Can anyone sell workout programs?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 27, 2023 — Updated on November 14, 2023

Should you find yourself asking, “can just anyone sell workout programs?” it’s important to understand the nuances of the fitness industry. While theoretically anyone can sell workout programs, those with fitness expertise and a passion for helping others are likely to find the most success. And, no, you don’t have to be certified to sell workout plans, but it can add a nice measure of credibility.

Kellie Davis - Fit Thrive
With, I’m able to reach people around the world with the programs that I design, implement, and push out. You don’t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive empowers fitness professionals at all experience levels to efficiently create, market, and sell workout programs, thereby expanding their client base and driving revenue growth. is a comprehensive platform with the best fitness software for influencers, the best personal training software, and the best gym management software so no matter what type of fitness business you have, it simplifies the process and amplifies your earning potential while also helping you run fitness challenges, create online workout groups, do fitness livestreaming, do in-person and online training, and more, all through your own custom-branded fitness apps. With its ability to create, market, and sell personalized workout plans to a vast audience, can help transform your fitness passion into a lucrative online business.

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Understanding the fitness industry

The fitness industry is a growing and dynamic sector that has seen a lot of interest from individuals looking to make a living from creating and selling workout programs. But is it really as easy as it seems? In this article, we’ll explore the basics of the fitness industry, the considerations that need to be made when creating workout programs, the legal implications of selling these programs, and the best techniques for marketing these programs to a wider audience.

The growth of the fitness market has been steady over the years, fueled by increasing awareness about fitness and health. Today, fitness is not just a necessity but has become a lifestyle for many individuals. This has led to the rise in the number of gyms, personal trainers, and workout programs in recent years.

People are now more aware of the benefits of leading an active lifestyle. Regular exercise not only helps in maintaining a healthy weight but also improves mental health, reduces the risk of chronic diseases, and increases overall well-being. The rise in awareness about these benefits has led to an increase in demand for fitness-related products and services.

The growth of the fitness market

In recent years, the fitness industry has seen a surge in demand, with the global fitness market estimated to be worth $96.7 billion. This growth is expected to continue in the coming years, with the market projected to reach $147.11 billion by 2024.

The rise of social media has contributed significantly to the growth of the fitness industry, with influencers promoting and endorsing various workout programs and diets. Social media platforms like Instagram and YouTube have become a hub for fitness enthusiasts, where they share their workout routines, healthy recipes, and progress updates. This has not only helped in creating awareness about fitness but has also made it more accessible to people.

The demand for personalized workout programs has also increased, as people want to target specific fitness goals. Personal trainers and fitness apps have become popular among individuals who want customized workout plans and guidance. These programs are tailored to the individual’s fitness level, goals, and preferences, making it easier for them to achieve their desired results.

Key players in the fitness industry

The fitness industry has a wide range of players, from independent personal trainers to top fitness brands. Some of the key players in the fitness industry include Nike, Adidas, Reebok, and Under Armour. These brands cater to various fitness needs, from athleisure to sports-specific apparel.

The rise of athleisure wear has also contributed to the growth of the fitness industry. Athleisure wear is a combination of athletic and leisurewear, which is not only comfortable but also fashionable. This trend has led to the emergence of new brands that cater specifically to athleisure wear.

Personal trainers and gym owners also play a significant role in the fitness industry, providing guidance and support to individuals pursuing their fitness goals. They not only help in designing workout plans but also provide nutritional advice and motivation to their clients. The rise of online personal training has made it easier for people to access the services of a personal trainer, irrespective of their location.

The basics of creating a workout program

The creation of an effective workout program involves more than just putting together some exercises or routines. There are various factors that one needs to consider to ensure that the program is tailored to meet the needs of the audience it targets.

Identifying your target audience

Before designing a workout program, it is essential to identify the target audience. This involves understanding the demographic, fitness level, and fitness goals of the potential users of the workout program. For example, a workout program targeting individuals looking to lose weight will differ significantly from a program targeting individuals looking to build muscle mass.

When identifying your target audience, it is important to consider their age, gender, fitness level, and any pre-existing medical conditions that may affect their ability to exercise. This will help you to design a workout program that is safe and effective for your audience.

Designing effective workouts

Designing effective workouts involves selecting exercises that are relevant to the fitness goal and the target audience. The workout should be challenging but achievable, considering the fitness level of the target audience. The duration and intensity of the workout sessions should also be considered, ensuring that the workout program is realistic and sustainable.

When designing your workout program, it is important to include a variety of exercises that target different muscle groups. This will help to prevent boredom and ensure that your audience is getting a full-body workout. Additionally, incorporating cardiovascular exercises such as running, cycling, or swimming can help to improve overall fitness levels and aid in weight loss. Use personal trainer workout templates to create workouts quickly online.

Ensuring safety and proper form

Safety is critical when designing workout programs. The exercises and routines included should not cause injury or harm to users. Proper form and technique should also be emphasized to ensure that the program is effective in achieving its intended goals.

When teaching exercises, it is important to demonstrate proper form and technique and to correct any improper form immediately. This will help to prevent injuries and ensure that your audience is getting the most out of their workout. Additionally, incorporating warm-up and cool-down exercises can help to prevent injury and improve flexibility.

Designing an effective workout program involves identifying your target audience, selecting relevant exercises, and ensuring safety and proper form. By considering these factors, you can design a workout program that is tailored to meet the needs of your audience and help them to achieve their fitness goals.

Our overall experience with is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Legal considerations for selling workout programs

The fitness industry is subject to various regulations, and thus, it is essential to have a clear understanding of the legal implications when selling workout programs. In this article, we will explore some of the legal considerations that individuals should keep in mind when selling workout programs.

Obtaining necessary certifications

Obtaining relevant certifications or credentials is essential when selling workout programs. Certification requirements vary from state to state and even country to country. Individuals seeking to sell workout programs should research the legal requirements in their jurisdiction to ensure that they are compliant.

For instance, in the United States, the National Academy of Sports Medicine (NASM) offers certifications for personal trainers and fitness professionals. Similarly, the American Council on Exercise (ACE) offers certifications for personal trainers, group fitness instructors, and health coaches. These certifications ensure that the individual selling the workout program has the necessary knowledge and skills to create effective and safe workout programs.

Understanding liability and insurance

Liability is an essential consideration when selling workout programs. Workout programs can lead to injuries, and thus, it is essential to have liability insurance coverage to protect against any legal claims.

Before selling a workout program, individuals should consult with an insurance agent to determine the appropriate insurance coverage. Insurance coverage can vary depending on the type of workout program being sold and the jurisdiction in which it is being sold. For instance, some states in the United States require personal trainers to have liability insurance, while others do not.

Protecting your intellectual property

Creating a workout program involves a significant amount of work, and it is essential to protect the intellectual property rights of the creator. Protecting the workout program through patents, copyright, and trademarks ensures that the creator enjoys the rewards of their work and that their program is not exploited by others.

Patents protect the unique aspects of a workout program, such as a new exercise or a new piece of equipment. Copyright protects the expression of the workout program, such as the written instructions or the video demonstrations. Trademarks protect the brand name and logo associated with the workout program.

It is important to consult with an intellectual property attorney to determine the appropriate protection for a workout program. The attorney can help the creator file the necessary paperwork and provide guidance on how to enforce the intellectual property rights.

In conclusion, selling workout programs requires individuals to navigate various legal considerations. Obtaining necessary certifications, understanding liability and insurance, and protecting intellectual property are essential steps to ensure compliance with regulations and protect the creator’s interests.

Marketing your workout program

Creating a workout program is just the first step towards helping people achieve their fitness goals. Once the program has been created, it is essential to market it effectively to attract potential users. There are various marketing techniques that individuals can use to promote their workout programs, and here are some of them:

Building a strong online presence

In today’s digital age, having a strong online presence is crucial. Individuals can create fitness blogs, YouTube channels, and social media accounts to market their workout programs. Through these platforms, individuals can engage with potential users and share their knowledge and experience.

For instance, a fitness blog can offer valuable information on various topics such as nutrition, workout routines, and lifestyle tips. A YouTube channel can showcase workout videos and tutorials, while social media accounts can offer motivational content and updates on the program’s progress. By creating and maintaining a strong online presence, individuals can reach a broader audience and build a loyal following.

Utilizing social media platforms

Social media offers an excellent opportunity to market workout programs to a broader audience. Platforms such as Facebook, Instagram, and Twitter have millions of users, making them ideal for promoting workout programs.

One effective way to utilize social media is by leveraging influencers in the fitness industry. Influencers are individuals who have a large following on social media and can impact their followers’ purchasing decisions. By collaborating with influencers, individuals can reach a broader audience and increase their program’s visibility.

Social media ads can also be used to target specific audiences. For instance, Facebook ads can be targeted to users who have shown an interest in fitness or related topics. By targeting specific audiences, individuals can increase the chances of reaching potential users who are more likely to be interested in their program.

Collaborating with influencers and fitness professionals

Collaborating with influencers and fitness professionals can help to promote workout programs to a broader audience. Fitness professionals can endorse the workout program, while influencers can provide an honest review of the program, leading to increased credibility and visibility.

For instance, a fitness professional can offer a testimonial on the program’s effectiveness, while an influencer can provide a review of the program’s content and structure. By collaborating with these individuals, individuals can tap into their expertise and reach a broader audience.

Marketing a workout program is essential to attract potential users and help them achieve their fitness goals. By building a strong online presence, utilizing social media platforms, and collaborating with influencers and fitness professionals, individuals can increase their program’s visibility and credibility.

Do I Need Any Special Qualifications to Sell Workout Programs?

Technically, anyone can create and sell workout programs. However, having a background in fitness, education in exercise science, or a fitness certification can greatly enhance the quality of the programs you create and your credibility. Platforms like can support anyone in creating and selling workout programs, but they also emphasize the importance of sound, professional advice in the fitness sphere.

What Skills Do I Need to Sell Workout Programs?

To sell workout programs, you need a basic understanding of exercise principles, program design, and fitness safety. Additionally, entrepreneurial skills like marketing, customer service, and business management can help you successfully sell your programs. provides tools to support both the creation and the business side of selling workout programs.

How Can I Improve My Skills to Create and Sell Workout Programs?

You can improve your skills through fitness certification courses, attending fitness seminars, reading up-to-date fitness literature, and gaining hands-on experience. To improve your business skills, consider taking courses in marketing, sales, or business. Platforms like can also provide valuable resources to help you grow.

Can I Sell Workout Programs If I Am Not a Fitness Professional?

Yes, you can sell workout programs even if you’re not a fitness professional. However, ensuring the safety and effectiveness of your programs is crucial, so it’s recommended to have a solid understanding of fitness principles. can assist non-professionals in creating workout plans, but they strongly encourage everyone to prioritize customer safety and satisfaction.

Can I Use to Sell My Workout Programs?

Absolutely, is designed to help anyone create and sell workout programs online. The platform supports individuals at all fitness levels and offers a range of tools to assist in workout creation, customer management, and business operations. Whether you’re a certified professional or a fitness enthusiast, can help you turn your passion into a business.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

You Can Sell Workout Plans Online

Selling workout programs can be a challenging yet rewarding venture. Understanding the basics of the fitness industry, creating effective workout programs, identifying legal considerations, and using various marketing techniques can help individuals to create a successful workout program.

See why is the best choice for selling workout plans and delivering fitness online and in-person.

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Tyler Spraul is the director of UX and the head trainer for He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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