How profitable is owning a gym?

If you are wondering the profitability of owning a gym, you should know that gym profit margins vary depending upon the type of gym, location, age, and many other factors. The average gym profit margin is 10-15%, with franchise gym profits on the lower end of 10%, boutique fitness studios averaging 20% to even 40% profit margins, and CrossFit gym profit margins in the 25-30% range.

Smart Gym Payment Processing & Online Payments Increase Gym Profit Margins

Do gyms make money? Yes!

Here are the average gym profit margins for different types of gyms:

Gym Profit Margins by Type of Gym

Type of GymAverage Profit MarginSource
Boutique fitness studios20-40%SoulCycle press release (
Traditional gyms10-15%International Health, Racquet & Sportsclub Association (IHRSA) (
Franchise gyms10%FranchiseHelp (
CrossFit boxes27%National Association of Professional Trainers (
Yoga studios20-30%Yoga Alliance (
Pilates studios20-30%Club Industry (
Swimming pool and aquatic centers10-15%National Swimming Pool Foundation (

Factors that Influence Gym Profitability

Of course, it is important to note that gym profitability can vary widely from one gym to another. Key factors for gym profitability include the gym owner/operator’s experience level, the type of gym business model, the market/location, the cost structure, pricing strategies and other factors.

Yes, it’s great to increase gym revenue, but as a gym owner (read our gym owner guide to learn more), what you really want to do is to increase your gym’s profits, because that is what’s left over after paying all your expenses, and what ultimately will end up as cash in your bank account. So, if you want to be a successful gym owner, then you likely want to earn more profit as a gym owner than the typical average gym owner salary of $150,000 per year.

What makes a profitable gym? Experienced gym owners implement a number of key strategies for increasing gym profits.

From upsells and online training memberships:

Upsells & Online Training Memberships Increase Gym Profitability

To smart time-saving fitness automations for member engagement and retention:

Member Engagement Automations Increase Gym Profit Margins

Gym owners use the platform to manage and grow their gym’s profitability every single day. Upsells and automations are just one of many profit-boosting features. From gym check-ins to workout logging and gym payment processing, gyms of all sizes (and profit margins!) can improve their gym profitability with one improvement at a time.

How to Increase Gym Profitability

There are a number of ways to increase gym profitability.

If you want to join the many gym owners utilizing the best gym software to open a gym and then run and grow their gym on the platform, get a demo to see how you can start improving your gym profit margins today.

We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
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