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7 Best Gym Ecommerce Software in 2024

7 Best Gym Ecommerce Software in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 28, 2023 — Updated on April 27, 2024

Compare the best gym ecommerce software from Exercise.com, Mindbody, Zen Planner, and more.

Best Gym Ecommerce Software

The best gym ecommerce software can propel your gym’s online digital sales to the next level. The best ecommerce software for gyms and fitness businesses should tightly integrate with your business operations so that you can sell workout plans, launch fitness challenges, offer digital products, book personal training sessions, do fitness livestreaming, offer online fitness groups, and much more.

Of course, the Exercise.com platform can do all of those things—all under your own custom branding—so take a look and see why Exercise.com is the best gym management software platform with the best fitness ecommerce solutions.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Discover the Power of the Best Gym Ecommerce Software

The ability to sell products and services online is critical for any gym or fitness business. Leveraging the best gym ecommerce software can help streamline operations, boost revenues, and enhance member engagement. With the right fitness ecommerce software platform, you can sell everything from memberships and personal training sessions to workout plans, digital products, and branded merchandise. Here are the best ecommerce solutions for fitness businesses:

SoftwareECommerceGym Management SoftwareWorkout SoftwareCustom-Branded AppsAssessments
Zen PlannerYesYesNoYesNo
WodifyYesYesYes (CrossFit WOD’s)YesNo

One standout in this field is Exercise.com. With its robust fitness ecommerce features integrated into a comprehensive gym management platform (that already includes the the best gym POS software for handling in-person transactions), it enables gym owners to sell a variety of ecommerce fitness products and services online with ease. But how does it compare to other popular fitness business ecommerce software solutions? Let’s dive deeper and examine the top players in the gym ecommerce software industry.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Get a demo now!

#1 Exercise.com Gym Ecommerce Software

Exercise.com stands out as a comprehensive fitness ecommerce software, tailored specifically for fitness professionals such as gym owners, personal trainers, online fitness coaches, and fitness influencers. This versatile platform offers a range of functionalities from business management to online booking, hosting exercise videos, and selling workout plans, all through a custom-branded fitness app.


  • Custom Branded Apps: Offers personalized app experiences that reinforce brand identity.
  • Comprehensive Business Management: Streamlines various aspects of running a fitness business, including payment acceptance and online booking.
  • Diverse Digital Offerings: Enables the sale of workout plans, online fitness coaching, and more.
  • Advanced Assessment Tools: Provides detailed client assessments to tailor fitness programs effectively.


  • Requires Familiarization: New users may need time to fully utilize all features.
  • Premium Pricing: High-quality services may come at a higher cost.

Exercise.com is not just a software solution but a professional partner for fitness businesses. It allows the integration of various services like workout plan sales, exercise video hosting, and online fitness coaching into one seamless platform. The custom-branded app not only enhances client engagement but also elevates the brand’s presence in the digital space. With its advanced analytics tools, gym owners and fitness professionals can track sales and client progress, making it a top choice for those seeking a comprehensive digital solution.

  • Fully integrated eCommerce capabilities
  • Allows for the selling of various digital and physical products
  • Custom-branded apps and website for an enhanced member experience
  • Comprehensive gym management tools including workout software, assessments, and custom-branded apps
  • Seamless payment processing

Let’s take a look at just what you can do with the Exercise.com platform.

Process payments for open gym, classes, and personal training.

Gym Payments

Create gym landing pages easily.

Landing Pages

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)


Offer on-demand fitness content.


Create classes and fitness groups.

Online Groups

Conduct gym livestreaming easily.


Engage with members via automations.

Gym Member Engagement

Manage leads with a gym CRM.

Gym CRM Software

Create and send fitness assessments with ease.


Use fitness habit tracking to inspire and motivate gym members and clients.

Habit Tracking

Use fitness progress photos to engage with members.

Progress Photos

Use fitness leaderboards to track event performance and inspire healthy competition.


Create exercise supersets in a snap.


Program exercise rep max progressions with ease.

Rep Max Progressions

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Exercise Library

Create workout plans for parents and dependents, teams and more.

Workout Plan Creator

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

TV Workouts

Manage multiple gym locations with ease.


Manage gym members with ease.

Client Management

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)


Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)


Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.


View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

Performance Reporting

And of course, view all of your gym business reports easily too.

Gym Reports

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

Custom Branded Apps
Mike Boyle - Sled Push
“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”
Mike Boyle
Co-Founder, MBSC

Get a demo now!

#2 Mindbody Gym Ecommerce Software

Mindbody Review

Mindbody is a well-known player in the fitness ecommerce software landscape, offering solutions for gym management and workout software.


  • Versatile Booking Options: Streamlines booking for classes and sessions.
  • Integrated Payment Solutions: Facilitates easy payment processing.
  • User-Friendly Interface: Known for its intuitive user experience.


  • Limited Customization: May not offer fully branded app experiences.
  • Focused on Larger Businesses: Smaller gyms might find the platform overwhelming.

Mindbody caters to both clients and business owners with its easy-to-use interface and comprehensive booking system. While it excels in managing memberships and payments, it lacks the customization and comprehensive digital product offerings that Exercise.com provides. Its strength lies in its robust booking system and payment processing capabilities.

  • Provides an online store for selling merchandise and gift cards
  • Can sell class packages and memberships online
  • Lacks the comprehensive gym management tools offered by Exercise.com

Read More:

#3 Zen Planner Gym Ecommerce Software

Zen Planner Review

Zen Planner is a fitness business management tool that offers gym management software and workout software solutions.


  • Effective Member Management: Efficiently handles membership details.
  • Workout Tracking: Provides tools for tracking client progress.
  • Responsive Customer Support: Known for good client service.


  • No Ecommerce for Digital Products: Lacks the ability to sell digital products.
  • Limited Brand Customization: Does not offer fully custom-branded apps.

Zen Planner focuses on the administrative side of managing a fitness business. While it’s efficient in handling memberships and client progress, it falls short in offering a comprehensive ecommerce solution, especially in the realm of digital products and branded app experiences. Unlike Exercise.com, Zen Planner’s focus is more on the operational aspect than on ecommerce and digital content sales.

  • Offers a retail app for selling merchandise
  • Can sell memberships online
  • Does not provide the breadth of eCommerce features seen in Exercise.com

Read More:

#4 Virtuagym Gym Ecommerce Software

Virtuagym Review

Virtuagym offers gym management and fitness ecommerce solutions but with a limited scope in digital offerings.


  • Solid Membership Management: Efficiently manages gym memberships.
  • User Engagement Tools: Provides tools to engage clients.
  • Flexible Payment Processing: Offers diverse payment options.


  • No Digital Product Sales: Does not support the sale of digital fitness products.
  • Limited Customization Options: Less scope for brand personalization.

Virtuagym is a good option for basic gym management and ecommerce functionalities. However, it doesn’t match the comprehensive digital product sales capabilities and custom app branding that Exercise.com offers. Its strength lies in its solid membership management and payment processing features, making it suitable for gyms focusing more on physical product sales and basic gym operations.

  • Allows for online selling of memberships and class packages
  • Retail POS for selling products
  • Missing some of the more advanced eCommerce features of Exercise.com

Read More: Best Virtuagym Alternative

#5 Wodify Gym Ecommerce Software

Wodify Review

Wodify is primarily focused on CrossFit WOD’s and offers specific solutions for this niche.


  • CrossFit-Specific Features: Tailored for CrossFit affiliates and enthusiasts.
  • Workout Tracking: Effective in tracking WOD performance.
  • Integrated Ecommerce: Supports the sale of CrossFit-related merchandise.


  • Niche Focus: Mainly suitable for CrossFit gyms.
  • Limited Digital Product Sales: Does not offer extensive digital product sales options.

Wodify is an excellent choice for CrossFit gyms and athletes, with features tailored to this specific fitness niche. While it excels in CrossFit-specific functionalities, it lacks the broader ecommerce capabilities for digital products and services that platforms like Exercise.com provide. Its ecommerce strengths lie in physical merchandise related to CrossFit rather than a diverse range of digital fitness products.

  • Offers a gym point of sale system for selling merchandise
  • Allows for online selling of memberships
  • Lacks the extensive eCommerce capabilities of Exercise.com

Read More:

#6 Glofox Gym Ecommerce Software

GloFox Review

Glofox offers gym management software with a focus on booking and payment processing.


  • Efficient Booking System: Streamlines class and session bookings.
  • Integrated Payment Processing: Simplifies financial transactions.
  • User-Friendly Interface: Easy for clients and gym owners to use.


  • Limited Ecommerce for Digital Products: Not focused on digital product sales.
  • No Custom Branding: Lacks custom app branding options.

Glofox is strong in managing bookings and payments but does not offer the comprehensive digital product sales capabilities that Exercise.com boasts. While it’s user-friendly and efficient for transactional purposes, it falls short in providing a platform for selling a range of digital fitness products and services.

  • Can sell memberships, class packages, and products online
  • Does not offer the same depth of eCommerce features as Exercise.com

Read More: Best Glofox Alternative

#7 Pike13 Gym Ecommerce Software

Pike13 Review

Pike13 provides basic gym management software solutions with a focus on scheduling and client management.


  • Streamlined Client Management: Handles client data effectively.
  • Easy Scheduling: Simplifies class and appointment scheduling.
  • Mobile Accessibility: Offers good mobile platform compatibility.


  • No Ecommerce Capabilities: Lacks a robust system for ecommerce.
  • Limited Customization: Offers less customization for gyms.

Pike13 excels in client management and scheduling but doesn’t offer the comprehensive ecommerce solutions found in Exercise.com. While it’s a good fit for gyms that need basic management software, it lacks the capability to sell digital products and offer custom-branded apps.

  • Online store for selling merchandise and gift cards
  • Can sell class packages and memberships online
  • Falls short of the comprehensive eCommerce features provided by Exercise.com

Read More: Best Pike13 Alternative

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Get a demo now!

Ways to Use Gym ECommerce Software

In the next sections, we’ll delve into ways that gym owners and fitness professionals utilize gym eCommerce software, followed by frequently asked questions about gym eCommerce software. We’ll wrap up by discussing why Exercise.com is the top choice for your gym’s eCommerce needs.

#1: Selling Personal Training Packages

Read More: Best Gym Software with Personal Training Management

#2: Monetizing Digital Workout Plans

Read More:

#3: Selling Branded Gym Merchandise Online

Read More: Best Gym Digital Product Software

#4: Offering Online Fitness Assessments

Read More: Best Gym Fitness Assessment Software

#5: Selling Group Fitness Class Packages

Read More: Best Gym Online Group Software

Each of these examples demonstrates how Exercise.com’s robust eCommerce features can help you learn how to create multiple gym revenue streams while providing added convenience to gym members and clients.

The fitness industry is evolving rapidly, and your business should too. With the right gym eCommerce software, you can streamline your operations, expand your market reach, and create an exceptional experience for your members. Whether you’re selling merchandise, workout plans, or online classes, a robust platform like Exercise.com can make a huge difference in your growth and success.

Don’t miss out on the potential of gym eCommerce. Now is the time to leverage technology to enhance your business and take it to new heights. Remember, the right software does more than just facilitate sales—it becomes an integral part of your brand, driving customer engagement and loyalty.

Ready to take the next step? Book a demo with Exercise.com today and discover how our gym eCommerce software can revolutionize your fitness business.

Read More:

How Does Gym ECommerce Software Benefit My Fitness Business?

Gym eCommerce software expands your business opportunities beyond the physical confines of your fitness center. With it, you can sell products and services online, reach a larger customer base, and provide convenience for your existing members. It opens up multiple revenue streams and helps in diversifying your income.

Can I Sell Both Physical and Digital Products with Gym ECommerce Software?

Yes, most gym eCommerce software, including Exercise.com, allows you to sell both physical and digital products. This means you can sell merchandise, equipment, workout plans, online courses, and more, directly from your custom-branded app or website.

Read More: Best Gym Digital Product Software

How Can I Manage Inventory with Gym ECommerce Software?

Gym eCommerce software typically comes with inventory management features. You can track product availability, receive low stock alerts, and manage orders efficiently. This ensures that your eCommerce operations run smoothly and your customers receive their orders promptly.

Read More: Best Gym Software with Inventory Control

Can Gym ECommerce Software Handle International Transactions?

Yes, most gym eCommerce software platforms, like Exercise.com, can handle international transactions. They typically support multiple currencies and various payment gateways to facilitate worldwide sales. This is particularly important if you offer digital products or services that can be accessed by clients anywhere in the world.

Does Gym ECommerce Software Support Discount Codes and Promotions?

Absolutely. Gym eCommerce software often includes features to create discount codes, run promotional campaigns, and offer special pricing for members or during specific periods. This can help boost sales and attract new customers to your fitness business.

Read More: Best Gym Coupon Code Management Software

How Does Gym ECommerce Software Enhance Member Experience?

By offering a seamless online shopping experience, gym eCommerce software enhances member satisfaction. Members can conveniently purchase products, book classes, or access digital services anytime, anywhere. This increases their engagement with your brand and can lead to higher retention rates.

Can I Integrate Gym ECommerce Software with My Existing Gym Management System?

Yes, many gym eCommerce software solutions can integrate with existing gym management systems. Exercise.com, for example, is a comprehensive platform that combines gym management, workout software, custom-branded apps, and eCommerce functionality, ensuring all your business operations are in sync.

Read More:

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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