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Is it hard to get personal training clients?

Is it hard to get personal training clients?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on February 6, 2024 — Updated on February 6, 2024

Getting personal training clients can be challenging, especially in a competitive market. However, with the right strategies and tools, it’s entirely feasible to build a robust client base.

Is it hard to get personal training clients?

The key to getting more personal training clients lies in effective personal training marketing, networking, and delivering exceptional value to clients.

For fitness professionals seeking to grow their client list, Exercise.com offers an all-in-one software solution that simplifies personal training client acquisition and management. The platform’s comprehensive features, including marketing tools, client engagement functionalities, and customizable workout plans, make it the best personal training management software for personal trainers looking to expand their reach and enhance their service offerings.

Fitness Income Ideas

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can run online fitness challenges.


You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Strategies to Attract Personal Training Clients

Leverage Social Media

  • Showcase Success Stories: Share client transformations and testimonials to build trust and credibility.
  • Engage with Your Audience: Regularly post fitness tips, live Q&A sessions, and interactive content to keep your audience engaged.

Exercise.com’s platform allows for seamless integration with social media, making it easier to share content and connect with potential clients.

Read More:

Network within the Industry

  • Partner with Local Businesses: Collaborate with health food stores, wellness centers, and other related businesses to reach their customers.
  • Attend Industry Events: Participate in fitness expos, workshops, and seminars to network with peers and potential clients.

With Exercise.com, you can manage partnerships and track the effectiveness of your networking efforts through detailed analytics.

Offer Free Trials or Workshops

  • Host Free Workshops: Provide free sessions to showcase your expertise and the value of your training.
  • Offer Trial Sessions: Let potential clients experience your training style and the personalized attention they’ll receive.

Exercise.com’s scheduling and booking features make it easy to organize and offer these introductory sessions, encouraging sign-ups and conversions.

Optimize Your Online Presence

  • Professional Website: Create a compelling, user-friendly website that highlights your services, qualifications, and client success stories.
  • SEO Strategies: Use search engine optimization techniques to improve your website’s visibility in search results related to personal training.

The custom-branded fitness apps and websites provided by Exercise.com ensure a professional online presence, making it easier for potential clients to find and choose your services.

Read More: Best Gym and Fitness Keywords for SEO

Provide Exceptional Value

  • Personalized Programs: Tailor workout and nutrition plans to each client’s specific needs and goals.
  • Continuous Support: Offer regular check-ins, feedback, and motivation to keep clients engaged and committed.

Exercise.com’s comprehensive client management tools enable personal trainers to deliver personalized programs and maintain high levels of client engagement, enhancing client satisfaction and retention.

Attracting personal training clients requires effort and a strategic approach, but with the support of Exercise.com’s software, fitness professionals can streamline their processes, from marketing to client management. By leveraging the platform’s features, trainers can focus on what they do best—delivering exceptional training and results—while growing their client base. To discover how Exercise.com can help you succeed in attracting and retaining personal training clients, consider booking a demo today.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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