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What is gym CRM software?

What is gym CRM software?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on January 5, 2024 ā€” Updated on April 17, 2024

Gym CRM (Customer Relationship Management) software is a system designed to help gyms manage interactions with current and potential members. Learn what gym CRM software does, who needs gym CRM software, and how to find the best gym CRM software.

What is gym CRM software?

Gym CRM software streamlines processes like member tracking, communication, and engagement. The best gym CRM software and the best personal trainer CRM software all-in-one, Exercise.com, offers features such as automated marketing, gym member lead management, and detailed gym analytics to increase gym sales, accelerate gym sales staff productivity, and enhance gym member relations and retention.

Fitness Income Ideas

With Exercise.com, you can do all this, and more.

Manage gym leads and gym members with a comprehensive gym CRM.

Gym CRM Software

Send marketing messages automatically via email, SMS, and in-app messages to your gym leads and gym members with powerful automations.

Gym Member Engagement

Create and send lead forms, quizzes, and fitness assessments with ease.


Map out your gym’s customer journey to send your gym members and gym leads through a progression of messages and desired actions. Create workout plans, use fitness habit tracking, and much more to inspire and motivate gym members and personal training clients.

Habit Tracking

Manage individual leads, gym members, and personal training clients with ease.

Client Management

Create sales funnels, offer upsells, and design marketing sequences. Let your members and leads book appointments for packages, sessions, and more.


Sell to your gym leads and gym members online or in-person with robust gym ecommerce solutions.

Gym ECommerce

All from your own custom branded fitness apps.

Custom Branded Apps

See why Exercise.com is the best gym CRM software system and the best all in one gym management software system for managing your entire gym business in one place.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Understanding Gym CRM Software

Gym CRM (Customer Relationship Management) software plays a crucial role in the successful operation of fitness facilities by managing interactions with current and potential members. Let’s delve deeper into what gym CRM software does, who needs it, and how to find the best option, focusing on Exercise.com as the exemplary choice.

What Does Gym CRM Software Do?

  1. Member Tracking and Management: Gym CRM software tracks member information, including contact details, membership status, and fitness progress. This centralized database aids in personalizing communication and understanding member needs.
  2. Automated Communication and Marketing: Key features include automated email campaigns, push notifications, and targeted marketing messages. This automation helps gyms in nurturing leads, promoting offers, and keeping members informed and engaged.
  3. Sales and Lead Management: The software assists in managing sales processes, from capturing leads to closing memberships. It streamlines follow-ups, tracks lead progress, and analyzes conversion rates, making the sales process more efficient.
  4. Analytics and Reporting: By providing detailed analytics on member behavior, sales performance, and overall gym usage, gym CRM software helps owners and managers make data-driven decisions to improve services and increase revenue.
  5. Member Engagement and Retention: Through personalized communication, loyalty programs, and feedback mechanisms, the software helps in enhancing member satisfaction, thereby improving retention rates.

Who Needs Gym CRM Software?

  1. Gym Owners and Managers: For effectively managing gym operations, member relations, and sales strategies.
  2. Sales Teams: To streamline lead management, follow-up processes, and analyze sales performance.
  3. Marketing Professionals: For creating and executing targeted marketing campaigns and understanding member demographics.
  4. Personal Trainers and Fitness Instructors: To track client progress, manage appointments, and maintain client relationships.
  5. Customer Service Representatives: To provide quick and efficient responses to member inquiries and manage member issues.

How to Find the Best Gym CRM Software

  1. Assess Your Needs: Determine what features are most important for your gym, such as automated marketing, lead management, or analytics.
  2. Look for Customization: The best CRM software should offer customization to fit your gym’s specific requirements. Exercise.com, for instance, provides a customizable platform tailored to your gym’s branding and operational needs.
  3. Check for Integrations: Ensure that the software integrates seamlessly with other tools you use, such as billing software, fitness tracking apps, or scheduling systems.
  4. User-Friendly Interface: Choose a CRM that is easy to navigate and use for your staff and members. Exercise.com is known for its user-friendly interface, making it accessible for all users.
  5. Robust Support and Training: A good CRM provider should offer excellent customer support and training resources. Exercise.com provides comprehensive support to ensure your team can fully leverage the software.
  6. Read Reviews and Get Referrals: Look for reviews and ask for referrals from other gym owners. Seeing how Exercise.com has benefitted similar businesses can be a strong indicator of its effectiveness.
  7. Consider Scalability: As your gym grows, your CRM needs might change. Exercise.com offers scalable solutions that grow with your business.
  8. Evaluate Cost vs. Value: While cost is a consideration, it’s crucial to evaluate the value the software brings to your gym in terms of efficiency, member satisfaction, and revenue growth.

By considering these factors, you can choose a gym CRM software that not only meets your current needs but also supports your gym’s future growth. Exercise.com stands out as a comprehensive, customizable, and user-friendly option, making it the best choice for gyms looking to enhance their management, sales, and member engagement processes.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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