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Fitness Influencer Brands Looking for Ambassadors and Influencers

Fitness Influencer Brands Looking for Ambassadors and Influencers

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on February 25, 2023 — Updated on January 2, 2024

Researching the top fitness brands looking for ambassadors and influencers can help you get the best benefits. Here’s what you need to know about fitness brands looking for fitness influencers and ambassadors.

Fitness Influencer Brands Looking for Ambassadors and Influencers

Fitness ambassadors will be expected to promote products to friends, family, and followers to earn rewards like discounts and commissions. You can become a fitness brand ambassador to promote training gear, apparel, and even supplements. Read on if you want to learn how to become a workout brand ambassador.

Many fitness brands looking for ambassadors can be found by browsing company websites and social media. The top fitness brand ambassador programs offer commissions, discounts, and even free products. You’ll find fitness ambassador programs for gym equipment, nutrition plans, and fitness apparel. Let us help make your life easier with a big list of fitness brand ambassador programs so that you can apply to become a fitness ambassador.

Even if you are just starting out as a fitness influencer (go here to read our fitness influencer guide) this will help you get started learning how to monetize your fitness followers. Of course, learning how to become a fitness brand ambassador is just one way to earn money from your fitness business. Check out our fitness influencer software to do things like sell workout plans, run online fitness challenges, create online workout groups, and other ways to generate revenue as a fitness influencer. Get a demo here.

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How to Become a Fitness Brand Ambassador

Whether you’re a personal trainer or a gym owner, you can also most likely benefit from teaming up with fitness brands looking for ambassadors. Combining ambassador discounts with customizable gym ecommerce software can help you market and grow your fitness brand.

Fitness brand ambassadors usually enjoy exciting benefits like discounts, commissions, and even free products. We’ll help identify some of the best fitness ambassador programs and how to become a brand ambassador.

Ready to become a fitness brand ambassador? Read on to learn how you capitalize on fitness brand ambassador perks today. Get more than just a fitness brand ambassador job but review fitness brand ambassador programs to find the one that best aligns with you and your community.

Read More: Best Fitness Software for Influencers

Top Fitness Brand Ambassador Programs

There are a few routes you can go with fitness brand ambassador programs. You’ll find options for apparel, equipment, and even supplements. Brand ambassador programs are available from many fitness companies, big and small.

Some larger ambassador programs will hire ambassadors like traditional employees, whereas others will offer commissions based on sales or even your follower count. Brand ambassadors are basically an additional form of marketing for fitness companies, so a large following is desirable for fitness businesses.

How do I become an ambassador for fitness brands? To join one of the top fitness brands looking for influencers, you’ll likely want a large following on all major social media outlets. It may also be beneficial to have some experience marketing or promoting products or events.

If you don’t have a large following, or you’re just starting your fitness business, you can become a fitness brand ambassador for smaller companies that provide similar benefits. Which fitness brands are looking for brand ambassadors? Read on for a list of gym brands looking for ambassadors and influencers, then learn how to become a fitness clothing ambassador, nutritional supplement ambassador, and more.

#1 – Four Athletics

Four Athletics is one of the top fitness apparel ambassador programs out there. This wholesale company offers an array of benefits to ambassadors, including but not limited to:

  • Discounts
  • Commissions
  • Sweepstakes Entries
  • Product Development Insight

Many fitness brand ambassador programs offer either discounts or commissions, so Four Athletics offers benefits that outperform many of its competitors. If you want to become a brand ambassador for workout clothes, you can apply on the Four Athletics website to be considered as a brand ambassador.

#2 – GymWolf

GymWolf offers another leading fitness apparel brand ambassador program. Like Four Athletics, GymWolf offers both discounts and commissions. GymWolf ambassadors earn 10% of each sale they generate with friends, family, and so on.

GymWolf also offers sponsorships to those gym apparel ambassadors and athletes who are largely successful. Again, fitness brand ambassadors are supposed to help fitness businesses expand. You’ll need to be visible to many clients to experience great success as an ambassador. Visit the GymWolf website to learn more and fill out a fitness ambassador application.

#3 – Titan Fitness

Unlike GymWolf and Four Athletics, Titan Fitness focuses more on selling gym equipment than apparel. Titan Fitness still offers the same primary benefits offered by the previous fitness brands, but they actually have two levels of ambassadors.

If you become a successful Titan Fitness brand ambassador, you could potentially be upgraded into a Titan Advocate, in which you’ll earn additional benefits. One of these benefits includes receiving free products to test and review. Most brand ambassadors are seeking promotional materials they can use and enjoy.

Titan Fitness has become a strong competitor in the fitness equipment industry in recent years. They offer affordable equipment for commercial and home gyms, including equipment used for strongman and tactical training. Go to the Titan Fitness website for more information.


COREFX is another fitness equipment provider that offers strong ambassador perks. COREFX emphasizes functional training equipment like medicine balls, battle ropes, boxes, and more.

If you decide to pursue a brand ambassador program with an equipment company like Titan Fitness or COREFX, you’ll be able to feature company-specific equipment in your workouts with Exercise.com’s customizable workout software.

Go to the COREFX website for more info.

#5 – Uprise Nutrition

As mentioned above, there are a handful of routes to take when finding the best fitness brand ambassador programs. Fitness nutrition brands can appeal to those in gyms or fitness studios. Considering 8% of people in a recent study reported having already tried delivered diet plans, there’s a big market for nutrition plans and consultation.

For nutrition brands learning how to start a fitness brand ambassador program, this is a useful statistic considering you can market to a large assortment of prospective clients. It’s also worth noting that free products could go a long way in the right hands.

Uprise rose to the challenge by creating a tiered brand ambassador program that rewards brand ambassadors who work hard. With Uprise, there are three tiers of ambassadors, each with a different discount and commissions level, depending on performance. Of course, those who produce the most will be gifted the largest volume of free products.

Uprise offers different supplements, nutrition plans, and even apparel. This is where versatile ecommerce software becomes valuable as it allows clients to purchase a variety of products. Incorporating a custom-branded fitness app could help make all of these products even more accessible. Visit the Uprise Nutrition website for more info.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

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Other Top Fitness Brands with Influencer Programs

Here is a list of popular fitness brands that have ambassador or influencer programs that you can explore and apply to:

  1. Nike
  2. Adidas
  3. Reebok
  4. Under Armour
  5. Lululemon
  6. Puma
  7. ASICS
  8. Gymshark
  9. Fabletics
  10. New Balance

It’s important to note that while these fitness brands may have ambassador or influencer programs, they may not always be actively seeking new fitness influencers or ambassadors. Additionally, the requirements and qualifications for becoming an ambassador or influencer for each brand may vary. It’s recommended that you research the specific programs and reach out to the brands directly for more information. As always, focus on growing your fitness brand and good things will come. Read more here: Fitness Influencer Marketing Ideas.

Fitness Brands Looking for Ambassadors: The Bottom Line

As a fitness professional, you can increase your outreach and aesthetic by becoming a fitness brand ambassador. Whether you want to promote apparel, equipment, or nutrition-based products, there is an assortment of fitness brands to choose from.

Representing one of the top fitness brands looking for ambassadors could help you grow your fitness business. Learn how Exercise.com can help you promote and grow your fitness business by booking a demo today.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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How much do fitness brand ambassadors make?

The earnings of fitness brand ambassadors can vary widely based on the brand they’re promoting, their level of influence, and the terms of their agreement. Some ambassadors may earn a few hundred dollars per promotion, while top influencers can earn thousands or even tens of thousands for a single post or campaign.

Read More:

How do you become a brand ambassador for fitness?

To become a brand ambassador for fitness:

  1. Build a solid online presence, especially on platforms like Instagram, YouTube, and TikTok.
  2. Demonstrate genuine passion for fitness.
  3. Engage regularly with your audience to build trust and credibility.
  4. Reach out to fitness brands or wait for them to approach you once you’ve built a sizable following.

Do fitness ambassadors get paid?

Yes, many fitness ambassadors receive monetary compensation. However, the payment structure can vary; some are paid per post, some receive a monthly stipend, and others work on commission from sales generated through their promotions.

How do you become a fitness clothing brand ambassador?

To become a fitness clothing brand ambassador, start by consistently sharing content related to fitness fashion on your social media platforms, engage with clothing brands you love, and build an authentic following. Brands are more likely to partner with influencers who genuinely resonate with their products.

How much does Gymshark pay ambassadors?

Specific payment details for Gymshark ambassadors are confidential and vary depending on the ambassador’s reach and agreement terms. However, Gymshark is known to work with a range of influencers, from micro-influencers to big names in the fitness industry.

Read More: How much does Gymshark pay influencers?

Is it hard to become a fitness ambassador?

It can be competitive, given the popularity of the fitness industry on social media. However, with consistent effort, authenticity, and a unique voice or perspective, it’s possible to stand out and attract brands.

Do Lululemon ambassadors get free clothes?

Yes, Lululemon ambassadors typically receive free products from the brand as part of their partnership.

Do fitness brand ambassadors get free clothes?

Often, yes. Many fitness clothing brands provide their ambassadors with free merchandise to wear, promote, and showcase on their platforms.

How can you get Lululemon to sponsor you?

Building a strong community presence, aligning with Lululemon’s brand values, and having a significant local or online influence can increase your chances. Engaging with local Lululemon stores, attending their events, and forming genuine relationships can also help.

Do fitness apparel ambassadors get paid?

Many do, either through direct payments, commissions on sales, or both. Compensation varies based on the brand and the ambassador’s influence.

What is a Lululemon ambassador?

A Lululemon ambassador is a community influencer that the brand partners with. They typically share the brand’s core values and have a significant presence, either locally or online, where they promote Lululemon products.

How do you become a paid fitness influencer?

  1. Build an authentic following on social media platforms.
  2. Consistently produce high-quality content.
  3. Engage with your audience.
  4. Network with brands and other influencers.
  5. Stay updated on fitness trends and knowledge.

How do I become a clothing influencer?

  1. Showcase your unique style and fashion insights on social platforms.
  2. Engage with your followers and respond to comments.
  3. Collaborate with other influencers or brands.
  4. Attend fashion events or shows to network.
  5. Reach out to brands for potential partnerships.

Can anybody be a fitness brand ambassador?

In theory, yes. However, brands typically look for individuals who align with their values, have a genuine passion for fitness, and possess an engaged following.

Do fitness brand ambassadors get paid well?

It varies. Some top fitness influencers make substantial incomes, while others may receive modest payments or product gifts.

Do nutrition supplement brand ambassadors make good money?

It depends on the brand and the ambassador’s reach. Some earn well, especially if they receive commissions on sales generated from their promotions.

What does a fitness brand ambassador do?

A fitness brand ambassador promotes a fitness brand’s products or services, typically through social media or community engagement. This can involve creating content, attending brand events, or providing feedback to the brand.

How many followers do you need to be a fitness brand ambassador?

To become a fitness brand ambassador, the number of followers required can vary widely depending on the brand. While some larger fitness brands looking for ambassadors or athletic wear brand ambassadors may seek individuals with a large following, many fitness ambassador brands, including those offering activewear ambassador programs, are more interested in engagement and niche appeal. This shift has led to fitness brands that work with micro-influencers and even small fitness brands on Instagram actively seeking individuals with smaller, but highly engaged, followings.

Being a gym ambassador or a gym clothing ambassador isn’t solely about the number of followers. Brands often value authentic engagement and a genuine passion for their products, whether it’s gym wear, athletic clothing, or gym equipment. This means that even with a modest following, one can become a successful brand ambassador fitness enthusiast, especially when they effectively represent the brand and connect with their audience.

Exercise.com, for example, recognizes the value of ambassadors who genuinely resonate with their brand, regardless of the size of their following. Their focus is more on the quality of engagement and how well the ambassador aligns with their ethos, which is crucial in the fitness industry where trust and authenticity are key.

How can a gym brand ambassador enhance a fitness brand’s marketing?

A gym brand ambassador, also known as a gym ambassador, plays a crucial role in a fitness brand’s marketing. They can leverage their influence to promote the fitness brand, often wearing gym clothing or activewear specific to the brand. This type of athlete ambassador program is beneficial for both parties, as ambassadors often receive gym clothing sponsorship or become part of athletic brand ambassador programs, boosting the brand’s visibility.

What opportunities do fitness brands offer for ambassador roles?

Fitness brands looking for ambassadors, including those focused on gym wear or athletic clothing, often provide various opportunities through ambassador fitness programs. These range from influencer fitness brands to activewear brand ambassador roles, where individuals can receive free gym clothes or become part of a gym clothing ambassador program. This approach is particularly popular with brands looking for athlete ambassadors or those interested in fitness apparel sponsorship.

What are the benefits of being an athletic wear ambassador?

Being an athletic wear ambassador, or a fitness clothing ambassador, offers numerous benefits. Brands looking for college athlete ambassadors or those seeking a broader ambassador for gym clothing roles provide opportunities to receive free products, gain exposure, and often participate in fitness center email nurturing campaigns. This can be a significant advantage for anyone looking to build their profile in the fitness industry.

How do fitness influencers collaborate with sports brands?

Fitness influencers, particularly those interested in becoming a sport brand ambassador or an activewear ambassador, collaborate with sports brands by promoting products, participating in brand campaigns, and sharing content on social media. Brands that are looking for ambassadors often seek influencers who align with their ethos and have a strong social media presence.

What strategies do small fitness companies use to attract brand ambassadors?

Small fitness companies and activewear brands looking for ambassadors often reach out to micro-influencers and community-focused individuals. They might offer fitness ambassador brands partnerships that include product discounts, promotional features, and participation in athletic wear brand ambassador programs. This approach allows smaller brands to gain visibility and credibility in a crowded market.

Can you be a fitness brand ambassador with no experience?

Yes, you can become a fitness brand ambassador with no experience. Many brands, including gym clothing and athletic wear companies, are open to collaborating with individuals who are passionate about fitness and can genuinely promote their products. This is especially true for fitness brands looking for ambassadors and companies looking for influencers who value authentic representation over professional experience.

How do you approach a fitness brand to be an ambassador?

To approach a fitness brand to be an ambassador, start by building a solid online presence that aligns with the brand’s values. Engage actively with their content, and then reach out via email or direct message, expressing your interest and how you align with their brand. Be sure to highlight your enthusiasm for their gym wear or athletic clothing and how you can add value as an ambassador.

How do I become a fitness brand ambassador with no experience?

To become a fitness brand ambassador with no experience, focus on developing a strong, authentic online presence. Share your fitness journey, engage with brands you love, and demonstrate your passion for fitness and wellness. Fitness clothing ambassador programs and activewear brands often look for genuine brand enthusiasts, even if they are new to brand ambassadorship.

How do I sell myself as a fitness brand ambassador?

To sell yourself as a fitness brand ambassador, showcase your unique fitness journey, your passion for the brand’s products, whether it’s gym clothes or fitness equipment, and your ability to influence others. Create engaging content that aligns with the brand’s ethos, and demonstrate how your partnership can bring value to the brand.

Do you get free clothes if you are a fitness brand ambassador?

As a fitness brand ambassador, you often receive free clothes or products from the brand you represent. This is common with gym clothing ambassador or athletic wear ambassador roles, where companies provide free merchandise as part of the partnership for promotion and review.

What does a gym brand ambassador do?

A gym brand ambassador promotes the gym or fitness brand’s products and ethos, often through social media and personal networks. They may showcase gym wear, participate in brand campaigns, and engage their audience with the brand’s message. In return, they often receive perks like free gym clothes or exclusive access to products and events.

Who is the most followed fitness influencer?

The most followed fitness influencer can vary, but high-profile figures often have millions of followers and are known for their impactful fitness content, partnerships with fitness apparel brands, and motivational posts. They often collaborate with brands for fitness apparel sponsorship or as a gym ambassador.

Is it hard to become a fitness influencer?

Becoming a fitness influencer can be challenging but rewarding. It requires consistent effort in creating engaging content, building an audience, and establishing a unique presence in the fitness community. Collaborating with brands as a gym ambassador or fitness apparel ambassador can also help build credibility and reach.

How do small fitness influencers reach out to brands?

Small fitness influencers reach out to brands by showcasing their engagement and niche appeal. They often contact brands directly, presenting their content and audience demographics, and expressing how their values align with the brand. Many brands, especially those looking for college athlete ambassadors or influencers with a specific focus, appreciate influencers with a dedicated and engaged following.

How do I start being a fitness ambassador?

To start being a fitness ambassador, build a fitness-focused online presence, engage with your audience, and demonstrate your interest in specific brands by actively using and promoting their products, whether it’s gym clothing, workout equipment, or fitness services. Then, reach out to these brands with a proposal outlining how you can collaborate effectively.

Do fitness brand ambassadors get free stuff?

Fitness brand ambassadors often receive free products, such as gym clothing, athletic wear, or supplements, as part of their partnership with brands. This allows them to showcase and promote the products to their audience effectively.

How can Exercise.com help me run a fitness influencer business?

Exercise.com offers a comprehensive platform for fitness professionals. As a fitness influencer, you can use it to host and stream fitness videos, sell workout plans, manage clients, and track metrics. It provides a centralized platform for all your business needs, making it easier to manage your influencer activities and monetize your content. Booking a demo with Exercise.com can provide further insights into how it can bolster your influencer business.

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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