Home How to Make Money Selling Workout Plans Online
How do you make a workout program and sell it?

How do you make a workout program and sell it?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on May 23, 2023 ā€” Updated on November 16, 2023

Learning how to make a workout program and sell it is key for fitness professionals and fitness enthusiasts alike. Are you a fitness enthusiast who wants to share your knowledge and expertise with others? Are you are fitness professional who wants to create a workout program and sell it to people who are looking to improve their fitness levels? If so, you’re in the right place. In this article, we’ll show you how to make a workout program and sell it successfully.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

First and foremost, it’s important to note that creating a workout program is easier than you think using the best workout plan creator software. It requires a lot of research, planning, and dedication, but there are some tools like Exercise.com with the best gym digital fitness product software that will speed up the process. With the right tools and resources, you can create a program that is effective and appealing to your target audience and start making money from fitness.

Fitness Income Ideas

One of the best tools you can use to create and sell your workout program is Exercise.com, the best gym management software on the market. With Exercise.com, you can easily create and customize your workout program, track your clients’ progress, and sell your program directly to your audience. If you’re interested in learning more about how Exercise.com can help you create and sell your workout program, be sure to book a demo today.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Book a demo now!

In today’s health-conscious society, fitness has become a popular industry. Many people are looking for effective workout programs to achieve their health goals, and this presents an opportunity for service providers to tap into this niche. Whether you are a certified personal trainer or just someone who has a passion for fitness, you can make money when you create and sell workout programs online. So how do you go about it?

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Understanding the fitness market

Before embarking on creating your workout program, it is essential to have a good understanding of the fitness market. This includes identifying the different segments of customers and their fitness goals. The fitness market can be broadly divided into two categories: general fitness programs and specialized fitness programs.

General fitness programs are designed for individuals who want to improve their overall health and fitness levels. These programs usually include a combination of cardiovascular and strength training exercises. They are suitable for people of all ages and fitness levels.

Specialized fitness programs, on the other hand, are designed for individuals who have specific fitness goals. These could include weight loss, muscle gain, sports performance, or injury rehabilitation. These programs are tailored to meet the unique needs of each individual.

Identifying your target audience

Once you have an overall understanding of the fitness market, it is time to identify your target audience. This includes factors such as age, gender, fitness level, and preferred training style. Understanding your target audience will help you design an effective workout program that meets their specific needs and goals.

For example, if your target audience is women over the age of 40 who are looking to lose weight, you may want to focus on low-impact exercises that are easy on the joints, such as walking, cycling, or swimming. You may also want to incorporate strength training exercises to build lean muscle mass and boost metabolism.

Mobile Fitness App Guided Logger

Analyzing current trends and competition

You also need to stay up to date with current fitness trends and analyze your competition. Knowing what is working and what is not will help you create a program that stands out from the rest.

For example, if you notice that high-intensity interval training (HIIT) is a popular trend in the fitness industry, you may want to incorporate HIIT workouts into your program. You can also look at the marketing strategies used by your competition to gain insights into how to market your workout program.

Finding your unique selling proposition

One of the key factors that will determine the success of your workout program is having a unique selling proposition (USP). Your USP is what sets you apart from your competition. It could be your expertise, the quality of your program, or the results that your clients achieve.

For example, if you are a certified nutritionist as well as a personal trainer, you could use your expertise in nutrition to create a program that not only includes effective workouts but also provides clients with personalized meal plans and nutritional guidance. This would set you apart from other personal trainers who only focus on workouts.

It is essential to identify your USP and highlight it in your marketing efforts. This will help you attract the right clients and build a loyal following.

Creating an effective workout program

Workout Plan Creator

Are you ready to create a workout program that will help your clients achieve their fitness goals? Whether you’re a personal trainer or a fitness enthusiast, designing a workout program can be a challenging yet rewarding experience. In this guide, we’ll discuss the key steps you need to take to create an effective workout program that will keep your clients engaged and motivated. Use free personal trainer workout templates in the Exercise.com platform to easily start selling workout plans online.

Understanding your target audience

The first step in creating an effective workout program is to understand your target audience. This includes their fitness level, age, gender, and goals. By understanding your target audience, you can tailor your program to meet their needs and keep them motivated throughout their fitness journey.

Setting clear goals and objectives

Once you have a good understanding of your target audience, it’s time to set clear goals and objectives for your program. This includes defining the duration, intensity, and frequency of your workouts. It’s important to set realistic goals that are achievable for your clients.

Designing a balanced and varied routine

The next step is to design a balanced and varied routine that includes a mix of strength, cardio, flexibility, and balance exercises. It’s important to create a program that challenges your clients but is also safe and enjoyable. You can incorporate different types of workouts such as HIIT, Pilates, or yoga to keep your clients engaged and motivated.

Ensuring proper progression and adaptability

Your program should also have the flexibility to evolve as your clients progress. This requires designing a program that is adaptable and can be customized based on the fitness level and goals of your clients. It’s important to monitor your clients’ progress and adjust their workouts accordingly.

Incorporating recovery and injury prevention

Finally, it’s important to include recovery and injury prevention in your program. This includes warming up and cooling down, stretching, and foam rolling. It will help your clients prevent injuries and improve their overall fitness levels. You can also incorporate other recovery techniques such as massage or acupuncture to help your clients recover faster.

In conclusion, creating an effective workout program requires careful planning, understanding your target audience, setting clear goals, designing a balanced and varied routine, ensuring proper progression and adaptability, and incorporating recovery and injury prevention. By following these steps, you can create a program that will keep your clients engaged, motivated, and on track to achieving their fitness goals.

Building your brand and credibility

Building your brand and credibility is crucial to the success of your workout program. It is not only important to have a great workout plan, but it is equally essential to establish your brand and credibility to attract and retain clients. Here are some ways to build your brand and credibility:

Developing a professional image

Developing a professional image involves creating a website and social media presence that reflects your brand. Your website should not only look professional but should also be easy to navigate. You can hire a web designer to create a website that is visually appealing and user-friendly. Your social media accounts should be active and engaging. You can post pictures and videos of your workouts, share motivational quotes, and interact with your followers. This will help you establish a strong online presence and attract potential clients.

Establishing your expertise and qualifications

Establishing your expertise and qualifications is also essential. It is important to clearly communicate your credentials, certifications, and experience to your clients. You can list your qualifications and experience on your website and social media accounts. You can also include your certifications and qualifications in your email signature and business cards. This will help you establish yourself as a credible and knowledgeable fitness professional.

Creating engaging and informative content

You can also build your credibility by creating engaging and informative content. This includes blog posts, videos, and social media updates that provide valuable information to your followers. You can share tips on healthy eating, workout routines, and motivational quotes. This will help you establish yourself as an expert in the fitness industry and attract potential clients.

Utilizing testimonials and success stories

You can also leverage testimonials and success stories from your clients to build trust and credibility. Including before and after photos and client feedback on your website and social media accounts can help attract new clients. You can also ask your clients to share their success stories on your social media accounts. This will help build a community of loyal followers who trust and believe in your work.

By following these tips, you can establish yourself as a credible fitness professional and build a strong brand that attracts and retains clients. Remember, building your brand and credibility is an ongoing process, and it requires consistent effort and dedication.

Marketing your workout program

Sell Workout Plans

Marketing your workout program is crucial to attracting new clients and staying competitive in the fitness market. With so many fitness programs available, it is essential to stand out and make your program known to potential clients.

Choosing the right platform for sales

The first step in marketing your workout program is choosing the right platform for sales. This could be your website, social media accounts, or a third-party platform. It is essential to choose a platform that meets the needs of your target audience and provides a seamless user experience.

If your target audience is primarily young adults, social media platforms like Instagram and TikTok may be the best option. If your audience is older adults, a website with clear and concise information may be more effective. Third-party platforms like ClassPass can also be a great option for reaching a wider audience. Launching a custom-branded fitness app to sell workout plans through your own fitness app is easy to do with Exercise.com.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Read More: Best Gym Mobile Apps Software

Leveraging social media and influencers

Social media is a powerful tool for marketing your workout program. You can use platforms like Instagram, Facebook, and Twitter to showcase your program and connect with potential clients.

Another effective way to leverage social media is by partnering with influencers and fitness bloggers who have a large following. By partnering with these individuals, you can tap into their audience and promote your program to a wider audience. This can increase your visibility and credibility, leading to more clients.

Read More: Gym Social Media Post Ideas

Implementing email marketing and lead generation

Email marketing and lead generation are also effective marketing strategies for your workout program. By building an email list of your target audience, you can send them newsletters, promotions, and updates about your program.

You can also use lead generation tactics like offering a free workout plan or nutrition guide in exchange for an email address. This can help you build a list of potential clients who are interested in your program and are more likely to convert into paying clients.

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Offering promotions and incentives

Finally, offering promotions and incentives can encourage new clients to try your program. This could include offering a free trial, discounts, or referral incentives.

Free trials can give potential clients a taste of your program and help them decide if it’s the right fit for them. Discounts can also be an effective way to incentivize new clients to try your program. Referral incentives, like offering a free session for each new client referred, can encourage your current clients to spread the word about your program and bring in new business.

By implementing these marketing strategies, you can increase visibility and attract new clients to your workout program. Remember to choose the right platform for sales, leverage social media and influencers, implement email marketing and lead generation, and offer promotions and incentives to stand out in the competitive fitness market.

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How do you create a workout program to sell?

To create a workout program to sell, start by identifying your target audience and their fitness goals. Then, design a program that meets those goals and includes a variety of exercises and progressions. Finally, package the program with clear instructions and marketing materials.

What should be included in a workout program for sale?

A workout program for sale should include a clear outline of the exercises, sets, and reps for each workout. It should also include progressions and modifications for different fitness levels, as well as nutritional guidance and recovery strategies.

How do you market and sell a workout program?

To market and sell a workout program, start by building a strong online presence through social media and a website. Offer free content and engage with your audience to build trust and credibility. Then, promote your program through targeted ads and collaborations with influencers in the fitness industry.

How much should you charge for a workout program?

The price of a workout program depends on the value it provides and the target audience. Research similar programs in the market and price accordingly. Consider offering different pricing tiers and payment plans to make the program accessible to a wider audience.

How do you ensure customer satisfaction with a workout program?

To ensure customer satisfaction with a workout program, provide clear instructions and support throughout the program. Encourage feedback and make adjustments as needed. Offer a money-back guarantee to show confidence in the program and build trust with customers.

Start Creating and Selling Workout Plans Online

Creating and selling a workout program online requires a solid understanding of the fitness market, target audience, and trends. It also involves creating an effective workout program, building your brand and credibility, and implementing effective marketing strategies. With the right approach, you can successfully tap into the fitness market and attract clients to your workout program.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Ready to get started with the best gym software with workout plan sales functionality? Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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