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How much do people pay for online fitness coaching?

How much do people pay for online fitness coaching?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on June 4, 2023 ā€” Updated on May 13, 2024

People pay $50-$300 per month for online fitness coaching, and sometimes more depending upon the level of service. By contrast, people pay $50-$100 per session for in-person fitness coaching. Read on to learn how much people pay for online fitness coaching at various service levels so you can learn how much you should charge as an online fitness coach and set your own online fitness coaching prices accordingly.

Type of Online Fitness CoachingEstimated Average Prices
Individualized Training Plan$50-$200 per month
Group Training Program$20-$100 per month
Fitness Challenge$10-$50 per challenge
Nutrition Coaching$50-$200 per month
Wellness Coaching (Fitness + Nutrition)$100-$300 per month
Lifestyle Coaching (Fitness + Nutrition + Life Coaching)$200-$500 per month
Personal Training Sessions (Virtual)$30-$100 per session
Hybrid Coaching (Online + In-person)$200-$500 per month

Learn how to become an online fitness coach, how to make money as an online fitness coach, and price your services to maximize profit. Please note these prices are estimated averages and can greatly vary depending on factors such as the coach’s experience, the program’s duration and complexity, and the level of personalized attention the client receives. Some of the most profitable fitness business models charge much higher prices (ex: high ticket fitness coaching).

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Understanding the online fitness coaching market

The fitness industry has undergone a significant transformation with the rise of online fitness coaching. This trend has been further exacerbated by the COVID-19 pandemic, which has emphasized the importance of virtual training sessions. Online fitness coaching is a convenient and cost-effective alternative to traditional in-person coaching, and in this article, we explore how much people pay for these coaching services.

Online fitness coaching is a rapidly growing industry, with a wide range of coaching services and pricing structures available. These coaching services are typically provided through online platforms such as video conferencing or through specialized fitness apps.

The rise of online fitness coaching

The global pandemic has caused a significant shift in the way people approach fitness and wellness. With the closure of gyms and fitness centers, people have turned to online fitness coaches for guidance on staying healthy and active. Online fitness coaching has become an excellent alternative to traditional gym training, with more people opting for the convenience and flexibility of online coaching services.

Online fitness coaching has also made it easier for people to access expert guidance and support, regardless of their location. With online coaching, individuals can connect with coaches from around the world and receive personalized training programs that cater to their specific needs and goals.

Different types of online fitness coaching services

There are various types of online fitness coaching services available, including subscription-based services, one-on-one coaching, group coaching, and customized fitness programs. Each of these services has a unique pricing structure.

Subscription-based services are typically the most affordable option, with monthly or yearly fees that provide access to a range of training programs and resources. One-on-one coaching, on the other hand, is a more personalized service that involves working directly with a coach to develop a customized training program. Group coaching is similar to one-on-one coaching, but with the added benefit of group support and accountability.

Customized fitness programs are designed specifically for the individual and can be tailored to their unique needs and goals. These programs often involve an initial consultation with a coach to determine the individual’s fitness level, goals, and any limitations they may have.

Factors affecting the cost of online fitness coaching

Several factors can influence the cost of online fitness coaching, and it is essential to consider them when determining which service to use. These factors include:

  • Level of expertise: Coaches with more experience and qualifications may charge higher fees for their services.
  • Personalization: Services that offer more personalized coaching, such as one-on-one coaching or customized fitness programs, may be more expensive than subscription-based services.
  • Length of commitment: Services that require a longer commitment, such as a yearly subscription, may offer discounted rates compared to monthly subscription services.
  • Additional resources: Some services may offer additional resources, such as meal plans or fitness tracking tools, which can affect the overall cost of the service.

Ultimately, the cost of online fitness coaching will depend on the individual’s needs and preferences. It is essential to research and compare different services to find the one that best fits your goals and budget.

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Average costs of online fitness coaching

Fitness coaching has become increasingly popular in recent years, with many people opting for online coaching as a convenient and cost-effective way to reach their fitness goals. There are several options available for online fitness coaching, each with its own unique features and costs.

Subscription-based services

Subscription-based services typically involve a monthly payment for access to a particular fitness program. These services are usually the most affordable and typically range from $20 to $100 per month. These programs are designed to cater to a wide range of fitness goals, from weight loss to muscle gain and everything in between. Many subscription-based services offer a variety of workout plans, nutritional guidance, and support from a community of like-minded individuals.

One popular subscription-based service is Beachbody On Demand, which offers a wide range of fitness programs, including P90X, Insanity, and 21 Day Fix. The monthly cost for this service is $39, which includes access to all of the workout programs as well as nutritional guidance and support from a team of coaches.

One-on-one coaching

One-on-one coaching involves working with a personal trainer who is experienced in delivering virtual training sessions. The cost of one-on-one coaching can vary significantly based on the coach’s experience and qualifications, but the range is typically between $50 to $200 per hour-long session. This option is ideal for those who require personalized attention and guidance to help them reach their fitness goals.

Many personal trainers offer online coaching services, allowing clients to receive the same level of support and guidance as they would in-person. Some trainers specialize in specific areas such as weight loss, strength training, or endurance training, while others offer a more holistic approach to fitness.

Group coaching

Group coaching is a cost-effective way to receive personalized coaching while sharing the cost with other participants. The cost of group coaching usually ranges from $20 to $50 per session. This option is ideal for those who enjoy the social aspect of fitness and want to work out with others who share similar goals.

Many group coaching programs are designed to cater to specific fitness goals, such as running a marathon or completing a triathlon. These programs often include a mix of virtual workouts, nutritional guidance, and support from a community of participants.

Customized fitness programs

Customized fitness programs are tailored to individual needs and goals and are typically the most expensive option. These programs can range from $100 to $500 per month, depending on the coach’s experience, qualifications, and level of support provided. This option is ideal for those who require a high level of personalized attention and guidance to help them reach their fitness goals.

Many customized fitness programs involve an initial consultation with a coach to discuss goals, fitness level, and any limitations or injuries. The coach will then create a personalized workout plan and provide ongoing support and guidance to help the client achieve their goals.

Overall, online fitness coaching offers a convenient and cost-effective way to reach your fitness goals. Whether you opt for a subscription-based service or one-on-one coaching, there are plenty of options available to suit your needs and budget.

Factors that influence the price of online fitness coaching

Coach’s experience and qualifications

The coach’s experience and qualifications can significantly impact the cost of online fitness coaching. A more experienced coach or one with advanced certifications may command a higher price. This is because they have spent more time developing their skills and knowledge, and are able to provide a higher level of expertise to their clients. Additionally, coaches with advanced certifications have typically invested more time and money into their education, which they may pass on to their clients through higher fees.

However, it’s important to note that experience and qualifications aren’t always a guarantee of quality coaching. Some coaches may have less experience but still be highly effective at helping their clients achieve their fitness goals. It’s important to do your research and read reviews before selecting a coach based solely on their experience or qualifications.

Length and frequency of sessions

The length and frequency of training sessions can also impact the overall cost. Longer and more frequent sessions typically cost more. This is because the coach is investing more time and energy into working with their client, and may need to adjust their schedule to accommodate more sessions.

However, it’s important to find a balance between session length and frequency that works for both you and your coach. If you’re on a tight budget, shorter and less frequent sessions may be more manageable. On the other hand, if you have specific goals that require more intensive training, longer and more frequent sessions may be necessary.

Additional resources and support

Additional resources and support provided by the coach can also affect the cost. Some coaches offer personalized nutrition plans, access to exclusive content, or ongoing support between training sessions. These additional resources can be valuable for clients who are looking for more comprehensive support in achieving their fitness goals.

However, it’s important to consider whether these additional resources are worth the extra cost. If you’re already working with a nutritionist or have access to other resources, you may not need or want these additional services. It’s important to communicate with your coach about what you’re looking for and what you’re willing to pay for.

Geographic location

The coach’s geographic location may also impact the cost, with coaches in larger cities typically charging more than those in smaller towns or rural areas. This is because the cost of living is generally higher in larger cities, and coaches may need to charge more to cover their expenses.

However, it’s important to note that location isn’t always a guarantee of quality coaching. Just because a coach is located in a larger city doesn’t necessarily mean they’re a better coach than someone in a smaller town. It’s important to focus on the coach’s experience, qualifications, and track record rather than their location.

Comparing online fitness coaching to traditional in-person coaching

Fitness coaching has been around for a long time, and it has evolved over the years. In the past, people would have to go to a gym or a training facility to meet with their coach. However, with the rise of technology, online fitness coaching has become increasingly popular. In this article, we will be comparing online fitness coaching to traditional in-person coaching.

Cost differences

One of the most significant differences between online fitness coaching and traditional in-person coaching is the cost. Traditional in-person coaching can be significantly more expensive than online coaching. This is because the trainer’s overhead costs are typically higher when renting a gym or training facility. On the other hand, online coaching eliminates many of these overhead costs, resulting in lower prices for consumers. This is a significant advantage for those who are on a budget or who are looking to save money.

Benefits and drawbacks of online coaching

Online coaching offers numerous benefits, including convenience, flexibility, and cost-effectiveness. With online coaching, you can work out from the comfort of your own home, and you can schedule your sessions at a time that is convenient for you. This is especially beneficial for those who have busy schedules or who live far away from a gym or training facility. Additionally, online coaching is usually more affordable than in-person coaching, making it a great option for those who are on a budget.

However, there are also some drawbacks to online coaching. One of the most significant drawbacks is that it may be challenging for some individuals to stay motivated and engaged in an online setting. Without the face-to-face interaction with a coach, it can be challenging to stay motivated and on track with your fitness goals. Additionally, online coaching may not be suitable for those who are new to working out or who require a lot of guidance and support.

Benefits and drawbacks of in-person coaching

In-person coaching provides a level of personalized attention and motivation that can be challenging to replicate in an online setting. With in-person coaching, you have the opportunity to work one-on-one with a coach who can provide you with personalized guidance and support. This can be especially helpful for those who are new to working out or who have specific fitness goals that require a lot of attention and support.

However, there are also some drawbacks to in-person coaching. One of the most significant drawbacks is that it is usually more expensive than online coaching. Additionally, in-person coaching may be less convenient for busy individuals who have to travel to a gym or training facility for their sessions.

Overall, both online fitness coaching and traditional in-person coaching have their advantages and disadvantages. It ultimately comes down to personal preference and individual needs. It is essential to weigh these factors when choosing a fitness coach to ensure that you get the best value for your money.

Jimmy Myers Relentless Sports Performance
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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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