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Top 10 Female Fitness Influencers You Need to Know

Top 10 Female Fitness Influencers You Need to Know

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on October 25, 2023 ā€” Updated on May 10, 2024

These top 10 female fitness influencers include some of the most famous female fitness influencers from around the world: Kayla Itsines, Jillian Michaels, Chalene Johnson, and more.

Female Fitness Influencers

The world of fitness has seen a surge of female fitness influencers who are breaking barriers and setting new standards. These women are not just fitness enthusiasts but are pioneering businesswomen, entrepreneurs, and role models for many. It’s not secret why these amazing women are some of the most famous female fitness influencers and make it on to the best female fitness influencers list year after year. Read on to learn why they are some of the most successful female fitness influencers in the world, and pick up some female fitness influencer business tips, tactics, and tricks to apply to your own fitness business.

Fitness Income Ideas

When you’ve read this through this list of the best female gym influencers, then whether you want to learn how to start a fitness business, how to become a fitness influencer, or you just want a big list of fitness business ideas, read on to get the inside track. These top female gym influencers, like many other fitness professionals, have found that using platforms like Exercise.com can greatly enhance the way they run their business, providing an all-in-one solution for everything from their own custom branded fitness app to hosting exercise videos and selling workout plans online.

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Owner, Ledbetter Fitness

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Top Female Fitness Influencers and Their Instagram Followers

Here are some of the most famous gym women:

NameInstagram Followers
Kayla Itsines12.6M
Jillian Michaels1.3M
Chalene Johnson700k
Cassey Ho1.7M
Jeanette Jenkins650k
Katrina Scott500k
Karena Dawn450k
Massy Arias2.5M
Amanda Bucci550k
Rachel Brathen2.1M

#1 – Kayla Itsines

Kayla Itsines Instagram

Instagram Followers: 12.6M

Kayla Itsines, an Australian personal trainer, author, and entrepreneur, gained global fame with her Bikini Body Guide. Born on May 21, 1991, in Adelaide, South Australia, Kayla’s journey began as a personal trainer. Her drive led her to leverage social media, building a fitness brand recognized worldwide. Considered the prototypical gym girl influencer, Kayla is one of the fitness influencers female trainers around the world want to look like, train like, and build a business like.

Most Known For: Bikini Body Guide (BBG) and the Sweat app.

Instagram: @kayla_itsines

#2 – Jillian Michaels

Jillian Michaels Instagram

Instagram Followers: 1.3M

Jillian Michaels, renowned for her roles on NBC’s “The Biggest Loser”, has inspired countless individuals with her transformative fitness programs. Born on February 18, 1974, in Los Angeles, she has made significant marks in the fitness world and on television. One of the OG woman fitness influencers, Jillian is one of the most famous workout influencers female fitness entrepreneurs around the world model their careers around.

Most Known For: Her role as a trainer on “The Biggest Loser”.

Instagram: @jillianmichaels

#3 – Chalene Johnson

Chalene Johnson Instagram

Instagram Followers: 700k

Chalene Johnson, celebrated for her workout programs, stands as a beacon in the fitness industry. Born on February 2, 1969, in Michigan, Chalene heads Team Johnson, a business and lifestyle coaching company.

Most Known For: PiYo and Turbo Fire workout programs.

Instagram: @chalenejohnson

#4 – Cassey Ho

Cassey Ho Instagram

Instagram Followers: 1.7M

Cassey Ho, the visionary behind Blogilates, has created a unique blend of Pilates and blogging, forming a YouTube fitness empire. Born on January 16, 1987, in Los Angeles, Cassey’s infectious energy has garnered her millions of followers. Cassey is one of the best fitness influencers female Pilates influencers have in their camp.

Most Known For: Blogilates YouTube Channel.

Instagram: @blogilates

#5 – Jeanette Jenkins

Jeanette Jenkins Instagram

Instagram Followers: 650k

Jeanette Jenkins, known as “The Hollywood Trainer”, boasts a career spanning over 25 years. She has trained numerous celebrities, launched workout DVDs, and remains an influential figure in fitness.

Most Known For: “The Hollywood Trainer” brand and her elite clientele.

Instagram: @msjeanettejenkins

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#6 – Katrina Scott

Katrina Scott Instagram

Instagram Followers: 500k

Co-founder of the “Tone It Up” fitness empire, Katrina Scott has combined fitness, nutrition, and community to inspire millions. Her approach to health and wellness has created a loyal following.

Most Known For: Co-founding “Tone It Up”.

Instagram: @katrinascott

#7 – Karena Dawn

Karena Dawn Instagram

Instagram Followers: 450k

Karena Dawn, alongside her business partner Katrina Scott, has created “Tone It Up”, a fitness and nutrition powerhouse. Her passion for fitness and holistic well-being resonates with her followers.

Most Known For: Co-founding “Tone It Up”.

Instagram: @karenadawn

#8 – Massy Arias

Massy Arias Instagram

Instagram Followers: 2.5M

Massy Arias, a health coach and personal trainer, has used her platform to inspire and educate her followers about fitness and well-being. Her energetic workouts and motivational posts make her a standout in the fitness realm and one of the most famous gym girl influencers around.

Most Known For: Her high-energy workouts and health coaching.

Instagram: @massy.arias

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#9 – Amanda Bucci

Amanda Bucci Instagram

Instagram Followers: 550k

Amanda Bucci, a fitness influencer and entrepreneur, offers a mix of fitness, business, and personal development to her followers. Her holistic approach to life and business sets her apart.

Most Known For: Her fusion of fitness and entrepreneurship insights.

Instagram: @amandabucci

#10 – Rachel Brathen

Rachel Brathen Instagram

Instagram Followers: 2.1M

Known as “Yoga Girl”, Rachel Brathen combines yoga, travel, and heartfelt storytelling. Born in Sweden and now residing in Aruba, Rachel’s journey and teachings inspire millions globally.

Most Known For: Her “Yoga Girl” brand and heartfelt yoga teachings.

Instagram: @yoga_girl

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Additionally, check out our list of the top male fitness influencers, top gym entrepreneurs, as well as the female fitness entrepreneurs and male fitness entrepreneurs who have reinvented the world of fitness with innovative new fitness studio concepts, software companies, and more.

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What can the best women fitness influencers teach up and coming fitness influencers about how to succeed as a fitness influencer who is a woman?

The best women fitness influencers can teach several key lessons to aspiring fitness influencers about succeeding in this dynamic industry:

  1. Authenticity and Relatability: Authentic engagement with your audience is vital. Sharing personal stories, challenges, and successes makes you relatable and builds a loyal community.
  2. Consistency and Quality Content: Regularly posting high-quality, informative, and engaging content is crucial for maintaining and growing your following.
  3. Finding Your Niche: Specializing in a specific area of fitness, whether itā€™s yoga, strength training, or wellness, helps in establishing yourself as an expert in that field.
  4. Engagement and Community Building: Actively engaging with your audience through comments, live sessions, and Q&As fosters a sense of community and loyalty.
  5. Professional Development: Continuously updating your knowledge and skills in fitness and wellness is essential to provide value to your followers.

Who are some of the top up and coming girl fitness influencers?

Some of the top up-and-coming girl fitness influencers making a mark in the industry include:

  1. Sophie Aris (@sophie_aris) – Known for her transformation journey and motivational content.
  2. Natacha Oceane (@natacha.oceane) – Recognized for her evidence-based approach to fitness and nutrition.
  3. Morgan Rose Moroney (@morganrosemoroney) – Acclaimed for her gymnastics-based fitness routines.
  4. Krissy Cela (@krissycela) – Gaining popularity for her accessible workout plans and positive approach to fitness.

Who are the most famous female gym influencers?

The most famous female gym influencers, who have significantly impacted the fitness world, include:

  1. Kayla Itsines – Renowned for her BBG program and influential social media presence.
  2. Michelle Lewin – A prominent figure in the fitness industry known for her comprehensive workout routines and fitness modeling.
  3. Massy Arias – Celebrated for her holistic approach to fitness and wellness, inspiring millions with her journey and training style.

Who are the most famous American female fitness influencers?

Among American female fitness influencers, some of the most famous names include:

  1. Jillian Michaels – Widely known for her role in ‘The Biggest Loser’ and her extensive fitness programs.
  2. Cassey Ho – Founder of Blogilates, recognized for her innovative Pilates-based fitness videos and body positivity advocacy.
  3. Chalene Johnson – A renowned fitness entrepreneur, motivational speaker, and creator of several popular fitness programs.

Who is the best female workout influencer?

There are many prominent female workout influencers, and the “best” can be subjective based on personal preferences. Kayla Itsines, Jen Selter, and Cassey Ho (of Blogilates) are among the top names in the industry, each with a unique approach to fitness and a massive following.

Who is that famous gym girl?

The term “famous gym girl” could refer to various influencers or celebrities known for their fitness routines. Kayla Itsines, Jen Selter, and Michelle Lewin are just a few of the many women who have gained significant attention for their fitness journeys and routines.

Who is the popular gym girl on Tiktok?

TikTok has given rise to numerous fitness influencers. While the “popular gym girl” can vary based on regions and trends, one notable name is Chloe Ting, known for her workout challenges and fitness tips.

Who is the gym girl famous on Instagram?

Instagram boasts several famous fitness enthusiasts. One of the most recognized is Kayla Itsines, founder of the Bikini Body Guide (BBG) workouts, though many others like Jen Selter also have substantial followings.

Who is the most followed female fitness influencer on Instagram?

The title of the most followed female fitness influencer on Instagram can vary as social media landscapes shift. However, Kayla Itsines, with her Bikini Body Guide (BBG) workouts and Sweat app, has consistently been one of the top female fitness influencers with a significant following. Other names in the industry, like Jen Selter and Michelle Lewin, also boast large audiences, but Kayla Itsines is often recognized for her substantial influence in the fitness community on Instagram.

Who is the best gym influencer?

Determining the “best” gym influencer is subjective. However, names like Joe Wicks (The Body Coach), Kayla Itsines, and Simeon Panda are prominent figures in the fitness industry with significant influence.

Who is the “fitness queen”?

The title “fitness queen” is often given to female influencers who dominate the fitness space. Kayla Itsines has been referred to as a “fitness queen” due to her immense influence and the success of her BBG program.

Who is the most muscular female fitness influencer?

Several female fitness influencers are known for their muscular physiques. Dana Linn Bailey, a former IFBB Pro, is one of the most recognized for her muscular build and achievements in bodybuilding.

Who is the first gym influencer?

It’s hard to pinpoint the very first gym influencer, especially since fitness promotion predates social media. However, figures like Jack LaLanne, often called the “Godfather of Fitness,” played influential roles in promoting fitness long before the age of Instagram.

Who is the fittest female celebrity?

Many female celebrities are known for their fitness routines and physiques. Some notable names include Jessica Biel, Jennifer Aniston, and Halle Berry, all of whom have been praised for their commitment to fitness.

Who were the girls on 20 minute workout?

The “20 Minute Workout” was a Canadian aerobic fitness television series from the 1980s. Some of the instructors included Bess Motta, Nicole Nardini, and Arlaine Wright.

Who is the best female workout influencer on YouTube?

There are numerous female workout influencers on YouTube, with each offering a unique style. Some popular names include Cassey Ho (Blogilates), Chloe Ting, and Heather Robertson.

Who is the top female fitness model?

Several female fitness models have gained international recognition. Michelle Lewin, Paige Hathaway, and Sommer Ray are a few who have achieved significant success in the industry.

How many fitness influencers are there on Instagram?

Instagram boasts thousands of fitness influencers, ranging from micro-influencers with a few thousand followers to mega-influencers with millions. The exact number is continually changing as more individuals enter the space and grow their audiences.

Are there female gym trainers?

Yes, there are numerous female gym trainers worldwide, offering expertise in various fitness domains, from strength training to aerobic workouts to specialized disciplines like pilates or yoga.

Who is the most popular female fitness influencer?

Popularity can be gauged in various ways, but in terms of sheer follower count and engagement on platforms like Instagram, Kayla Itsines is among the most popular female fitness influencers.

What female fitness influencer has the best program?

The “best” program is subjective and depends on individual goals and preferences. However, influencers like Kayla Itsines (BBG), Chloe Ting (workout challenges), and Cassey Ho (PIIT28) offer popular programs that have received positive feedback from many participants.

How can Exercise.com help me with my fitness business?

Exercise.com provides a comprehensive software solution tailored for fitness professionals. It offers tools for creating your own custom branded fitness app, managing memberships, scheduling classes, tracking workouts, and processing payments. With its customizable platform, gym owners and trainers can enhance their members’ experience, streamline operations, and grow their businesses. Whether you’re starting out or looking to expand, Exercise.com offers features and support to help you succeed in the fitness industry.

Kellie Davis - Fit Thrive
With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You donā€™t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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