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Why do people pay for personal training?

Why do people pay for personal training?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 7, 2024 ā€” Updated on February 7, 2024

People pay for personal training for a multitude of reasons, chief among them being the desire for personalized guidance, accountability, expertise, and motivation that a professional trainer provides.

Why do people pay for personal training?

Personal training offers a tailored approach to fitness, ensuring that clients receive workouts and advice that are specifically designed to meet their individual goals, preferences, and physical condition. There are many benefits to personal training, and it is an important part of personal trainer marketing strategies to clearly communicate why people should pay for personal training and how personal training benefits people.

For fitness professionals seeking to offer top-tier personal training services, Exercise.com is the ideal software solution with the best personal training business management software. It facilitates the creation of custom workout plans, tracks client progress, and enables effective communication, all of which are essential for delivering the personalized experience that clients are willing to pay for.

Read on to learn the reasons people buy personal training, learn how much to charge for personal training sessions, how much to charge for workout plans, and maybe even learn how to start an online personal training business or how to make a fitness app so you can utilize one of the best apps for personal trainers to maximize your personal training expertise and make money from fitness in new and exciting ways.

Fitness Income Ideas

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can Run online fitness challenges.


You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Key Reasons People Pay for Personal Training

Here are some of the most common reasons people buy personal training services:

#1 – Personalized Workout Programs

  • Customization: Clients receive workouts tailored to their specific goals, whether it’s weight loss, muscle gain, or improving athletic performance.
  • Adaptability: Programs are adjusted based on progress and any changing needs or preferences, ensuring continued effectiveness.

Exercise.com’s software allows trainers to easily customize and adapt workout programs, ensuring clients receive a personal and effective training experience.

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#2 – Expertise and Safety

  • Professional Guidance: Trainers provide expert advice on exercise form, technique, and regimen, reducing the risk of injury.
  • Nutritional Advice: Many personal trainers also offer guidance on nutrition, further enhancing the client’s path to their fitness goals.

With Exercise.com, trainers can share instructional videos and resources, ensuring clients perform exercises safely and effectively.

#3 – Accountability and Motivation

  • Consistent Support: Regular sessions with a personal trainer provide a level of accountability that keeps clients committed to their fitness journey.
  • Encouragement: Personal trainers motivate clients to push beyond their perceived limits, fostering progress and perseverance.

The platform’s messaging and progress tracking features enable trainers to keep clients accountable and motivated, enhancing client retention.

#4 – Measurable Results

  • Goal Tracking: Personal trainers help clients set realistic goals and track their progress, providing a tangible sense of achievement.
  • Feedback and Adjustment: Trainers can provide immediate feedback and make necessary adjustments to the training program, ensuring continued progress.

Exercise.com’s comprehensive progress tracking and reporting tools help clients see their improvements, further justifying their investment in personal training.

#5 – Convenience and Flexibility

  • Flexible Scheduling: Personal training sessions can often be scheduled at times that suit the client’s lifestyle, making it easier to maintain consistency.
  • Location Flexibility: With the rise of online and mobile training, clients can train anywhere, further enhancing the appeal of personal training.

Exercise.com’s software supports online and in-person training, offering scheduling flexibility and the ability to train from anywhere, adding to the convenience that clients are willing to pay for.

Investing in personal training is a choice many make for the bespoke, expert-guided fitness journey it provides. For fitness professionals, leveraging a platform like Exercise.com ensures they can deliver the high-quality, personalized service that clients expect, making it easier to attract and retain clients willing to invest in personal training. To discover how Exercise.com can enhance your personal training offerings, booking a demo is an excellent next step.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyoneā€™s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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