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How to Start a Yoga Business in 2024

How to Start a Yoga Business in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on January 7, 2024 — Updated on March 20, 2024

Learning how to start a yoga business involves more than just being passionate about yoga; it requires a strategic and well-planned approach to turn your passion into a profitable venture.

How to Start a Yoga Business

This yoga business start up guide is designed to lead you through the essential steps of launching a successful yoga business. From defining your unique yoga business concept and drafting a comprehensive yoga business plan to choosing the right location for your yoga business (online or in-person), acquiring certifications, and implementing effective yoga marketing strategies, we’ve got you covered so you can learn how to build a yoga business that brings you money and fulfillment for years to come.

Just like there are many different ways to make money from yoga, did you know there are many different types of yoga businesses you could start?

You could open a yoga studio

You could create a yoga app

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

You could teach yoga classes online (live or pre-recorded)…

Gym Livestreaming Software

Maybe you you could start a mobile yoga business. You could start a mobile fitness business that is yoga centric and travels to meet people on-site for yoga classes.

You could offer a yoga membership platform with online yoga challenges, an online yoga community, and more.


Be sure to check out our guide to choosing your yoga niche and then read on to learn how to start a yoga business.

Then learn how Exercise.com’s versatile yoga business software can be a game-changer in managing and scaling your yoga business, whether online, in-studio, or both. Get ready to embark on a fulfilling journey as you bring your yoga business dream to life!

Fitness Income Ideas

Read the guide to starting a yoga business below and then put the steps into action with a platform that empowers you to build your own yoga brand by learning how to make a yoga app, and using some of the best apps for yoga teachers, all with the best yoga studio software that can help you with many ways to make money from fitness.

There are many ways to make money from yoga, but you need a professional platform to power your yoga business. See how you can run your entire yoga business on the Exercise.com platform.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

How to Start a Yoga Business: A Step-by-Step Journey to Success

Starting a yoga business is an exciting venture for any yoga enthusiast looking to share their passion with others. Whether you’re aiming to open a studio, teach classes online, or launch a yoga app, there are many ways to make money from yoga, but careful planning and execution are key to your success. Here’s a step-by-step guide to help you start your yoga business, with an emphasis on how Exercise.com can enhance your journey.

Step #1: Define Your Yoga Business Concept

Begin by clearly defining the concept of your yoga business. Determine what type of yoga services you will offer, such as studio classes, online sessions, or a combination of both. Consider your unique selling proposition – what makes your yoga business different from others?

  • Identify your yoga style and the services you plan to offer.
  • Define your target audience and what needs your business will fulfill.
  • Consider the scale of your business – will it be a small local studio or a larger online platform?

Read More: Yoga Niche Ideas

Step #2: Create a Solid Yoga Business Plan

Draft a comprehensive yoga business plan that outlines your business goals, target market, revenue model, marketing strategy, and operational plans. This plan will serve as a roadmap for your business and can be crucial for securing funding or partnerships.

  • Include a financial plan with projected revenue, expenses, and break-even analysis.
  • Develop a marketing plan detailing how you’ll attract and retain customers.
  • Outline your operational plan, including location, equipment needs, and staffing.

Step #3: Obtain Necessary Yoga Certifications and Training

Ensure you have the necessary certifications to teach yoga professionally. This may include completing a registered yoga teacher (RYT) program and obtaining any additional certifications that align with your business concept.

  • Enroll in a reputable yoga teacher training program.
  • Consider specializing in areas like prenatal yoga, kids’ yoga, or therapeutic yoga.
  • Stay updated with continuing education courses to enhance your skills.

Step #4: Choose a Suitable Location or Online Yoga Platform

For a physical studio, find a location that is accessible and appealing to your target market. For an online business, choose a reliable platform that allows you to stream classes and interact with clients effectively. Exercise.com offers robust software solutions for managing both in-studio and online yoga businesses.

  • For a physical location, consider factors like rent, size, and proximity to your target audience.
  • For online classes, choose a platform like Exercise.com that offers streaming, scheduling, and payment processing capabilities.
  • Ensure your online or physical space reflects the ambiance and experience you want to offer.

Read More:

Step #5: Get the Necessary Licenses and Permits

Research and obtain all necessary business licenses and permits required to legally operate your yoga business. This may include business registration, a studio permit, and liability insurance.

  • Check local and state regulations for running a yoga business.
  • Obtain liability insurance to protect your business and your clients.
  • Ensure compliance with any health and safety regulations, especially for a physical studio.

Step #6: Set Up Your Business Infrastructure

Invest in quality yoga equipment and technology needed for your business. This includes yoga mats, props, sound systems for a studio, or a reliable computer and camera for online classes. Exercise.com’s software can be integral in managing bookings, payments, and client communication.

  • For a studio, create a welcoming and functional space with all necessary yoga equipment.
  • For an online business, invest in quality technology for streaming high-quality classes.
  • Use Exercise.com’s software for seamless management of class schedules, client profiles, and payment processing.

Step #7: Market Your Yoga Business

Develop a marketing strategy to attract and retain clients. This could include social media marketing, email campaigns, partnerships with local businesses, or offering introductory deals. Exercise.com’s marketing tools can help streamline this process.

  • Utilize social media platforms to build your brand and engage with potential clients.
  • Offer special promotions or introductory classes to attract new customers.
  • Use Exercise.com’s marketing tools to create targeted email campaigns and manage client interactions.

Step #8: Launch and Iterate

Launch your yoga business and be open to making adjustments based on client feedback and business performance. Continuously assess and refine your offerings, pricing, and marketing strategies to ensure the growth and success of your business.

  • Host a grand opening event or launch special to create buzz around your new business.
  • Collect feedback from clients and use it to improve your services and offerings.
  • Regularly review and adjust your business plan and strategies as needed.

Starting a yoga business is a journey that requires passion, planning, and the right tools. Exercise.com provides an all-in-one software solution to help you manage your yoga business efficiently, whether it’s in-studio, online, or a combination of both.

Interested in taking your yoga business to the next level? Get a demo from Exercise.com today and discover how our comprehensive software solution can support your business every step of the way. Our platform is designed to provide yoga professionals with the tools they need to effectively manage their business, engage with clients, and expand their reach in the yoga world.

Read More:

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get a demo now!

Yoga Business Software to Grow Your Yoga Business

Create a yoga app that is custom branded to your yoga business.

Custom Branded Apps

Sell yoga routines, sequences, and workouts with the yoga sequence builder and workout creator.

Workout Logger

Sell digital yoga products online or in-person.

Gym Payments

To learn more about how Exercise.com can help transform your yoga passion into a new yoga business in different yoga niches, schedule a demo today.

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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