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How much do fitness influencers make with 1k followers?

How much do fitness influencers make with 1k followers?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on July 14, 2023 ā€” Updated on December 11, 2023

Fitness influencers with 1,000 followers typically make around $5 to $25 per month if promoting other company’s offers with low engagement, while that income can increase to $300+ (and often much more) if they start their own fitness brand with high engagement.

How much do fitness influencers make with 1k followers?

Factors like content quality, engagement rate, niche focus, and monetization methods significantly influence this income range. Typical fitness influencer income varies widely but some fitness influencers who have learned how to start a fitness business (instead of just promoting other company’s offers as sponsored posts) can skyrocket their income to levels that are literally off the charts (see data below).

Fitness Income Ideas

Curious about the earning potential of fitness influencers with 1k followers? Discover the secrets behind their income and learn how they monetize their online presence in this informative article. Maybe you want to learn how to become a fitness influencer?

Then be sure to see how a custom branded fitness app can benefit fitness professionals like fitness influencers, gym owners, and personal trainers. Utilize the best software for fitness influencers who want to make money from fitness by using a white labeled fitness app builder to learn how to make a fitness app quickly and easily, make money by selling workout plans online, connect with and monetize their fitness followers by learning how to run an online fitness challenge, offering online workout groups, and much more with the Exercise.com platform.

You can make a fitness app with the best white label fitness app software.

Custom Branded Apps

You can use the best online fitness coaching software to run an online fitness challenge, create an online workout group, sell workout memberships, and much more.


You can make money selling workout plans online, selling fitness products online, and many other ways to make money from fitnessā€”all with custom branded fitness apps that put your own fitness brand front and center.

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Owner, Ledbetter Fitness

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Fitness Influencer Income by Engagement and Business Model

This fitness influencer income data below outlines the importance of building a following that is highly engaged and then monetizing that following with your own brand rather than being viewed as “selling out” by promoting other company’s offers (i.e. sponsored posts). The estimated data below is very conservative; many fitness influencers who work with a professional platform like Exercise.com and treat their opportunity like the business it is see significantly higher earnings than what is mentioned below.

Fitness Influencer Income: Low Engagement + Promotes Other Company’s Offers

FollowersEstimated Earnings Per Month
1,000$10 – $50
5,000$50 – $250
10,000$100 – $500
50,000$500 – $2,500
100,000$1,000 – $5,000
500,000$5,000 – $25,000
1,000,000+$10,000 – $50,000+

Fitness Influencer Income: High Engagement + Promotes Other Company’s Offers

FollowersEstimated Earnings Per Month
1,000$20 – $100
5,000$100 – $500
10,000$200 – $1,000
50,000$1,000 – $5,000
100,000$2,000 – $10,000
500,000$10,000 – $50,000
1,000,000+$20,000 – $100,000+

Fitness Influencer Income: Low Engagement + Starts Their Own Fitness Brand

FollowersEstimated Earnings Per Month
1,000$60 – $300
5,000$300 – $1,500
10,000$600 – $3,000
50,000$3,000 – $15,000
100,000$6,000 – $30,000
500,000$30,000 – $150,000
1,000,000+$60,000 – $300,000+

Fitness Influencer Income: High Engagement + Starts Their Own Fitness Brand

FollowersEstimated Earnings Per Month
1,000$120 – $600
5,000$600 – $3,000
10,000$1,200 – $6,000
50,000$6,000 – $30,000
100,000$12,000 – $60,000
500,000$60,000 – $300,000
1,000,000+$120,000 – $600,000+

Note that this fitness influencer income data is very much on the conservative side; many fitness influencers are making significantly more than what is mentioned here. These tables showcase the significant income potential for fitness influencers at various levels of engagement and entrepreneurial development. The growth opportunities are especially pronounced for those who decide to start their own fitness brand, creating a platform to monetize their unique voice and expertise directly.

Exercise.com can be an essential partner in this journey, providing a suite of professional tools to create and manage a unique fitness brand. From a custom branded fitness app to selling workout plans online, running online fitness challenges, offering online workout groups, and moreā€”Exercise.com empowers fitness influencers to increase their income and make more money from fitness versus just promoting other companies’ sponsored posts. It’s an opportunity to develop a personal connection with followers, offering value and unique experiences tailored to their needs and interests.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

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Read More:

Top 10 Highest Paid Fitness Influencers

Kayla Itsines Fitness Influencer
Source: Kayla Itsines, Fitness Influencer

It’s important to note that the earnings of fitness influencers can be difficult to accurately estimate. This is because their income is often not publicly available and can come from a variety of sources, including sponsored posts, brand partnerships, personal product lines, workout plan sales, and more. Furthermore, an influencer’s earnings can change frequently based on factors like fluctuating follower counts, new brand deals, and shifts in their business strategy. The numbers provided below are rough estimates based on available data and may not reflect the influencers’ actual current earnings.

NameEstimated Social Media FollowersEstimated Annual Earnings
Kayla Itsines12.6M (Instagram)$17M+
Joe Wicks (The Body Coach)3.8M (Instagram)$15M+
Simeon Panda7.2M (Instagram)$8M+
Jen Selter12.5M (Instagram)$7.5M+
Michelle Lewin13.7M (Instagram)$5M+
Emily Skye2.5M (Instagram)$5M+
Cassey Ho (Blogilates)1.7M (Instagram)$3M+
Rachel Brathen (Yoga Girl)2.1M (Instagram)$2.5M+
Lyzabeth Lopez2.1M (Instagram)$2M+
Natalie Jill545K (Instagram)$1M+
Simeon Panda Fitness Influencer
Source: Simeon Panda, Fitness Influencer

How Fitness Influencers Generate Income

Let’s get right to some practical ways that fitness influencers generate income online. You can sell workout plans, run fitness challenges, offer access (paid) to an online workout group, you can sell online training sessions, sell a membership to your fitness app, and much more. Here are some easy things you can do with the Exercise.com software platform to generate fitness income online.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps to iOS and Android so you can offer a premium workout logging experience to your community.

Custom Branded Apps

Run fitness challenges, create online workout groups, do distance training, and of course, sell workout plans online, all right within the Exercise.com platform.

Online Groups
Core Online Mobile Fitness App
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Founder, Core Online

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Understanding the world of fitness influencers

Before we dive into the financial aspect, let’s take a moment to understand what exactly a fitness influencer is and how they became such a force to reckon with in the digital world. Fitness influencers are individuals who have built a significant following on social media platforms by sharing their fitness journeys, workout routines, and healthy lifestyle choices. They inspire and motivate their audience to lead a fitter and healthier life.

With their charismatic personalities, authentic content, and unique perspectives, fitness influencers have managed to capture the attention of millions of people across the globe. But how did they rise to such prominence, and what impact have they had on social media platforms? Let’s find out.

One of the key factors that contributed to the rise of fitness influencers is the increasing popularity of social media platforms. With the advent of platforms like Instagram, YouTube, and TikTok, fitness influencers found a space where they could easily connect with a large audience and share their fitness journeys. These platforms provided them with the tools to showcase their workouts, share their knowledge, and engage with their followers in real-time.

The rise of fitness influencers and their impact on social media

The rise of fitness influencers can be attributed to the increasing popularity of health and wellness in society. With more people seeking guidance and inspiration to lead healthier lives, fitness influencers stepped in to fill the void. Through their engaging content and relatable stories, they have managed to carve a niche for themselves in the digital space.

Moreover, fitness influencers have transformed the way people perceive fitness. They have made it more accessible and relatable, breaking stereotypes and encouraging individuals of all shapes, sizes, and backgrounds to embrace a healthier lifestyle. This has had a profound impact on social media platforms, as more people turn to fitness influencers for advice, workout tips, and motivation.

Exploring the relationship between followers and influencer earnings

Now, let’s address the burning question: How do fitness influencers with just 1k followers make money? It’s important to note that the number of followers doesn’t necessarily dictate an influencer’s earning potential. While having a large following certainly helps, there are other crucial factors at play.

Engagement is key when it comes to determining an influencer’s earnings. Brands seek influencers who have an active and engaged audience. This means that even with 1k followers, if an influencer has a highly engaged audience that interacts with their content through likes, comments, and shares, they can still attract lucrative partnerships and sponsorships.

Additionally, the niche in which the influencer operates also plays a significant role. Fitness influencers, in particular, have a captivated audience eager to try out the latest workout routines, fitness gear, and nutrition products. This makes them a desirable target for brands looking to promote their products. As a result, fitness influencers with just 1k followers can still command a respectable income through collaborations and endorsements.

Another factor that can contribute to the earning potential of fitness influencers with 1k followers is their content quality. Brands are more likely to partner with influencers who consistently produce high-quality content that aligns with their brand image. This includes well-edited photos, informative and engaging captions, and visually appealing videos. By investing time and effort into creating top-notch content, even influencers with a smaller following can attract brand collaborations and sponsorships.

Furthermore, the influencer’s ability to effectively communicate and connect with their audience can also impact their earning potential. Fitness influencers who are able to build a strong rapport with their followers, understand their needs and preferences, and provide valuable insights and advice are more likely to attract brand partnerships. By establishing themselves as trusted authorities in the fitness industry, these influencers can leverage their expertise to secure lucrative deals and endorsements, regardless of their follower count.

Unveiling the financial potential of fitness influencers with 1k followers

So, what exactly is the financial potential for fitness influencers with 1k followers? While it may vary depending on various factors, it’s safe to say that fitness influencers in this range can earn a decent income. On average, fitness influencers with 1k followers can expect to earn around $100 to $300 per sponsored post.

However, it’s important to note that this is just the tip of the iceberg. As a fitness influencer’s following grows, their earning potential also increases exponentially. With dedication, consistency, and a well-defined brand, fitness influencers can eventually earn thousands of dollars per sponsored post.

One factor that can greatly impact the financial potential of fitness influencers with 1k followers is their engagement rate. While having a large number of followers is important, it’s equally crucial for influencers to have an engaged audience. Brands are more likely to collaborate with influencers who have a high engagement rate, as it indicates that their followers are actively interested in their content. Fitness influencers with 1k followers who have a high engagement rate can command higher rates for sponsored posts and attract more lucrative brand partnerships.

In addition to sponsored posts, fitness influencers with 1k followers can also monetize their platforms through other avenues. These may include selling merchandise, offering online coaching or training programs, creating and selling digital products such as e-books or workout plans, and even securing endorsement deals with fitness-related brands. By diversifying their income streams, fitness influencers can maximize their financial potential and create a sustainable business model.

Evaluating the factors that determine earnings for fitness influencers

While follower count and engagement are crucial, there are other factors that come into play when determining an influencer’s earnings. Let’s take a closer look at these factors:

1. Niche relevance: Fitness influencers who align themselves closely with their niche and cater to a specific audience tend to attract more brand collaborations, resulting in higher earnings.

2. Content quality and authenticity: Brands value influencers who produce high-quality, authentic content that resonates with their audience. This translates into increased trust and credibility, making it easier to secure lucrative partnerships.

3. Demographics of the audience: The demographics of an influencer’s audience also impact their earning potential. Certain demographics, such as higher-income groups or specific age ranges, may be more desirable to certain brands.

4. Geographic location: The location of an influencer can also play a role in determining their earnings. Influencers based in major cities with a thriving fitness industry may have access to more partnership opportunities.

By understanding and leveraging these factors, fitness influencers with 1k followers can strategically position themselves for greater earning potential.

5. Engagement rate: In addition to follower count, the engagement rate of an influencer’s audience is a crucial factor in determining their earnings. Brands often look for influencers with a high engagement rate, as it indicates a more active and involved audience. This can lead to higher conversion rates and a greater return on investment for brands partnering with the influencer.

How much do fitness influencers get paid?

Fitness influencers’ pay can vary widely depending on factors like follower count, engagement rate, and collaboration terms. It can range from a few dollars per post for micro-influencers to several thousand dollars for more established influencers.

Can you be a fitness influencer with 1,000 followers?

Yes, you can be a fitness influencer with 1,000 followers. Micro-influencers with a smaller but engaged audience can be appealing to brands looking for authentic connections.

How to get fitness brand deals with 1,000 followers?

Getting fitness brand deals with 1,000 followers requires building a targeted and engaged audience, showcasing your unique voice, and reaching out to brands that align with your content.

Will Instagram pay me if I have 1K followers?

If you’re wondering how much Instagram will pay you for 1k followers, you should know that Instagram itself typically does not pay users based on follower count. Monetization at this level usually comes from brand collaborations or affiliate marketing. And, of course, you can sell your own fitness products online at any time.

How many followers is a fitness micro-influencer?

A fitness micro-influencer typically has between 1,000 and 10,000 followers. They are often valued for their authentic engagement and niche focus.

What is a fitness micro-influencer with 1,000 followers?

A fitness micro-influencer with 1,000 followers is a social media influencer specializing in fitness content, who has a smaller but engaged audience. They can have an impact in their community and work with brands on a smaller scale.

How hard is it to make money as a fitness influencer?

Making money as a fitness influencer can be challenging, especially at the start. It requires building a dedicated following, creating quality content, and finding brands that align with your message.

What happens when you reach 1k followers on Instagram?

Reaching 1k followers on Instagram is a milestone that can increase credibility but doesn’t automatically result in monetization. It may, however, make it easier to engage with brands and attract a larger audience.

How do fitness influencers start out?

Fitness influencers often start out by sharing their personal fitness journey, workouts, and health tips. Consistency, authenticity, and engagement with the community can help grow their following over time.

How can Exercise.com help me with my fitness business?

Exercise.com offers a comprehensive platform tailored to fitness professionals like gym owners, personal trainers, and fitness influencers. With features that help manage your business, accept payments, host exercise videos, sell workout plans, and more, Exercise.com simplifies the process of running a fitness business. Through a custom-branded fitness app, Exercise.com provides the professional solution you need to streamline operations and focus on growing your fitness business. Booking a demo is the best way to explore how Exercise.com can specifically benefit your fitness business.

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Erica Nangle
Owner, Erica Nangle Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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