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How much money do small fitness influencers make?

How much money do small fitness influencers make?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on June 8, 2023 — Updated on January 24, 2024

Small fitness influencers typically earn between $1,000 and $3,000 per month, with some making as high as $10,000 per month or more.

How much money do small fitness influencers make?

The small fitness influencers whose earnings are on the higher end typically have very engaged followings and they are monetizing their fitness followings with their own fitness brand and other ways to learn how to sell fitness online as opposed to just relying on standard advertising or sponsored posts.

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In this article, we’ll explore how much small fitness influencers actually make (and how you can make more money as a fitness influencer or online fitness business owner and grow your own fitness brand by learning from what very successful large fitness influencers are doing), and then be sure and use the best software platform around for growing and managing your fitness business. Whether you need the best gym management software, the best personal training software, or the best fitness software for influencers, we’ve got you covered.

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From Crunches to Cash: The Truth About Small Fitness Influencers’ Earnings

Fitness influencers are wildly popular on social media platforms such as Instagram, Facebook, TikTok, and YouTube. These individuals have amassed large followings by creating content that inspires others to live a healthier lifestyle. As their influence grows, so does the interest of many people in how much these small (or “micro”) fitness influencers earn from their online presence.

NameHandleFollowersEstimated Monthly Earnings
Sarah Fit@sarahfit78.5k$1,500 – $3,000
FitnessJane@fitnessjane45.8k$800 – $1,500
CoachMark@coachmark68.2k$1,200 – $2,500
FitLifeLiz@fitlifeliz56.9k$1,000 – $2,000
GymAddictSam@gymaddictsam37.4k$600 – $1,200
FitnessJen@fitnessjen82.3k$1,500 – $3,000
IronStrong@ironstrong64.1k$1,000 – $2,000

Please note that the estimated monthly earnings provided for small fitness influencers are just rough estimates as the exact earnings of influencers are not always publicly available. Earnings can vary based on several factors, including the influencer’s engagement rate, the type of partnerships or sponsorships they have, the number of sponsored posts, and other revenue streams such as affiliate marketing or selling digital products. These estimates are provided to give a general idea of the potential earnings of small fitness influencers within the range of 10k to 100k followers in the fitness industry. It’s important to keep in mind that individual circumstances may vary, and influencers’ actual earnings can differ based on their unique circumstances and partnerships.

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Definition of Small Fitness Influencers

Small fitness influencers are those who have between 10,000 and 100,000 followers on social media platforms. While they may not have as many followers as some of the larger fitness influencers with millions of followers, they still play a significant role in promoting health and wellness.

Their smaller following often allows them to create a more personal connection with their audience. The definition of the term “small” can vary depending on who you ask.

Some may consider anyone with fewer than 50,000 followers to be small while others may consider anyone with fewer than 10,000 followers to fit this category. However, for the purposes of this article, we will use 10k-100k as the range for small fitness influencers.

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The Importance of Understanding Their Earnings

Understanding how much money small fitness influencers make is important for several reasons. First and foremost is transparency; there has been a lack of transparency in influencer marketing regarding earnings which has led to confusion among brands about what constitutes fair compensation for sponsored posts or collaborations.

Secondly, it’s important for aspiring fitness influencers to know what kind of earning potential exists within this industry. This knowledge can help them set realistic goals and understand what it takes to achieve financial success through social media marketing.

Understanding the earnings potential can help brands make informed decisions when considering working with smaller fitness influencers instead of only focusing on larger ones with millions of followers. With smaller audiences comes greater engagement rates which are often more valuable than sheer follower counts alone when trying to promote a product or service.

Factors Affecting Earnings:

Determining the earnings of small fitness influencers can be a complex task as there are several factors that come into play. Understanding these factors is crucial in determining the amount of money a small fitness influencer can earn. The three primary factors that affect the earnings of small fitness influencers are:

Number of followers and engagement rate:

One of the most significant factors affecting revenue for small fitness influencers is their follower count and level of engagement. The more followers an influencer has, the more businesses are willing to pay for sponsored posts or brand collaborations.

Higher follower counts also lead to increased engagement rates, which is another important metric for businesses looking to advertise on social media platforms. However, high engagement rates must be taken into consideration when evaluating a potential influencer’s earnings potential.

Engagement, which refers to how active an audience is in liking, commenting, or sharing posts on an influencer’s account, is typically measured through likes and comments per post. An increase in both likes and comments per post indicates higher engagement rates.

Type of content produced:

The type of content produced by small fitness influencers plays a significant role in determining their earnings potential. Influencers who produce high-quality content that resonates with their audience are generally more likely to have higher earning potential than those who don’t.

Fitness influencers who focus primarily on visual content like photos or videos showcasing workout routines tend to have higher earning potential than those who publish written content alone. This is because visual content tends to be more engaging and shareable than text-based posts.

Brand collaborations and sponsorships:

The primary source of income for most small fitness influencers comes from brand collaborations and sponsorships with companies within the health and wellness industry. As such, it’s essential for them to establish relationships with companies looking to market their products or services via social media platforms. Influencers who receive significant sponsorship deals tend to have a more established brand and higher credibility in the fitness industry.

The size of partnership deals can vary widely based on several factors, including the influencer’s follower count, engagement rates, and niche market. Ultimately, the amount of money an influencer earns from a brand collaboration or sponsorship depends on how much value they bring to the brand.

Simeon Panda Fitness Influencer
Simeon Panda, Fitness Influencer

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Average Earnings for Small Fitness Influencers

Small fitness influencers are those social media personalities who have an audience of fewer than 100,000 followers. These influencers are often considered “micro-influencers” but still have a substantial following and can earn a significant amount of money. The average earnings for small fitness influencers vary depending on their follower count, engagement rate, type of content produced, and brand collaborations or sponsorships.

Range of earnings based on follower count

According to industry experts, small fitness influencers with 10,000-50,000 followers can earn around $200-$500 per post. Those with 50,000-100,000 followers can earn between $500-$1,000 per post. However, these numbers are just estimates and can change significantly depending on the influencer’s niche and engagement rates.

In addition to sponsored posts on social media platforms like Instagram and YouTube videos that can range from $1500 upwards for a purchased arrangement by brands or sponsors. In comparison to other types of social media branding campaigns like TV ads or Bill boards which tend to be more expensive.

Examples of successful small fitness influencers and their earnings

One example is Whitney Simmons (@whitneyysimmons), a small-scale YouTuber who has around 2 million subscribers on her channel. She creates workout videos that cater to all levels of fitness enthusiasts.

She earns roughly $15k per month from her YouTube channel alone through Google AdSense revenue generation. Another example is the Duo BodyFit (@duobodyfit) health coaching team who collaborate with different brands such as Fitbit Pay among others in their advocacy for healthy living choices.

They offer personal training plans online which cost an average price range between $250 – $400 monthly subscription fees with an estimated earning potential between six figures annually. Overall: There is no doubt that small fitness influencers can be incredibly successful and profitable in their niche.

It does however require hard work, consistency and quality content. Building an engaged audience takes time, but with dedication and effort, it is possible to earn a decent income from social media platforms as a small fitness influencer.

Fitness Coaches and Personal Trainers

The Rise of Online Coaching and Its Impact on Earnings

Fitness coaches and personal trainers have a unique position in the fitness influencer industry. They are not only influencers but also experts in their field, who can offer personalized training and nutrition advice to their followers. This has led to the rise of online coaching, where fitness coaches and personal trainers can work with clients from all over the world.

As a result, their earnings potential has increased significantly. According to a study conducted by Fit Small Business, fitness coaches can earn anywhere from $20 to $300 per hour, depending on their experience and location.

Personal trainers make an average of $25 per hour at the beginning of their careers, which can increase up to $100 or more per hour for experienced trainers. In addition to one-on-one coaching sessions, fitness coaches and personal trainers also make money through selling digital products such as workout plans, meal plans, and e-books.

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I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
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Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Athletes and Professional Bodybuilders

The Intersection of Athleticism and Social Media Influencing

Athletes and professional bodybuilders have long been influencers in the fitness industry due to their impressive physiques and achievements in competitions. Social media has opened up a new avenue for them to showcase their talents off-stage as well. A study by Hopper HQ found that athletes with over 100k followers on Instagram can earn up to $1k per sponsored post.

However, for those with fewer followers but high engagement rates, earnings potential is still significant. Some athletes have also started offering online coaching programs tailored towards individuals looking for specialized training regimens that cater to specific sports or events such as marathons or triathlons.

Nutritionists And Health Experts

How Nutrition Knowledge Can Lead To Earnings Potential

Nutritionists and health experts play a vital role in the fitness industry by providing guidance on diet and nutrition. Social media has allowed them to reach larger audiences and share their knowledge on a global scale. This has led to increased earnings potential for those who have built a following.

According to Glassdoor, the average salary for a nutritionist is around $53k per year. However, some nutritionists with an established online presence can earn significantly more through sponsored content and endorsements from supplement companies.

In addition to traditional roles such as one-on-one consulting, some nutritionists have started offering meal planning services that cater to individuals with specific dietary requirements such as vegan or gluten-free diets. They can also sell digital products such as cookbooks or meal plans to their followers.

Rarely Known Details: Other Ways Small Fitness Influencers Make Money

Affiliate Marketing: More Than Just Selling

While small fitness influencers may not have the same reach as larger influencers, they can still earn a significant amount of money through affiliate marketing. Affiliate marketing involves promoting products or services to followers and earning a commission for each sale made through their unique referral link. Small fitness influencers often partner with health and fitness brands to promote their products on social media.

This could be anything from protein powders to workout clothes, equipment or supplements. However, the key is finding brands that align with their personal brand and values, this ensures authenticity in their promotion.

Through authentic recommendations, small fitness influencers can create trust among followers who are more likely to purchase these products based on personal recommendation. Commission rates vary widely but range from 5% up to 50% of the product price.

Selling Merchandise or Digital Products: A Great Way To Build Your Brand

Small fitness influencers can also monetize by selling merchandise such as branded water bottles, clothing lines and other accessories which can easily be sold through social media platforms like Instagram or Facebook. This allows them to directly connect with their followers while promoting their brand beyond traditional posts.

Digital downloads like workout plans and ebooks are another great way for small fitness influencers to earn revenue while providing valuable content for followers. They can design customized workout programs based on individual client needs using apps like Google Docs or Canva.

Paid Appearances or Speaking Engagements: Take Your Influence Offline

Small fitness influencers also have opportunities outside of social media platforms. Paid appearances at events such as health expos or conferences give them exposure beyond instagram reels thereby helping them expand their reach in the industry as well as network with other professionals. Furthermore, they could land speaking engagements at conferences and seminars.

This provides an opportunity to share their knowledge and experiences with others while earning a fee for their time and expertise. The exposure from a speaking engagement can also lead to additional business opportunities in the future.

Small fitness influencers have multiple avenues to explore beyond sponsored posts or collaborations. By experimenting with new ways of monetizing their influence, they can create sustainable income streams and build stronger relationships with followers and brands alike.

Des B Fit
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CEO, DBFT LLC

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Getting Started

After exploring the different ways that small fitness influencers make money, it’s clear that being an influencer in the fitness industry can be a lucrative career path. However, it’s not just about having a large following; engagement rate and quality of content are key factors in determining earnings. Additionally, diversifying income streams is important for long-term success.

Looking towards the future, there is enormous growth potential for small fitness influencers. The demand for health and wellness content is rapidly increasing as people become more health-conscious and prioritize self-care.

As social media continues to dominate our lives, influencers’ role in promoting products and lifestyles will only grow. That being said, it’s important to remember that building a sustainable career as an influencer requires diversifying income streams beyond brand sponsorships alone.

Affiliate marketing, selling merchandise or digital products, and paid appearances or speaking engagements are all viable avenues worth exploring. By doing so, influencers can ensure their income is stable if brand deals become scarce.

Small fitness influencers have the potential to earn significant amounts of money by leveraging their influence over their dedicated followership. To maximize earnings potential over time while ensuring long-term stability in earnings diversification is key.

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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