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Can you make money doing online personal training?

Can you make money doing online personal training?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on June 4, 2023 ā€” Updated on November 14, 2023

Yes, you can make money doing online personal training. Some online personal trainers make more than $100,000 per year. Read this guide to making money doing online personal training to see if starting an online personal training business is for you.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Creating an exact table illustrating the annual earnings for different types of online fitness coaching is challenging due to the variability of income based on multiple factors such as location, level of experience, specialization, marketing efforts, and client base. However, here is a general idea of the range of annual incomes for different types of online fitness coaching.

Type of Online Fitness CoachingAnnual Income Range (USD)
General Fitness Coaching$30,000 – $70,000
Specialized Fitness Coaching (E.g., Pilates, Yoga)$40,000 – $90,000
Online Personal Training$40,000 – $100,000
Nutritional Coaching$35,000 – $75,000
Group Fitness Instructor$25,000 – $55,000
High-end Personal Training (celebrities, professional athletes)$100,000 – $500,000+
Fitness Coaching with Supplement or Equipment Sales$50,000 – $120,000+
Online Fitness Business Owner (E.g., Exercise.com user running multiple product offerings and multiple revenue streams)$50,000 – $200,000+

This table should serve as a guide, not a guaranteed income level. There are many ways to learn how to make money from fitness.

Fitness Income Ideas

The ranges are wide because of the factors mentioned above. It’s also important to note that using a platform like Exercise.com to manage your online fitness business can help increase your earning potential by giving you the best personal training tools online to streamline your operations and offer a wider variety of services.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Once you learn how much you can make doing online training then if you want to run a fitness business with the best software for personal trainers, the best software for fitness influencers, and the best software for gym management, you can see why Exercise.com is the best software to run your entire fitness business all in one place. You can sell workout plans online, run online workout groups, start fitness challenges, do online personal training, and more, all from your own custom-branded fitness apps.

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The rise of online personal training

In recent years, the demand for online personal training has skyrocketed. While many people used to rely on in-person trainers, the convenience and flexibility offered by remote training has become increasingly appealing. But as a personal trainer, you may be wondering if it’s possible to make a sustainable living through online training. The answer is yes, but it takes hard work, dedication, and a strategic approach. In this article, we’ll explore the various factors that contribute to a successful online personal training business, including the rise of remote training, how to set up your business, pricing and revenue models, and effective marketing strategies.

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The fitness industry has undergone a massive shift in recent years, with more and more people turning to technology as a way to reach their fitness goals. This trend has been particularly evident in the rise of online personal training, which allows clients to access workouts, nutrition plans, and support from their trainers via digital platforms.

Kellie Davis - Fit Thrive
With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You donā€™t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive

See how Exercise.com can give you software to power your online training business and grow your fitness business online.

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Factors driving the demand for online personal training

Several factors have contributed to the growing popularity of online personal training. One is the increased accessibility and affordability of smartphones, tablets, and other mobile devices, which means that people can work out from anywhere, at any time. Another is the rise of flexible work arrangements, which often means that people have less time to devote to in-person training sessions. Finally, the ongoing pandemic and associated lockdowns have accelerated the trend by restricting gym access, and forcing people to look for alternative solutions for staying fit.

With the rise of online personal training, clients can now access a plethora of workout and nutrition plans that are tailored to their specific needs. They can also receive support from their trainers via messaging and video calls, making it easier for them to stay on track with their fitness goals. This level of convenience has made online personal training an attractive option for people who are looking for a more flexible and personalized approach to fitness.

Moreover, the increased accessibility of online personal training has led to a surge in the number of trainers offering their services digitally. This has created a highly competitive market, which has driven trainers to create more innovative and effective workout and nutrition plans for their clients. As a result, clients can now choose from a wide range of trainers, each with their own unique approach to fitness.

Benefits of online personal training for clients and trainers

Remote training offers numerous benefits for both clients and trainers. For clients, it allows greater flexibility, as they can work out on their own schedule, without having to travel to a gym or meet with a trainer in person. It also allows clients to access a wider range of trainers, regardless of their location. This means that clients can choose a trainer who specializes in their specific fitness goals, whether it’s weight loss, muscle gain, or endurance training.

For trainers, online personal training offers a number of advantages as well. It expands their potential client pool beyond their local area, allowing them to work with clients from all over the world. This means that trainers can now offer their services to a wider range of clients, regardless of their location. It also offers greater flexibility, as trainers can create and share their workout and nutrition plans with clients on their own time.

Another benefit of online personal training is that it allows trainers to offer a more personalized approach to fitness. With the help of digital tools, trainers can track their clients’ progress and adjust their workout and nutrition plans accordingly. This means that clients can receive a customized fitness plan that is tailored to their individual needs and goals.

In conclusion, the rise of online personal training has revolutionized the fitness industry, offering clients greater convenience, flexibility, and access to a wider range of trainers. With the ongoing pandemic and associated lockdowns, the trend is likely to continue, as more and more people turn to technology as a way to stay fit and healthy.

Read More: Personal Training Income Ideas

Setting up your online personal training business

Starting an online personal training business can be a lucrative and rewarding career choice. With the rise of technology and the internet, more and more people are looking for convenient and accessible ways to work out and stay healthy. If you’re considering starting an online personal training business, there are a few key steps you’ll need to take to get started.

Choosing the right platform and tools

One of the first steps in setting up your online personal training business is choosing the right platform and tools. There are many options available, each with their own pros and cons. Social media platforms like Instagram and Facebook can be a great way to build a following and connect with potential clients. Personal training apps like MyFitnessPal and Fitbit offer a range of features for managing clients and workouts. Web-based platforms like Trainerize and TrueCoach offer even more features, including custom workout plans, progress tracking, and client messaging. When choosing a platform, it’s important to consider factors like user-friendliness, security, and the features you need to manage your clients effectively.

Creating a professional website and online presence

Your website is your online storefront and is a key component of your personal brand. It’s important to invest in a professional website that accurately reflects your brand and showcases your services. When designing your website, you’ll want to make sure it’s visually appealing, easy to navigate, and optimized for both desktop and mobile devices. You’ll also want to include information about yourself, your background and certifications, the types of training you offer, and pricing information. In addition to your website, you should also consider creating profiles on social media platforms and online directories to increase your online visibility.

Developing your personal brand and niche

As with any business, building a personal brand is essential for success in the online personal training industry. You’ll want to develop a clear and distinct brand identity that sets you apart from your competitors. This might include a particular style of training, a focus on a specific demographic, or a unique training philosophy. Creating a niche can help you stand out in a crowded market and attract clients who are looking for a particular type of training. You should also consider creating content like blog posts, videos, and social media posts to showcase your expertise and provide value to your followers.

By following these steps and investing time and effort into your online personal training business, you can build a successful and rewarding career helping others achieve their fitness goals.

Pricing and revenue models for online personal training

Subscription-based models

A subscription-based model involves charging clients a recurring fee, usually on a monthly or quarterly basis, for access to your training services. This approach is popular because it provides a predictable stream of income and encourages long-term client relationships. You might offer a basic subscription that includes access to a library of workouts and nutrition plans, or a premium subscription that includes personalized coaching and support.

One-on-one coaching packages

If you prefer working in a more personal setting, you might consider offering one-on-one coaching packages. This approach involves charging clients for individualized coaching sessions, either in person or via video chat. This model can be more lucrative, but requires more time and effort on your part.

Group training sessions and challenges

Group training sessions and challenges are another popular revenue model for online personal trainers. By creating group workouts and challenges, you can attract clients who are looking for a community-based fitness experience. This model can also be scaled up or down, depending on the size of your audience.

Marketing your online personal training services

Leveraging social media to attract clients

Social media platforms like Facebook, Twitter, and Instagram can be powerful tools for attracting new clients and building your personal brand as an online personal trainer. By consistently creating and sharing high-quality content, as well as engaging with your audience regularly, you can build a loyal following and attract new clients through word-of-mouth.

When it comes to social media, consistency is key. By posting regularly, you can keep your audience engaged and interested in your services. You might consider sharing workout tips, healthy recipes, or success stories from your clients. You can also use social media to showcase your personality and connect with your audience on a more personal level.

Engagement is also important on social media. Responding to comments and messages promptly can help build trust and credibility with your audience. You might also consider hosting Q&A sessions or live workouts to give your followers a chance to interact with you directly.

Building a strong referral network

Referrals are an important source of new business for online personal trainers. You can build a strong personal training referral network by partnering with other fitness professionals, health practitioners, and businesses that align with your values and services. Referrals can also come from satisfied clients who recommend your services to friends and family.

One way to build relationships with other professionals is to attend industry events and conferences. This can give you the opportunity to network and connect with other professionals in your field. You might also consider joining online communities and forums where you can connect with other trainers and health professionals.

Another way to build your referral network is to offer incentives for referrals. For example, you might offer a discount on services for clients who refer a friend or family member. This can encourage your current clients to spread the word about your services.

Collaborating with influencers and other fitness professionals

Collaborating with other fitness professionals and influencers can help you amplify your message and reach a wider audience. You might consider partnering with a nutritionist, yoga instructor, or wellness influencer who shares your values and can help promote your services to their audience.

When collaborating with influencers or other professionals, it’s important to choose partners who align with your brand and values. You should also be clear about the terms of your partnership and what you hope to achieve through the collaboration.

Collaborations can take many forms, from guest blogging to joint social media campaigns. By working together, you can reach a wider audience and build credibility with potential clients.

There is significant potential to build a successful career as an online personal trainer, provided you are willing to put in the work and use strategic business practices. Whether you’re just starting out or looking to grow your existing business, there are many tools and resources available to help you succeed. By leveraging social media, building a strong referral network, and collaborating with other professionals, you can attract new clients and build a thriving business.

Can you make a living as an online personal trainer?

Personal training is a profession that has seen a significant shift in recent years. With the rise of technology and the internet, personal trainers can now operate their businesses online. The question is, can you make a living as an online personal trainer? The answer is a resounding yes. In this article, we’ll explore the ins and outs of online personal training and how you can develop a successful online personal training business.

The rise of online personal training

The fitness industry has been undergoing a significant transformation in recent years. Technology has disrupted the traditional models of personal training, and online personal training has seen an unprecedented increase in demand. Online personal training has several benefits over traditional personal training. Clients can access training from anywhere in the world, and trainers can offer their services from any location. This has made personal training more accessible to people who may have previously been excluded.

How technology has changed the fitness industry

Technology has made personal training more accessible to a broader audience. With the rise of smartphones, fitness apps, and wearable devices, people have more control over their fitness journeys than ever before. One of the biggest changes in the industry has been the shift from gym-based workouts to home workouts. This shift has been driven by technology and the ability to create custom workouts that can be done at home.

Moreover, technology has allowed trainers to create personalized workout plans for their clients. With the help of fitness apps and wearable devices, trainers can monitor their clients’ progress and adjust their workout plans accordingly. This has made personal training more effective and efficient, as trainers can tailor their plans to their clients’ specific needs and goals.

Benefits of online personal training for clients and trainers

Online personal training offers numerous benefits to both clients and trainers. For clients, online personal training is more convenient, flexible, and affordable than traditional personal training. They can access their workout plans at any time, from anywhere. This is particularly beneficial for people who have busy schedules or live in remote areas where access to personal training may be limited.

Additionally, online personal training is often more affordable than traditional personal training. Clients can choose from a variety of trainers and workout plans, which allows them to find a plan that fits their budget. This is a significant advantage for people who may have previously been unable to afford personal training.

For trainers, online personal training is an opportunity to reach a global audience, build a loyal client base, and create multiple income streams. Trainers can offer their services to clients from all over the world, which allows them to expand their business and increase their revenue. This is particularly beneficial for trainers who live in areas where demand for personal training is low.

Moreover, online personal training allows trainers to create and sell their workout plans to a wider audience. This provides trainers with an additional source of income and allows them to reach clients who may not be able to afford traditional personal training.

In conclusion, the rise of online personal training has been a game-changer for the fitness industry. It has made personal training more accessible, affordable, and flexible than ever before. With the help of technology, trainers can create personalized workout plans for their clients and monitor their progress in real-time. This has made personal training more effective and efficient, which has led to an increase in demand for online personal training.

Essential skills and qualifications for online personal trainers

Online personal training is a rapidly growing industry, and as such, requires a unique set of skills and qualifications. Trainers need to be qualified in the field of fitness, have excellent communication skills, and have an in-depth understanding of technology. To succeed in online personal training, you need to be passionate about fitness, have a deep understanding of your clients’ needs, and be able to create effective training programs tailored to their goals. Here are some additional details on the skills and qualifications needed for online personal trainers:

Fitness certifications and education

There are various fitness certifications and qualifications that can help you become a successful online personal trainer. These certifications include the Certified Strength and Conditioning Specialist (CSCS), National Academy of Sports Medicine (NASM), and American Council on Exercise (ACE). These certifications indicate that you have the knowledge and skills necessary to create effective training programs. However, it is important to note that certifications alone do not guarantee success. You need to have a deep understanding of anatomy, physiology, and exercise science to create effective training programs that cater to your clients’ needs.

Continuing education is also essential for personal trainers. The fitness industry is constantly evolving, and new research is being conducted all the time. To stay up-to-date with the latest trends and techniques, you need to attend seminars, workshops, and conferences regularly. This will help you to provide your clients with the most effective and innovative training programs.

Developing your online presence

Developing a strong online presence is essential when it comes to online personal training. This includes creating a website, social media accounts, and a blog. Your website should be easy to navigate, have a clear message, and showcase your skills and services. It should also be optimized for search engines so that potential clients can find you easily. Social media is a powerful tool for building a loyal fan base and engaging with your audience. You can use social media to share your knowledge, showcase your success stories, and offer promotions. A blog is an effective way to demonstrate your knowledge and expertise in the field of fitness. You can use your blog to share training tips, healthy recipes, and motivational stories.

Effective communication and coaching techniques

Effective communication is critical in online personal training. Since you can’t physically be there with your clients, you need to ensure that you communicate effectively through email, messaging apps, or video calls. You need to be responsive to your clients’ needs and be able to provide them with timely feedback. You also need to develop effective coaching techniques that motivate and inspire your clients to achieve their goals. You need to understand your clients’ needs and tailor your coaching style appropriately. This may involve using different communication methods, such as video calls or messaging apps, to cater to your clients’ preferences.

In conclusion, becoming a successful online personal trainer requires a combination of fitness certifications, a strong online presence, and effective communication and coaching techniques. By developing these skills and qualifications, you can help your clients achieve their fitness goals and build a successful career in the fitness industry.

Creating a successful online personal training business

Creating a successful online personal training business requires more than just having the technical skills to create workout plans and track progress. It requires a combination of skills, creativity, and hard work. Here are some tips on how to create a successful online personal training business:

Identifying your target market

The first step in creating a successful online personal training business is to identify your target market. You need to understand who your ideal clients are and what they want from their fitness journey. This will help you tailor your services to meet their specific needs and preferences.

You can use online surveys, social media polls, and other methods to gather information about your target audience. For example, you could ask questions about their fitness goals, their preferred workout styles, and their current fitness level. This information can help you create targeted marketing campaigns and personalized workout plans.

Building a strong brand and online presence

Building a strong brand and online presence is essential when it comes to creating a successful online personal training business. Your brand should reflect your values, personality, and unique selling point. This will help you stand out from the competition and attract clients who share your vision.

Your online presence should be consistent across all platforms and should showcase your skills, services, and client testimonials. This means having a professional website, active social media accounts, and engaging content that speaks directly to your target audience.

Consider partnering with other fitness professionals or influencers to expand your reach and credibility. Collaborating with like-minded individuals can help you tap into new markets and gain valuable exposure.

Developing effective marketing strategies

Effective marketing is crucial when it comes to promoting your online personal training business. You need to use various marketing channels to reach your target audience, including social media ads, email campaigns, and content marketing.

One effective strategy is to create valuable content that showcases your expertise and provides value to your target audience. This could include blog posts, videos, or social media posts that offer tips, advice, or inspiration related to fitness and wellness.

You also need to develop effective referral programs to encourage existing clients to refer you to their friends and family. Offering incentives such as discounts or free sessions can help motivate clients to spread the word about your services.

Finally, don’t forget the importance of building relationships with your clients. Providing exceptional service and personalized attention can help you retain clients and build a loyal following.

Generating income as an online personal trainer

Generating income as an online personal trainer can be a challenging but rewarding experience. With the rise of technology, the fitness industry has seen a significant shift towards online personal training. This shift has allowed personal trainers to reach a wider audience and offer their services to clients all over the world. However, with this increased accessibility comes increased competition. To stand out and generate income as an online personal trainer, you need to have a combination of skills, creativity, and perseverance.

Setting your pricing structure

One of the most critical decisions you will make when starting your online personal training business is setting your pricing structure. You should take into consideration your qualifications, experience, and the services you offer when determining your rates. It’s important to strike a balance between affordability and profitability. You can offer packages, such as monthly subscriptions or pay-per-session rates, to appeal to different clients. Offering a range of pricing options can help you attract a broader client base and increase your income streams.

Another pricing strategy you can use is to offer discounts for clients who commit to long-term packages. This strategy not only helps you secure a steady income but also encourages clients to stick with their fitness goals. Moreover, you can offer a free trial session to new clients to give them a taste of what they can expect from your services. This strategy can help you convert potential clients into paying customers.

Diversifying your income streams

As an online personal trainer, diversifying your income streams is essential to generating income. You can offer additional services such as meal planning, supplements, and other fitness-related products. By offering these services, you can increase your revenue and provide your clients with a more comprehensive fitness experience. You can also collaborate with other trainers, gyms, and fitness brands to increase your income streams. By partnering with other professionals in the industry, you can expand your reach and offer more value to your clients.

Another way to diversify your income streams is to create digital products such as e-books, workout plans, and online courses. These products can be sold on your website or other platforms, such as Amazon or Udemy. By creating digital products, you can generate passive income and reach a wider audience.

Retaining clients and encouraging referrals

Retaining clients and encouraging referrals is critical when it comes to generating income as an online personal trainer. You need to provide high-quality services that meet your clients’ needs and exceed their expectations. One way to do this is to offer personalized workout plans and nutrition advice. By tailoring your services to each client’s specific needs, you can show them that you care about their fitness journey and are invested in their success.

Another way to retain clients is to offer ongoing support and accountability. You can use online tools such as video conferencing, messaging apps, and email to stay in touch with your clients and provide them with the motivation they need to stick to their fitness goals.

Finally, you should develop effective referral programs that encourage existing clients to refer you to their friends and family. Word-of-mouth marketing is one of the most effective ways to generate new business, and it’s also one of the most cost-effective. You can offer incentives such as discounts or free sessions to clients who refer new business to you. By doing so, you can create a loyal client base and increase your income streams.

Online personal training is a viable profession that offers numerous benefits to both trainers and clients. To succeed in online personal training, you need to have the right skills, qualifications, and marketing strategies. You need to develop effective coaching techniques, build a loyal client base, and diversify your income streams. With hard work and dedication, you can make a living as an online personal trainer and help people achieve their fitness goals.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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