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How to Start a Yoga Business Online: Quick + Easy Ideas that Work in 2024

How to Start a Yoga Business Online: Quick + Easy Ideas that Work in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on January 8, 2024 — Updated on March 20, 2024

Learn how to start an online yoga business and share your passion for yoga with a global audience.

How to Start a Yoga Business Online

Just like there are many different ways to make money from yoga, did you know there are many different types of online yoga businesses you could start? Learn how to start online yoga business models like the following:

You could create a yoga app

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

You could teach yoga classes online (live or pre-recorded)…

Gym Livestreaming Software

You could start a yoga studio but then offer an online yoga membership platform with online yoga challenges, an online yoga community, and more. Learn how to start online yoga classes that you can charge membership subscriptions to access.


Be sure to check out our guide to choosing your yoga niche and then read on to learn how to start an online yoga business.

This comprehensive online yoga business startup guide provides you with a step-by-step roadmap to launch and grow a successful online yoga business. From defining your yoga business model and obtaining necessary yoga certifications to setting up an engaging online yoga platform and creating high-quality yoga content, we cover all the crucial steps.

Understand the importance of a robust yoga marketing strategy and efficient customer support system, and then explore how Exercise.com’s all-in-one yoga business software solution can streamline your operations, enhance client engagement, and help expand your business. Whether you’re a seasoned yoga instructor or new to the digital space, this guide is your key to unlocking the potential of your online yoga venture.

Fitness Income Ideas

Learn how to start a yoga business online and then put the steps into action with a platform that empowers you to build your own yoga brand online by learning how to make a yoga app, and using some of the best apps for yoga teachers, all with the best yoga studio software that can help you with many ways to make money from fitness.

There are many ways to make money from yoga, but once you learn how to start a yoga business, you need a professional platform to power your yoga business. See how you can run your entire yoga business on the Exercise.com platform.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

How to Start a Yoga Business Online: A Step-by-Step Guide

Starting a yoga business online is an exciting venture for any yoga enthusiast looking to share their passion with others. Whether you’re aiming to teach yoga classes online, create a yoga app, or something else entirely, there are many ways to make money from yoga, but careful planning and execution are key to your success. Starting an online yoga business presents an exciting opportunity to reach a global audience. This guide will walk you through the essential steps to launch a successful online yoga business, highlighting how Exercise.com’s software can be a pivotal tool in your journey.

Step #1: Define Your Online Yoga Business Model

Your first step is to define the specifics of your online yoga business. Will you offer live classes, pre-recorded sessions, or a combination of both? Who is your target audience, and what unique yoga services can you provide them? Clear definition of your yoga business model is crucial for success in the digital yoga space.

  • Decide on the type of online yoga classes you’ll offer.
  • Identify your target audience and their preferences.
  • Consider how your business will stand out in the online yoga market.

Read More: Yoga Niche Ideas

Step #2: Acquire Necessary Yoga Certifications

Even for an online business, having the right certifications is key. Ensure that you are a certified yoga instructor, and consider additional certifications in specialized yoga practices to broaden your offerings.

  • Complete a recognized yoga teacher training program.
  • Pursue specialty certifications to diversify your class offerings.
  • Stay updated with the latest yoga trends and teaching methods.

Step #3: Set Up Your Online Yoga Platform

Choose the right platform to host your online yoga classes. Exercise.com offers a comprehensive solution that allows you to schedule live classes, upload videos, and manage subscriptions all in one place.

  • Select a platform that supports both live streaming and video uploads.
  • Ensure the platform is user-friendly and accessible to your audience.
  • Leverage Exercise.com for integrated scheduling, payment processing, and client management.

Read More:

Step #4: Create High-Quality Yoga Content

Content is king in the online yoga world. Invest in good quality recording equipment to produce professional-grade videos. Plan your content calendar to include a variety of yoga styles and difficulties to cater to a broad audience.

  • Invest in a good camera, microphone, and lighting for high-quality video production.
  • Plan a diverse range of yoga classes to appeal to different skill levels and interests.
  • Consider creating themed series or programs to encourage ongoing engagement.

Step #5: Develop an Online Yoga Business Marketing Strategy

An effective online yoga business marketing strategy is crucial to attract and retain clients. Use social media, email marketing, and SEO strategies to promote your online yoga business. Exercise.com can aid in these efforts with its integrated marketing tools.

  • Utilize social media platforms to engage with your audience and promote your classes.
  • Implement email marketing campaigns to keep your audience informed and engaged.
  • Optimize your content for search engines to increase your online visibility.

Step #6: Implement a Payment and Subscription Model

Decide on your pricing strategy. Will you offer a subscription model, pay-per-class, or a mix of both? Exercise.com’s software can help manage these aspects seamlessly, from automated billing to subscription management.

  • Determine a pricing model that aligns with your services and audience.
  • Set up a secure payment system for easy and reliable transactions.
  • Use Exercise.com to manage subscriptions, one-time payments, and financial tracking.

Step #7: Provide Excellent Customer Support

Exceptional customer support can set your online yoga business apart. Be responsive to inquiries, open to feedback, and proactive in resolving any issues. Exercise.com’s platform includes features for customer relationship management.

  • Be accessible and responsive to your clients’ needs and inquiries.
  • Use feedback to continuously improve your services and content.
  • Leverage Exercise.com’s CRM tools for efficient client communication and support.

Read More: Best CRM for Yoga

Step #8: Scale and Expand Your Offerings

As your online yoga business grows, look for opportunities to expand your offerings. This could include adding more classes, hosting workshops, or even offering yoga retreats or teacher training online.

  • Regularly assess and expand your class schedule based on demand.
  • Consider hosting online workshops or special events.
  • Explore additional revenue streams like merchandise or online retreats.

Starting an online yoga business can be a fulfilling and profitable venture. With the right approach and tools like Exercise.com, you can effectively manage your business, engage with clients globally, and grow your online yoga community.

If you’re ready to start your online yoga business and want a software solution that can handle all your needs, contact Exercise.com for a demo today. Our platform is specifically designed to help yoga professionals manage their online business, connect with clients, and scale their offerings effectively.

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get a demo now!

Online Yoga Business Ideas

In the digital age, the demand for online wellness services has surged, opening a myriad of opportunities for entrepreneurs in the yoga space. Leveraging platforms like Exercise.com can significantly enhance your ability to offer unique, engaging, and personalized yoga experiences to a global audience. Whether you’re a seasoned yoga instructor or a wellness entrepreneur, integrating technology with traditional yoga practices can lead to innovative business models that cater to diverse customer needs. Here’s a list of 25 online yoga business ideas to inspire your entrepreneurial journey.

  1. Virtual Yoga Classes: Offer live and recorded yoga sessions for various levels, utilizing Exercise.com to manage bookings and payments.
  2. Yoga App Development: Create a yoga app with customized routines, progress tracking, and wellness tips, powered by Exercise.com’s API.
  3. Yoga for Corporates: Design yoga programs aimed at improving workplace wellness, with easy scheduling through Exercise.com.
  4. Yoga Influencer: Build an online following by sharing unique yoga content, leveraging Exercise.com for fan engagement and monetization. Learn more about how to make money as a fitness influencer.
  5. Yoga Gear E-commerce: Start an online store selling yoga mats, clothing, and accessories, offering exclusive deals to your Exercise.com community.
  6. Yoga Retreats Planning: Organize virtual and destination yoga retreats, using Exercise.com for efficient event management and bookings. Learn more about how to start a fitness retreat.
  7. Yoga Teacher Training: Offer certified online yoga teacher training courses, with comprehensive modules and assessments on Exercise.com.
  8. Mindfulness and Meditation Apps: Develop apps focused on yoga’s meditative aspects, integrated with Exercise.com’s platform for a seamless user experience.
  9. Yoga Therapy Sessions: Provide personalized yoga therapy consultations for individuals with specific health needs, facilitated through Exercise.com.
  10. Yoga and Nutrition Programs: Combine yoga with nutritional guidance for holistic wellness, offering subscription-based plans on Exercise.com.
  11. Yoga Challenges: Host online yoga challenges to engage your community, tracking progress and awarding prizes through Exercise.com. Learn more about how to run an online fitness challengeHow to Run an Online Fitness Challenge (Free Guide).
  12. Kids Yoga Platform: Create a fun, interactive online platform for kids’ yoga, ensuring a safe and engaging environment with Exercise.com’s tools.
  13. Prenatal Yoga Classes: Offer specialized online prenatal yoga classes, with features like scheduling and feedback collection on Exercise.com.
  14. Yoga Podcasts: Launch a yoga-focused podcast discussing techniques, philosophy, and interviews with experts, promoted through Exercise.com.
  15. Yoga Travel Agency: Specialize in organizing travel experiences centered around yoga, leveraging Exercise.com to offer exclusive packages.
  16. Yoga Music and Soundscapes: Produce and sell yoga music and soundscapes, using Exercise.com to distribute content and manage royalties.
  17. Yoga Photography and Videography: Offer professional photography and videography services for yoga instructors and studios, showcased on Exercise.com.
  18. Yoga-Focused Social Network: Build a social networking platform dedicated to yoga enthusiasts, integrating community features from Exercise.com.
  19. Yoga Event Live Streaming: Host live streaming of major yoga events and festivals, with ticket sales and access control through Exercise.com.
  20. Yoga Blogging and Content Creation: Start a yoga blog or content platform, monetizing through Exercise.com’s affiliate and ad management features.
  21. Yoga Webinars and Workshops: Conduct educational webinars and workshops on various yoga topics, using Exercise.com for registration and hosting.
  22. Eco-Friendly Yoga Products: Develop and sell eco-friendly yoga products online, promoting sustainability within your Exercise.com community.
  23. Yoga for Seniors: Tailor online yoga programs for seniors, with user-friendly access and support through Exercise.com.
  24. Yoga Competitions: Organize virtual yoga competitions, managing participants and judges through Exercise.com’s comprehensive platform.
  25. Yoga Book Club: Create an online book club for yoga enthusiasts, discussing yoga literature and philosophy, with member management on Exercise.com.

Embracing online platforms like Exercise.com opens a world of possibilities for yoga businesses, allowing for innovative service delivery, efficient management, and a broader reach. These ideas represent just the beginning of what’s possible when you combine the timeless practice of yoga with cutting-edge digital tools. Whether you’re looking to start a new venture or expand your existing yoga business, consider how incorporating technology can enhance your offerings and connect you with a global audience. Let your passion for yoga and wellness guide you towards creating a fulfilling and successful online business. Start your journey today and bring the transformative power of yoga to people everywhere.

Online Yoga Business Management Software to Grow Your Online Yoga Business

Create a yoga app that is custom branded to your yoga business.

Custom Branded Apps

Sell yoga routines, sequences, and workouts with the yoga sequence builder and workout creator.

Workout Logger

Sell digital yoga products online or in-person.

Gym Payments

To learn more about how Exercise.com can help transform your yoga passion into a new yoga business in different yoga niches, schedule a demo today.

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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