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Can a small gym make money?

Can a small gym make money?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 3, 2024 ā€” Updated on March 23, 2024

Yes, a small gym can make money if managed efficiently, offering unique value propositions, and engaging effectively with its community. Small gyms can be profitable, making the small gym owner $100,000 or more per year.

Can a small gym make money?

By focusing on niche markets, providing personalized services, and utilizing smart business strategies, small gyms can create a profitable fitness business model. Read on to learn how much gym owners make and study up on average gym profit margins so that you can open a gym or start a fitness business that excels with the best software for small gyms.

Average Gym Financial Performance by Size

The table above illustrates the Profit & Loss (P&L) data for small, medium, and large gyms, highlighting the annual revenue, expenses, annual profit, and profit margins. While average gym profit margins vary by the type of gym, it’s estimated that the typical gym generates between $300,000 and $500,000 in revenue annually, with profit margins ranging between 20% and 30%. Accordingly, the data reflects these estimates with small gyms at the lower end of the revenue spectrum and large gyms at the higher end, along with corresponding profit margins and expenses.

For small gym owners looking to maximize gym profitability, Exercise.com offers a comprehensive software solution with the best gym software designed to manage and grow a fitness business effectively. With features tailored for the fitness industry, including membership management, workout creation and delivery, and integrated payment processing, Exercise.com provides the tools needed to streamline operations, enhance client engagement, and increase revenue, making it the best choice for small gyms aiming for financial success.

Fitness Income Ideas

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Offer easy gym check-ins.


Quick gym booking and appointment scheduling.


You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Strategies for Small Gym Profitability

To ensure profitability, small gyms need to employ effective strategies that leverage their unique strengths and opportunities:

  • Niche Focus: Specialize in specific fitness areas to attract a dedicated client base seeking expert guidance.
  • Personalized Services: Offer customized workout plans, personal training, and small group classes to provide value beyond a standard gym membership.
  • Community Engagement: Build a strong community within your gym to foster loyalty and word-of-mouth referrals.
  • Ancillary Revenue Streams: Expand revenue sources by offering merchandise, online training programs, and nutrition counseling.
  • Operational Efficiency: Utilize software like Exercise.com to manage your gym efficiently, reducing overhead costs and improving the client experience.

How Exercise.com Can Help

Exercise.com is specifically designed to support the unique needs of small gyms, big gyms, and everything in-between, offering features that drive profitability both in-person and online:

  • Custom-Branded Apps and Websites: Enhance your gym’s brand presence and marketability with custom-branded platforms.
  • Comprehensive Membership Management: Streamline membership sign-ups, renewals, and billing processes, improving retention and reducing administrative tasks.
  • Workout Creation and Delivery: Engage members with personalized workout programs that can be accessed anytime, anywhere, adding value to their membership.
  • Integrated Payment Processing: Simplify financial transactions with secure, integrated payment systems for memberships, services, and products.
  • Marketing and Retention Tools: Utilize built-in marketing tools to attract new members and keep current members engaged and satisfied.

By focusing on delivering exceptional value and leveraging the right tools, small gyms can indeed be profitable. Exercise.com’s all-in-one software solution offers the functionality small gym owners need to manage their business efficiently, enhance client engagement, and increase revenue. To discover how Exercise.com can help your small gym succeed, book a demo today.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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