TrueCoach (FitBot) Comparison (Pricing, Features, & Benefits)

Manage and Grow Your Fitness Business Better with Learn more below.

TrueCoach (FitBot) vs Choose’s All-in-One Fitness Business Management Software. Review our head-to-head TrueCoach (FitBot) software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

(colors, language, features, custom dev, etc)
Basic Customizations
Custom-built for your brand, so you're always growing your business
Knowledge Base
Proven track-record working with fitness professionals in every niche with custom solutions to their problems
Save time managing your business from anywhere on your custom-branded apps
Schedule Appointments & Classes
Automate Payments Securely & Easily
Online & In Person Booking
Automated Email, Text, App Reminders
Business Dashboard & Reports
Staff Roles, Permissions, and Schedules
Endless Marketing Integrations
Manage Unlimited Client Base
Manage Software from Anywhere
Fully-customizable workout library and automations to put workout delivery on autopilot
Easy to Use Workout Routine & Plan Creator
Deliver Workouts for Any Scenario
Customize Your Own Exercise Library
Client & Trainer Workout Logging App
Workout Progress Made Easy
Automated Workout Engagement
Endless options to deliver workouts and increase revenue
Sell Memberships/Training Packages
Sell Single Workout Plans
Deliver Individual Training
Run Workout Challenges
Sell Recurring Workout Memberships
Engage and retain your clients with smart data from custom-built and branded performance health software
Turn Leads Into Clients
Engage Clients via Assessments
Track Measurement Data (injuries, etc.)
Deliver Personalized Workouts
Fully Customizable Assessments

With phenomenal growth in the past five years, the relatively new online personal training industry is here to stay.

Year after year new trainers join the online marketplace and experienced veterans expand their businesses by offering their expertise online, vastly extending their reach and influence.

With this comes parallel growth of personal training software which has made online training scalable, efficient, and more legitimate compared to the days of spreadsheets, emails, and sketchy payment practices.

Software companies continue to hone their product and reach ever closer to that ideal platform that fulfills coaches’ logistical needs and gives them the freedom to pursue what they’re truly passionate about – coaching.

One company which fits this mold is TrueCoach, and in this review, we will fill you in on everything you need to know about this software option. Whether you already train clients remotely or are beginning to consider it, read on for an in-depth look at TrueCoach and how it stacks up to’s all-in-one business management software.

TrueCoach Company Overview

TrueCoach Logo


TrueCoach, formerly known as Fitbot, is a software company founded in 2015 and headquartered in Boulder, Colorado. The company is estimated to have 10 employees.

Get App describes TrueCoach as: “TrueCoach is a web-based personal trainer platform designed for fitness trainers, coaches and physical therapists to track clients’ workouts and monitor training progress.”

TrueCoach Features vs

Online training software which remotely links coaches to clients relies heavily on mobile access and TrueCoach is no exception.

In any software you choose, the mobile app will be seen most often by your clients — at minimum, every time they workout — so the opportunity to customize an app with your brand should not be missed. Keep reading to see what TrueCoach has to offer and how provides an overall better user experience.

– Fitness Business Management

How many more clients could you onboard, engage, and retain if you had an easy to use software to schedule and book clients?

Plus what if that software was built into the same platform you use to build workouts, sell plans, and deliver assessments?

  • No more learning a dozen different software to run your business.
  • No more teaching a bunch of different systems to your staff.
  • No more confusion and fractured experiences for your clients.

It’s the same unified experience for your staff and clients from web to apps.

FBM will empower you to track visits, book classes and sessions, engage your clients with recurring appointment reminders via email and text, and provide calendar integration with google and apple for easy management.

With FBM’s calendar, you can also sort by:

  • Trainer
  • Location
  • Service
  • Recurring
  • Time
  • Availability

Accepting payments securely and easily takes a lot of time, especially using one software for booking, another for workouts, and another for payments.

That’s why we came up with a Fitness Business Management (FBM) software where you can access all of your payment tools in the same custom-branded web and mobile apps, so that professionals like you could spend less time tracking down failed charges, taking payments, and managing payment details and have more time for growing your business.

FBM makes it easy to set up packages for your training where clients can pay a one-time or recurring price with cash, check, or credit card. Plus accept direct deposits and allow online purchasing of packages — all in one easy to use software.

And you’ll have sales and business reports for all your clients, classes, and workout packages to make managing your business easy.

Never worry about sales, staff, clients, or data logged falling between the cracks with reporting at your fingertips in your custom web and mobile apps.Managing a staff of any size is time-consuming but FBM saves you time with assignable staff roles, so you can put staff management on autopilot.

Plus all your reports can be run in a single software. No more safaris for which software has which reports.’s Fitness Business Management (FBM) software makes reports easy — sales, business, appointments, class, and payroll reports all in one place. Plus you can also sort reports by:

  • Client
  • Location
  • Services

These reports empower you to have your finger on the pulse of your business and if you’re bringing on new trainers you’ll know how much to pay staff based on commissions. For your business’ marketing, automate your efforts by connecting to MailChimp, ConstantContact, ConvertKit, Zapier, Google Analytics, & Facebook Pixel 

Are you catching the pattern?

  • Implement systems that save you time
  • Have all your management tools in one software
  • Manage your business from anywhere

– Custom-Branded Web & Smartphone Apps

While TrueCoach directs coaches to utilize the full desktop platform to make the best use of their software, clients will almost exclusively interact with the smartphone app for inputting workout results and communicating with their coach.

For both the online platform and mobile app, there is a limited level of customization often referred to as skinning with your brand. You can, however, add a logo to appear at the top of automated emails and on your full browser version and you can pick from a handful of color schemes.

Note that your company logo does not appear within the TrueCoach app. The only customization that will be evident to clients while using the app is the theme color selection, assuming there is a color option that matches your brand. Additionally, the app icon and the app’s loading screen will always maintain the TrueCoach branding, not your company’s.

Thus, TrueCoach does not offer what most would consider true custom-branding. This places it behind certain competitors that offer complete customization like

Another critical limit of the TrueCoach app is that it is only available for iPhone, not Android devices (as of June 2019). The only option for your clients with phones using the Android OS will be to access the platform through their phone’s browser. on the other hand, fully customizes your app from top to bottom. Just like quality personalized coaching, we begin with the client’s needs and build a solution from there, not just giving everyone the same old template.

Best of all, it will be your brand clients find in the App Store and Google Play. With white-label app design, your brand stays front and center.

Custom app for MBSC

– Workout Creation

Custom App Workout Example

TrueCoach’s flexible and easy-to-use workout builder is its bread and butter. Where beats TrueCoach at its own game is with the level of customization and automation available within its powerful workout creator. The exercise library and resources delivered to clients can be fully customized to your brand.’s workout creation system is a simple yet powerful tool that helps you organize your programming ideas to deliver exactly what your clients need. Go as simple as sets and reps or as detailed as a strict movement tempo, our software lets you tailor every workout to your exact specifications.

When it comes to delivery to the client, the TrueCoach app has no-frills. It opens directly to the clients’ workout schedule in which they can preview upcoming workouts. The coach can set up how far in advance these previews show up by making adjustments in the app settings. Despite its ease of use, TrueCoach’s workout delivery does not compare to’s.

Use to have clients log workouts, view performance history, and send progress photos all within your custom-branded smartphone app. Also, in gym clients can have workouts logged by their trainer during each session allowing you the flexibility of growing your business around the world or in your gym.

Plus, deliver workouts for any training scenario whether your clients are in your gym, anywhere in the world, pro athletes on the road, or in-between sessions

Grow and manage your fitness business better with

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– E-Commerce / Point of Sale

As of June 2019, TrueCoach did not have an onboard billing and payment function in which coaches can charge clients for their service.

Thus, businesses using this software will still need an outside method of processing payments and conducting the extra communications, such as payment reminders, that are necessary to ensure billing runs smoothly.

In comparison, offers the full package of e-commerce and payment functionality. You can sell training programs with one-time payments or memberships with automated recurring payments all on a secure platform your clients can trust.

You can:

MBSC Selling Single Plans

Barbell Physio Annual Subscription

Saladino Workout Challenge

  • Endless Options to Creatively Sell Workouts Based on Your Business. Check out this helpful guide to getting the most out of e-commerce software.

– Performance Assessment

For coaches who want to begin new clients’ training with a fitness assessment or provide ongoing assessments to gauge progress, TrueCoach uses Metrics.

It is important to note that TrueCoach will not automatically pick up on a metric test being performed just because you add the exercise to a workout; this comes as a result of the free form entry method which the software can’t necessarily read and extract values from.

Thus, you’ll need to either manually enter new values for the metric when a client completes one, or during workout creation indicate that a particular exercise relates to a metric by selecting Link Result to Metric.

– Automate Your Assessments

With’s customized client assessments, you can more easily collect data that helps you build the most effective initial training program for a new client and retain current clients with progress tracking that proves results.

The keyword for performance health assessments is customization.

First, take potential clients through a baseline assessment to show how you can help them achieve their goals and you can show them your successes by leveraging current customer data.

Second, people often have short memories, so a client assessment in tandem with our powerful smart performance tracking empowers you to show clients where they have improved.

Third,’s Performance Health Software allows you to deliver recurring assessments to re-engage clients and also provides progress photos, measurements like weight along their journey. Happy clients who can see their successes are clients that stick with you for the long haul.

Now you can show your clients where they have improved from previous assessment data.

– Case Study

AMPD Performance uses a custom assessment to onboard their clients which also them to see where their clients and athletes are at physically and what specific areas they need to target for improvement.

They are also able to assign future assessments to engage and gauge client and athlete progress and make smart adjustments to the programming based on smart data.

Plus you can use the assessment to trigger a workout developed for that client’s success based on smart data from their onboarding.

These Performance Health Assessments are powerful because they save you time, increase revenue, and improve client engagement and retention.

That’s just one way you can use our customized Performance Health Software.

– A Scalable System

One of the most important things you can do for your business is to automate key systems and processes. Barrett Stover, founder of Revolution Sports Performance, says, “The flip side is if you get stuck in a rut and your systems don’t work and are not scalable you’re just like why isn’t this working. You can’t see outside the box at all. Systems help eliminate problems.”

Performance Health Assessments shouldn’t be one size fits all. The data need for clients to be successful in a big gym compared to a sports performance center compared to a rehabilitation facility is different.

You need to capture customized information that serves your clients.

Again Barrett says, “It helps to be able to learn and put a system in place to say ‘We have this issue with the shoulder or this elbow pain, this hip internal rotation issue’ and we’ve gone through it with 25 other guys. We’ve had good success with 24 of them so we have a game plan in place.”

And from there, you can easily deliver workouts to your client’s or member’s calendar based on their completed assessment score. This is a solution that’s scalable and will save you time and generate you revenue.

You can also track nutrition goals and send files to your clients or members triggered by the assessment as well. 

– Nutrition Coaching

While TrueCoach lists Nutrition Tracking among its features, it’s a rather bare-bones, unimpressive system when it comes to its implementation, especially compared to other competing platforms.

For each client, you can set daily intake goals for Carbs, Fat, Protein, Fiber, and Total Calories. Each day, the client would then enter their values in the app. If you wish to get more specific and provide the client with a meal plan, you may do so by uploading a document containing those instructions.

Nutrition goals in TrueCoach

Here is the weakness of TrueCoach’s nutrition system:

Though clients will certainly want a way to log what they eat and calculate the macronutrient and calorie values, TrueCoach does not provide this function nor does it partner with any external apps to sync the clients’ fitness and nutrition.

This means clients will have to perform the extra – rather inconvenient – step of manually transferring their numbers to TrueCoach from a separate nutrition app like MyFitnessPal.

Once entered, TrueCoach compares the values to the client’s assigned goals and will keep track of how well they adhere to the coach’s instructions. As the coach, you may assign a compliance Threshold, which is the percentage the client is allowed to deviate without getting flagged for going outside the guidelines.

For more complete nutrition tracking, consider the software which lets you set and track goals plus automatically import clients’ information directly from MyFitnessPal. knows firsthand how important it is for trainers to guide their clients in both workouts and nutrition, so we’ve made it a goal to have our integration be as quick and painless as possible to help clients stay on track with all of their fitness goals—in one place.

TrueCoach Pricing

Like the majority of gym management and training software options, TrueCoach is priced based on the number of clients managed on their platform.

TrueCoach Pricing          
Client #Up to 5Up to 20Up to 50Up to 75Up to 100Up to 125Up to 150Up to 175Up to 200Unltd.
Monthly Payment$19$49$99$145$189$229$269$299$339Contact

While monthly payment with no contract is the default method, users may pay annually for which TrueCoach grants 2 Free Months on their plan.

There are no other fees associated with using TrueCoach including the additional cost most competitors charge to add more coaches to your account.

Additional Competitors

In the web-based training software category, TrueCoach’s biggest competition comes from these companies:

CompetitorMin. Starting PriceMax Price
ZenPlanner$99(software only)$396-948(software, website, marketing)
Teamsnap$9.99/month or $69.99/year$17.99/month or $129.99/year
EZFacility*n/a, contactFree Trial then Subscription
ClubExpressMin. $20/month Membership-based $20=50 members$.40/member up to 100 then discounts for groups
VirtuaGym*n/a, contact
10to8$12/month$50/month then customized pricing
G-GMS*na, contact, offering the most complete custom branding for your business’s online platform and mobile apps. Our software is an all-in-one solution which fulfills the needs for payment processing and better nutrition tracking.

The Bottom Line: Pros and Cons makes choosing the right software for your business simple and straightforward. Now only do we offer a wide range of features, but we’ve made sure those features are user-friendly for trainers and clients.

– Pros’s all-in-one fitness business management software allows you to grow and manage your business with ease.


We build your web and smartphone apps with your brand in mind. We don’t use cookie-cutter software. Everything is personalized and made specifically for you and your business. Our world-class dev team has a proven track record of delivering software that just works.

– TrueCoach Cons

The barebones functionality of the TrueCoach nutrition tracking and the inability to fully customize applications, paired with the lack of onboard billing and payment options, have some TrueCoach users looking elsewhere.

Hopefully, you see the benefit of not waiting to have a system and software in place that allows you to manage and grow your business for years to come.

What features are most important for your business?

If you’re ready to grow and manage your business with a software that can be customized to your business, book a demo with


Who are you guys, anyway?

The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like James Harrison (Steelers great), Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business. The team at solves a major problem — how to grow your business without wasting time and losing money. We work with the real, confident decision makers — the best of the best — like Steelers great James Harrison, Don Saladino, D1 Training, Fairchild Sports Performance, and Freestyle Connection — and offer our all-in-one fitness business software to simplify managing your business.


What sets you apart from your competitors?

We turbocharge your business with our all-in-one fitness business software that’s custom branded for your business.• Efficiently schedule, view, and manage all appointments and classes — including by trainer, location, and service — with easy options for scheduling recurring events and availability.• Save time creating workouts with our simple workout plan creator and exercise manager and built-in integrations, tools, and more.• Sell your training three ways – group subscriptions, individualized training, and single workout plans – to increase revenue inside and outside your training walls.• Take clients through your custom assessments to automatically deliver personalized workouts based on the data important to their success.

Why not pay for custom development?

So many things could go wrong when building custom-branded apps. It's also expensive, takes years to develop, and requires trust with your developers. We have a proven track record delivering apps for top trainers around the world and remove the risks present when doing it on your own.

What if I'm not technical?

You don't need to be. Our dev team will build your custom-branded apps and take care of all the technical stuff so you can focus on what you do best.

What if I don't have a following?

Engaging the followers you have is paramount because you can instantly convert engaged followers into paying clients with your all-in-one fitness business software.

Is it hard to set up?

No, it's very easy. All you need to do is follow our success team’s proven process. We will deliver your custom-branded, all-in-one fitness business software, and you can do what you do best!

What if I wait to implement this solution?

If you wait, you will leave a lot of opportunity on the table to save time as you scale and manage your business with all-in-one software to engage and retain your clients. Whether you’re looking to bill customers on a recurring basis, single session, or package basis, do it all with a fully integrated, secure platform that can support in-person and online payments. This is a high-quality problem to solve. You shouldn’t wait to solve it.

What exactly do I get?

You get all-in-one fitness business software that does everything you need. No more having one software solution for doing personal training, another for booking and scheduling, something else for client assessments, and yet another pricey subscription for marketing and client communication. And then there are custom-branded iOS & Android apps. If you're tired of paying too much for too many moving parts, stop the hacks and demo the all-in-one fitness business software today. This all-in-one fitness business software will save you time running your business, handle everything in one place, provide endless opportunities to engage and retain your clients, and allow you to sell workout plans.

Will this really work for me?

Yes. We have a proven track record with fitness professionals like Ashley Borden, Just-Train, PJF Performance, Madeline Moves, and Fit Thrive. Our all-in-one fitness business software will allow you to grow your business as much as you want.

What are the next steps?

The next step is simple. Click “Get a Price” anywhere on this page and schedule a call with one of our team members.

Will this integrate with my other software?

Our software integrates with a variety of other software including Zapier, Stripe, YouTube, Vimeo, MailChimp, MyFitnessPal, ConvertKit, and more.

What if I don't have the budget?

This is an all-in-one fitness business software that allows you to grow your business as much as you'd like. You should strike while the iron is hot by investing in a workout platform that will help you scale your business, earn more revenue, retain and engage your clients, and save you time running your business.