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TrueCoach Review (⭐️ 6.3 ⭐️) for Personal Trainers, Gyms, + Fitness in 2024

TrueCoach Review (⭐️ 6.3 ⭐️) for Personal Trainers, Gyms, + Fitness in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on April 26, 2024 — Updated on April 26, 2024

This TrueCoach review gives it a 6.3 overall, noting strengths in custom branding (9.0) and workout programming (8.5), but weaknesses in marketing (2.0) and automations (4.5).

TrueCoach Review

Read this detailed review of TrueCoach and how it compares to Exercise.com, with this comparison table focusing on key features relevant to fitness professionals. This table will help illustrate where each platform excels and where there might be limitations, allowing fitness businesses to make informed decisions based on their specific needs.

Feature CategoryTrueCoach DescriptionTrueCoach ScoreExercise.com DescriptionExercise.com Score
BookingBasic scheduling capabilities, primarily focused on session bookings.6.0Comprehensive scheduling with real-time availability.9.5
Mobile AppsFunctional mobile app with core features but limited customization.7.0Fully custom branded mobile apps for iOS and Android.9.8
Workout Creation & DeliveryStrong workout programming tools with video support.8.5Extensive workout creation and delivery tools, including video workouts.9.6
Custom BrandingGood options for branding within the app and platform.9.0Full customization to match brand identity.9.8
PaymentsOffers native Stripe integration for seamless payment processing.7.5Flexible payment processing options with competitive rates.9.4
GroupsMinimal support for managing group training or classes.5.0Enhanced group management, including online classes and memberships.9.7
ChallengesLacks built-in challenge features for client engagement.3.0Advanced challenge creation with engagement tracking.9.5
WaiversSupports digital waivers but not as comprehensive.7.5Simplified waivers and contracts with e-signature support.9.4
InvoicingProvides invoicing capabilities, though less advanced.7.0Comprehensive invoicing tools with automated follow-ups.9.3
AssessmentsBasic client assessment tools for tracking progress.6.5Detailed client assessments with progress tracking.9.5
MessagingDirect messaging feature for client communication.7.5Advanced messaging, including personalized communication and marketing.9.5
MarketingNo dedicated marketing tools; relies on third-party integrations.2.0Robust marketing suite with automations and customized campaigns.9.6
AutomationsLimited automation of communication and programming updates.4.5Extensive automations for workouts, client management, and more.9.8
ReportsBasic reporting on client progress and session completion.6.0Advanced analytics and customizable reporting on all aspects of business.9.7
Total Score(Average of individual scores)6.3(Average of individual scores)9.5

Read on to see why the best gym management software and the best personal training software is essential for gym owners and personal trainers looking to get their own custom branded fitness apps, increase gym member retention, and add multiple gym revenue streams both online and in-person.

With TrueCoach, gyms and personal trainers often find themselves needing to buy additional software to fully manage their fitness business. In contrast, those using Exercise.com can typically consolidate their operations, eliminating the need for multiple platforms and running their entire business seamlessly from one comprehensive solution.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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TrueCoach Review for Fitness Professionals

TrueCoach is a specialized software platform designed primarily for personal trainers and fitness coaches looking to streamline their client management and enhance workout delivery. It focuses on facilitating efficient communication between trainers and their clients, providing tools that help in crafting personalized workout programs, tracking progress, and maintaining engagement through direct messaging capabilities. With its user-friendly interface, TrueCoach allows trainers to easily create, assign, and modify workouts, complete with video demonstrations that ensure clients perform exercises correctly even when they’re not directly supervised.

One of the standout features of TrueCoach is its robust workout creation and delivery system. Trainers can quickly build custom workout routines that cater to the specific needs and goals of their clients. The platform supports a variety of content including instructional videos, which enhances the training experience and helps in delivering clear and effective workout instructions. Additionally, TrueCoach offers performance tracking that enables trainers to monitor their clients’ progress over time, adjust plans as needed, and effectively communicate results and feedback, which is crucial for motivating clients and fostering a sense of accomplishment.

However, TrueCoach does have its limitations. The platform lacks built-in payment processing and comprehensive business management tools, which means that trainers often need to rely on additional software to handle payments, scheduling, and other administrative tasks. This can complicate the overall management process and increase operational costs. Moreover, TrueCoach’s limited group training features and lack of marketing tools may not make it the best fit for larger fitness studios or gyms that require more extensive functionality to manage multiple clients and classes simultaneously.

In essence, TrueCoach excels in one-on-one trainer-client interactions and is highly effective for personal trainers who need a straightforward solution for managing individual clients. It provides essential tools for workout programming and client communication but falls short in areas that could help trainers expand their business or manage larger client groups. For those seeking a more comprehensive platform that includes marketing, payment processing, and advanced group management, looking towards more fully-featured software like Exercise.com might be advisable.

You can offer booking and scheduling.


Fitness assessments, waivers, and invoices.


Ecommerce solutions for gyms, personal trainers, and online fitness businesses.

Gym ECommerce

A professional grade workout plan creator and workout logger.

Workout Logger

Custom branded fitness apps.

Custom Branded Apps

Client and member management.

Client Management

And much, much more.

The platform excels in delivering not just basic functionalities but advanced features that address the nuances of managing a diverse and expansive fitness business. With robust capabilities in customization, automation, marketing, and client engagement, Exercise.com provides a comprehensive ecosystem that supports business growth, scalability, and enhanced client retention.

Exercise.com’s superior tools for managing multiple trainers, locations, and extensive client databases make it an ideal choice for ambitious fitness businesses aiming to expand their reach and impact. Whether it’s running a multi-location gym chain, overseeing a vast online fitness coaching empire, or managing a network of fitness influencers, Exercise.com offers the scalability and feature depth necessary to handle complex business structures and varied client demands efficiently.

Fitness Income Ideas

While TrueCoach offers a user-friendly and functional platform for small personal training ventures, Exercise.com stands out as the more versatile and powerful option, capable of supporting not only personal trainers but also larger fitness businesses with its comprehensive suite of features. This makes Exercise.com the preferred choice for fitness professionals looking for a robust, all-encompassing platform to manage and grow their business successfully.

See why the best gym management software, the best personal training software, and the best online fitness coaching software around is Exercise.com. You can book classes, sell workout plans, schedule appointments, run fitness challenges, do gym check-ins, offer online training, log workouts, create fitness assessments, generate reports, use habit tracking, offer fitness upsells, message clients, engage gym members, use automations, process payments, and much more—all from your very own custom branded fitness apps. Don’t take our word for it—just read our reviews!

The best TrueCoach alternative is Exercise.com. Compare Exercise.com vs TrueCoach (with TrueCoach reviews) for a head to head match-up.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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  • TrueCoach: TrueCoach shows commendable strengths in certain areas such as workout programming (8.5) and custom branding (9.0), demonstrating its capability to provide solid tools for fitness professionals focused on delivering personalized training experiences. However, it has notable limitations in crucial areas like group management, marketing, and advanced automations, which are reflected in its lower scores in these categories.
  • Exercise.com: Exercise.com consistently excels across a broader range of functionalities, earning superior scores nearly across the board. It provides a robust, all-encompassing solution that addresses not only the foundational needs of fitness businesses but also offers advanced features that support scaling, diverse business models, and comprehensive client engagement.

This comparison underscores Exercise.com’s broad applicability and sophistication, making it a more suitable choice for fitness businesses that require a versatile and comprehensive software solution to manage all aspects of their operations efficiently.

Pros and Cons of TrueCoach for Gym Owners

TrueCoach offers features that cater to the needs of gym owners, aiming to streamline operations and enhance client interaction. Understanding the platform’s strengths and limitations is essential for gym owners evaluating its suitability for their business.


  • Strong Workout Programming: TrueCoach excels in creating detailed workout plans, which can be highly beneficial for gyms that focus on personalized training experiences.
  • Effective Client Communication: The platform offers efficient messaging tools that help maintain continuous communication between trainers and clients.


  • Limited Group Management Features: TrueCoach is less effective for managing large group classes or diverse gym schedules, which can be a critical drawback for larger facilities.
  • No Native Payment Processing: The platform lacks integrated payment processing, necessitating third-party solutions for handling financial transactions.
  • Minimal Marketing Tools: There are no built-in marketing tools, which are essential for gyms looking to expand their client base and promote services.

TrueCoach provides robust tools for workout creation and client communication but falls short in supporting broader gym management needs like group scheduling and financial operations, making it less suitable for larger gyms or those seeking comprehensive business management solutions.

Pros and Cons of TrueCoach for Personal Trainers

TrueCoach is designed with personal trainers in mind, offering features that facilitate the management of training sessions and client progress.


  • Personalized Workout Delivery: TrueCoach allows trainers to easily create and distribute custom workout programs, complete with video instructions.
  • Client Progress Tracking: The platform provides tools for monitoring client progress, enhancing the personal training experience through detailed feedback and adjustments.


  • Limited Invoicing Capabilities: TrueCoach does not offer robust invoicing features, potentially complicating the financial aspects of personal training businesses.
  • No Direct Marketing Support: Personal trainers looking to grow their clientele may find the lack of marketing tools a significant impediment.
  • Dependence on External Apps for Payments: The absence of integrated payment solutions means trainers must rely on other systems to handle billing and subscriptions.

While TrueCoach offers significant benefits for individual session management and client tracking, its limitations in payment processing and business development tools may hinder personal trainers who require a more all-encompassing business solution.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

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Pros and Cons of TrueCoach for Fitness Coaches and Fitness Influencers

TrueCoach provides tools that can be particularly useful for fitness coaches and influencers who need to manage their online presence and client interactions effectively.


  • Engagement Through Custom Content: Fitness coaches and influencers can leverage TrueCoach’s strong workout programming to engage followers with tailored content.
  • Direct Client Interaction: The platform’s messaging system facilitates direct and personal communication with clients and followers, essential for building relationships.


  • Scalability Limitations: TrueCoach lacks features that support scaling to a larger audience, such as automated marketing and broad content distribution.
  • Custom Branding Restrictions: Limited options for app and platform customization can hinder influencers from fully branding their virtual presence.
  • Social Media Integration: The platform does not offer direct social media integration, which is crucial for influencers looking to maximize their reach.

TrueCoach is effective for one-on-one client management and content delivery but may not fully meet the needs of fitness coaches and influencers aiming to expand their influence or engage with a larger online community.

Pros and Cons of TrueCoach for Yoga Studio Owners

TrueCoach can serve yoga studio owners looking to manage client sessions and track progress, yet it may not entirely align with the specific needs of a yoga-focused business.


  • Detailed Session Planning: TrueCoach’s capabilities in workout and session planning can be adapted to plan yoga classes and sequences.
  • Client Feedback Mechanisms: The platform supports direct feedback from clients, which can help in tailoring yoga sessions to individual needs.


  • Lack of Yoga-Specific Features: TrueCoach does not offer specialized features for yoga practice management, such as pose libraries or integration with mindfulness apps.
  • Group Class Management Deficits: The software is less equipped to handle the complexities of scheduling multiple yoga classes and managing large groups.
  • Payment Integration Issues: Without native payment integration, managing membership fees and drop-in rates for classes can be cumbersome.

TrueCoach might be beneficial for managing individual client sessions in a yoga studio but lacks comprehensive features that support the broader operational needs of yoga studios, particularly in group settings and financial management.

Pros and Cons of TrueCoach for CrossFit Box Owners

For CrossFit box owners, TrueCoach offers several advantages in managing workouts and client progress but falls short in areas crucial for the dynamic environment of a CrossFit box.


  • Workout Customization: The ability to create and customize workouts is beneficial for CrossFit, where varied daily routines are standard.
  • Performance Tracking: TrueCoach provides tools for tracking the performance and progress of athletes, important for the competitive nature of CrossFit.


  • Limited Group Dynamics Features: The platform does not support the management of complex group workouts or the community aspect that is vital in CrossFit culture.
  • No Challenge Integration: Lacks features for setting up and managing fitness challenges, a popular component in CrossFit boxes.
  • Basic Reporting Tools: The reporting features are not detailed enough to analyze the extensive data generated in a CrossFit box environment.

TrueCoach has the potential to support individualized training plans in a CrossFit box but does not adequately cater to the community-driven and competitive aspects that define the CrossFit training experience.

AMPD Golf Performance
“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”
Andrew Banner
Co-Founder, AMPD Golf Performance

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Is TrueCoach a good app?

TrueCoach is considered a good app by many fitness professionals for its ability to streamline client management, workout programming, and communication. It is particularly favored for its user-friendly interface and robust functionality that supports personalized training and client progress tracking.

How does TrueCoach work?

TrueCoach works by allowing personal trainers and coaches to create customized workout programs, track client progress, and communicate directly through the app. It offers tools for scheduling, feedback, and video demonstrations, making it easier for trainers to provide detailed and personalized guidance remotely.

Read More: How do I use TrueCoach?

Is TrueCoach free for clients?

Yes, TrueCoach is free for clients whose trainers have subscribed to the service. Clients do not pay to access the platform; instead, they receive an invitation from their coach to join and use the app for their training programs.

How much does TrueCoach cost per month?

TrueCoach offers various pricing tiers starting from around $19 per month for managing up to five clients. The cost increases with higher tiers that support more clients and additional features, with options suitable for larger training operations and gym facilities.

Read More: How much does TrueCoach cost?

Is there a better app than TrueCoach?

Whether there is a better app than TrueCoach depends on specific needs and preferences. For those seeking more comprehensive business management features along with client training capabilities, Exercise.com offers a robust alternative with extensive customization options and support for a wider range of business activities.

Read More:

Is TrueCoach online safe?

TrueCoach is generally considered safe for online use. It employs industry-standard security measures such as data encryption and secure servers to protect user information and maintain privacy.

What is TrueCoach used for?

TrueCoach is used primarily by personal trainers and fitness coaches to manage client workouts, track progress, and maintain communication. It helps streamline the creation of personalized training programs and supports client engagement through its interactive tools.

What are the disadvantages of TrueCoach for gyms and personal trainers?

The disadvantages of TrueCoach for gyms and personal trainers include its focus primarily on individual coaching rather than full-scale gym management, which might limit its use in larger facilities. Additionally, while TrueCoach is robust, some users may find the cost prohibitive as their client base grows.

What are the pros and cons of TrueCoach for gyms and personal trainers?

Pros of TrueCoach include its user-friendly interface, effective client management tools, and strong support for remote coaching. Cons might include the lack of broader business management features, which can be a limitation for gyms needing comprehensive software solutions, and a pricing model that can become expensive as client numbers increase.

Are TrueCoach reviews on Glassdoor mostly positive or negative?

TrueCoach reviews on Glassdoor are mostly positive, with employees praising the company’s culture, growth opportunities, and management. However, some reviews may reflect concerns about scalability and resource allocation as the company grows.

Are TrueCoach Google reviews mostly positive or negative?

TrueCoach Google reviews are generally positive, with users praising its functionality and the efficiency it brings to personal training. Negative comments are rare but sometimes mention customer service experiences or specific feature limitations.

Are TrueCoach reviews on Reddit mostly positive or negative?

Based on the search results, the reviews of TrueCoach on Reddit are mostly positive. The key points are:

  • Many personal trainers and fitness enthusiasts report that they like using TrueCoach, finding it to be a good platform for both in-person and online clients.
  • Positive aspects mentioned include the professional format, ability to program workouts, and responsiveness of the coaches.
  • Some users note that TrueCoach may be missing certain features compared to other platforms like Trainerize, but overall find it to be a useful tool.
  • There are a few minor complaints, such as videos starting muted and the app not always tracking workouts properly, but these seem to be relatively minor issues.

In summary, the Reddit reviews of TrueCoach appear to be predominantly positive, with users appreciating the platform’s core functionality and professional presentation, despite a few minor shortcomings.

Citations: [1], [2], [3], [4], [5]

Does TrueCoach take a percentage?

No, TrueCoach does not take a percentage of the revenue earned through its platform. Coaches pay a monthly subscription fee for using the software, which covers all its features without additional charges per client or session.

What company owns TrueCoach?

TrueCoach is owned by Xplor Technologies, a company that provides business management software across several industries, including fitness and wellness, after acquiring TrueCoach to expand its portfolio in the fitness technology sector.

How many people use TrueCoach?

TrueCoach is used by thousands of coaches and trainers worldwide, servicing a wide range of fitness disciplines and client bases, from individual personal trainers to larger coaching organizations.

Is TrueCoach a CRM system?

While TrueCoach primarily focuses on workout and client management, it does include elements of a CRM system, allowing trainers to keep detailed client records, track communications, and manage scheduling, which enhances overall client relationship management.

Read More: Best CRM Software for Gyms

How do I leave a review on TrueCoach?

To leave a review on TrueCoach, you can go to various online platforms where it is listed, such as Capterra, Google, or other fitness software review sites. Sharing your experience helps others make informed decisions and provides feedback to the company.

Is TrueCoach a POS system?

TrueCoach is not designed as a POS (Point of Sale) system. It focuses on training and client management rather than financial transactions or retail sales, which are typically handled by other specialized systems.

Read More: Best POS Software for Gyms

Can you use a Square reader with TrueCoach?

TrueCoach does not directly integrate with Square or other POS systems as it is not designed for handling in-person financial transactions. It focuses on coaching and client management functionalities.

Is the TrueCoach app free?

The TrueCoach app is free for clients to use, with the cost of the service covered by the coach’s subscription fee. This allows clients to access their training programs and communicate with their coach without additional charges.

Is TrueCoach HIPAA compliant?

TrueCoach has not specifically marketed itself as being HIPAA compliant. Fitness businesses that handle protected health information should verify compliance if they are subject to HIPAA regulations to ensure all data handling meets legal standards. Exercise.com is HIPAA compliant.

Where is TrueCoach headquartered?

TrueCoach is headquartered in Boulder, Colorado, USA. From this location, it serves a global user base, providing fitness and coaching management solutions.

How long has TrueCoach been in business?

TrueCoach has been in business since 2015. It quickly established itself as a prominent player in the fitness technology sector, focusing on improving the way coaches and clients interact and manage fitness goals.

Can you sell products on TrueCoach?

TrueCoach does not include a native feature for selling products as it is primarily focused on client management and workout scheduling. For product sales, businesses typically use separate e-commerce or POS systems.

What kind of company is TrueCoach?

TrueCoach is a technology company specializing in software solutions for personal trainers and fitness coaches. It focuses on providing tools that help optimize workout programming, client communication, and overall fitness business management.

Does TrueCoach sync with QuickBooks?

TrueCoach does not natively sync with QuickBooks or other accounting software as its primary focus is on client and workout management, not financial operations.

Read More: Best Gym Software with QuickBooks Integration

What is TrueCoach payments?

TrueCoach does not handle payments directly through its platform, as it is not designed as a payment processing tool. Any transactions related to services provided through TrueCoach need to be managed through external payment systems.

Can you text through TrueCoach?

Yes, TrueCoach allows for text communication between coaches and clients directly through the platform, facilitating easy and immediate contact for updates, reminders, and motivational support.

What does TrueCoach integrate with?

TrueCoach integrates with various other platforms to enhance its functionality, including nutrition tracking apps and other fitness-related tools. These integrations help create a more comprehensive coaching tool by combining workout management with other aspects of health and fitness.

What does TrueCoach software do?

TrueCoach software helps personal trainers and coaches manage client workouts, track progress, and communicate effectively. It provides a suite of tools for creating personalized training programs, scheduling sessions, and enhancing client engagement through interactive feedback and progress tracking.

What type of app is TrueCoach?

TrueCoach is a fitness coaching app designed to streamline the management of client workouts and improve communication between trainers and clients. It is highly tailored to the needs of personal trainers and fitness coaches who require a robust platform to manage their coaching business effectively.

How do I cancel my TrueCoach contract?

To cancel your TrueCoach contract, you should review your subscription agreement for any specific cancellation terms, then contact TrueCoach customer support to proceed with the cancellation. Ensure you follow any stipulated procedures to avoid penalties or fees.

Read More: How to Cancel TrueCoach

How much does TrueCoach app cost?

The cost of the TrueCoach app is included in the subscription plans offered by TrueCoach, which start at around $19 per month and can go up to $99 per month or more, depending on the number of clients and the level of functionality required.

Read More: How much does TrueCoach cost?

What are TrueCoach processing fees?

TrueCoach does not charge processing fees as it does not handle payments directly through its platform. Any payment processing fees would be associated with the external payment solutions used by the coach or fitness business.

Read More: Best Gym Payment Processing Software

What is TrueCoach payments?

Since TrueCoach does not handle direct payments, there is no feature specifically known as “TrueCoach payments.” All financial transactions must be managed through separate payment processing tools integrated by the user.

Is the TrueCoach app free?

The TrueCoach app is free for clients to use, as the cost is covered by the coach’s subscription fee. This setup allows clients to access their personalized training without incurring additional costs.

How many companies use TrueCoach?

Hundreds of companies and thousands of individual trainers worldwide use TrueCoach to manage their coaching businesses, demonstrating its popularity and effectiveness in the fitness industry.

How can I get out of my TrueCoach contract?

To get out of your TrueCoach contract, it is important to contact TrueCoach support and follow the specified process for cancellation, which may include providing notice as outlined in your subscription terms. Ensure you understand any potential fees or requirements associated with terminating your contract.

Why are TrueCoach processing fees so high?

TrueCoach does not charge processing fees for its services, as it does not handle payment transactions directly. Any fees related to payment processing are charged by external payment gateways used by the coach or business.

What company owns TrueCoach?

TrueCoach was acquired by Xplor Technologies, a company that provides business management software across various sectors, including fitness and health. This acquisition is part of Xplor’s strategy to expand its offerings in the fitness technology space.

Can clients see notes on TrueCoach?

Clients can see notes on TrueCoach if their coach chooses to share them. This feature allows for better communication regarding training progress, adjustments to the program, and general feedback, enhancing the personalized training experience.

How do I compare TrueCoach vs Trainerize?

To compare TrueCoach vs Trainerize, consider factors like feature sets, pricing, user interface, and specific needs of your coaching business. TrueCoach focuses on strength and conditioning coaches and offers detailed programming capabilities, whereas Trainerize provides a broader range of features suitable for a wider variety of fitness professionals and includes marketing tools.

Read More: TrueCoach vs Trainerize

What is the best TrueCoach alternative?

The best TrueCoach alternative depends on your specific needs. For comprehensive management, robust customization, and extensive support, Exercise.com offers a superior alternative. It provides all the necessary tools for fitness business management, client engagement, and workout customization, making it ideal for businesses seeking an all-in-one solution.

Read More: Best TrueCoach Alternative

What is the best personal training software?

The best personal training software is Exercise.com, which offers extensive features for workout creation, client management, and business operations, all within a user-friendly platform. It allows personal trainers to customize the software to fit their unique business needs, making it a versatile choice for professionals.

Read More: Best Personal Training Software

What is the best online fitness coaching software?

The best online fitness coaching software is Exercise.com, thanks to its comprehensive features that support remote coaching, including video workouts, progress tracking, and client communication. It provides a scalable solution for fitness coaches looking to expand their services online.

Read More: Best Online Fitness Coaching Software

What is the best gym management software?

The best gym management software is Exercise.com, which excels in providing a broad range of functionalities including membership management, workout programming, staff scheduling, and payment processing. Its adaptability and comprehensive features make it suitable for managing any size of gym or fitness facility.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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