11 Best CRM Software for Gyms in 2023

Trying to find the best CRM software for gyms is an important task for a gym owner. Let’s not bury the lead: Exercise.com is the best gym CRM software platform, and here’s why.

When it comes to managing a gym or fitness center, there are many aspects to consider. One of the most critical factors is customer relationship management (CRM). An effective CRM strategy can help gym owners increase retention rates, attract new members, and drive revenue growth. However, with so many gym CRM software options available, it can be challenging to choose the right one. In this article, we’ll explore some of the best CRM software for gyms and compare them to Exercise.com—what we believe is the best gym CRM software available and overall best gym management software platform.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

Check out our gym owner guide, browse through our gym software features, and then if you want to touch and feel yourself why we think we have the best gym CRM software platform around, get a demo and see for yoursel f!

What is CRM software for gyms?

CRM software for gyms is designed to help fitness center owners manage customer relationships effectively. The best CRM for gyms can help gym owners automate various tasks, including membership management, billing, and communication with members. CRM software for gyms can also help gym owners analyze member behavior to improve retention rates and identify areas for revenue growth.

Why is finding the best gym CRM software important?

Fitness CRM software is essential for gyms because it helps owners manage their customer relationships effectively. Capturing leads, tracking appointments, and then progressing potential gym members throughout the funnel is the lifeblood of any high performing gym. Managing all of this by hand can be a nightmare, but using the best gym CRM software platform will help you save time and generate more revenue.

Here are some reasons why CRM software is crucial for gyms:

Increased member retention rates: CRM software can help gym owners track member behavior and identify trends that may indicate members are at risk of canceling their memberships. By proactively addressing these trends, gym owners can improve member retention rates.
Streamlined billing: With CRM software, gym owners can automate billing and payment processing, which can save time and reduce errors.
Improved member communication: CRM software can help gym owners communicate with members more effectively through automated emails, texts, and push notifications.
Enhanced member experience: CRM software can help gym owners personalize the member experience by tracking member behavior and preferences.

How does Exercise.com compare to other CRM software for gyms?

We believe Exercise.com is the best CRM software for gyms because we offer a comprehensive suite of features that help gym owners manage their businesses effectively. Here’s how Exercise.com compares to other CRM software for gyms.

Company	Gym CRM Software	Note
Exercise.com	Yes	All-in-one to run your entire gym; voted most likely to help YOU succeed in every yearbook
MindBody	Yes	High priced; not all-in-one
ZenPlanner	Yes	High priced; not all-in-one
ABC Financial	Yes	High priced; not all-in-one
Pike13	Yes	Affordable but limited
Club OS	Yes	Large gym cost; implementation burden
Vagaro	Yes	Affordable but limited
Glofox	Yes	Affordable but limited
RhinoFit	Yes	Affordable but limited
WellnessLiving	Yes	Not all-in-one
TeamUp	Yes	Focused on teams

#1 Exercise.com Gym CRM Software

Exercise.com is the best gym CRM software, and can help you grow and manage your entire business, all in one place. From marketing automations to sales funnels and custom-branded fitness apps, Exercise.com is the best CRM software for gyms.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

Let’s take a look at just what you can do with the Exercise.com platform.

Process payments for open gym, classes, and personal training.

Create gym landing pages easily.

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)

Offer on-demand fitness content.

Create classes and fitness groups.

Conduct gym livestreaming easily.

Engage with members via automations.

Manage leads with a gym CRM.

Create and send fitness assessments with ease.

Use fitness habit tracking to inspire and motivate gym members and clients.

Use fitness progress photos to engage with members.

Use fitness leaderboards to track event performance and inspire healthy competition.

Create exercise supersets in a snap.

Program exercise rep max progressions with ease.

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Create workout plans for parents and dependents, teams and more.

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

Manage multiple gym locations with ease.

Manage gym members with ease.

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.

View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

And of course, view all of your gym business reports easily too.

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”

Mike Boyle

Co-Founder, MBSC

Want to learn more? Get a demo today!

#2 Mindbody Gym CRM Software

MindBody is a popular CRM software platform for gyms, but it’s primarily focused on scheduling and booking. While MindBody offers some basic membership management and billing features, it doesn’t offer the same level of customization and flexibility as Exercise.com. Additionally, MindBody’s pricing can be quite expensive for smaller gyms.

#3 ZenPlanner Gym CRM Software

ZenPlanner is another popular CRM software platform for gyms. Like MindBody, ZenPlanner is primarily focused on scheduling and booking, with some basic membership management and billing features. However, ZenPlanner is more expensive than MindBody and doesn’t offer the same level of customization and flexibility as Exercise.com.

#4 ABC Financial Gym CRM Software

ABC Financial is a CRM software platform specifically designed for the fitness industry. While ABC Financial offers some robust features for membership management and billing, it can be challenging to use and may require significant training. Additionally, ABC Financial’s pricing can be quite expensive, making it less accessible to smaller gyms.

#5 Pike13 Gym CRM Software

Pike13 is a cloud-based CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. Pike13 also offers a mobile app for gym owners to manage their business on-the-go.

#6 Club OS Gym CRM Software

Club OS is a CRM software platform for gyms and fitness studios. It offers features such as lead management, scheduling, reporting, and marketing automation. Club OS also offers a mobile app for gym owners to manage their business from anywhere.

#7 Vagaro Gym CRM Software

Vagaro is a CRM software platform for gyms and fitness studios. It offers features such as online booking, appointment scheduling, client management, and marketing automation. Vagaro also offers a mobile app for gym owners to manage their business on-the-go.

#8 Glofox Gym CRM Software

Glofox is a CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. Glofox also offers a mobile app for gym owners to manage their business on-the-go.

#9 RhinoFit Gym CRM Software

RhinoFit is a CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. RhinoFit also offers a mobile app for gym owners to manage their business on-the-go.

#10 WellnessLiving Gym CRM Software

WellnessLiving is a CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. WellnessLiving also offers a mobile app for gym owners to manage their business on-the-go.

#11 TeamUp Gym CRM Software

TeamUp is a CRM software platform for gyms and fitness studios. It offers features such as client management, scheduling, billing, reporting, and marketing automation. TeamUp also offers a mobile app for gym owners to manage their business on-the-go.

Best Gym CRM Software Features

Exercise.com is the best CRM software for gyms because it offers a comprehensive suite of features that help gym owners manage their businesses effectively. Here are some of the key features of Exercise.com:

Custom branded mobile apps: Exercise.com offers custom-branded mobile apps for iOS and Android devices, allowing gym owners to offer a seamless member experience.

Customizable workout plans: With Exercise.com, gym owners can create customizable workout plans for members, helping them achieve their fitness goals.

Payment processing: Exercise.com offers integrated payment processing, allowing gym owners to automate billing and payment processing.

Automated communication: Exercise.com offers automated email, text, and push notification communication with members, helping gym owners stay engaged with their members.

Customized reporting: Exercise.com offers customized reporting, allowing gym owners to track key performance metrics and identify areas.

Ready to learn more? Get a demo now!

Do gyms use CRM software a lot?

Yes. A high functioning gym uses their gym CRM software daily to track leads and members.

What software do most gyms use?

In addition to CRM software, most gyms use payment processing software, workout delivery software, other software for running their gym. Exercise.com is a uniquely all-in-one platform for running a gym.

What features should I look for in the best CRM software for gyms?

The best CRM software for gyms should include features such as membership management, class scheduling, attendance tracking, billing and invoicing, marketing and communication tools, and reporting.

How can CRM software improve customer retention at my gym?

CRM software can improve customer retention by allowing you to track member activities, preferences, and feedback, which helps you tailor your services to better meet their needs and expectations. It can also help automate communication, such as sending reminders and promotional offers, to keep members engaged.

How does CRM software help with gym marketing efforts?

CRM software can streamline your gym’s marketing efforts by automating email campaigns, managing social media accounts, and creating targeted promotions based on member data. Additionally, it can help you track the success of your marketing strategies and adjust them as needed.

How much does gym CRM software cost?

Gym Customer Relationship Management (CRM) software costs can vary widely depending on the features, scalability, and customizations required for your specific gym or fitness center. There are a variety of gym CRM solutions on the market, ranging from free or low-cost options to more advanced and expensive plans. Here are some general pricing categories you might encounter:

Free or low-cost solutions: Some gym CRM software providers offer a basic, limited version of their software for free or at a low monthly cost (e.g., under $50 per month). These solutions may work for small gyms or those with very basic needs but may lack advanced features and scalability.
Mid-range solutions: These gym CRM software options typically cost between $50 to $200 per month and offer a more comprehensive set of features and customization options. Mid-range solutions can cater to the needs of small to medium-sized gyms or fitness centers and often include features like member management, class scheduling, marketing tools, and reporting.
High-end solutions: Advanced gym CRM software with extensive features and customizations can cost anywhere from $200 to $500 or more per month. These solutions are generally best suited for larger gyms or fitness centers with complex needs, multiple locations, or extensive member management requirements.

It’s important to keep in mind that these prices are approximate and can vary depending on the specific software provider, features, and number of users or members your gym has. Additionally, some providers may charge a one-time setup or implementation fee.

To determine the best gym CRM software for your needs and budget, research different providers, read reviews, and request demos to help you make an informed decision.

The cost of Exercise.com CRM software includes an all-in-one platform for managing your entire gym: billing, booking, scheduling, workout management, messaging, and much more. Many gym owners find that they end up saving money by switching to Exercise.com, and often are able to cancel three or even four other software platforms.

What is the cost of implementing CRM software for my gym?

The cost of implementing CRM software for your gym can vary greatly depending on factors such as the specific software you choose, the number of users, the features you require, and whether you opt for a cloud-based or on-premise solution. It’s important to research different options and compare pricing plans to find a solution that fits your budget and needs. Exercise.com does not charge an implementation fee.

How can CRM software help streamline gym operations?

Fitness club CRM software can help streamline gym operations by automating various administrative tasks, such as membership management, class scheduling, and billing. This not only saves time and resources but also reduces the likelihood of errors and ensures a smooth, efficient experience for both gym staff and members.

Are there CRM software options specifically designed for small gyms or boutique studios?

Yes, there are CRM software options tailored to the unique needs of small gyms or boutique studios. These solutions typically offer more streamlined feature sets and are designed to be more affordable and user-friendly for smaller businesses. Research different providers and look for options that cater to your specific gym size and requirements.

“Before I came across Exercise.com, the process I used to try and communicate a program with an athlete long distance was extremely cumbersome. Those days are long gone, and I look forward to providing professional, clean, organized, and effective programs to clients for years to come.”

Chip Gosewich

CSCS & Founder, PMR Performance

Getting Started Buying Gym CRM Software

Choosing the right CRM software for your gym is essential to managing your business effectively and providing an exceptional member experience. Exercise.com offers not only a gym sales CRM but also a comprehensive suite of features that can help you streamline your operations, increase member retention rates, and drive revenue growth.

If you’re interested in learning more about Exercise.com and how it can help your gym, we encourage you to book a demo today. During the demo, you’ll have the opportunity to see the software in action, ask questions, and discuss your unique business needs.

Don’t wait – book your demo now and take the first step towards improving your gym’s CRM strategy.

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