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Top 10 Male Fitness Entrepreneurs You Need to Know

Top 10 Male Fitness Entrepreneurs You Need to Know

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on October 26, 2023 ā€” Updated on November 17, 2023

The top 10 male fitness entrepreneurs include renowned names like Greg Glassman, Joe De Sena, and Tony Horton, who have left indelible marks as some of the best male fitness entrepreneurs in the world.

Male Fitness Entrepreneurs

These entrepreneurial male fitness visionaries have pioneered businesses, platforms, and methodologies that have redefined health and fitness for millions.

Fitness Income Ideas

So whether you want to learn how to start a fitness business, how to become a fitness influencer, or you just want a big list of fitness business ideas, read on to get the inside track. They, like many other fitness professionals, have found that using platforms like Exercise.com can greatly enhance the way they run their business, providing an all-in-one solution for everything from their own custom branded fitness app to hosting exercise videos and selling workout plans online.

With the best software for fitness influencers to the best software for personal trainers and the best software for gyms, fitness entrepreneurs who want to make money with fitness have a business management platform to run their entire fitness business in one place.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

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List of the Top Male Fitness Entrepreneurs

Greg GlassmanCrossFitCrossFit
Joe De SenaSpartan RaceSpartan Race
Tony HortonP90XP90X
Bikram ChoudhuryBikram YogaBikram Yoga
Shaun TInsanity WorkoutInsanity
Mark SissonPrimal BlueprintPrimal Blueprint
Ben BergeronCompTrainCompTrain
Barry JayBarry’s BootcampBarry’s Bootcamp
Randy HetrickTRX TrainingTRX Training
Chris RondeauPlanet FitnessPlanet Fitness

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#1 – Greg Glassman

Founder of CrossFit, Greg Glassman introduced a high-intensity fitness regimen that has gained global acclaim. CrossFit not only focuses on strength and conditioning but also fosters a community-driven environment.

Most Known For: Founding CrossFit.

Website: CrossFit

#2 – Joe De Sena

Founder of Spartan Race, Joe De Sena introduced obstacle course racing that challenges participants both mentally and physically.

Most Known For: Founding Spartan Race.

Website: Spartan Race

#3 – Tony Horton

The mind behind P90X, Tony Horton’s home workout regimen has become a staple for fitness enthusiasts globally.

Most Known For: Creating P90X.

Website: P90X

#4 – Bikram Choudhury

Bikram Choudhury introduced the world to hot yoga through his Bikram Yoga studios, offering a series of 26 challenging poses.

Most Known For: Pioneering Bikram Yoga.

Website: Bikram Yoga

#5 – Shaun T

Shaun T’s Insanity Workout, a max interval training program, offers extreme results in a short time frame and has garnered a dedicated following.

Most Known For: Developing the Insanity Workout.

Website: Insanity

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Tony Gentilcore
Founder, Core Online

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#6 – Mark Sisson

Author and founder of the Primal Blueprint, Mark Sisson promotes a paleo-based diet and lifestyle for optimal health.

Most Known For: Creating the Primal Blueprint.

Website: Primal Blueprint

#7 – Ben Bergeron

Founder of CompTrain, Ben Bergeron offers programming for elite CrossFit athletes, helping many reach the CrossFit Games.

Most Known For: Establishing CompTrain.

Website: CompTrain

#8 – Barry Jay

Founder of Barry’s Bootcamp, Barry Jay’s high-intensity interval workouts have become a favorite for celebrities and fitness enthusiasts alike.

Most Known For: Launching Barry’s Bootcamp.

Website: Barry’s Bootcamp

#9 – Randy Hetrick

Randy Hetrick, a former Navy SEAL, developed TRX, a suspension training method that leverages body weight for full-body workouts.

Most Known For: Inventing TRX Training.

Website: TRX Training

#10 – Chris Rondeau

As CEO of Planet Fitness, Chris Rondeau has overseen the growth of one of the largest and most accessible gym chains in the U.S.

Most Known For: Leading Planet Fitness to nationwide prominence.

More Top Male Fitness Entrepreneurs

Additionally, check out our list of the top male fitness influencers, top female fitness influencers, top gym entrepreneurs, as well as the female fitness entrepreneurs and who have reinvented the world of fitness with innovative new fitness studio concepts, software companies, and more. Here are more of the best male fitness influencers:

Tony Little

An iconic figure in the fitness world, Tony Little is best known for his energetic infomercials. With his signature ponytail and enthusiastic catchphrases, he’s introduced many to the world of fitness, advocating for easy-to-follow home workouts.

Jake Steinfeld

Jake is often credited as the pioneer of the personal training industry. Founder of “Body by Jake,” his approach to fitness has always been about making exercise fun and accessible. His entrepreneurial spirit led him to create the Major League Lacrosse professional outdoor lacrosse league.

Gunnar Peterson

As a Beverly Hills-based personal trainer, Gunnar has an impressive clientele, including numerous celebrities. Known for his holistic approach to training, he emphasizes the importance of functional movement, strength, and cardiovascular health.

Bradley Martyn

Bradley is not just a fitness trainer but also a social media sensation. His YouTube channel showcases his strength feats, workout routines, and a glimpse into his fitness journey, inspiring many to pursue their fitness goals.

Bradley Simmonds

A former professional footballer turned personal trainer, Bradley Simmonds emphasizes the importance of a balanced lifestyle. His workouts focus on strength, flexibility, and cardiovascular health, catering to a wide audience.

Bret Contreras

Often referred to as “The Glute Guy”, Bret is a certified strength and conditioning specialist known for his expertise in building glutes. His research-backed methods and training techniques have made him a sought-after expert in the field.

Adam Rosante

Adam’s philosophy revolves around making fitness and nutrition accessible to everyone. As a strength and nutrition coach, he’s authored books and designed programs that focus on short, effective workouts without the need for any equipment.

Anton Antipov

A professional bodybuilder and fitness model, Anton’s dedication to the sport is evident in his achievements. His disciplined approach to training and nutrition serves as an inspiration for many looking to compete at the highest levels.

Mark Mastrov

Not just a fitness enthusiast but a visionary entrepreneur, Mark is the founder of the global fitness franchise, 24 Hour Fitness. His business acumen and passion for fitness have transformed the way people perceive gym culture globally.

Additionally, check out our list of the top gym entrepreneurs for even more famous male fitness entrepreneurs who have made their mark in the fitness industry with gyms, studios, and gym software.

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Female Fitness Entrepreneurs

Female Fitness Entrepreneurs

Notable female fitness entrepreneurs like Kayla Itsines and Jillian Michaels have made significant impacts in the industry. They often focus on empowerment and community, using digital platforms to reach and inspire a broader audience.

Read More: Top Female Fitness Entrepreneurs

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

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How do I start a men’s fitness business?

Starting a men’s fitness business requires understanding the specific needs and preferences of the male demographic. Begin by conducting market research to identify demands or gaps in the men’s fitness niche. Develop a detailed business plan, outlining services, pricing, and marketing strategies. Choose a suitable location and design the space to cater to male clientele. Offer specialized programs, workshops, or classes focusing on men’s health and fitness. Prioritize marketing, especially on platforms frequented by your target audience, and build a sense of community to ensure loyalty and positive word-of-mouth.

Who are the pioneers of the fitness industry?

Pioneers of the fitness industry include Jack LaLanne, often dubbed the “Godfather of Fitness,” who popularized fitness and nutrition in the mid-20th century. Joe Weider, known as the “Father of Bodybuilding,” played a significant role in popularizing bodybuilding. Jane Fonda’s workout tapes in the 1980s also had a transformative impact on home workouts.

Is a gym owner an entrepreneur?

Yes, a gym owner is an entrepreneur. They initiate and operate a business, taking on financial risks in the hopes of profit. They handle operational aspects, strategize for growth, and adapt to market changes, embodying the entrepreneurial spirit.

Read More: Most Successful Gym Entrepreneurs

How do I become a successful fitness entrepreneur?

Achieving success as a fitness entrepreneur involves a blend of passion for fitness and sharp business acumen. It’s vital to continuously understand and adapt to market demands, diversify revenue streams, and invest in effective marketing. Building a robust network, attending industry events, and seeking mentorship can further enhance chances of success.

Who is the biggest male fitness entrepreneur?

Several male fitness entrepreneurs have made significant impacts on the industry. Names like Joe Weider and Arnold Schwarzenegger come to mind. In modern times, figures like Joe Wicks, known as “The Body Coach,” have also gained immense popularity and influence.

How profitable is a fitness business?

The profitability of a fitness business varies based on factors like location, target market, offerings, and operational efficiency. While established franchises or luxury fitness centers might see substantial profits, independent or newer establishments may face challenges initially. However, with innovative offerings, diversified revenue streams, and efficient management, a fitness business can achieve substantial profitability.

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How can Exercise.com help my fitness business?

Exercise.com offers a tailored software solution for fitness professionals and business owners. It integrates member management, workout tracking, scheduling, and billing functionalities, allowing you to streamline operations and enhance member experience. The platform’s customizable features, combined with insights, analytics, and marketing tools, provide a comprehensive solution to grow and manage your fitness business effectively. By leveraging the capabilities of Exercise.com, you can focus on delivering exceptional service while the platform handles the backend complexities.

Website: Planet Fitness

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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