial side of your yoga business. The platform securely handles recurring payments, invoicing, and payment tracking, reducing the time and effort spent on manual financial tasks while ensuring a smooth and error-free experience for both yoga studio owners and students.

Messaging (SMS, email, and in-app push notifications)

Push Notifications

Send email, SMS, and in-app push notification messages to engage with your yoga students. Send them to one student at a time or to an entire group. Send them automatically based on triggers (failed payment, workout logged, appointment booked, etc.).

Powerful Fitness Automations

Gym Marketing Automations

With fitness automations you can do anything from send messages, start workout plans, process payments, add members to groups and challenges, time-release workout programming, and much more, saving you and your staff time.

Robust Reporting and Analytics

Gym Reports
Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

Get a demo now!

#2 Mindbody

Mindbody Review

Mindbody is widely recognized for its comprehensive CRM capabilities, specifically tailored for the needs of yoga studios.


  • Robust Client Management: Detailed tracking of client interactions and preferences.
  • Effective Marketing Integration: Supports targeted email and SMS campaigns.
  • Advanced Booking System: Integrates class scheduling directly with CRM.
  • Customizable Reporting: Offers insights into client behavior and studio performance.
  • Lead Management Tools: Facilitates efficient tracking and conversion of leads.


  • Complex Interface: Can be overwhelming for users new to CRM systems.
  • Premium Pricing: The cost might be higher compared to other CRM options.

Mindbody excels as a CRM tool for yoga studios by offering features that go beyond basic client management. It’s especially effective in managing diverse aspects of yoga studio operations, from hatha and vinyasa classes to yoga teacher training programs. With its focus on not just client management but also on yoga studio marketing and membership management, Mindbody provides a comprehensive solution. This CRM platform is particularly suited for yoga studios looking to enhance their client engagement strategies, streamline class booking processes, and leverage data for strategic growth.

Read More:

#3 Mariana Tek

Mariana Tek

Mariana Tek presents a dynamic CRM solution for yoga studios, focusing on client engagement and studio growth.


  • Intuitive Client Relationship Management: Simplifies tracking client interactions and preferences.
  • Sales Funnel Optimization: Assists in converting prospects into loyal clients.
  • Seamless Integration with Studio Operations: Links CRM with class booking and payment processing.
  • Automated Marketing Campaigns: Enhances client engagement with targeted communications.
  • Actionable Insights: Provides data-driven reports for strategic decision-making.


  • Learning Curve for Advanced Features: Some features might require training.
  • Investment Consideration: Pricing may be a factor for smaller studios.

Mariana Tek is ideal for yoga studios seeking an all-encompassing CRM that supports both client management and business growth. Its ability to track client progress in various yoga practices, from restorative yoga to intense yoga breathwork sessions, makes it a valuable tool. The CRM system also excels in managing yoga merchandise sales, class bookings, and yoga wellness programs, offering a holistic approach to managing a yoga studio’s client relations and operational needs.

Read More: Mariana Tek

#4 WellnessLiving

WellnessLiving Review

WellnessLiving offers a user-friendly and feature-rich CRM platform designed for the unique needs of yoga studios.


  • Comprehensive Client Management Features: Manages client data efficiently for personalized interactions.
  • Integrated Marketing and Communication Tools: Streamlines client engagement strategies.
  • Automated Booking and Payment Systems: Ensures a seamless client experience.
  • Customizable Reporting and Analytics: Delivers insights into studio trends and client behavior.
  • Lead Management and Sales Funnels: Aids in expanding the client base effectively.


  • Interface Adaptation: New users may need time to familiarize themselves with the platform.
  • Pricing Strategy: Could be a significant investment for budget-conscious studios.

WellnessLiving stands out as a CRM solution for yoga studios with its emphasis on not just client management but also on enhancing the overall client experience. It’s particularly effective for studios that offer a range of yoga styles and services, including yoga nidra, kundalini yoga, and meditation classes. The platform’s ability to integrate client management with yoga studio marketing, online class bookings, and financial management makes it a top contender for yoga studios seeking a robust CRM system.

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#5 Glofox

GloFox Review

Glofox provides a tailored CRM solution for yoga studios, focusing on maximizing client retention and studio growth.


  • Efficient Client Management System: Offers detailed client profiles and interaction history.
  • Automated Marketing Features: Facilitates targeted client communication campaigns.
  • Integrated Booking and Payment Functions: Streamlines class reservations and transactions.
  • Actionable Client Insights: Provides data for better understanding of client needs.
  • Customizable CRM Tools: Adapts to the specific requirements of yoga studios.


  • Customization Complexity: Advanced customization options may require technical knowledge.
  • Cost Factor: May be a considerable investment for smaller or newly established studios.

Glofox’s CRM platform is especially beneficial for yoga studios that prioritize client engagement and retention. It offers the necessary tools for yoga studios to manage client relationships effectively, whether for promoting yoga merchandise, scheduling diverse yoga classes, or managing yoga membership packages. The integration of client relationship management with studio operations makes Glofox a valuable asset for yoga studios looking to streamline their client engagement processes and enhance overall studio efficiency.

Read More: Glofox

Get the Best Yoga CRM Software

Each of these CRM platforms provides unique features and benefits specifically designed to cater to the operational and client management needs of yoga studios. Exercise.com, however, with the best CRM software for gyms and the best yoga studio CRM software, stands out with its comprehensive suite of CRM tools, integrated seamlessly with other aspects of yoga studio management, making it the best choice for yoga studios seeking an all-in-one solution.

Lani Hudgins
Excellent choice for my business! I tried nearly all the “major” platforms and found Exercise.com to be the most intuitive.
Lani Hudgins
Certified Personal Trainer & Nutrition Coach

Get a demo now!

How to Choose the Best Yoga Studio CRM

Selecting the ideal Customer Relationship Management (CRM) system for a yoga studio is a critical decision that can significantly impact studio growth, client retention, and overall management efficiency. A yoga studio CRM solution isn’t just about organizing client data; it’s about cultivating a thriving yoga community, managing diverse yoga practices like asana, pranayama, or meditation, and enhancing the overall studio experience for both yoga instructors and practitioners.

Step #1 – Identify Your Yoga Studio’s Specific Needs

To select the best yoga studio CRM, start by identifying the unique requirements of your yoga studio. Whether it’s managing diverse yoga classes, tracking the progress of students in kundalini yoga or yoga nidra, or handling specialized yoga wellness programs, your CRM should cater to these specific needs.

  • Client Yoga Journey Tracking: Look for a CRM that can track the yoga journey of each client, from their initial yoga mat purchase to their advancement through various yoga styles.
  • Yoga Class Scheduling and Management: Ensure the CRM seamlessly integrates with class scheduling, particularly for studios offering a variety of yoga classes such as vinyasa, hatha yoga, or restorative yoga.
  • Yoga Marketing and Client Communication: A robust CRM should aid in marketing yoga classes and workshops, facilitating targeted email campaigns based on client preferences in yoga styles or yoga merchandise.

Exercise.com’s yoga studio CRM solution excels in addressing these unique aspects. It not only manages client data but also integrates with yoga class scheduling and marketing tools, providing a holistic approach to managing a yoga studio’s client relationships and operations.

Step #2 – Evaluate Integration and Automation Capabilities

A yoga studio CRM should integrate seamlessly with other software systems used by the studio. This integration is vital for maintaining a smooth operational flow, from booking a yoga class to selling eco-friendly yoga products.

  • Software Integration for Yoga Studios: The CRM should easily integrate with existing yoga studio management software, online yoga class platforms, and payment systems.
  • Automated Client Communication: Look for a CRM that automates appointment reminders, yoga class updates, and follow-up messages, crucial for maintaining a consistent client connection.
  • Data Synchronization for Yoga Client Management: Ensure the CRM can synchronize data across platforms, providing a cohesive view of your yoga studio’s operations, from yoga class attendance to yoga merchandise sales.

Exercise.com’s CRM system stands out with its seamless integration capabilities, automating crucial tasks and synchronizing data across yoga studio operations. This ensures yoga instructors can focus more on teaching and less on administrative tasks.

Step #3 – Assess User-Friendliness and Support

The chosen CRM should be accessible and user-friendly for both the yoga studio staff and their clients. A straightforward and intuitive interface enhances the overall management and experience of yoga classes and studio operations.

  • User-Friendly Interface for Yoga Studios: The CRM should offer an intuitive platform, enabling easy navigation for managing various yoga practices and client interactions.
  • Client Accessibility for Yoga Classes and Events: Consider how clients will interact with the CRM, especially when booking yoga classes, accessing yoga resources, or purchasing yoga props and blocks.
  • Support and Training for Yoga Studio Staff: Ensure the CRM provider offers comprehensive support and training, essential for effectively leveraging the software in a yoga studio environment.

Exercise.com provides a user-friendly CRM interface with outstanding customer support, making it an ideal choice for yoga studios that value ease of use and effective client management.

Step #4 – Prioritize Security and Compliance

Security is paramount, especially for yoga studios handling sensitive client information, including health data and payment details. Choosing a CRM that prioritizes data security is essential.

  • Data Security for Yoga Client Information: The CRM should have robust security measures to protect sensitive client data.
  • Compliance with Industry Standards: Ensure the CRM complies with privacy regulations, critical for studios with a diverse client base, including international yoga practitioners.
  • Data Backup and Recovery for Yoga Studios: A reliable data backup and recovery system is crucial to safeguard against data loss, ensuring continuity in yoga studio operations.

Exercise.com’s CRM prioritizes security and compliance, ensuring that the data of yoga studios and their clients is always protected. This commitment to security makes it an ideal choice for yoga studios focused on client data privacy.

Step #5 – Check Customization and Scalability

Your yoga studio CRM should not only meet current needs but also be adaptable to future growth. Customization and scalability are key factors to consider.

  • Customization for Yoga Studio Branding: Look for a CRM that allows customization to reflect your yoga studio’s unique brand, whether it’s focused on traditional yoga philosophy or modern yoga practices.
  • Scalability for Growing Yoga Studios: Choose a CRM that can accommodate the expanding needs of your studio, from increasing class sizes to adding new yoga styles or instructors.
  • Adaptability for Emerging Yoga Trends: Ensure the CRM stays updated with new features and improvements to adapt to the evolving yoga industry and client needs.

Exercise.com offers a customizable and scalable yoga CRM solution, continuously evolving with new features and updates to meet the changing demands of the yoga industry. Its flexibility makes it suitable for yoga studios of all sizes, ensuring that as your studio grows, your CRM grows with you.

In selecting the best CRM for a yoga studio, consider these key steps to ensure that the system you choose not only meets your current needs but also supports the future growth and success of your yoga business. Exercise.com stands out as the best choice with its comprehensive, user-friendly, secure, and scalable CRM solution, specifically tailored for the unique demands of yoga studios.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get a demo now!

What is the best CRM software for a yoga studio?

The best CRM software for a yoga studio often includes Mindbody, Zen Planner, and WellnessLiving. These platforms offer comprehensive features tailored to the needs of yoga studios, such as client management, class scheduling, and payment processing.

Read More: What is gym CRM software?

Do yoga studios use CRM?

Yes, many yoga studios use CRM (Customer Relationship Management) systems to streamline operations, manage client relationships, and enhance overall studio efficiency.

What yoga studio CRM software is most popular?

Mindbody is one of the most popular CRM software choices for yoga studios, known for its extensive features, user-friendly interface, and strong customer support.

Which CRM software is best for a small yoga studio?

For small yoga studios, simpler and more cost-effective CRM solutions like Zen Planner or Glofox can be ideal. These offer essential features without the complexity or cost of more extensive systems.

Which CRM software is best for a yoga studio with multiple locations?

For a yoga studio with multiple locations, a CRM like Mindbody that offers scalability, multi-location support, and robust reporting capabilities is typically best.

What is yoga studio CRM software?

Yoga studio CRM software is a specialized tool designed to manage customer relationships, class schedules, payments, and other administrative tasks specific to the operations of a yoga studio.

What software does LA Fitness use?

LA Fitness uses a combination of proprietary and third-party software solutions for gym management and CRM, tailored to the scale and scope of their large fitness operations.

How do I know which yoga studio CRM to use?

To choose the right yoga studio CRM, consider factors like your studio’s size, budget, specific needs, ease of use, and scalability. Research and compare different options and consider taking advantage of free trials.

How much does a yoga studio CRM system cost?

The cost of a yoga studio CRM system can range from $30 to $200+ per month, depending on the features, number of users, and scale of operations. Many providers offer tiered pricing to cater to different sizes and types of studios.

How is a yoga studio CRM better than Excel?

A yoga studio CRM is better than Excel as it provides more comprehensive and specialized features for studio management, such as automated scheduling, client communication tools, payment processing, and real-time data analytics, which Excel lacks.

How do I find the best CRM for my small yoga studio without paying too much?

To find the best CRM for your small yoga studio without overspending, prioritize your studio’s key needs, research various options, read user reviews, and utilize free trials to test software functionality before committing.

How can Exercise.com help my yoga studio with CRM software?

Exercise.com can help your yoga studio with CRM software by offering a platform that combines client management, class scheduling, payment processing, and performance tracking in one user-friendly system. This integrated approach caters to the specific needs of yoga studios, ensuring efficient management, enhancing client engagement, and promoting business growth, making it a suitable choice for yoga studios of all sizes.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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