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Fitness Influencer Marketing Ideas (BIG List)

Fitness Influencer Marketing Ideas (BIG List)

Coming up with fitness influencer marketing ideas can be one of the hardest parts of being a fitness influencer. Fitness influencer marketing has exploded in recent years, with social media platforms like Instagram, TikTok, and YouTube providing a platform for fitness influencers to showcase their workouts, diets, and lifestyles to millions of followers worldwide. But despite this rapid growth, becoming a successful fitness influencer is not just about looking good workout out and taking pictures; it requires a lot of hard work, even to just generate fitness influencer marketing ideas.

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Julie Ledbetter
Owner, Ledbetter Fitness

Fitness influencers have become a valuable marketing tool for brands in the fitness industry, as they have a large and engaged audience that trusts their opinions and recommendations. For fitness influencers, the rise of influencer marketing means an opportunity to monetize their content and grow their following. In this article, we will explore some of the best fitness influencer marketing ideas that can help you become a better fitness influencer and grow your following.

Then read our fitness influencer guide, check out our world-class fitness influencer software, and get a demo to see how we can help you grow and monetize your fitness followers.

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Create High-Quality Content

This might seem self-evident, but we often need to be reminded more than we need to be taught. The first step to becoming a successful fitness influencer is to create high-quality content that engages your audience.

Really, that’s it.

Amazing content.

Simple to explain; hard to do.

This could include workout videos, diet plans, healthy recipes, and motivational quotes. You should focus on creating content that is informative, entertaining, and visually appealing. Make sure your content is well-structured, easy to understand, and delivers value to your audience.

Read More: Gym Marketing Ideas

Build Your Social Media Presence

Social media is the most important channel for fitness influencers to build their following and engage with their audience. Instagram, TikTok, and YouTube are the most popular platforms for fitness influencers, but you can also use Facebook, Twitter, and Pinterest. You should create a profile on each platform and post regular content to build your following. Make sure you use hashtags to increase the visibility of your posts and engage with your followers by responding to comments and messages.

Own Your Audience

Figure out ways to build a direct connection with your audience. Collect first party data by capturing email addresses, drive them to your own website, engage with them directly with your own app (go here to learn how to create a custom-branded fitness app), and do things that allow you to have control of your audience relationship. If an algorithm change or a platform rule change could wipe out your business, then you should take steps immediately to safeguard against this eventuality.

Automations

Collaborate with Other Fitness Influencers

Collaborating with other fitness influencers is a great way to reach a wider audience and grow your following. You can collaborate with other influencers on social media, create joint content, and promote each other’s content. You can also collaborate with fitness brands and participate in sponsored campaigns, which can be an excellent way to monetize your content.

Popular YouTuber Jesse James West’s popularity skyrocketed as he leaned into collaborations with other fitness influencers like Liver King, Larry Wheels, Jay Cutler, and many more.

Jesse James West x Liver King
Jesse James West x Mountain from Game of Thrones
Jesse James West x Mountain from Game of Thrones
Jesse James West x Larry Wheels
Jesse James West x Jay Cutler

Jesse is a master of fitness influencer collabs, and someone well worth studying for inspiration.

Want to find fitness influencers to collaborate with? Check out our mega list of the top fitness influencers.

Offer Coaching and Training Services

Offering coaching and training services is an excellent way to monetize your fitness influencer status. You can offer personal training, online coaching, or group fitness classes. You can use social media to promote your services and offer special discounts to your followers. Make sure you have the necessary certifications and qualifications to offer these services.

Here are just some of the things you can offer your audience:

TV Workouts

Host Giveaways and Contests

Hosting fitness giveaways and fitness contests are a great way to engage your audience and increase your following. You can offer free fitness products, workout equipment, or coaching sessions as prizes. You can ask your followers to like, share, or tag their friends to enter the contest. Make sure you follow the rules and regulations of the platform you are using to host the contest.

Attend Fitness Events and Conferences

Attending fitness events and conferences is an excellent way to network with other fitness influencers and industry professionals. You can meet other influencers, attend seminars and workshops, and learn about the latest trends and innovations in the fitness industry. You can also use these events to promote your content and connect with potential sponsors.

Arnold Schwarzenegger Helping Fitness Influencer Calum Von Moger Pose
Arnold Schwarzenegger Helping Fitness Influencer Calum Von Moger Pose

Create Your Own Fitness Products

Creating your own fitness products is an excellent way to monetize your fitness influencer status. You can create fitness e-books, workout plans, or dietary supplements. You can sell these products on your website or on third-party e-commerce platforms. Make sure you have the necessary certifications and approvals to sell these products.

We see this time and time again. Fitness influencers get a taste of monetization by promoting other fitness brands, and then they create their own fitness brand and get 10x more!

Create your own fitness app here.

Be Authentic and Transparent

Being authentic and transparent is the key to building trust with your audience. You should be honest and transparent about your experiences, successes, and failures. You should also disclose any sponsored content or affiliate links to your audience. This will help you build a loyal and engaged audience that trusts your recommendations and opinions.

Use Data and Analytics to Optimize Your Content

Using data and analytics to optimize your content is essential to growing your following and engagement.

Not a data person?

Check out our fitness dashboards and reports to make sure you are maximizing the revenue from your fitness business.

How do I market myself as a fitness influencer?

To market yourself as a fitness influencer, you need to focus on creating high-quality content that engages your audience. You can use social media platforms like Instagram, TikTok, and YouTube to showcase your workouts, diet plans, and healthy lifestyle. Collaborating with other fitness influencers and brands is also an excellent way to grow your following and monetize your content. You can also offer coaching and training services, create your own fitness products, and attend fitness events and conferences to network with other influencers and industry professionals.

What should I post as a fitness influencer?

As a fitness influencer, you should post content that is informative, entertaining, and visually appealing. You can post workout videos, diet plans, healthy recipes, motivational quotes, and transformation stories. You should also focus on creating content that delivers value to your audience, such as tips on how to stay motivated, how to overcome obstacles, and how to achieve your fitness goals. Make sure your content is well-structured, easy to understand, and uses high-quality visuals.

How often should I post as a fitness influencer?

Posting frequency is an essential aspect of being a successful fitness influencer. You should aim to post at least once a day on Instagram and TikTok, and at least once a week on YouTube. This will help you maintain a consistent presence on these platforms and keep your audience engaged. However, it’s essential to prioritize quality over quantity. You should focus on creating high-quality content that delivers value to your audience, rather than posting mediocre content just to meet a posting schedule.

How do you create a fitness niche?

Creating a fitness niche requires you to focus on a specific area of fitness that you are passionate about and have expertise in. This could be anything from yoga to weightlifting, to veganism, or running. The key is to find an area of fitness that you are passionate about and that has a dedicated audience. You can use social media platforms to create content around your fitness niche, collaborate with other influencers in your niche, and attend fitness events and conferences to network with other industry professionals.

How do I promote my fitness page?

To promote your fitness page, you can use social media platforms to reach a wider audience. You can use hashtags to increase the visibility of your posts, engage with your followers by responding to comments and messages, and collaborate with other fitness influencers and brands. You can also offer exclusive discounts, promotions, or giveaways to your followers to encourage engagement and growth.

How do I grow my fitness business on Instagram?

To grow your fitness business on Instagram, you need to focus on creating high-quality content that engages your audience. You can use Instagram features like IGTV, Reels, and Stories to showcase your workouts, diet plans, and healthy lifestyle. You should also use hashtags to increase the visibility of your posts, engage with your followers, and collaborate with other fitness influencers and brands. Offering coaching and training services, creating your own fitness products, and attending fitness events and conferences can also help you grow your business on Instagram.

How do I grow my fitness business on YouTube?

To grow your fitness business on YouTube, you need to focus on creating high-quality video content that engages your audience. You can create workout videos, healthy recipe tutorials, transformation stories, and product reviews. You should also use YouTube features like annotations, end screens, and cards to promote your content and encourage engagement. Collaborating with other fitness influencers and brands, attending fitness events and conferences, and offering coaching and training services can also help you grow your business on YouTube.

How do I grow my fitness business on TikTok?

To grow your fitness business on TikTok, you need to focus on creating short-form video content that is engaging, creative, and entertaining. You can use TikTok features like duets, challenges, and sound effects to create unique and viral content that resonates with your audience. Hashtags are also crucial on TikTok to increase the visibility of your content and reach a wider audience. Collaborating with other fitness influencers and brands, offering coaching and training services, and attending fitness events and conferences can also help you grow your business on TikTok.

How do I get more followers as a fitness influencer?

To get more followers as a fitness influencer, you need to focus on creating high-quality content that engages your audience. You can use social media platforms like Instagram, TikTok, and YouTube to showcase your workouts, diet plans, and healthy lifestyle. Collaborating with other fitness influencers and brands, attending fitness events and conferences, and offering coaching and training services can also help you grow your following. Hashtags and engaging with your audience by responding to comments and messages can also help you increase your reach and visibility.

What do fitness influencers promote?

Fitness influencers promote a wide range of products and services related to the fitness industry, including workout equipment, fitness apparel, dietary supplements, and healthy food products. They also promote coaching and training services, online fitness programs, and fitness apps. (Read more here about the best fitness influencer apps). Many fitness influencers also promote lifestyle brands that align with their personal values and interests, such as eco-friendly products or sustainable fashion brands. It’s important for fitness influencers to be authentic and transparent when promoting products and services to their audience to maintain their credibility and trust.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Growing Your Fitness Business Online

Now that you have a boat load of fitness influencer marketing ideas, if you want to utilize a software platform that will help you create your own fitness app, sell workout plans online, and engage with your fitness followers to earn more revenue, get a demo now!

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