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How to Make Money as a Fitness Influencer (11 Ways) in 2024

How to Make Money as a Fitness Influencer (11 Ways) in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on January 24, 2024 — Updated on May 9, 2024

Learn how to make money as a fitness influencer: create workout programs, offer online training, sell fitness memberships, make a fitness app, run fitness challenges, sell digital fitness products, and more.

How to Make Money as a Fitness Influencer

Learn how to become a fitness influencer and how fitness influencers make money, then get a comprehensive understanding of how fitness influencers can utilize Exercise.com in their fitness influencer monetization strategies. See why the best ways fitness influencers can make money involve creating your own fitness brand rather than promoting other company’s offers. Invest in yourself and learn how to start a fitness business for real, instead of settling for just sponsored ads.

Fitness Income Ideas

From running online fitness challenges, to creating one of the best fitness influencer apps (check out the best white label fitness app software), to selling workout of the day memberships, to much more, there are many ways to make money with fitness and learn how to get online fitness clients, and with the Exercise.com platform you have the best online fitness coaching software and the best software for fitness influencers all in one to increase fitness influencer income! (Not to mention the best gym software and the best personal training software).

Here are just some of the ways you can learn how to make money as a fitness influencer on Instagram, YouTube, TikTok, and more.

Sell workout plans online or sell personal training online.

Sell Workout Plans

Run online fitness challenges.


Create and sell fitness memberships, products, and digital offers. Find or make the best fitness products to sell online and monetize by directly engaging your fitness followers.

Gym Payments

Manage, message, and market to your leads and followers.

Gym Marketing Automations

All from your very own custom branded fitness apps. Learning how to make a fitness influencer app and being ranked right up there as one of the best fitness influencer apps is a reality for YOUR brand, all without spending tons of money or time.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

#1: Offer Online Training

Online training has surged in popularity, offering a flexible solution for both trainers and clients. Exercise.com’s platform is ideally suited for managing and delivering online personal training services.

  • Virtual Training Capabilities: Conduct training sessions through video conferencing tools provided by Exercise.com.
  • Personalized Interaction: Offer customized feedback and modifications, making each session tailored to individual client needs.
  • Flexible Scheduling: Utilize the platform’s scheduling feature to manage your appointments efficiently.
  • Diverse Clientele: Reach a global audience, expanding your client base beyond geographical limitations.
  • Comprehensive Client Management: Keep track of client workouts, progress, and nutrition plans all in one place.

Offering online training via Exercise.com allows you to provide high-quality, personalized training experiences. This not only attracts a wider range of clients but also gives you the flexibility to work from anywhere, expanding your business opportunities.

Read More: How to Sell Personal Training Online

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

#2: Sell Fitness Memberships

Selling memberships is an excellent way to generate a steady income stream. Exercise.com provides all the necessary tools to manage and offer exclusive membership benefits effectively.

  • Exclusive Content and Programs: Offer members-only access to specialized workout programs, fitness challenges, and educational content.
  • Community Engagement: Use the platform to create a sense of community among your members, fostering loyalty and retention.
  • Regular Updates and New Features: Keep your content fresh and engaging by regularly updating your membership offerings.
  • Automated Billing and Subscription Management: Exercise.com simplifies the process of subscription management and billing.
  • Analytics and Feedback: Gain insights into member preferences and engagement, allowing you to tailor your offerings effectively.

By selling fitness memberships through Exercise.com, you can create a loyal community around your brand. This approach not only ensures a consistent revenue stream but also helps in establishing a long-term relationship with your clients.

#3: Create Workout Programs

Creating personalized workout programs is a fundamental way for fitness influencers to monetize their expertise. Using Exercise.com, you can develop comprehensive and customized workout plans that cater to the diverse needs of your clientele.

  • Tailor to Client Needs: Develop workout programs for different fitness levels, from beginners to advanced.
  • Utilize Exercise.com’s Tools: The platform allows for easy creation, management, and distribution of workout plans.
  • Diverse Workout Options: Create various types of workouts, including strength training, cardio, flexibility exercises, and more.
  • Track Progress: Use Exercise.com’s tracking features to monitor and showcase client progress, adding value to your service.
  • Interactive Features: Engage clients with interactive workout logs and feedback tools available on Exercise.com.

By leveraging the capabilities of Exercise.com, you can offer professional and personalized workout experiences that stand out in a crowded digital fitness space. This approach not only helps in generating revenue but also enhances your reputation as a knowledgeable and resourceful fitness professional.

Read More:

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Get a demo now!

#4: Make a Fitness App

Developing a custom-branded fitness app through Exercise.com can significantly enhance your brand’s presence and offer a unique platform for your clients.

  • Custom Branding: Design an app that reflects your brand identity, including logos, color schemes, and content.
  • Personalized User Experience: Offer a user-friendly interface with personalized features like workout tracking, progress reports, and nutrition logging.
  • Wide Range of Features: Incorporate various functionalities such as workout libraries, live streaming, and in-app messaging.
  • Engagement Tools: Utilize push notifications and reminders to keep your clients engaged and motivated.
  • Monetization Opportunities: Use the app to sell memberships, programs, and products directly to your users.

Creating a custom-branded fitness influencer app with Exercise.com not only elevates your professional image but also provides a convenient way for clients to engage with your content and services. It’s an effective tool to stand out in the fitness industry and offer a comprehensive fitness solution.

To efficiently create a custom-branded fitness app, utilizing Exercise.com’s platform is a far more advantageous choice for fitness influencers than building a fitness app from scratch. Here’s why:

  1. Time and Cost Efficiency: Building an app from scratch requires considerable time and financial investment, with uncertain outcomes. Exercise.com offers a streamlined, cost-effective solution with proven results.
  2. Customization and Branding: Exercise.com allows you to customize your app to reflect your brand fully, ensuring that your unique identity is front and center.
  3. User-Friendly Interface: The platform provides a user-friendly interface, both for you as the provider and for your clients, ensuring ease of use and a positive user experience.
  4. Integrated Features: Exercise.com offers a range of integrated features tailored for fitness professionals, including workout creation, client management, progress tracking, and more.
  5. Expert Support: You gain access to professional support and guidance, reducing the trial-and-error associated with app development.
  6. Market Readiness: Using Exercise.com accelerates the process of getting your app to market, allowing you to engage with your audience and generate revenue more quickly.

For fitness influencers looking to expand their digital footprint without the extensive costs and uncertainties of developing an app from scratch, Exercise.com offers a practical, efficient, and professional alternative.

Read More:

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer

Get a demo now!

#5: Run an Online Workout Group

Managing an online workout group is an excellent way to build a community and offer group fitness experiences.

  • Interactive Group Sessions: Host live workout sessions, enabling real-time interaction with your group members.
  • Community Building: Foster a sense of community among members through shared goals and experiences.
  • Progress Tracking: Utilize Exercise.com’s tracking tools to monitor the group’s progress and celebrate milestones.
  • Flexible Participation: Offer a mix of live sessions and pre-recorded workouts for members to complete at their convenience.
  • Feedback and Support: Provide personalized feedback and support to group members, enhancing their fitness journey.

An online workout group, managed through Exercise.com, allows you to connect with clients more personally, building a loyal community around your fitness philosophy.

#6: Offer a Workout of the Day Membership

A ‘Workout of the Day’ (WOD) membership is a dynamic way to keep your clients engaged with fresh and challenging workouts.

  • Daily Workout Routines: Provide new and diverse workouts each day, catering to different fitness levels and goals.
  • Exclusive Membership Content: Make these daily workouts exclusive to members, adding value to their subscription.
  • Community Challenges: Incorporate challenges or leaderboards to encourage friendly competition and community engagement.
  • Feedback and Adaptation: Gather feedback on the workouts and adapt your offerings based on member preferences.
  • Consistent Engagement: Regular updates keep members coming back for new challenges, ensuring ongoing engagement and retention.

This membership model, facilitated by Exercise.com, encourages regular engagement and provides a steady structure for clients looking for consistent workout guidance.

#7: Sell Digital Fitness Products

Selling digital fitness products is a scalable way to reach a wider audience and monetize your expertise.

  • E-books and Guides: Create and sell digital products like workout guides, nutrition plans, and fitness e-books.
  • Video Series and Tutorials: Offer instructional video content, such as exercise demonstrations or complete workout series.
  • Webinars and Online Courses: Develop educational content, offering in-depth knowledge on specific fitness topics.
  • Automated Sales Process: Utilize Exercise.com’s e-commerce platform for seamless sales and distribution.
  • Marketing Integration: Promote your digital products through your social media channels and website.

By selling digital fitness products, you can leverage your knowledge and reach a global audience, providing valuable resources to those looking to enhance their fitness journey.

Read More: Best Fitness Products to Sell Online

There are many monetization strategies for fitness influencers, and you can leverage Exercise.com to enhance your offerings and income. Each of these strategies, when implemented effectively using Exercise.com, can significantly enhance your earning potential as a fitness influencer. By providing high-quality, personalized fitness services and leveraging the power of digital tools, you can expand your reach, build your fitness brand, and create a sustainable business model in the fitness industry.

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

Get a demo now!

#8: Sell a Nutrition Guide

Nutrition guides are a vital aspect of a comprehensive fitness plan. Selling these guides can be a lucrative avenue, providing valuable dietary advice to your clients.

  • Tailored Nutrition Plans: Create nutrition guides that cater to different dietary needs and fitness goals.
  • Use Exercise.com for Distribution: Utilize the platform to easily distribute and sell your guides.
  • Include Recipes and Meal Plans: Make your guides more valuable by including meal plans, recipes, and nutritional tips.
  • Educational Content: Educate your clients on the importance of nutrition in conjunction with exercise.

By selling nutrition guides, you not only diversify your income but also provide a holistic approach to fitness and wellness, emphasizing the importance of a balanced diet.

#9: Offer a Macro Calculator

A macro calculator is a useful tool for those looking to track their macronutrient intake. Exercise.com can facilitate the integration of such a tool into your services.

  • Personalized Macronutrient Profiles: Help clients calculate their ideal balance of proteins, fats, and carbohydrates based on their fitness goals.
  • Integration with Workout Plans: Suggest macro targets in line with workout intensity and goals.
  • User-Friendly Interface: Ensure the calculator is easy to use and understand.
  • Educational Component: Educate clients on how to use their macro data to inform their dietary choices.

Offering a macro calculator adds an educational and interactive element to your services, enhancing client engagement and satisfaction.

#10: Host a Fitness Event

Hosting a fitness event, whether virtual or in-person, can significantly boost your visibility and offer a unique experience to your audience.

  • Diverse Event Types: Host workshops, seminars, fitness retreats, or workout marathons.
  • Use Exercise.com for Management: Manage registrations, payments, and scheduling through the platform.
  • Interactive and Engaging: Make sure your events are interactive, providing value and unique experiences to attendees.
  • Promotion and Marketing: Use your social media presence and Exercise.com’s tools to promote your event.

Fitness events not only provide an additional revenue stream but also help in building a strong community around your brand.

Read More:

#11: Offer Online Group Fitness Classes

Online group fitness classes are an excellent way to reach a wider audience and foster a sense of community among participants.

  • Variety of Classes: Offer a range of classes catering to different fitness levels and preferences.
  • Live and On-Demand Options: Provide both live-streamed classes and on-demand videos for flexibility.
  • Interactive Features: Use Exercise.com to create interactive elements like live chats or forums.
  • Community Building: Foster a sense of belonging and motivation among class participants.

Online group classes, managed through Exercise.com, allow you to leverage the power of community and technology, offering a dynamic and engaging fitness experience to clients globally.

Incorporating these strategies with the functionalities of Exercise.com can significantly boost your ability to monetize your fitness influence. Each approach offers unique opportunities to connect with your audience, provide value, and build a sustainable and profitable fitness brand.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Get a demo now!

What is a fitness influencer?

A fitness influencer is someone who uses their expertise, personal fitness journey, and engaging personality to inspire and motivate an audience across various social media platforms. They often learn how to become fitness influencers by sharing workout routines, nutritional advice, and motivational content, aiming to influence healthy lifestyle choices among their followers. These influencers typically leverage platforms like Instagram and YouTube, providing a broad reach and the opportunity to monetize their influence effectively. Successful influencers understand how to make money in the fitness industry not just through sponsored posts or advertisements but by creating their own branded fitness products or services, such as workout plans or coaching sessions. This approach allows for a more sustainable business model compared to solely relying on brand sponsorships, offering more control over their careers and the potential to significantly increase earnings by directly selling to their audience.

How much money do fitness influencers make?

The income of fitness influencers varies widely based on their followers, engagement rates, and partnerships. Small influencers might make a few hundred dollars per post, while top influencers can earn thousands or even tens of thousands per post.

Read More: How much money do fitness influencers make?

How do I become a fitness influencer?

To become a fitness influencer:

  1. Define Your Niche: Focus on a specific area of fitness you’re passionate about.
  2. Create Quality Content: Share informative and engaging content regularly.
  3. Build Your Online Presence: Be active on platforms like Instagram, YouTube, and TikTok.
  4. Engage with Your Audience: Interact with your followers to build a community.
  5. Collaborate with Brands: Partner with fitness brands that align with your values.

Read More:

What do fitness influencers do for a living?

Fitness influencers typically earn a living by:

  1. Sponsored Posts: Collaborating with brands for promotional content.
  2. Affiliate Marketing: Earning commissions by promoting fitness products.
  3. Selling Personalized Training Programs: Offering tailored workout and diet plans.
  4. Merchandising: Selling branded fitness apparel or gear.
  5. Online Coaching: Providing personal fitness coaching services.

Do fitness influencers make money and just get paid to workout?

Fitness influencers do make money, but their income is about more than just getting paid to workout. Successful influencers engage in a variety of revenue-generating activities beyond their exercise routines. Many learn how to make money in the fitness industry through diverse channels such as sponsored content, affiliate marketing, selling personalized fitness plans, and even launching their own fitness apparel or equipment lines. While it might seem they are just getting paid to stay fit, the reality involves strategic marketing, content creation, and business management, all aimed at building a profitable brand and presence.

What is the fitness influencer meaning for making a fitness influencer salary? (i.e. How do fitness influencers make money?)

The term “fitness influencer salary” typically refers to the earnings an influencer accumulates from various sources due to their impact and reach in the fitness world. Fitness influencers generate income through several methods including, but not limited to, partnership deals with sports and health brands, creating and selling their own fitness programs, and conducting online coaching sessions. Influencers who know how to make more money in the fitness industry often expand their revenue streams by using platforms like YouTube and Instagram to engage with a larger audience, applying strategies such as how to start a fitness YouTube channel, which can significantly increase their earning potential through ad revenue and sponsorships.

What are some key fitness influencer statistics?

Some key fitness influencer statistics highlight the growing influence and potential fitness influencer profitability. Here are some general trends and statistics commonly observed in the fitness influencer industry based on past fitness influencer data and reports:

  1. Engagement Rates: Fitness influencers typically enjoy higher engagement rates than influencers in other niches. According to industry analyses, fitness influencers can have engagement rates ranging from 0.8% to 3.5%, depending on their follower size and platform specificity.
  2. Earnings per Post: Top fitness influencers on platforms like Instagram can earn significant amounts per sponsored post. For instance, influencers with hundreds of thousands of followers can earn between $1,000 to $10,000 per post, while those with millions of followers might earn $10,000 to $100,000 or more.
  3. Growth of the Industry: The health and fitness app market is booming, with a projected growth rate suggesting an increase from $3.4 billion in 2019 to $14.7 billion by 2026. This growth presents numerous opportunities for fitness influencers to partner with the best fitness app developers or create their own custom branded fitness apps.
  4. Demographics: Fitness influencers tend to attract a demographic that is young, health-conscious, and willing to spend money on fitness-related products and services. A significant portion of their audience is between the ages of 18 and 34, often looking for inspiration, workout ideas, and fitness motivation.
  5. Rise of Micro-Influencers: Micro-influencers in the fitness sector (those with 10,000 to 100,000 followers) often see higher engagement rates compared to their macro counterparts. This is because they tend to have a more personal connection with their audience, leading to more trusted and effective endorsements.

As these fitness influencer statistics and fitness influencer trends bear out, top fitness influencers can reach engagement rates significantly higher than average, particularly on visual platforms like Instagram, where fitness content is highly popular. Influencers who specialize and know how to become fitness influencer on Instagram often see substantial follower growth and increased interaction rates. Another important statistic is the potential earnings disparity: top male fitness influencers on Instagram and their female counterparts can earn anywhere from thousands to hundreds of thousands of dollars per post, depending on their follower count, engagement rate, and the type of content they produce. These statistics underscore the lucrative opportunities available in the fitness influencing field, emphasizing the importance of building a strong, engaging online presence.

How much do gym influencers make when first starting out?

When first starting out, gym influencers may not make significant earnings immediately. It typically depends on their ability to effectively engage their audience and secure partnerships. Initial earnings can range from small product sponsorship deals to modest affiliate marketing earnings. As they grow their follower base and improve their content quality, their potential earnings increase. Fitness influencers who understand how to make money with your physique can start to leverage their physical appeal and fitness knowledge into more lucrative deals, such as personalized training plans or their own fitness product lines, which significantly boost their income.

How much do Instagram fitness influencers make?

Earnings for Instagram fitness influencers vary widely based on factors like follower count, engagement rate, and the niche they cater to. On average, influencers with a substantial following can make anywhere from a few hundred to several thousand dollars per post. Those who have reached the status of top male fitness influencers on Instagram or their female counterparts can command tens of thousands of dollars for a single sponsored post or campaign. Influencers who diversify their income streams—by selling merchandise, offering online coaching, or launching fitness apps—can further increase their earnings.

How much does a fitness influencer make if they launch their own fitness brand vs ad rev share or sponsored posts?

Launching their own fitness brand can significantly increase a fitness influencer’s income compared to relying solely on ad revenue sharing or sponsored posts. Owning a brand allows influencers to capture the full retail margin rather than just a fraction of sales through affiliate deals. For example, an influencer who develops their own line of workout apparel or supplements could see earnings in the six to seven-figure range annually, depending on the brand’s success. In contrast, ad revenue sharing and sponsored posts typically provide more immediate but lower overall returns. Influencers skilled in how to start being a fitness influencer and who can successfully market and sell their own products often achieve greater financial independence and business stability.

Can I learn how to be a fitness influencer even if I’m older?

Absolutely, age is not a barrier to becoming a successful fitness influencer. Many followers appreciate the wisdom, experience, and relatable content that older fitness influencers can provide. For those interested, how to become fitness influencer success stories often involve authentic engagement, sharing life experiences, and demonstrating that fitness is attainable at any age. Platforms like Instagram and YouTube are ideal for building a following, and leveraging how to become fitness influencer on Instagram strategies can help you effectively reach and engage with a broader audience. Exercise.com offers tools and resources that can help older influencers manage their online presence, build custom workout plans, and monetize their influence effectively, making it a solid choice for anyone looking to start or grow their fitness brand.

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Where can I learn how to be a fitness influencer on Instagram?

Learning to be a fitness influencer on Instagram involves understanding both the platform’s algorithms and the best practices for content creation. Resources such as online courses on social media marketing, webinars by successful influencers, and comprehensive guides on content strategies are excellent starting points. Additionally, using tools provided by platforms like Exercise.com can enhance your ability to how to make money in the fitness industry by providing a professional way to manage your clients and services, ensuring your fitness influencer efforts are both impactful and profitable. Engaging with how to start being a fitness influencer communities and networks can also provide valuable insights and mentorship opportunities.

If I learn how to become a fitness influencer on Instagram will the same skillset translate to TikTok, YouTube, etc?

Yes, many of the skills required to succeed as a fitness influencer on Instagram, such as content creation, audience engagement, and brand partnership management, are transferable to other platforms like TikTok and YouTube. However, each platform has its unique nuances; for instance, TikTok favors more dynamic and creative video content, while YouTube is ideal for longer, more informative content. Understanding these differences is key to maximizing your impact across platforms. How to start a fitness YouTube channel involves skills in video production and SEO optimization, which can complement your Instagram skills. Exercise.com can be particularly useful here as well, as it helps manage and streamline the backend of offering fitness services, allowing more time to focus on creating engaging content and expanding your presence across multiple platforms.

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What are the keys to learn how to become a successful fitness influencer that actually makes money and doesn’t just get popularity?

To become a successful fitness influencer who not only gains popularity but also earns substantial income, it’s crucial to focus on building a strong fitness influencer brand, engaging actively with your audience, and diversifying your fitness influencer revenue streams. Understanding how to make money in the fitness industry involves leveraging your expertise to sell personalized workout plans, nutrition guides, and possibly creating your own fitness-related products or finding the best fitness products to sell. Utilizing platforms like Exercise.com can significantly enhance your ability to monetize your skills by allowing you to easily manage and sell these services and products directly to your audience. Additionally, mastering how to start a fitness YouTube channel can help you reach a wider audience and open up additional revenue opportunities through ad sales and sponsorships.

How can you make money with your physique on social media?

Making money with your physique on social media is a viable option for many fitness influencers. By showcasing your fitness journey, results, and routine, you can attract fitness influencer sponsorships from fitness apparel, supplements, and equipment brands. How to make money with your physique also involves creating and sharing engaging content that demonstrates your expertise and results, which can be monetized through memberships, exclusive video content, or personalized training sessions available for purchase. Exercise.com offers an ideal platform for fitness professionals to sell these services efficiently and scale their business by providing tools for workout creation, client management, and e-commerce.

Read More: How to Make Money with Your Physique

How much money do the top male fitness influencers make?

Top male fitness influencers can earn significant incomes, often ranging from high five figures to millions of dollars annually. Their earnings are typically a combination of sponsorship deals, ad revenue, and their own entrepreneurial ventures within the fitness industry. Influencers who have established themselves as brand leaders might also launch their own fitness products or online coaching services, which can substantially increase their revenue. The top male fitness influencers Instagram has to offer are accounts that are not just promotional tools but also crucial business assets that can be leveraged to generate income through direct sales and partnerships. Using a platform like Exercise.com can further amplify their earnings by providing a seamless way to manage and grow these diverse fitness income streams.

Read More: Top Male Fitness Influencers

How much money do the top female fitness influencers make?

Top female fitness influencers can command substantial incomes, with earnings ranging from tens of thousands to several million dollars per year, depending on their audience size, engagement rate, and business acumen. Their revenue often comes from a variety of sources, including sponsorships with major brands, revenue from how to start a fitness YouTube channel, and sales of personal fitness programs or merchandise. Many successful female influencers also know how to make more money in the fitness industry by using platforms like Exercise.com to create and sell custom fitness plans and memberships, which provides a steady income stream beyond sporadic sponsorship deals. This approach allows them to maintain control over their brand and directly monetize their influence, enhancing their overall earnings significantly and impacting the lucrative female fitness market.

Read More: Top Female Fitness Influencers

Can you make money from a fitness Instagram account?

Yes, you can make money from a fitness Instagram account through sponsored posts, affiliate marketing, selling workout plans or merchandise, and offering online coaching services. Learning how to start a fitness Instagram and make money online takes some work, but you can do it! You can learn how to make a successful fitness Instagram account by emulating successful Instagram fitness coaches who are starting a fitness Instagram business that will spit off clues for how to make money with fitness on Instagram if you just follow their offers, lead magnets, and Instagram fitness marketing strategies.

Read More: How to Monetize a Fitness Instagram Account

Who are the highest paid fitness influencers?

The highest-paid fitness influencers often have large followings and brand deals. Examples include Kayla Itsines, Simeon Panda, and Michelle Lewin.

Read More: Richest and Most Successful Fitness Influencers

How many followers do you need to become a paid fitness influencer?

To become a paid fitness influencer, having at least 1,000 to 10,000 followers with high engagement can attract small brand deals. Larger and more lucrative partnerships typically require tens of thousands of followers or more.

How do fitness influencers get so big?

Fitness influencers grow their following by consistently creating high-quality, engaging content, leveraging trends, networking with other influencers, and effectively using social media algorithms to their advantage.

Is becoming a fitness influencer easy?

Becoming a fitness influencer is not necessarily easy. It requires consistent effort, dedication to producing quality content, a deep understanding of fitness, and the ability to authentically engage with an audience.

How much do fitness influencers make on TikTok?

Earnings on TikTok vary, but fitness influencers on the platform can make anywhere from a few hundred to several thousand dollars per post, depending on their following and engagement levels.

Read More: How to Monetize a Fitness TikTok

Who pays you as a fitness influencer?

As a fitness influencer, you can be paid by brands for sponsored content, affiliate marketing commissions, sales from your own products or services, and potentially by the platforms themselves through creator funds or partnerships.

What are the cons of fitness influencers?

The cons of being a fitness influencer include constant pressure to maintain a certain image, potential scrutiny or negative feedback from followers, the need for constant content creation, and the challenge of balancing authenticity with commercial interests.

How hard is it to make money as a fitness influencer?

Making money as a fitness influencer can be challenging, especially at the beginning. It requires building a significant, engaged following, creating regular, high-quality content, and effectively networking with brands and other influencers.

How to make money in fitness?

To make money in fitness:

  1. Become a Personal Trainer: Offer personal training services either in-person or online.
  2. Create a Fitness App or Online Platform: Share your expertise through a custom app or website, like those provided by Exercise.com.
  3. Sell Fitness Products or Merchandise: Develop and sell fitness-related products.
  4. Host Workshops and Webinars: Share your knowledge through paid online or in-person events.
  5. Write a Fitness Blog or E-books: Share your expertise in written form and monetize it.

Read More: How to make money in fitness?

How much does YouTube fitness influencers make?

YouTube fitness influencers’ earnings vary based on their viewership and engagement. They can earn between a few hundred to several thousand dollars per video, mainly from ad revenue, sponsorships, and affiliate marketing.

How much does Gymshark pay influencers?

The amount Gymshark pays influencers depends on the influencer’s reach and engagement rates. Deals can range from hundreds to tens of thousands of dollars per partnership.

Read More: How much does Gymshark pay influencers?

Who is the most popular fitness influencer?

One of the most popular fitness influencers is Kayla Itsines, known for her Bikini Body Guides and Sweat app. Her large following and impactful fitness programs have made her a notable figure in the fitness community.

Read More: Richest and Most Successful Fitness Influencers

How much do fitness influencers make with 10k followers?

With 10k followers, fitness influencers can make a few hundred dollars per post. Their earnings depend on their engagement rates and the types of partnerships they secure.

Read More: How much do fitness influencers make with 10k followers?

How much do fitness influencers make with 100k followers?

Fitness influencers with 100k followers can make anywhere from a few hundred to a couple of thousand dollars per post, depending on their engagement rates and the nature of their brand partnerships.

Read More: How much do fitness influencers make with 100k followers?

How much do fitness influencers make with 1 million followers?

Fitness influencers with 1 million followers can earn significant amounts per post, often ranging from several thousand to tens of thousands of dollars, depending on their engagement rates and the types of deals they negotiate.

Read More: How much do fitness influencers make with 1 million followers?

How much do small fitness influencers make?

Small fitness influencers, often referred to as micro-influencers, can make anywhere from $50 to a few hundred dollars per post, depending on their niche, engagement rates, and partnership terms.

Read More: How much do small fitness influencers make?

How do I make a fitness app?

For fitness influencers seeking to launch a custom-branded app, using Exercise.com offers a far more efficient and cost-effective solution than building one from scratch. It eliminates the uncertainty and extensive investment of time and resources typical in app development. Exercise.com provides a platform for easy customization and branding, along with integrated features specifically tailored for fitness professionals, such as workout creation, client management, and progress tracking. This approach not only speeds up the market readiness of your app but also ensures a professional and user-friendly experience, backed by expert support, making it an ideal choice for influencers looking to expand their digital presence.

Read More: How to Make a Fitness App

How can Exercise.com help me make money as a fitness influencer?

Exercise.com can help you make money as a fitness influencer by providing a platform to create and sell personalized fitness plans, track client progress, and manage your fitness business all in one place. The platform’s robust features allow for effective client engagement and business management, enhancing your ability to monetize your fitness expertise.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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