In this modern-day age, app usage is a daily routine for many. Using apps to catch up on the latest news, to scroll through social media, or to review personal banking details, have become the norm for smartphone owners.
In the fitness industry, it is no different. With the surge of modern technological capabilities that smartphone applications allow for, fitness businesses have been able to provide services and features such as notifications, scheduling, and more right from a mobile device.
This article will tell you three reasons why your gym needs a custom-branded fitness app and how important it can be for your fitness business.
And, if you are wanting a fitness app for your business but don’t know where to start, you’ve come to the right place. Exercise.com can create a custom-branded app for you with all the necessary features needed to run your fitness business successfully. Book a demo with us today to get started!
Smartphone and Mobile Application Usage Is Higher Than Ever Before
This reason and this reason alone, should answer the question, “Why do I need an app?”
You may notice something similar in public almost everywhere you go — people are always on their phones! Regardless of whether people are on a bus, in a restaurant, or walking in the street, people are constantly doing something on their phones, and most commonly, on a smartphone. In fact, according to a study by the Pew Research Center, 81% of Americans own a smartphone.
Smartphones have allowed for a level of engagement that was unimaginable in the past. A plethora of tasks that are done on a computer can now be done on a smartphone, which is part of the reason why smartphone usage has increased dramatically in recent years.
To break the need for an app down further, mobile app research from eMarketer shows that 90% of the time people spend on smartphones is on apps. When it comes to the fitness app market specifically, there has been a noticeable demand with the fitness app market forecasted to reach $14.64 billion by 2027.
Since most people are not only using smartphones but also mobile apps persistently, you want to be sure your fitness business has that capability. Your fitness business can have more success just by having a smartphone app available to the billions of smartphone users around the world.
Custom Fitness Apps Allow Easy Accessibility to Important Services and Features
A smartphone application for your fitness business allows your unique services to be easily accessible. The difference between a mobile app and accessing a website through a browser is that a mobile app is specifically designed for a mobile operating system, such as iOS or Android.
This means that a downloaded application can function with a phone seamlessly and easily access system resources such as a phone’s camera and work offline as well. This is important because there are features that have become pivotal for fitness businesses — features that allow for your services and content to be easily integrated with your clients’ phones.
For example, the Exercise.com team understands this and provides custom-branded iOS and Android apps for features such as online training, client and class scheduling, and ecommerce. Below, let’s take a look at how each of these features can be of importance and how Exercise.com enables users to take advantage.
Custom Fitness App Scenario #1: Training Clients on the Go
With billions of people engaging online, it is no surprise that training gym clients online has become a focal point in the fitness industry. Not only does online training allow you to train people around the globe, but your in-person clients can benefit as well. Your clients may need to be sent workouts while traveling or if their work schedule does not allow them to go to your gym on certain days.
Having an app makes this process so much easier. Clients can easily open your gym’s app and have access to the training features that they need. Because of this, you want an app that has the necessary tools to effectively deliver workout content.
With Exercise.com, you can do just that. Whether you want to sell custom workout plans, workout memberships, or even track your clients’ progress, Exercise.com gives you the capability. Right from Exercise.com’s mobile apps, your clients are able to view the custom workouts you created for them in which details such as video demonstrations, muscles worked, and set/rep information is shown to them.
Custom Fitness App Scenario #2: Easily Scheduling Clients and Classes
With just about any fitness business, scheduling is an essential component. On your iPhone or Android device, the calendar app allows you to access and markdown your schedule for any day and remind yourself of events or tasks that need to be done. It is one of the most important features for many smartphone users as it helps structure their daily schedules.
An app capable of scheduling for your gym is an important part of an overall gym management software system. Being able to schedule classes, workout sessions, events, and more for not only you and your staff to see, but your clients as well, can undoubtedly help your business run smoothly. That is exactly what Exercise.com’s mobile apps allow for.
With Exercise.com, not only do mobile apps have scheduling capabilities, but apps can integrate with Apple and Google calendars. You can also automate reminders, texts, and emails through the app to ensure that everyone in your business is up to date and on the same page.
Request a demo to learn more.
Get your custom gym app today.
Custom Fitness App Scenario #3: Using Ecommerce to Increase Revenue
Ecommerce is another reason why having a mobile app is crucial for your fitness business. Mobile apps can offer a personalized and efficient user experience that bodes well for customers looking to buy products or services through their phones.
Having an app capable of selling your goods and services is necessary as mobile ecommerce is becoming a staple in retail. According to Statista’s mobile commerce data, digital buyers in the US are more likely to make mobile purchases on apps than on websites.
The Exercise.com team knows the prevalent reliance on mobile applications when it comes to ecommerce. Paired with our gym ecommerce software, Exercise.com’s mobile apps provide many ecommerce and point-of-sale options. Clients can purchase your own customized workout plans, workout memberships, workout challenges, and retail items right from your mobile app.
If you want to learn more about the kinds of retail items your gym should be selling, check out our article, “What Are Some Products To Sell in Your Gym?“
Your Training App Markets Your Brand and Business
Not only can an app bring an adequate option of functionality and ease for your fitness business, but it can also market your business. You want your brand to be seen by as many people as possible, and when it is seen, you want it to stand out. This is where a fully customizable and branded app helps tremendously.
For instance, Exercise.com’s custom apps have enabled users to engage their clientele and separate them from others. Check out some fitness professionals who have had firsthand success with using our custom-branded apps:
Exercise.com truly allows an app to represent your brand and gym. Current or potential clients can search for the name of your gym app on the iOS or Android store with your custom app icon displayed. Additionally, when it comes to customizability, your brand is more than just colors and logos. Exercise.com allows you to leverage your business’s marketability with verbiage, custom videos, integrations, and more in your apps.
Your gym’s fitness app needs to integrate with other applications, especially.partnership with Zapier allows for integrations with over 2,000 apps to choose from — apps such as Twitter, Instagram, Youtube, and LinkedIn, to name a few. This provides your business with plenty of options to market and showcase your brand and services, which in turn can increase the revenue of your business altogether.
How to Get Started With Creating Your Fitness App
Without question, mobile applications have become a commodity in today’s fitness industry. If your gym does not have an app, getting one should definitely become a priority. However, you want to make sure that the app you get is up to date and capable of modern features. As explained above, Exercise.com can be of help. With Exercise.com, a fully branded and customizable app can be created for you.
You also do not have to be tech-savvy either. Exercise.com’s dev team takes care of the development process while you tell them any of your concerns or desires. In fact, you are assigned a dedicated account manager to address any of your needs. Whether you want a logo change or a new online store, your account manager will help get it done for you.
Your app will have all of the features you need to help bolster the success of your business. Features like nutritional tracking, business dashboard reports, gym/facility management, workout creation, and much more can be utilized right from the mobile app.
But having a gym mobile app does not have to stop there. Exercise.com can also create a fully customizable, SEO-optimized fitness website for you with the same features as well.
Are you ready to create a custom app for your business? Book a demo with the Exercise.com team today!