How to Become a Fitness Brand Ambassador (Complete Guide) in 2024
To learn how to become a fitness brand ambassador, you’ll first need to decide whether you want to promote apparel, equipment, supplements, or other fitness-related products.
By visiting company websites and social media outlets, you can find the best fitness brand ambassador programs and incentives. Fitness brand ambassadors can make over $70,000 with the right company.
(Blake Ashford REDCON1 Fitness Brand Ambassador Announcement)
Becoming a fitness brand ambassador is a dream for many, but how can you achieve this lifestyle yourself? Learn how to become a fitness ambassador for brands like Gymshark and other fitness brands looking for fitness ambassadors.
So what does a fitness brand ambassador do?
- Fitness brand ambassadors tend to promote fitness apparel, equipment, or supplements.
- Each fitness business will offer different incentives which may include discounts, commissions, and free products.
- You can find fitness ambassador jobs on company websites, social media outlets, or job hosting websites.
Learning how to become a fitness brand ambassador could help you start a fitness business and grow your fitness business by increasing your exposure and legitimacy as an industry professional. Fitness brand ambassadors that use effective workout software to sell workout plans online and use the best white label fitness app software to create their own fitness app can expedite the growth of their businesses.
Here’s a table of fitness brands with potential fitness brand ambassador programs.
| Brand Name | Description | Website |
|---|---|---|
| Nike | Nike’s ambassador program focuses on partnering with influencers who embody athleticism and inspire their followers. Ambassadors promote Nike’s latest gear and initiatives. | Nike |
| Adidas | Adidas frequently collaborates with fitness influencers and athletes to showcase its products through ambassador programs and partnerships, especially in the performance space. | Adidas |
| Gymshark | Gymshark’s ambassador program highlights individuals passionate about fitness. They look for authentic fitness influencers who align with their brand values. | Gymshark |
| Lululemon | Lululemon’s ambassador program includes athletes, yoga instructors, and fitness leaders who represent the brand’s values and connect with their community. | Lululemon |
| Under Armour | Under Armour partners with athletes and fitness professionals who inspire their community to push their limits, offering an ambassador program to represent the brand globally. | Under Armour |
| Fitbit | Fitbit collaborates with health and fitness influencers, offering ambassador roles to those who encourage others to achieve their fitness goals using Fitbit technology. | Fitbit |
| Alphalete Athletics | Alphalete seeks fitness enthusiasts with strong social media engagement to promote their fitness apparel through ambassador programs. | Alphalete Athletics |
| MyProtein | MyProtein looks for athletes, fitness influencers, and trainers who are passionate about nutrition and fitness to represent the brand. | MyProtein |
| 1st Phorm | 1st Phorm offers a comprehensive ambassador program aimed at fitness professionals and athletes who promote their supplements and healthy lifestyle products. | 1st Phorm |
| Balance Athletica | Balance Athletica partners with ambassadors who have a strong social media presence and who reflect the company’s inclusive approach to fitness. | Balance Athletica |
This table includes well-known fitness brands that frequently offer ambassador programs to influencers and fitness professionals. You can explore each brand to see if they currently have any open fitness brand ambassador programs.
Some of the richest fitness influencers are fitness brand ambassadors that market fitness products and services to their audience—all while providing real value. And many who really take it to the next level, go from looking for the best fitness products to sell online to then make their own fitness brand and selling their own fitness products and services.
Paired with the features provided by Exercise.com, and the best online fitness coaching software, the best gym business software platform, or the best fitness influencer business software platform, or the best personal trainer business software platform, you will see that there are many ways to make money with fitness, and then everything from finding new fitness brand ambassador jobs to making a fitness YouTube channel can help you get more fitness clients and expand your fitness business.
Run online fitness challenges.
Create and sell fitness memberships, products, and digital offers.
Manage, message, and market to your leads and customers.
All from your very own custom branded fitness apps.
If you’re looking to increase your outreach and image by becoming a fitness ambassador, you’re in the right place. We’ll highlight some of the best fitness ambassador programs, how to become a fitness brand ambassador, and the benefits of becoming a fitness brand ambassador.
Think becoming a fitness brand ambassador could help grow your fitness business? Book a demo with Exercise.com to learn how versatile fitness management software can make your fitness business more efficient than ever. With the best software for fitness influencers, the best software for personal trainers, and the best software for gym owners, you can take your fitness business to the next level.
To become a fitness brand ambassador online, you need to focus on building your personal brand, growing your social media presence, and applying to ambassador programs offered by fitness brands. Fitness companies are always on the lookout for ambassadors who can authentically represent their values and products. Establishing yourself as a credible, relatable fitness expert is key to landing fitness brand ambassador jobs.
One of the best ways to organize your fitness brand and connect with potential partnerships is by using comprehensive management software like Exercise.com. Whether you’re a yoga instructor, personal trainer, or gym owner, Exercise.com helps you manage your fitness business and grow your influence. With easy tools for scheduling, client engagement, and marketing, you can focus on building your brand while Exercise.com handles the logistics.
Becoming a fitness brand ambassador requires understanding your niche, establishing your online presence, and knowing how to apply to fitness brand ambassador programs. Below, we’ll break down the essential steps you need to take to successfully become a fitness brand ambassador and start working with top fitness brands looking for ambassadors.
Step #1 – Build Your Personal Brand
To attract fitness brands, your first step is to build a personal brand that aligns with your fitness goals and values. Brands want to collaborate with ambassadors who have a unique identity and voice in the fitness space.
- Define your fitness niche (e.g., yoga, CrossFit, bodybuilding).
- Craft a clear and consistent message across your social media platforms.
- Use professional photos and videos to showcase your expertise.
- Share valuable content, like workout tips or fitness journey updates.
By consistently posting high-quality content and engaging with your audience, you’ll become more attractive to fitness brands looking for ambassadors. With Exercise.com, you can streamline your content scheduling, making it easier to plan, post, and interact with your followers. This efficiency allows you to focus on delivering great content that attracts brand partnerships.
Step #2 – Grow Your Social Media Presence
Having a strong social media presence is crucial for becoming a fitness brand ambassador. Fitness brands want to see that you have an engaged audience that trusts your fitness recommendations.
- Focus on key platforms like Instagram, YouTube, and TikTok.
- Use relevant hashtags like #FitnessBrandAmbassador and #WomensFitnessAmbassadorPrograms.
- Collaborate with other fitness influencers to expand your reach.
- Regularly interact with your audience through comments and messages.
Growing your social media following is not just about having high numbers but about building a community. Brands look for engagement metrics like likes, comments, and shares. Utilizing tools like Exercise.com’s built-in marketing features helps you track your social media engagement and grow your influence in the fitness industry.
Step #3 – Research Fitness Brand Ambassador Programs
Many fitness companies offer structured ambassador programs, where influencers can apply to represent the brand in exchange for perks like free products, commissions, or even full-time jobs.
- Visit fitness brand websites to explore ambassador programs.
- Apply directly through fitness brand ambassador applications.
- Look for both men’s and women’s fitness ambassador programs tailored to your niche.
- Check platforms like Instagram or influencer networks that list brands seeking ambassadors.
Finding the right fitness brand ambassador programs is essential to aligning with companies that match your personal brand. Be sure to track your interactions and applications with each company using tools like Exercise.com’s CRM capabilities, which can help you manage your outreach efficiently.
Step #4 – Apply and Build Relationships with Fitness Brands
Once you have a strong personal brand and a solid online presence, start applying to ambassador programs. However, don’t just rely on applications — actively build relationships with brands by engaging with them on social media.
- Follow the fitness brands you admire on social media.
- Comment on their posts and tag them in relevant content.
- Send direct messages introducing yourself and expressing interest in their ambassador programs.
- Create and share content featuring their products, even before becoming an official ambassador.
Building genuine relationships with brands shows that you are invested in their success, which can increase your chances of being selected as an ambassador. By using Exercise.com, you can keep track of your brand collaborations and create reports to showcase your social media impact when applying for new opportunities.
Step #5 – Deliver Consistent Value as a Brand Ambassador
After securing a fitness brand ambassador role, your job is to consistently promote the brand while staying authentic to your audience. Fitness brands will expect you to produce content that resonates with your followers and drives engagement.
- Post regularly about the brand, highlighting how you use their products.
- Track and share performance metrics with the brand to show the value you bring.
- Offer creative ideas for new campaigns or content collaborations.
- Stay aligned with the brand’s values and guidelines to maintain a strong relationship.
Using Exercise.com’s analytics tools, you can track the success of your ambassador campaigns and share performance reports with the brands you work with. This not only strengthens your relationship but also helps you demonstrate your impact, potentially leading to more lucrative opportunities.
If you’re a fitness professional looking to become a fitness brand ambassador, you’ll learn that every fitness company has a slightly different approach to hiring and rewarding brand ambassadors. You could earn commissions, hourly wages, discounts, free products, and more depending on the company.
Becoming a fitness brand ambassador takes dedication, but with the right strategies, you can grow your influence and partner with top fitness brands. From building your personal brand to applying to fitness brand ambassador programs, each step is crucial in landing fitness brand ambassador jobs. Tools like Exercise.com can help you manage your fitness business, grow your online presence, and keep track of your partnerships.
Do you think you’d be a good fit as a fitness brand ambassador? Learn how Exercise.com can help you build your career as a fitness industry professional by booking a demo today.
How do I become a fitness brand ambassador?
Becoming a fitness brand ambassador is a straightforward process with most companies. First, you’ll want to decide what you want to represent. Are you looking to have a certain appearance with a fitness apparel company or do you want to be known for the specific equipment you train with?
When it comes to fitness brand ambassadors, you’ll have the option of promoting equipment, apparel, resources, supplements, and so on. The hard part is that you don’t want to over-commit to too many products or you won’t be able to uphold the requirements of each program.
Most of your top fitness brands will have ambassador programs listed directly on their websites. For example, Lululemon is considered a top fitness apparel competitor and you can apply to be an ambassador by using their website. Similarly, you’ll be able to find some fitness ambassador programs by skimming through companies on Instagram.
How do you become a fitness brand ambassador? You can find many other top fitness apparel brands looking for influencers by perusing company websites or searching for fitness ambassador jobs on the top job hosting websites like Indeed.com or LinkedIn.
If you’re looking to start a fitness brand ambassador program, you’ll need to decide what you’re promoting and what incentives other people will get for being ambassadors of your brand.
Read More: Fitness Influencer Brands Looking for Ambassadors/Influencers
Is it worth being a fitness brand ambassador?
Being a fitness brand ambassador is usually a low-stress side job that can offer you some decent benefits. The most common benefits of being a brand ambassador include:
- Promotional Products
- Discounted Products/Services
- Increased Publicity
- Quick Money
These are just a handful of the direct benefits of being a brand ambassador. Other benefits include flexible work hours, little time commitment, no experience required, and more. The most challenging part of becoming a fitness ambassador is that each company will offer something different.
In some cases, you might find a company that has different tiers of ambassadors. For example, Titan Fitness has one program listed for entry-level ambassadors and another for high-level ambassadors referred to as advocates. Again, by visiting the company website, you can apply and learn more about your eligibility for each.
In the above example, you’ll see that Titan Fitness offers discounts and commissions as incentives for brand ambassadors at any level. Some organizations will be more cash-driven while others will offer more discounts. With Titan, only the advocates receive free products to test.
In general, you won’t find many companies that give away a lot of free products unless they are promotional materials like pens, cups, and other low-cost advertising supplies. Many companies use ambassadors as a form of free or cheap marketing. You’ll be expected to post workouts or images of clients using the company’s products.
This is why workout software can be so helpful. You’ll be able to spend less time creating and logging workouts, and more time building your business and representing your companies. You’ll even be able to include marketing material in your customized exercise library if you choose workout software with Exercise.com.
Want to build your own fitness app and sell workouts online?
Do fitness ambassadors get paid?
This will depend on the company. Most new fitness brands will only be able to offer discounts and inexpensive marketing supplies, while larger companies will be more likely to pay you. Some will pay commissions while others might offer hourly pay.
How much do fitness brand ambassadors make? According to ZipRecruiter, the average fitness brand ambassador makes just over $44,000 per year. Some ambassadors can make over $70,000, but it’s more likely to be under the national average.
For those that rely on commissions, it’s worth noting that many companies will pay based on the number of followers or likes your posts get. In this case, having a custom-branded fitness app could be a useful tool, where all of your social media accounts can be linked and accessible for all of your followers.
Read More:
- Fitness Influencer Sponsors
- Fitness Influencer Workout Plans
- How to Make Money Selling Workout Plans Online
- How do you make a workout program and sell it?
How much do fitness brand ambassadors make?
Fitness brand ambassadors can earn anywhere from $100 to $5,000+ per month, depending on the brand, their social media following, and the terms of the partnership. Influencers with large followings and high engagement can command higher pay, while those with smaller followings may receive free products or smaller payments. Exercise.com helps fitness professionals grow their brand and increase earning potential by providing tools to manage their online presence.
Is a fitness brand ambassador worth it?
Becoming a fitness brand ambassador can be worth it if you have a passion for fitness and enjoy promoting brands. It can offer additional income, free products, and increased exposure, especially if you’re building a fitness career. However, the return on investment depends on the brand’s compensation and your level of influence. Exercise.com supports fitness professionals by helping them create a brand presence that can attract partnerships.
How many followers do you need to be a fitness brand ambassador?
There’s no set number of followers required to become a fitness brand ambassador, but most brands prefer influencers with at least 1,000 to 10,000 followers. Micro-influencers, those with smaller but highly engaged audiences, are increasingly attractive to brands. Building a consistent, authentic online presence is key to attracting sponsorships. Exercise.com can help manage your fitness business and online marketing efforts as you grow your following.
What qualifies as a fitness brand ambassador?
A fitness brand ambassador promotes a brand’s products or services, typically through social media, in exchange for payment, free products, or other incentives. Ambassadors must have a genuine passion for fitness and align with the brand’s values. They are expected to actively promote the brand to their audience. Exercise.com provides tools to help fitness professionals grow their online presence, which can lead to ambassador opportunities.
How much do Gymshark ambassadors get paid?
Gymshark ambassadors’ pay can vary widely depending on their follower count and influence. Some earn up to six figures annually, while others might receive free products and smaller payments. Ambassadors with large followings and strong engagement are typically paid more. If you’re building a fitness career, Exercise.com can help you manage your business and online presence to increase your chances of securing high-paying partnerships.
Read More: How much does Gymshark pay influencers?
Do fitness brand ambassadors get free stuff?
Yes, many fitness brand ambassadors receive free products in addition to or instead of monetary compensation. These products typically include apparel, supplements, or fitness equipment. Free products are often part of the arrangement for micro-influencers who may not yet have a large following. Exercise.com helps fitness professionals build their brand, making them more attractive to sponsorships.
How hard is it to get sponsored by Gymshark?
Getting sponsored by Gymshark is competitive due to the brand’s popularity and high standards for ambassadors. To increase your chances, you need a strong social media presence, a passionate fitness community, and content that aligns with Gymshark’s brand values. Consistent engagement and authenticity are key. Exercise.com can help manage your business and enhance your online profile to attract brand sponsorships.
How do I ask fitness brands to be an ambassador?
To ask fitness brands to become an ambassador, start by building a strong, engaged online presence that aligns with the brand’s values. Reach out via email or social media with a professional message that highlights your audience, engagement rates, and how you can promote their products. Be clear about your expectations. Exercise.com helps fitness professionals grow their online influence and manage their fitness business, making them attractive to potential sponsors.
What is the best fitness company to be an ambassador for?
The best fitness company to be an ambassador for depends on your personal fitness goals and audience. Brands like Gymshark, Nike, and Lululemon are popular for apparel, while supplement companies like Optimum Nutrition also have robust ambassador programs. Choose a brand that aligns with your values and lifestyle. Exercise.com helps you build the professional online presence that brands look for in potential ambassadors.
Is a brand ambassador a good fitness side hustle?
Yes, becoming a brand ambassador can be a good fitness side hustle. It allows you to earn extra income or receive free products while promoting brands you love. It also helps grow your personal brand and online presence. If you’re a fitness professional, Exercise.com can help manage your business while you pursue additional income streams like brand partnerships.
Can you be a fitness brand ambassador with no experience?
Yes, you can become a fitness brand ambassador even with no prior experience, but having a strong online presence and engagement is key. Start by building a fitness-focused social media following and creating valuable, authentic content. Brands are looking for ambassadors who can connect with their target audience. Exercise.com provides tools to manage your online presence and grow your fitness business, making it easier to secure partnerships.
Can anybody be a fitness brand ambassador?
Anyone with a passion for fitness and an engaged online presence can become a fitness brand ambassador. You don’t need a large following to start, but you do need to align with the brand’s values and be consistent in promoting fitness content. Exercise.com helps fitness professionals grow their influence, making it easier to secure ambassador roles with fitness brands.
How do I market myself as a fitness brand ambassador?
To market yourself as a fitness brand ambassador, focus on building a strong online presence by creating high-quality content, engaging with your audience, and staying consistent. Highlight your values, fitness journey, and how you can add value to the brand. Use platforms like Instagram, YouTube, and TikTok. Exercise.com helps fitness professionals manage their business and marketing efforts, positioning them as attractive candidates for brand partnerships.
What does a brand ambassador do at Anytime Fitness?
A brand ambassador at Anytime Fitness typically promotes the gym through social media, attends gym events, and encourages new memberships. They may also provide feedback on gym services or equipment. Ambassadors are often selected based on their passion for fitness and ability to engage with the community. Exercise.com helps manage your business and can position you to attract ambassador roles like those at Anytime Fitness.
How to get a brand deal in fitness?
To get a brand deal in fitness, build a strong online presence by creating valuable content and growing an engaged audience. Research brands that align with your values, then reach out with a professional pitch that includes your social media stats, engagement rates, and a clear explanation of how you can promote their products. Exercise.com helps fitness professionals grow their online presence, making them more attractive to brand deals.
What is an ambassador for a gym?
An ambassador for a gym promotes the gym’s services and membership through social media and personal networks. They often participate in gym events, create content, and help attract new members. In exchange, ambassadors may receive free memberships, discounted services, or payment. Exercise.com helps gym owners manage ambassador programs and track engagement, ensuring their marketing efforts are effective.
Do you have to look a certain way to be a fitness brand ambassador?
While many fitness brands look for ambassadors who are fit and active, you don’t necessarily have to look a certain way to be a fitness brand ambassador. Brands are increasingly valuing authenticity and diversity. If you have a passion for fitness and a strong, engaged audience, you can be a successful ambassador regardless of appearance. Exercise.com helps fitness professionals grow their influence by supporting their business operations and marketing.
How do I become a fitness influencer?
To become a fitness influencer, start by building a consistent social media presence around fitness content, such as workout videos, fitness tips, or nutrition advice. Engage with your followers regularly, collaborate with other influencers, and use popular hashtags to grow your reach. Exercise.com helps fitness influencers by providing business management tools that can streamline operations as you grow your brand.
Read More: How do I become a fitness influencer?
How do I become a personal trainer?
To become a personal trainer, you need to obtain one of the best credible personal training certifications from a recognized organization like NASM, ACE, or ISSA. You can study online or in person, then pass the certification exam. Once certified, use platforms like Exercise.com with the best personal training software to manage your business, track client progress, and scale your services.
Read More: How do I become a personal trainer?
How do I become an online fitness coach?
To become an online fitness coach, first, obtain a certification from a recognized organization like NASM or ACE. Build a website or social media presence to promote your services, and create digital workout plans or virtual coaching sessions. Using a platform like Exercise.com allows you to manage clients, deliver workouts, and track progress online, making it easier to scale your business.
Read More: How do I become an online fitness coach?
What is the best software to run a fitness business online?
Exercise.com is the best software to run a fitness business online. It offers all-in-one solutions for managing clients, delivering customized workout plans, processing payments, and tracking client progress. It’s designed for fitness professionals looking to grow and scale their businesses, making it the ideal choice for personal trainers, fitness influencers, and gym owners.
