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Top 10 Richest Fitness Influencers in 2024

Top 10 Richest Fitness Influencers in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on October 27, 2023 ā€” Updated on January 20, 2024

This list of the richest fitness influencers include the best of the best rich fitness influencers who get paid the most, including Kayla Itsines, Joe Wicks, Jen Selter, and others.

Richest Fitness Influencers

So whether you want to learn how to start a fitness business, how to become a fitness influencer, or you just want a big list of fitness business ideas, read on to get the inside track. They, like many other fitness professionals, have found that using platforms like Exercise.com can greatly enhance the way they run their business, providing an all-in-one solution for everything from their own custom branded fitness app to hosting exercise videos and selling workout plans online.

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Top 10 Richest Fitness Influencers List

NameEstimated Net WorthInstagram Handle
Kayla Itsines$486 million@kayla_itsines
Joe Wicks$16 million@thebodycoach
Jen Selter$15 million@jenselter
Michelle Lewin$14 million@michelle_lewin
Simeon Panda$10 million@simeonpanda
Lazar Angelov$7 million@lazar_angelov_official
Ulisses Jr$5 million@ulissesworld
Bradley Martyn$4 million@bradleymartyn
Jeff Seid$1.5 million@jeff_seid
Massy Arias$1 million@massy.arias

#1 – Kayla Itsines

Kayla Itsines Instagram

Estimated Net Worth: $486 million

Kayla Itsines has transformed the fitness landscape with her Bikini Body Guide (BBG) and Sweat app. Her effective workout regimens and nutrition plans have garnered her millions of followers and established her as a top fitness influencer and one of the richest female fitness influencers, and the richest fitness influencer.

Instagram: @kayla_itsines

#2 – Joe Wicks

Joe Wicks Instagram

Estimated Net Worth: $16 million

Known as “The Body Coach,” Joe Wicks has made a name for himself with his 90-day plans and “Lean in 15” recipe series. His engaging personality and effective workouts have earned him a dedicated following, and made him one of the richest male fitness influencers.

Instagram: @thebodycoach

#3 – Jen Selter

Jen Selter Instagram

Estimated Net Worth: $15 million

Jen Selter’s impressive fitness journey and dedication have made her a prominent figure in the fitness community. Her workout routines and fitness tips have inspired many to embark on their fitness journeys.

Instagram: @jenselter

#4 – Michelle Lewin

Michelle Lewin Instagram

Estimated Net Worth: $14 million

Michelle Lewin, with her sculpted physique and empowering content, has established herself as a leading figure in the fitness industry. Her commitment to fitness and her engaging content have earned her millions of followers.

Instagram: @michelle_lewin

#5 – Simeon Panda

Simeon Panda Instagram

Estimated Net Worth: $10 million

Simeon Panda’s dedication to natural bodybuilding and fitness education has made him a respected figure in the fitness community. His motivational content and workout tutorials have inspired many.

Instagram: @simeonpanda

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#6 – Lazar Angelov

Lazar Angelov Instagram

Estimated Net Worth: $7 million

Lazar Angelov’s chiseled abs and defined muscles have made him a fitness icon. He shares workout routines, nutrition tips, and personal fitness stories with his vast audience.

Instagram: @lazar_angelov_official

#7 – Ulisses Jr

Ulisses Jr Instagram

Estimated Net Worth: $5 million

With an enviable physique and a passion for fitness, Ulisses Jr has become a source of inspiration for many aspiring bodybuilders and fitness enthusiasts.

Instagram: @ulissesworld

#8 – Bradley Martyn

Bradley Martyn Instagram

Estimated Net Worth: $4 million

Bradley Martyn’s combination of strength feats, workout tutorials, and humorous content has garnered him a dedicated following. His passion for fitness and engaging personality make him a favorite among fitness enthusiasts.

Instagram: @bradleymartyn

#9 – Jeff Seid

Jeff Seid Instagram

Estimated Net Worth: $1.5 million

Jeff Seid, with his youthful energy and impressive physique, has captivated the fitness community. His journey in bodybuilding and his candid approach to fitness make him a relatable and motivational figure.

Instagram: @jeff_seid

#10 – Massy Arias

Massy Arias Instagram

Estimated Net Worth: $1 million

Massy Arias, with her empowering fitness journey and holistic approach to well-being, inspires her followers to embrace fitness as a lifestyle. Her workouts, nutrition tips, and motivational content have made her a respected figure in the fitness world.

Instagram: @massy.arias

Who is the most paid fitness influencer?

The earnings of fitness influencers can vary widely based on their following, engagement, and monetization strategies. Kayla Itsines, with her Bikini Body Guide (BBG) and Sweat app, is one of the top-earning fitness influencers globally.

Can you make money as a fitness influencer?

Yes, fitness influencers can make money through various avenues, such as sponsored posts, brand partnerships, affiliate marketing, selling workout plans, hosting online classes, and more.

How much do fitness influencers actually make?

The income of fitness influencers varies based on their platform, follower count, and engagement rate. Micro-influencers might earn a few hundred dollars for a sponsored post, while top-tier influencers with millions of followers can make thousands or even tens of thousands per post or collaboration.

Read More: Fitness Influencer Income

What are the different ways a fitness influencer makes money?

Fitness influencers can monetize their platforms through:

  1. Sponsored content and brand partnerships.
  2. Affiliate marketing, earning commissions on products they promote.
  3. Selling workout programs online, e-books, or online courses.
  4. Hosting online fitness classes or workshops.
  5. Offering personal training sessions.
  6. Selling merchandise or fitness products.
  7. Collaborating with brands to develop products or apps.

How many followers do you need to become a paid fitness influencer?

The threshold for becoming a paid fitness influencer varies. While having a large following can increase earning potential, even micro-influencers with 1,000 to 10,000 engaged followers can land brand partnerships or monetize their content.

Read More: How much do fitness influencers make with 1,000,000 followers?

How old is the average fitness influencer?

The age of fitness influencers spans a broad range. However, many are in their 20s to 30s, as this age range often aligns with peak physical condition and familiarity with social media platforms.

How much is Kayla Itsines’ net worth?

Kayla Itsines’ estimated net worth is around $486 million. As a prominent fitness influencer, she has amassed this impressive wealth through various channels, primarily her fitness programs and presence on social media, particularly her Instagram account @kayla_itsines. Her success is a testament to the potential of building a strong personal brand in the fitness industry.

How much is Joe Wicks’ net worth?

Joe Wicks, also known as The Body Coach, is one of the richest fitness trainers with an estimated net worth of $16 million. He has gained significant popularity and wealth through his engaging fitness programs and social media presence, especially on Instagram under the handle @thebodycoach. His success story is a shining example in the fitness world, particularly among personal trainers looking to expand their influence and business online.

How much is Jen Selter’s net worth?

Jen Selter, a prominent figure in the fitness industry, has an estimated net worth of $15 million. Her success as one of the richest personal trainers can be attributed to her influential presence on social media, especially through her Instagram account @jenselter. She stands as a notable example of how fitness professionals can leverage social media to build a successful brand and business.

How much is Michelle Lewin’s net worth?

Michelle Lewin, one of the richest influencers in the world in the fitness domain, has an estimated net worth of $14 million. Her significant wealth and influence are largely due to her strong social media following, particularly on Instagram at @michelle_lewin. Michelle’s journey highlights the immense potential of combining fitness expertise with savvy social media use.

How much is Simeon Panda’s net worth?

Simeon Panda, renowned in the fitness industry, has an estimated net worth of $10 million, making him one of the richest fitness trainers. His success is attributed to his extensive following and influence, especially on Instagram at @simeonpanda. Simeon’s financial achievements reflect the potential in building a global brand as a fitness professional.

How much is Lazar Angelov’s net worth?

Lazar Angelov, a well-known figure in the fitness world, has amassed an estimated net worth of $7 million. His success as one of the richest fitness trainers can be seen through his large social media following, particularly on Instagram under the handle @lazar_angelov_official. Lazar’s journey in the fitness industry showcases the lucrative opportunities available for those who can effectively brand and market themselves.

How much is Ulisses Jr’s net worth?

Ulisses Jr, considered one of the richest personal trainers, has an estimated net worth of $5 million. He has gained significant wealth and fame through his work in fitness and bodybuilding, coupled with his strong social media presence, especially on Instagram at @ulissesworld. His achievements illustrate the earning potential for fitness professionals who combine training expertise with effective social media engagement.

How much is Bradley Martyn’s net worth?

Bradley Martyn, a prominent fitness influencer, has an estimated net worth of $4 million. His status as one of the richest fitness trainers is bolstered by his popular social media presence, particularly on Instagram at @bradleymartyn. Bradley’s success story is an excellent example for aspiring fitness entrepreneurs looking to build a substantial online following.

How much is Jeff Seid’s net worth?

Jeff Seid’s estimated net worth stands at $1.5 million, positioning him among the richest fitness trainer in the world. He has achieved this impressive wealth primarily through his influential social media presence, especially his Instagram account @jeff_seid. Jeff’s journey underscores the powerful impact social media can have on a fitness professional’s career and earnings.

How much is Massy Arias’ net worth?

Massy Arias, known for her influential role in the fitness industry, has an estimated net worth of $1 million. Her status as one of the richest influencers in the world in fitness is significantly attributed to her strong presence on social media, particularly on Instagram @massy.arias. Massy’s successful brand and business model provide a valuable blueprint for fitness professionals aiming to leverage social media for growth and profitability.

Is being a fitness influencer hard?

Being a fitness influencer can be challenging. It requires consistent content creation, staying updated with fitness trends, managing business aspects, and maintaining authentic engagement with followers. Additionally, influencers often need to navigate the pressures of public scrutiny and maintain their fitness levels.

Read More: Fitness Influencer Guide

How can Exercise.com help fitness influencers run a fitness business?

Exercise.com provides a comprehensive software solution tailored for fitness influencers. The platform integrates tools for creating and managing workout plans, tracking progress, scheduling events, and processing payments. With its customizable mobile app, influencers can offer their followers a branded experience, from accessing workout plans to tracking fitness progress. By leveraging Exercise.com, fitness influencers can streamline their business operations, monetize their brand more effectively, and focus on creating impactful content and programs.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
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Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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