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77 Gym Loyalty Program Ideas to Engage Gym Members

77 Gym Loyalty Program Ideas to Engage Gym Members

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on October 28, 2023 — Updated on October 28, 2023

Our big list of gym loyalty program ideas for gym members include anniversary rewards, referral discounts, fitness challenges, and many more.

Gym Loyalty Program Ideas

Gym loyalty program ideas are pivotal for nurturing a strong rapport with members while enhancing their engagement and loyalty. Read on for the best gym loyalty program ideas and then learn how to create a gym rewards program that works so that you can use incentives for gym members that will help you increase gym member retention and ultimately increase gym revenue and profit.

Fitness Income Ideas

Put these gym marketing ideas to work and then be sure to use the best gym software platform around: Exercise.com. From the best gym loyalty program software to the best gym marketing automation software and the best gym mobile apps software—you can manage your entire gym in one place.

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Founder and President, APEC Sports Performance

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Gym Membership Milestones

  1. Anniversary Rewards: Reward members on their membership anniversaries with discounts or free merchandise.
  2. Referral Discounts: Offer discounts for every new member referred.
  3. Membership Upgrades: Provide a complimentary membership upgrade after a certain duration of loyalty.
  4. Free Month: Offer a free month for every year of continuous membership.
  5. Complimentary Personal Training Session: Reward long-term members with a free personal training session.
  6. Free Guest Passes: Offer free guest passes to loyal members.
  7. Exclusive Members-Only Events: Host special events for loyal members.
  8. Early Access to New Features: Give loyal members early access to new gym features or classes.
  9. Exclusive Discounts on Merchandise: Offer loyal members discounts on gym merchandise.
  10. Birthday Rewards: Give special rewards or discounts to members on their birthdays.

Health and Fitness Achievement

  1. Weight Loss Challenge: Host a weight loss challenge with rewards for reaching goals.
  2. Fitness Challenges: Reward members who complete fitness challenges.
  3. Workout Streak Rewards: Reward members for consistent workout streaks.
  4. Health Assessment Rewards: Offer rewards for completing health assessments.
  5. Progress Rewards: Reward members for achieving personal fitness goals.
  6. Monthly Fitness Competitions: Host monthly fitness competitions with rewards for winners.
  7. Personal Best Rewards: Reward members for achieving personal bests.
  8. Group Challenge Participation: Offer rewards for participating in group challenges.
  9. Training Program Completion: Reward members for completing a specified training program.
  10. Fitness Level Advancements: Reward members for advancing to new fitness levels.

Gym Attendance

  1. Check-in Rewards: Reward members for a certain number of check-ins per month.
  2. Class Attendance Rewards: Offer rewards for attending a certain number of classes.
  3. Early Bird Rewards: Reward members for attending early morning sessions.
  4. Weekend Warrior Rewards: Reward members for weekend attendance.
  5. Holiday Workout Rewards: Offer rewards for working out on holidays.
  6. Peak Hour Attendance Rewards: Reward members for attending during peak hours.
  7. Off-Peak Hour Attendance Rewards: Reward members for attending during off-peak hours.
  8. Special Event Attendance Rewards: Reward members for attending special gym events.
  9. Consistent Monthly Attendance: Reward members for consistent monthly attendance.
  10. Quarterly Attendance Rewards: Offer rewards for consistent quarterly attendance.

Community Engagement

  1. Social Media Shares: Reward members for sharing your gym’s posts on social media.
  2. Testimonial Rewards: Offer rewards for writing testimonials.
  3. Community Event Participation: Reward members for participating in community events.
  4. Charity Event Participation: Reward members for participating in charity workouts.
  5. Membership Referral Program: Reward members for referring friends and family.
  6. Local Business Partnerships: Partner with local businesses for mutual referral rewards.
  7. Community Cleanup Participation: Reward members for participating in community cleanups.
  8. Member Spotlight: Spotlight loyal members on social media or in gym newsletters.
  9. Volunteer Event Participation: Reward members for participating in volunteer events.
  10. Membership Ambassador Program: Create an ambassador program with rewards for active participants.

Wellness Programs

  1. Nutrition Workshop Attendance: Offer rewards for attending nutrition workshops.
  2. Wellness Seminar Attendance: Reward members for attending wellness seminars.
  3. Health Fair Attendance: Offer rewards for attending health fairs.
  4. Healthy Recipe Submission: Reward members for submitting healthy recipes.
  5. Mindfulness/Meditation Class Attendance: Reward members for attending mindfulness classes.
  6. Wellness Challenge Participation: Reward members for participating in wellness challenges.
  7. Holistic Health Workshop Attendance: Offer rewards for attending holistic health workshops.
  8. Smoking Cessation Program Participation: Reward members for participating in smoking cessation programs.
  9. Stress Management Workshop Attendance: Reward members for attending stress management workshops.
  10. Health Screening Participation: Offer rewards for participating in health screenings.

Technology Engagement

  1. App Check-in Rewards: Reward members for checking in through your gym’s app.
  2. Online Booking Rewards: Offer rewards for booking classes or sessions online.
  3. Online Review Rewards: Reward members for leaving online reviews.
  4. Social Media Check-in Rewards: Offer rewards for checking in on social media.
  5. Digital Challenge Participation: Reward members for participating in digital fitness challenges.
  6. Fitness Tracker Integration Rewards: Offer rewards for integrating fitness trackers with your gym’s app.
  7. Virtual Class Attendance: Reward members for attending virtual classes.
  8. Online Community Participation: Reward members for active participation in your gym’s online community.
  9. Digital Referral Program: Offer digital referral rewards for online member referrals.
  10. App Review Rewards: Reward members for leaving reviews on your gym’s app.

Educational Advancements

  1. Fitness Course Completion: Reward members for completing fitness-related courses.
  2. Certification Achievement: Offer rewards for achieving new fitness certifications.
  3. Workshop Attendance: Reward members for attending educational workshops.
  4. Fitness Book Club Participation: Reward members for participating in a fitness book club.
  5. Online Learning Participation: Offer rewards for participating in online learning courses.
  6. Education Discount: Offer educational discounts for members pursuing fitness-related education.
  7. Speaker Event Attendance: Reward members for attending speaker events at your gym.
  8. Health and Fitness Webinar Attendance: Offer rewards for attending webinars.
  9. Learning Challenge Participation: Reward members for participating in learning challenges.
  10. Health and Fitness Quiz Participation: Offer rewards for participating in quizzes.


  1. Points System: Introduce a points system where members can earn points for various activities and redeem them for rewards.
  2. Badge Earning: Create a badge system for achieving various fitness and community milestones.
  3. Leaderboards: Implement leaderboards for friendly competition and recognition.
  4. Fitness Bingo: Host a fitness bingo event with rewards for winners.
  5. Monthly Raffles: Host monthly raffles for active members.
  6. Achievement Awards: Offer achievement awards for various fitness and community categories.
  7. Challenge of the Month: Host a different challenge each month with rewards for participants.

These fitness center loyalty program ideas aim to foster a sense of community, encourage continued fitness progress, and appreciate member loyalty. By incorporating some of these health club loyalty program ideas, gym owners can create a more engaging and rewarding environment for their members.

What should I offer in a gym loyalty program?

In a gym loyalty program, you can offer:

  1. Discounted membership rates for long-term members.
  2. Free guest passes for friends and family.
  3. Exclusive access to workshops or classes.
  4. Points for every visit, which can be redeemed for merchandise or services.
  5. Special promotions or discounts on personal training sessions.

What is a gym loyalty program?

A gym loyalty program is a structured marketing effort that rewards, and therefore encourages, loyal buying behavior – which is potentially beneficial to the gym.

How do I attract more members to my gym?

  1. Offer promotions or discounts for new sign-ups.
  2. Host open house events or free workout sessions.
  3. Collaborate with local businesses for cross-promotions.
  4. Establish a referral program.
  5. Engage with the community through workshops or health fairs.
  6. Enhance your online presence with social media promotions and targeted ads.

What is an example of a gym loyalty program?

An example would be a point-based system where members earn points for every visit, referral, or purchase of additional services. Once they accumulate a certain number of points, they can redeem them for free merchandise, services, or membership discounts.

How do I create a gym loyalty program?

  1. Identify the goals for your program (e.g., increase visits, boost referrals).
  2. Choose the type of loyalty program (point-based, tiered, etc.).
  3. Determine the rewards or perks for members.
  4. Implement a tracking system for points or rewards.
  5. Promote the program to current and potential members.
  6. Regularly evaluate and adjust the program based on feedback and results.

Read More: How to Create a Gym Rewards Program

What are gym loyalty program perks?

  1. Discounts on membership renewals.
  2. Priority booking for classes or personal training slots.
  3. Exclusive access to new facilities or equipment.
  4. Special members-only events or workshops.
  5. Free merchandise or branded gym gear.

How can I make my gym unique?

  1. Offer niche or specialized classes.
  2. Integrate cutting-edge technology or equipment.
  3. Provide holistic health services like nutrition counseling.
  4. Create a community-focused environment with events and social gatherings.
  5. Collaborate with local businesses or organizations for unique offerings.

How do you retain gym members?

  1. Offer diverse and engaging fitness classes.
  2. Maintain and update equipment regularly.
  3. Provide exceptional customer service.
  4. Engage members with challenges or fitness events.
  5. Solicit feedback and act on it to improve services.
  6. Offer loyalty or referral programs.

What are the 3 R’s of loyalty program?

The 3 R’s of loyalty programs are:

  1. Recruitment: Attracting new members.
  2. Retention: Keeping existing members engaged and loyal.
  3. Recovery: Winning back members who may have left or become inactive.

What is a tiered gym loyalty program?

A tiered gym loyalty program rewards members based on different levels or tiers of engagement or spending. As members reach higher tiers, they earn increased rewards or benefits.

How do you benchmark gym loyalty programs?

Benchmarking gym loyalty programs involves:

  1. Setting clear metrics for success (e.g., member retention rate, average spend per member).
  2. Regularly collecting and analyzing data on these metrics.
  3. Comparing results with industry standards or competitors.
  4. Adjusting the program based on insights and trends.

What makes a successful gym loyalty program?

A successful gym loyalty program:

  1. Offers valuable and relevant rewards for members.
  2. Is easy to understand and use.
  3. Regularly engages and communicates with members.
  4. Adapts and evolves based on member feedback and preferences.
  5. Aligns with the brand’s values and business goals.

How can Exercise.com help me engage and retain gym members?

Exercise.com offers an all-in-one software solution that can be tailored to your gym’s needs. It provides tools for workout planning, progress tracking, member engagement, and scheduling. The platform’s customizable features allow you to create tailored experiences for members, from personalized workout plans to challenges and events. With its integrated communication tools, you can keep members informed and engaged, boosting retention. Additionally, Exercise.com offers insights and analytics that can help you refine your offerings and loyalty programs, ensuring you provide the best value for your members.

Ready to use a gym software platform for increasing and automating gym member engagement?

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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