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70 Personal Trainer Video Ideas

70 Personal Trainer Video Ideas

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 14, 2023 — Updated on September 11, 2023

Check out our big list of personal trainer video ideas to get fitness content ideas that will grow your personal training business. From funny personal trainer video ideas, to personal trainer video ideas for beginners, and best practices on how to promote personal training with video—we’ve got tons of personal trainer marketing tips specifically for PT videos.

Hosting Fitness Videos

Are you a personal trainer looking to take your practice to the next level? Have you considered incorporating videos into your training sessions? In today’s digital age, video content has become an essential tool for personal trainers to engage their clients and provide valuable information. In this article, we will explore the reasons why personal trainers should embrace video content, the benefits it offers, and how to create effective and engaging videos. We will also provide you with a list of top personal trainer fitness video ideas to inspire your clients. So, get ready to dive into the exciting world of personal trainer videos!

Fitness Income Ideas

Looking for fresh and engaging video ideas for your personal training business? This article provides a comprehensive list of creative and effective video ideas to help you connect with your audience, showcase your expertise, and boost your online presence. Be sure to read our full gym video marketing guide, learn how to get fitness clients on YouTube, learn how to create fitness video content, how to start a fitness streaming business, and more. And, of course, you can use the powerful Exercise.com platform, complete with the best personal training software and the best gym management software, all with an easy to use workout plan creator, exercise video library, and custom branded fitness apps so that you can create and sell workout plans, run fitness challenges, deliver online training, and much more.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

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Top 10 Personal Trainer Video Ideas to Inspire Your Clients

Now that you have a better understanding of the benefits and techniques of creating personal trainer videos, let’s dive into some exciting video ideas:

Workout Demonstrations

Creating videos that showcase various workouts can be an excellent way to provide visual guidance to your clients. Highlight routines that target different muscle groups, from full-body workouts to isolated exercises. This not only educates your clients but also gives them diverse options for their workout plans.

Exercise Form Tutorials

It’s essential for clients to maintain proper form to prevent injuries and maximize results. Guide your clients through proper form and technique for different exercises, emphasizing the dos and don’ts. Slow-motion and close-up shots can be particularly helpful here.

Nutritional Tips and Meal Prep Ideas

Diet plays a crucial role in any fitness journey. Share videos on healthy eating habits, showcasing easy-to-make recipes, meal prep techniques, and portion control tips. Highlight the nutritional benefits of different ingredients and how they support workout recovery and muscle growth.

Client Success Stories

There’s nothing more inspiring than real-life success stories. Interview and highlight the successes of your clients, showcasing their before-and-after transformations. This not only serves as a testimonial for your services but also motivates other clients to stay on track.

Q&A Sessions

Every client has questions. Dedicate some videos to answering common fitness and training questions in an engaging video format. This can also be an excellent way to address misconceptions and provide clarity on various fitness topics.

Fitness Challenges

Engage your clients by developing video challenges that they can participate in. Whether it’s a 30-day plank challenge or a weekly HIIT challenge, these videos can add an element of fun and competition, keeping your clients motivated and engaged.

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Stretching and Mobility Routines

Flexibility and mobility are often overlooked but are crucial for overall fitness. Teach your clients the importance of stretching, showcasing routines that target different areas of the body. Emphasize the benefits, such as injury prevention, improved posture, and increased range of motion.

Mindset and Motivation

The mental aspect of fitness is as important as the physical. Share videos that delve into mindset techniques, offer motivational quotes, or provide strategies to overcome mental blocks. Inspire and motivate your clients to stay committed, even during challenging times.

Behind-the-Scenes Footage

Let your clients peek behind the curtain. Show them a day in your life, how you prepare for training sessions, or any behind-the-scenes moments from your fitness journey. Sharing personal moments can help build a deeper connection with your audience.

Live Workout Sessions

Leverage the power of real-time engagement by streaming live workout sessions. This allows clients to join in from their homes, ask questions on the spot, and receive immediate feedback. It’s also a great way to build a sense of community among your clients.

Remember, these video ideas are just the tip of the iceberg. With platforms like Exercise.com, personal trainers have a plethora of tools at their disposal to create, share, and manage their video content. Experiment with different types of video content, gauge your audience’s response, and tailor your approach accordingly.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Big List of Personal Training Video Ideas

Here’s a list of personal trainer video ideas you can use to promote your personal training business with video:

Creative Personal Trainer Video Ideas

  1. “A Day in the Life” of a personal trainer.
  2. Animated anatomy lessons explaining muscle groups.
  3. Time-lapse of a complete workout session.
  4. “Before and After” client transformations.
  5. Training in unique locations (beach, mountains, landmarks).
  6. Partner workouts with unusual props (e.g., watermelons or books).
  7. Exercises around the world: showcase moves from different cultures.
  8. Interactive audience challenges.
  9. Story-based workouts (e.g., “Escape from Zombies” cardio workout).
  10. DIY home gym equipment tutorials.
  11. Silent workout (using only visual cues).
  12. Themed workouts (e.g., “80s Retro” or “Superhero Strength”).
  13. Workout games or fitness bingo.
  14. Exercise musical where moves follow the beat and lyrics.
  15. Mystery workouts where viewers choose the next move.

Best Personal Trainer Video Ideas

  1. Proper form tutorials for common exercises.
  2. Nutrition tips and meal prep guides.
  3. Recovery and stretching routines.
  4. Full-body HIIT workouts.
  5. Core strengthening series.
  6. Common workout mistakes and how to correct them.
  7. Client testimonials and success stories.
  8. Breakdown of popular workout trends.
  9. Weightlifting basics and safety.
  10. Cardio workouts for maximum fat burn.
  11. Workouts targeting specific muscle groups.
  12. Q&A sessions addressing common fitness queries.
  13. Tips for setting and achieving fitness goals.
  14. Guide to using gym equipment.
  15. Progress tracking and measurement tutorials.

Funny Personal Trainer Video Ideas

  1. Bloopers and outtakes from training sessions.
  2. “Fitness vs. Reality” skits.
  3. Parodies of popular workout trends.
  4. “When Clients Say…” humorous responses to common client remarks.
  5. Comedy sketches about gym etiquette.
  6. “Expectation vs. Reality” workout editions.
  7. Mock infomercials for fictional fitness products.
  8. Funny voiceovers for common exercises.
  9. “Fitness in the Future” humorous predictions.
  10. Satirical guide to “lazy workouts.”
  11. Comedy sketches about “gym personalities.”
  12. Humorous takes on “strange” exercises.
  13. “If pets were personal trainers” sketches.
  14. Fitness “magic tricks” or illusions.
  15. Mockumentary about a fictional fitness trend.

Personal Trainer Video Ideas for Beginners

  1. Introduction to basic fitness terminology.
  2. Beginner’s guide to the gym.
  3. Bodyweight exercises for newbies.
  4. Tips for staying motivated in the initial fitness journey.
  5. Basic nutrition guide for those starting their fitness journey.
  6. “First Day at the Gym” walkthrough.
  7. Home workouts for beginners.
  8. Beginner-friendly yoga and flexibility routines.
  9. How to set realistic fitness goals.
  10. Guide to choosing the right workout shoes and gear.
  11. Simple strength training routines using minimal equipment.
  12. Common fears about starting fitness and how to overcome them.
  13. Cardio routines for those new to exercise.
  14. Tips to prevent injuries for beginners.
  15. “Ask a Trainer” segment addressing beginner concerns.

These video ideas can be adapted and tailored based on the target audience, personal style of the trainer, and the platforms they’re using. With the right approach and by leveraging tools like Exercise.com, trainers can effectively engage their audience and grow their online presence.

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Using Exercise.com to Create and Sell Fitness Videos Online

While there are various platforms available, Exercise.com offers a comprehensive, professional solution for hosting exercise videos, selling workout plans, running online fitness coaching, and more, all through your very own custom-branded fitness app.

Mobile Fitness App Guided Logger

You can make money with fitness by selling workout plans, using our white label fitness app builder software to offer a custom branded fitness app, learning how to run an online fitness challenge, and much more.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

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Why Personal Trainers Should Incorporate Videos into Their Practice

Video content has revolutionized the fitness industry. By incorporating videos into your practice, you can offer your clients a more interactive and engaging experience. Videos allow you to demonstrate exercises, explain proper form and technique, and provide valuable tips and advice. They also provide a great opportunity to connect with your clients on a more personal level, building trust and rapport. Additionally, videos allow you to reach a wider audience, as they can be easily shared on social media platforms and websites.

Benefits of Using Video Content as a Personal Trainer

Using video content as a personal trainer comes with a host of benefits. First and foremost, videos enhance the overall learning experience for your clients. They provide a visual demonstration of exercises and techniques, making it easier for clients to understand and replicate them correctly. Videos also offer a convenient way for clients to access your instruction and guidance anytime, anywhere. This flexibility enables clients to stay motivated and committed to their fitness journey.

Furthermore, videos can help you establish yourself as an expert in your field. By providing valuable content through videos, you can demonstrate your knowledge and expertise, positioning yourself as a trusted authority. This, in turn, can attract new clients and lead to increased business opportunities. Lastly, video content can greatly enhance client retention. When clients feel engaged and connected to their trainer through videos, they are more likely to stick to their fitness goals and continue their training sessions.

How to Create Engaging and Effective Personal Trainer Videos

Creating engaging and effective personal trainer videos may seem daunting, but it doesn’t have to be. Here are some tips to help you get started:

1. Plan your content: Outline the key points you want to cover in each video. This will help you stay organized and ensure that your message is clear and concise.

2. Invest in the right equipment: While you don’t need to break the bank, investing in good-quality equipment, such as a camera and microphone, can greatly improve the visual and audio quality of your videos.

3. Consider your audience: Tailor your content to your target audience. Whether you are creating videos for beginners, athletes, or specific age groups, make sure your content is relevant and valuable to them.

4. Keep it concise: Clients have limited attention spans, so aim to keep your videos between 5-10 minutes long. This will ensure that your content is easily digestible and keeps your audience engaged.

5. Be authentic and engaging: Let your personality shine through in your videos. Be enthusiastic, relatable, and personable. This will help you connect with your audience on a deeper level.

By following these tips, you can create videos that not only capture your clients’ attention but also provide valuable information and guidance.

Step-by-Step Guide to Filming and Editing Personal Trainer Videos

Now that you have a plethora of video ideas, let’s discuss the process of filming and editing your personal trainer videos:

1. Set up your filming space: Find a well-lit area with minimal distractions. Make sure your filming space reflects your brand and professionalism.

2. Test your equipment: Before you start filming, test your camera, microphone, and lighting setup to ensure everything is working properly.

3. Choose the right angles: Experiment with different camera angles to capture exercises and demonstrations effectively.

4. Film in segments: Instead of filming your entire video in one take, divide it into smaller segments. This will make the editing process easier and allow for smoother transitions.

5. Edit your videos: Use video editing software to cut out any mistakes or irrelevant content. Add text overlays, intro/outro, and background music to enhance the overall viewer experience.

6. Review and publish: Take the time to watch your videos before publishing them. This will help you identify any areas that need improvement or fine-tuning.

By following these steps, you can create professional-looking videos that captivate and engage your audience.

The Power of Demonstrating Exercises through Video

One of the most significant advantages of incorporating videos into your personal training practice is the ability to effectively demonstrate exercises. With videos, you can visually show your clients how to perform each exercise with correct form and technique.

Demonstrating exercises through video allows you to break down complex movements and provide step-by-step instructions. This ensures that your clients understand and execute each exercise correctly, minimizing the risk of injuries. Videos also allow you to emphasize key points and address common mistakes, providing your clients with valuable insights.

Creative Ways to Utilize Video Content in Personal Training Sessions

When it comes to using video content in personal training sessions, the possibilities are endless. Here are some creative ways to incorporate videos:

1. Warm-up routines: Begin your training sessions with a video that guides clients through a dynamic warm-up routine.

2. Interval timers: Create videos that serve as timers for client workouts, ensuring they follow the correct work-to-rest ratios.

3. Virtual challenges: Organize virtual fitness challenges where clients complete workouts based on videos you provide.

4. Client progress tracking: Encourage clients to record and upload videos of their progress, allowing you to track their improvement over time.

5. Virtual consultations: Conduct remote consultations with clients through video calls, discussing goals, progress, and adjustments to their training programs.

By integrating videos into your personal training sessions, you can enhance the overall experience and provide a more personalized approach to your clients’ fitness journeys.

Tips for Creating Professional-Looking Personal Trainer Videos on a Budget

You don’t need a large budget to create professional-looking personal trainer videos. Here are some tips to help you get started:

1. Use natural lighting: Utilize natural light as much as possible. Film near a window or in outdoor settings to achieve well-lit videos.

2. Invest in basic equipment: Purchase affordable equipment like a smartphone tripod, ring light, or a lapel microphone to improve the quality of your videos.

3. Focus on content quality: While good equipment helps, the content itself is more important. Focus on providing valuable information and engaging your audience.

4. Edit with free software: Many free video editing software options are available, such as iMovie or Shotcut, that offer basic editing features to enhance your videos.

Remember, it’s the quality of your content and your ability to connect with your audience that matters most – not the equipment you use.

Best Practices for Promoting Your Personal Trainer Videos on Social Media

Creating great videos is just the first step. To maximize their impact, you need to promote them effectively on social media. Here are some best practices:

1. Know your audience: Understand your target audience and tailor your video promotions and captions accordingly.

2. Use engaging thumbnails: Create eye-catching thumbnails that entice viewers to click on your videos.

3. Write compelling captions: Craft captions that provide a clear and concise overview of your video, encouraging viewers to watch.

4. Utilize relevant hashtags: Research and use relevant fitness-related hashtags to increase the discoverability of your videos.

5. Schedule your posts: Consistency is key. Use scheduling tools like Hootsuite or Buffer to plan and schedule your video posts in advance.

By following these practices, you can expand your reach, attract a larger audience, and increase engagement on your social media platforms.

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Exploring Different Types of Personal Trainer Videos: From Workouts to Nutrition Tips

Personal trainer videos come in many forms, each serving a unique purpose. Let’s explore some popular types:

1. Workout videos: These videos demonstrate different types of workouts, targeting different muscle groups and fitness goals.

2. Exercise tutorials: Focus on specific exercises, explaining proper form, common mistakes, and variations.

3. Nutrition tips and recipe videos: Educate your audience on healthy eating habits, provide recipe ideas, and offer nutritional advice.

4. Motivational videos: Share inspirational messages, success stories, and practical tips to motivate your audience.

5. Q&A videos: Answer common fitness questions or address frequently asked doubts in video format.

Ideally, mix and match these types of videos to provide a well-rounded and comprehensive content experience for your clients and audience.

How to Optimize Your YouTube Channel for Maximum Exposure and Engagement

YouTube is an ideal platform for personal trainers to reach a wider audience. Here are some tips to optimize your YouTube channel:

1. Keyword research: Conduct keyword research to identify relevant and popular fitness-related search terms. Incorporate these keywords into your video titles, descriptions, and tags.

2. Eye-catching thumbnails: Create visually appealing thumbnails that accurately represent your video content and entice viewers to click.

3. Engage with your audience: Respond to comments on your videos, encourage viewers to subscribe, and ask for feedback to foster meaningful engagement.

4. Collaborate with other fitness channels: Collaborating with other fitness channels can help you tap into their audience and expand your reach.

5. Promote your videos across social media: Share your YouTube videos on other social media platforms to increase exposure and drive traffic to your channel.

By optimizing your YouTube channel, you can grow your audience, increase engagement, and establish yourself as a go-to resource in the fitness industry.

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Increasing Client Retention with Regularly Scheduled Video Workouts

Client retention is crucial for the success of any personal training business. Regularly scheduled video workouts can significantly contribute to client retention. Here’s how:

1. Consistency: By offering regularly scheduled video workouts, you build a routine for your clients. Consistency is key to maintaining motivation and progress.

2. Convenience: Video workouts allow clients to exercise at their convenience, eliminating barriers such as time constraints or travel to a gym.

3. Personalization: Tailor video workouts to each client’s fitness level and specific goals. This personalized approach enhances the client experience and boosts their motivation.

4. Accountability: Regularly scheduled video workouts provide clients with a sense of accountability. They know they have scheduled sessions to attend, keeping them committed to their fitness journey.

By integrating regularly scheduled video workouts into your training program, you can improve client satisfaction, increase adherence, and ultimately enhance client retention.

Leveraging the Power of Live Streaming in Personal Training Sessions

Live streaming offers a unique and powerful way to engage with your clients during personal training sessions. Here’s why you should consider leveraging live streaming:

1. Real-time interaction: Live streaming allows you to communicate with your clients in real-time, providing instant feedback, motivation, and guidance.

2. Remote training possibilities: Live streaming enables you to offer training sessions to clients who may be unable to physically attend in-person sessions due to distance or other limitations.

3. Community-building: Live streaming provides an opportunity for clients to connect with one another, fostering a sense of community and support among your clients.

4. Cost-effective: Live streaming sessions require minimal equipment and can be conducted from the comfort of your own training space, making it a cost-effective option.

By embracing live streaming, you can create engaging and interactive training experiences that transcend time and location barriers.

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What makes a good fitness video?

A good fitness video is clear, engaging, and informative. It should have high-quality visuals and sound, demonstrate proper form and technique, offer modifications for different fitness levels, and convey enthusiasm and motivation. The setting should be appropriate and distraction-free, and the pacing should be easy to follow.

What content should I post as a personal trainer?

As a personal trainer, you should post content that showcases your expertise, client transformations, workout demonstrations, nutritional tips, and fitness challenges. It’s also beneficial to share behind-the-scenes glimpses of your training sessions, client testimonials, and articles or blogs related to health and wellness.

How do I promote myself as a personal trainer?

To promote yourself as a personal trainer, utilize social media platforms, create valuable content like blogs and videos, offer free workshops or classes, collaborate with local businesses, ask for client referrals, and attend networking events. Build a professional website, collect and showcase client testimonials, and maintain a consistent online presence.

How do you promote fitness in a video?

Promote fitness in a video by showcasing the benefits of a healthy lifestyle, sharing success stories, demonstrating exercises, and offering tips. Keep the content engaging with motivational music, compelling visuals, and authentic testimonials. Address common fitness myths, challenges, and provide solutions to engage a broader audience.

What makes good fitness content?

Good fitness content is accurate, relatable, and actionable. It should offer valuable insights, be backed by credible sources or personal experience, and engage the audience with compelling visuals, stories, or challenges. The content should inspire, educate, and motivate the audience to take action towards their fitness goals.

What is the most viewed workout video on YouTube?

The most viewed workout videos on YouTube have been constantly changing due to the platform’s dynamic nature. Popular channels like Chloe Ting, Blogilates, and FitnessBlender have multiple videos with millions of views. You’d need to check the current statistics on YouTube for the most recent data.

What makes a personal trainer stand out?

A personal trainer stands out through their expertise, genuine care for clients, adaptability, strong communication skills, and an ability to motivate and inspire. Unique training methods, continued education, and an approachable personality can also set a trainer apart from the competition.

How do personal trainers get clients fast using video marketing?

Video marketing allows personal trainers to showcase their skills, expertise, and client results. By offering free workout sessions, tutorials, or challenges, trainers can attract a larger audience. Engaging visuals, testimonials, and consistent posting across platforms like YouTube, Instagram, and Facebook can significantly increase visibility and client inquiries.

How do you motivate personal training clients with video?

Motivate clients through video by sharing success stories, setting challenges, demonstrating progressions, and offering words of encouragement. Highlight the benefits of consistency, show the results of hard work, and offer short, engaging workouts that clients can follow along with.

What video marketing strategies do personal trainers use?

Personal trainers use strategies such as tutorials, time-lapse transformation videos, live Q&A sessions, workout challenges, client testimonials, collaboration with other fitness professionals, and consistent posting schedules. They also engage with their audience by responding to comments, sharing user-generated content, and utilizing platform-specific features like stories or reels.

What are the qualities of a fitness model?

A fitness model possesses a well-maintained physique, good posture, clear skin, and a photogenic appearance. Beyond aesthetics, they also need discipline, a strong work ethic, dedication to fitness and nutrition, adaptability, and excellent communication skills for collaborations and endorsements.

What makes a good fitness influencer?

A good fitness influencer is knowledgeable, authentic, and genuinely passionate about helping others achieve their fitness goals. They provide evidence-based advice, are transparent about their journey, engage with their audience, and maintain consistency in their content and messaging.

Read More: Fitness Influencer Guide

How can Exercise.com help me stream fitness videos, offer an exercise library, and more?

Exercise.com is a versatile platform tailored for fitness professionals. It allows you to stream fitness videos with ease, providing a seamless experience for your audience. Beyond streaming, Exercise.com offers a comprehensive exercise library that you can utilize for client workouts. This all-in-one platform also integrates other business solutions like booking, payment processing, and client management, making it easier for fitness professionals to run their business and focus on delivering quality content and training.

Lani Hudgins
Excellent choice for my business! I tried nearly all the “major” platforms and found Exercise.com to be the most intuitive.
Lani Hudgins
Certified Personal Trainer & Nutrition Coach

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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